𝗜 𝘀𝗶𝗺𝗽𝗹𝗶𝗳𝘆 𝗦𝗞𝗔𝗡. iOS Meta Ads for Sub Apps. Growth content. Full-Funnel UA Consultant.

Ran my first Facebook ad in 2012, helped apps profitably spend tens of millions for the next decade, survived ATT, yet quit my day job in 2022...

to start a premium app growth consultancy focused on advanced Meta Ads strategies for subscription businesses.

→ 4.99/5 GrowthMentor rating (80+ founder sessions)
→ 10,000+ LinkedIn followers, 20+ podcast appearances
→ 72% YoY consultancy business growth, 3 years running

Recent public speaking highlights:

📍 Phiture Growth Phestival Berlin 2025
📍 RevenueCat App Growth Annual New York 2025
📍 App Promotion Summit Berlin 2025

Featured on Subclub Podcast, GrowthGems, Business of Apps for subscription app growth expertise.

What clients (& followers) say:

💬 "You've been key in getting our subscription ARR to $3M+" - Fig

💬 "Saved us a lot of costs on testing and iterating ourselves and helped our team gain a better understanding of the platform" - Genesis/Burner

💬 "Helped us with scaling our paid ads to $400K under 6 months" - Cal AI

My moat:

1/ Deep Meta Ads channel expertise
2/ Systematic creative production systems for app ads
3/ Creative and funnel diversification to enable true scale
4/ Growth strategy development for early to midstage, 0-$20M ARR
5/ Full-funnel alignment (ads, architecture, signal, ASO, onboarding, paywall, pricing)

Most agencies buy media against a cost per trial target across 5 different networks while ignoring downfunnel implications.

I fix the math across your entire user journey. 
Down to audience and placement level. Meta first. 

Currently focussed on: AI integration for creative production and marketing productivity. 
Happy to share what's working for me.

Hit me up if you're ready to make Meta your primary growth channel.
Subscription apps only.

Marcus Burke

As a Marketing and Growth Consultant and Fractional CMO, I partner with subscription apps (ranging from $2M to $50M in ARR) aiming to scale their revenue and operations. I provide strategic advice and mentorship to elevate their marketing strategies. My role integrates strategic leadership with expert guidance across all facets of digital marketing—from user acquisition and retention to monetization strategies. 

🌟 Specialties Include:
* Strategic Marketing Leadership: Steering marketing initiatives to drive robust growth.
* Multi-Channel Campaign Management: Expertise in utilizing platforms like Meta, TikTok, Google, and more for comprehensive user acquisition, combining organic and paid approach
* User Acquisition: Proficient across a broad spectrum of channels including Meta, TikTok, Google, Programmatic, Influencer, TV, Offline, Apple, Reddit, Quora, Pinterest, Outbrain
*Web Acquisition for Apps: Paid Content, Mini Landing Pages and Web onboarding
* Ad Creatives Optimization: Enhancing the impact and efficiency of advertising creatives, building teams and introducing frameworks to steer creative success..
* Organic and Brand Marketing: Brand definition, building brand presence through Social Media, PR, and brand awareness campaigns.
* CRM Optimization: Refining communication strategies across email, push notifications, in-app messaging, and discount flows.
* Subscription Model Optimization: Developing strategies that enhance subscription effectiveness and increase lifetime value.
* Data-Driven Marketing Solutions: Leveraging data to inform and optimize marketing decisions
* Cross-Functional Team Leadership: Leading teams across functions to ensure cohesive and targeted marketing efforts between marketing and product.
* Customer Journey Mapping: Detailed mapping of customer interactions to enhance the buying experience.
* Product Growth: Focused initiatives to enhance product adoption, user engagement, and monetization.

