𝗜 𝘀𝗶𝗺𝗽𝗹𝗶𝗳𝘆 𝗦𝗞𝗔𝗡. iOS Meta Ads for Sub Apps. Growth content. Full-Funnel UA Consultant.

Ran my first Facebook ad in 2012, helped apps profitably spend tens of millions for the next decade, survived ATT, yet quit my day job in 2022...

to start a premium app growth consultancy focused on advanced Meta Ads strategies for subscription businesses.

→ 4.99/5 GrowthMentor rating (80+ founder sessions)
→ 10,000+ LinkedIn followers, 20+ podcast appearances
→ 72% YoY consultancy business growth, 3 years running

Recent public speaking highlights:

📍 Phiture Growth Phestival Berlin 2025
📍 RevenueCat App Growth Annual New York 2025
📍 App Promotion Summit Berlin 2025

Featured on Subclub Podcast, GrowthGems, Business of Apps for subscription app growth expertise.

What clients (& followers) say:

💬 "You've been key in getting our subscription ARR to $3M+" - Fig

💬 "Saved us a lot of costs on testing and iterating ourselves and helped our team gain a better understanding of the platform" - Genesis/Burner

💬 "Helped us with scaling our paid ads to $400K under 6 months" - Cal AI

My moat:

1/ Deep Meta Ads channel expertise
2/ Systematic creative production systems for app ads
3/ Creative and funnel diversification to enable true scale
4/ Growth strategy development for early to midstage, 0-$20M ARR
5/ Full-funnel alignment (ads, architecture, signal, ASO, onboarding, paywall, pricing)

Most agencies buy media against a cost per trial target across 5 different networks while ignoring downfunnel implications.

I fix the math across your entire user journey. 
Down to audience and placement level. Meta first. 

Currently focussed on: AI integration for creative production and marketing productivity. 
Happy to share what's working for me.

Hit me up if you're ready to make Meta your primary growth channel.
Subscription apps only.

Marcus Burke

Helping mobile apps grow quickly & profitably | Growth Consultant | Founder & CEO @ Perceptycs

Growing a 𝙥𝙧𝙤𝙛𝙞𝙩𝙖𝙗𝙡𝙚 𝙢𝙤𝙗𝙞𝙡𝙚 𝙖𝙥𝙥 is not easy! It’s a bumpy, rough and competitive road.

If you’re on that journey, you’ll know what I mean. Whether it’s:

1️⃣ Finding product market fit
2️⃣ Solving retention problems
3️⃣ Profitably scaling acquisition without burning ad spend
4️⃣ Improving unit economics for a strong LTV:CAC

You need brutal prioritisation, constant experimentation, and the right processes to keep your team aligned on the work that matters. 

And those are exactly the challenges I love!

I’ve worked on both the product and marketing side and have experience as a Head of Growth for a mobile app start-up.

I’ve worked with startups to grow rapidly after achieving clear product market fit. I’ve worked with startups that failed to ever reach product market fit. But most importantly - I’ve worked in the trenches with startups to go through the long, arduous process of ‘Finding Product Market Fit’.

I know what does and doesn't lead to a profitable mobile app.

And I know what levers to pull to drive consistent growth.

That’s why I started Perceptycs - a growth agency for early stage Mobile apps

We help early stage mobile apps drive growth, retention and revenue in order to scale from Seed to Series B as an investor backed startup or scale profitably as a bootstrapped startup.

So if you have any growth questions - drop me a message: nathan@perceptycs.com

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