𝗜 𝘀𝗶𝗺𝗽𝗹𝗶𝗳𝘆 𝗦𝗞𝗔𝗡. iOS Meta Ads for Sub Apps. Growth content. Full-Funnel UA Consultant.

Ran my first Facebook ad in 2012, helped apps profitably spend tens of millions for the next decade, survived ATT, yet quit my day job in 2022...

to start a premium app growth consultancy focused on advanced Meta Ads strategies for subscription businesses.

→ 4.99/5 GrowthMentor rating (80+ founder sessions)
→ 10,000+ LinkedIn followers, 20+ podcast appearances
→ 72% YoY consultancy business growth, 3 years running

Recent public speaking highlights:

📍 Phiture Growth Phestival Berlin 2025
📍 RevenueCat App Growth Annual New York 2025
📍 App Promotion Summit Berlin 2025

Featured on Subclub Podcast, GrowthGems, Business of Apps for subscription app growth expertise.

What clients (& followers) say:

💬 "You've been key in getting our subscription ARR to $3M+" - Fig

💬 "Saved us a lot of costs on testing and iterating ourselves and helped our team gain a better understanding of the platform" - Genesis/Burner

💬 "Helped us with scaling our paid ads to $400K under 6 months" - Cal AI

My moat:

1/ Deep Meta Ads channel expertise
2/ Systematic creative production systems for app ads
3/ Creative and funnel diversification to enable true scale
4/ Growth strategy development for early to midstage, 0-$20M ARR
5/ Full-funnel alignment (ads, architecture, signal, ASO, onboarding, paywall, pricing)

Most agencies buy media against a cost per trial target across 5 different networks while ignoring downfunnel implications.

I fix the math across your entire user journey. 
Down to audience and placement level. Meta first. 

Currently focussed on: AI integration for creative production and marketing productivity. 
Happy to share what's working for me.

Hit me up if you're ready to make Meta your primary growth channel.
Subscription apps only.

Marcus Burke

With 17+ years of digital and offline marketing experience, I specialize in building, scaling, and leading high-performing Growth, Performance, Business Development, and Account Management teams for app and web-based businesses. My full-funnel marketing approach spans the entire customer lifecycle—from Awareness and Consideration to Acquisition, Retention, and Revenue Growth—ensuring sustainable success across all stages.

I have a proven track record of delivering data-driven growth strategies across Adtech, eCommerce, Healthtech, and Gaming, navigating diverse monetization models, including B2C, B2B2C, Subscription, eCom, and IAP. Having worked with seed-stage startups, scaleups, and enterprise organizations, I thrive in fast-paced, high-growth environments where strategic execution and agile decision-making drive results.

I am highly adept at meeting and exceeding challenging business goals and targets, consistently optimizing customer acquisition, retention, and revenue to maximize performance and scalability. By leveraging data, automation, and experimentation, I transform insights into high-impact strategies that drive measurable business outcomes.

Beyond performance marketing, I am deeply passionate about leadership and team development, fostering collaborative, high-performing cultures that empower individuals to grow and excel. With a strong analytical mindset, technical acumen, and hands-on execution, I turn marketing challenges into scalable, revenue-generating solutions in competitive markets.

Let’s connect and drive growth together!

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The Battle

Marcus Burke

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