𝗜 𝘀𝗶𝗺𝗽𝗹𝗶𝗳𝘆 𝗦𝗞𝗔𝗡. iOS Meta Ads for Sub Apps. Growth content. Full-Funnel UA Consultant.

Ran my first Facebook ad in 2012, helped apps profitably spend tens of millions for the next decade, survived ATT, yet quit my day job in 2022...

to start a premium app growth consultancy focused on advanced Meta Ads strategies for subscription businesses.

→ 4.99/5 GrowthMentor rating (80+ founder sessions)
→ 10,000+ LinkedIn followers, 20+ podcast appearances
→ 72% YoY consultancy business growth, 3 years running

Recent public speaking highlights:

📍 Phiture Growth Phestival Berlin 2025
📍 RevenueCat App Growth Annual New York 2025
📍 App Promotion Summit Berlin 2025

Featured on Subclub Podcast, GrowthGems, Business of Apps for subscription app growth expertise.

What clients (& followers) say:

💬 "You've been key in getting our subscription ARR to $3M+" - Fig

💬 "Saved us a lot of costs on testing and iterating ourselves and helped our team gain a better understanding of the platform" - Genesis/Burner

💬 "Helped us with scaling our paid ads to $400K under 6 months" - Cal AI

My moat:

1/ Deep Meta Ads channel expertise
2/ Systematic creative production systems for app ads
3/ Creative and funnel diversification to enable true scale
4/ Growth strategy development for early to midstage, 0-$20M ARR
5/ Full-funnel alignment (ads, architecture, signal, ASO, onboarding, paywall, pricing)

Most agencies buy media against a cost per trial target across 5 different networks while ignoring downfunnel implications.

I fix the math across your entire user journey. 
Down to audience and placement level. Meta first. 

Currently focussed on: AI integration for creative production and marketing productivity. 
Happy to share what's working for me.

Hit me up if you're ready to make Meta your primary growth channel.
Subscription apps only.

Marcus Burke

Malteurop

Transforming a commodity business into a high value partner for brewers, distillers & the food industry.

Malteurop is part of the top 3 global maltsters, with 23 plants in 14 countries across 4 continents.
Every second in the world, 2,000 people enjoy a beer made with our malt.

Global Marketing Director

&sl • Marketing & Brand Services for Tech

Scale ups & Corporate trust me to help them accelerate international growth, profitably.
How? By combining the power of brand building & sales/performance marketing.

3 objectives I deliver on:
#1 Position brands for international growth
#2 Connect the brand platform with performance marketing/sales, product innovation & employer branding
#3 Lead change in multicultural marketing departments 

Clients:
The Social Hub, Henkel, Philips, Brisa
Babbel, Blinkist, Papumba, Paired, Lingoda,, Rauva

Interim Marketing & Brand Executive • Consulting • Advisory

Radisson Hotel Group

Headhunted to develop a 5 year turnaround plan for B2C and B2B.
But Covid got in the way.

VP Marketing EMEA

Babbel

Built and led the 40+ FTEs in house agency which drove Babbel's transformation from startup to global brand, ready for IPO.

Fast Company's Most Innovative Companies winner in 2016 and 2023

Global Director, Insights & Brand Marketing

Philips

Accelerated growth & profitability through the digital marketing transformation of two Business Groups (Coffee & Consumer Audio)

Global Head of Marketing & Digital (BG Consumer Audio) - Sr Director

Global Head of Marketing & Digital (BG Coffee) - Sr Director

Wieden + Kennedy

Blew up all effectiveness standards through creativity

Account Director

Ogilvy

Group Account Director

BDDP&Fils - Groupe TBWA\France

BBH London

When advertising makes it into popular culture, it's a winner.

Account Manager

Who I am:
Creatively commercial, Culturally agile, Change-driven,
Worked and lived in 7 countries in Europe and Asia

What I do:
Help B2C & B2B scale internationally,
by reconciling brand building and sales/performance marketing

What I love:
Swimming & Songwriting

taplio

The Battle

Marcus Burke

Sylvain Lierre

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