𝗜 𝘀𝗶𝗺𝗽𝗹𝗶𝗳𝘆 𝗦𝗞𝗔𝗡. iOS Meta Ads for Sub Apps. Growth content. Full-Funnel UA Consultant.

Ran my first Facebook ad in 2012, helped apps profitably spend tens of millions for the next decade, survived ATT, yet quit my day job in 2022...

to start a premium app growth consultancy focused on advanced Meta Ads strategies for subscription businesses.

→ 4.99/5 GrowthMentor rating (80+ founder sessions)
→ 10,000+ LinkedIn followers, 20+ podcast appearances
→ 72% YoY consultancy business growth, 3 years running

Recent public speaking highlights:

📍 Phiture Growth Phestival Berlin 2025
📍 RevenueCat App Growth Annual New York 2025
📍 App Promotion Summit Berlin 2025

Featured on Subclub Podcast, GrowthGems, Business of Apps for subscription app growth expertise.

What clients (& followers) say:

💬 "You've been key in getting our subscription ARR to $3M+" - Fig

💬 "Saved us a lot of costs on testing and iterating ourselves and helped our team gain a better understanding of the platform" - Genesis/Burner

💬 "Helped us with scaling our paid ads to $400K under 6 months" - Cal AI

My moat:

1/ Deep Meta Ads channel expertise
2/ Systematic creative production systems for app ads
3/ Creative and funnel diversification to enable true scale
4/ Growth strategy development for early to midstage, 0-$20M ARR
5/ Full-funnel alignment (ads, architecture, signal, ASO, onboarding, paywall, pricing)

Most agencies buy media against a cost per trial target across 5 different networks while ignoring downfunnel implications.

I fix the math across your entire user journey. 
Down to audience and placement level. Meta first. 

Currently focussed on: AI integration for creative production and marketing productivity. 
Happy to share what's working for me.

Hit me up if you're ready to make Meta your primary growth channel.
Subscription apps only.

Marcus Burke

Jérôme Perani

Jerome brings 25 years of experience of helping digital companies to embrace new strategic positioning. He has worked for European subscription companies, global technological providers and french media groups.

He is a passionate believer in the growing role of applications and mobile services as key revenue engines and customer relationship tools. 

He has made keynotes and speeches in major mobile industry events in Paris, London and Berlin. Videos & presentations available here : https://airtable.com/shryYG9G94MaEBDIn

Jérôme has a Masters Degree in IT and telecoms from Telecom Paris, and a PhD in Economics from the University Pantheon-Assas.

Skills : revenues growth, digital marketing, product marketing, app maketing, mobile marketing, market analysis, business modeling, partnerships, analytics, data crunching, hands-on, cross-functional collaborative, strategic mindset

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Creating trust between brands and users by optimizing the consent user experience.
Axeptio provides a consent management platform already used by 60k+ websites.

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Marcus Burke

Jérôme Perani

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