Marketing & Growth Consultant

Mello App

Board Member

Paired

Blinkist

Senior Director of Performance Marketing & Growth

Director Performance Marketing

Head of Performance Marketing

KAYAK

KAYAK is a meta search engine, that provides the best prices for Hotels, Flights, Cars and Deals comparing more then one hundred websites at the same time. We are a tech company, very ROI oriented and we have built a programmatic marketing team composed by Engineers, Data Scientists, Digital Managers and Digital Analytics Managers who are leading global digital investment, trying to use the more sophisticated technology in order to implement and analyse our campaigns in the best way.

- Coordination of projects, internal resources and agencies
- Building up, Managing and Optimising Digital Media Campaigns ROI-oriented on both Desktop and Mobile across different platforms (PPC, Display, Social) and in different media funnel.
- Leading Social Media investments, resources and activities for EMEA, APAC and LATAM
- Design and implementation of global campaigns strategies as Programmatic Marketing Channels
- Analysis and Interpretation of Digital Marketing Campaigns via different tools and technologies (SQL, R, Google Analytics, Vertica, Python, Tableau)
- Data Analysis and Tracking Implementation
- Development of Reporting Dashboards to show data across all the departments and especially for C-level

Programmatic Marketing Manager

Young Digitals

- Implementation of creative digital strategies based on both well-established and newly-developed social networks or digital platforms, with a focus on BRIC countries
- Management of the workflow and methodologies of work of the executive team composed of developers, designers, social media managers and community managers (organise tasks, fix deadlines, priorities and responsibilities for each member)
- Management and supervision of Facebook and VKontakte Ads Campaigns (strategy, implementation, optimisation and reporting)
- Clients management and relationship building through briefing process, definition of timelines, feedback and reporting
- Qualitative and quantitative analysis and reporting on executed digital campaigns and social media projects with listening and monitoring activities (through tools such as Radian6)
- Teacher in the educational format Young Digital Lab and Italian universities such as Luigi Bocconi
- In charge of the budget definition

Main clients: Technogym, Sprite, Fanta, Velux, Bulgari Hotels & Resorts, Müller, Redbull.

Strategic Account Manager

Clos 1,81, Cupuppo

- Facebook ads planning, management and optimisation
- Google Adwords and SEO consultant
- Community manager for Facebook, Pinterest and Twitter
- Content creator and blog manager

Freelance Digital Marketing Manager

Diginess

- Project management for e-commerce activities  (administration, management of operative teams involved, online advertising, social media marketing)
- Definition of Social Media strategies for different brands
- Content Curation and Community Management for different Social Media Channels
- Advertising planning and management (Facebook Ads, Google Adwords, AdSense)
- Content creation and copywriting (for Social Media & Blog)
- SEO and SEM activities (on- and offpage optimisation, keywords analysis), affiliate marketing, email marketing

Main clients: +Watt, Valentini Interiors, Vibratori.it, Gruppo Silva

Project Manager, Digital Marketing Manager

Contemporary Standard

Working as a web editor about music and cinema

Editor

Hideout, Contemporary Standard, Radio Sherwood, Radio Bue

- content editor for several online web magazines, focused on cinema and music
- radio speaker and radio shows curator
- live journalist during special events (Festival del Cinema di Venezia e Torino)

Online Content Editor

CMO at Paired

I'm a computer scientist in love with marketing. I have 10+years of experience in digital marketing on both web and mobile. Following my experience in Italy at various digital agencies, I moved to Berlin to join KAYAK as a Programmatic Marketing Manager, overseeing all social media investment for EMEA, LATAM and APAC. I then joined Blinkist, a mobile learning startup that gives people the knowledge they need from nonfiction books, to lead performance marketing and growth. I lead a team of 14, was responsible for overall budgets (online and offline) and helped the company reach amazing results.

In 2022 I joined Paired as CMO, to help million of couples to have a healthier and happier relationship.

 I've spoken at multiple marketing conferences about lots of topics close to my heart; growth hacking, attribution and (my first love) data. Reach out to me if you have a speaking opportunity or want to bounce some ideas. Please don't forget to include a note.

Specialities: Performance Marketing, Brand, Attribution & Tracking, Analytics & Data, Growth, Leadership.

taplio

The Battle

Marcus Burke

Gessica Bicego

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