𝗜 𝘀𝗶𝗺𝗽𝗹𝗶𝗳𝘆 𝗦𝗞𝗔𝗡. iOS Meta Ads for Sub Apps. Growth content. Full-Funnel UA Consultant.

Ran my first Facebook ad in 2012, helped apps profitably spend tens of millions for the next decade, survived ATT, yet quit my day job in 2022...

to start a premium app growth consultancy focused on advanced Meta Ads strategies for subscription businesses.

→ 4.99/5 GrowthMentor rating (80+ founder sessions)
→ 10,000+ LinkedIn followers, 20+ podcast appearances
→ 72% YoY consultancy business growth, 3 years running

Recent public speaking highlights:

📍 Phiture Growth Phestival Berlin 2025
📍 RevenueCat App Growth Annual New York 2025
📍 App Promotion Summit Berlin 2025

Featured on Subclub Podcast, GrowthGems, Business of Apps for subscription app growth expertise.

What clients (& followers) say:

💬 "You've been key in getting our subscription ARR to $3M+" - Fig

💬 "Saved us a lot of costs on testing and iterating ourselves and helped our team gain a better understanding of the platform" - Genesis/Burner

💬 "Helped us with scaling our paid ads to $400K under 6 months" - Cal AI

My moat:

1/ Deep Meta Ads channel expertise
2/ Systematic creative production systems for app ads
3/ Creative and funnel diversification to enable true scale
4/ Growth strategy development for early to midstage, 0-$20M ARR
5/ Full-funnel alignment (ads, architecture, signal, ASO, onboarding, paywall, pricing)

Most agencies buy media against a cost per trial target across 5 different networks while ignoring downfunnel implications.

I fix the math across your entire user journey. 
Down to audience and placement level. Meta first. 

Currently focussed on: AI integration for creative production and marketing productivity. 
Happy to share what's working for me.

Hit me up if you're ready to make Meta your primary growth channel.
Subscription apps only.

Marcus Burke

nove8

As a Growth Product Manager, I am responsible for:
- A/B testing - planning, launching, and analyzing A/B tests across WEB and APP to optimize user experience and conversion rates. Built and scaled A/B testing from 0 to 10+ tests per month;
-Market and competitor analysis - conducting market research, competitive benchmarking, and trend analysis to identify new growth opportunities;
- Growth strategy development - defining and implementing strategies to drive monetization, retention and engagement;
- Product analytics - working with key product metrics (retention, engagement, ARPU, ARPPU, CAC, LTV), analyzing data to generate insights and product recommendations;
- User behavior analysis - mapping user journeys, conducting cohort analysis, segmentation, and funnel analysis to identify pain points and areas for growth;
- Data-driven decision-making - creating dashboards, tracking performance metrics, and communicating key insights to the team;
- Monetization and app economy - evaluating pricing strategies, subscription models, and user value propositions to optimize revenue;
- Collaboration with cross-functional teams - working closely with PM, Dev team, designers, and marketing teams to implement growth initiatives.

Growth Product Manager

PlantMe

As a Product Manager, I was responsible for:
- product roadmap planning - conducted market research to identify customer needs and competitive landscape, informing product strategy and roadmap;
- maintaining a product backlog - backlog prioritization, selection of features for development, formation of sprints;
- product analytics - conducted a/b-testing and data analysis to optimize product performance and user experience;
- app economy - analyzed product performance metrics and provided recommendations for improvements;
- team management - managed a team of engineers, designers, and marketers to deliver product features, collaborated with sales and marketing teams to develop go-to-market strategies.

Product Manager

BGSoft

As a Growth Manager, I was responsible for:
- a/b testing - formation of hypotheses on product growth, designing and conducting a/b-tests, analysis of results;
- app analytics planning - work with product managers to develop and set up event tracking in the apps;
- product analysis - work with key product metrics (retention, engagement, ARPU, ARPPU, CAC), data analysis to find ideas and product recommendations; 
- user analysis - user behavior analytics through cohort analysis, funnels, user segmentation/clusterization. Map user journey and identify areas for growth at each stage (new users, current subscribers, lapsed users, highly engaged users);
- analysis of external and internal business environment: competitors, market trends, marketing and sales funnel conversions, etc.;
- creating dashboards and communicating key product metrics to the team;
- searching for new areas of growth, improvement, and innovation (growth hacking);
- work on internal BI system: participation in the creation of an LTV prediction model, data validation, communicating the results to the team and management;
- work with CEO, Marketing&UA teams, Design team, Dev team, QA, Content and Copywriting teams.
Key achievements:
- in-app user LTV growth +30%;
- user onboarding churn rate decrease -11%;
- user engagement (aha-moment reaching) +17%;
- creating a push notification strategy;
- creating product KPI dashboards from scratch.

Growic

As a Growth Marketing Manager, I was responsible for:
- Product analysis & product growth planning - cohort analysis, analysis of growth metrics and product metrics, interviewing users, generating ideas for product development based on a data-driven approach;
- Marketing strategy creation - search and testing of platform growth channels, brand building, planning marketing campaigns (collaborating with influencers, email marketing, buying ad traffic, etc.);
- Market research & User research - analysis of market demand for educational courses, analysis of reviews on competitors' products, interviews with the target audience to identify their needs;
- Product planning - participating in the planning of the product roadmap based on a data-driven approach;
- Data architecture planning - creating a structure of events that need to be tracked in the product;
- Setting up marketing tools - setting up and testing analytics systems with the help of a Product Development Team;
- Setting up analytics systems - creating dashboards with main business KPIs, working with data, analyzing product analytics and users acquisition analytics;
- Business process planning.
I work with the following business tools: Segment (customer data platform); Analytics systems: Amplitude & Google Analytics; Intercom (customer support tool); Customer.io (automated messaging platform); HubSpot (CRM&Marketing platform); LeadDyno (affiliate management tool).

Growth Marketing Manager

Artox Media Digital Group | AMDG

- Managing specialists in media projects;
- Planning advertising campaigns;
- Preparing commercial proposals, participating in negotiations with clients;
- Project management for key clients of the company.

Head of Media Projects Group

- Development of a promotion strategy on the Internet, formation of technical specifications for launching advertising campaigns;
- Project management;
- Recruitment and training of personnel, planning the workload of the group's specialists, monitoring the implementation of tasks.

Team Leader for Strategy Development and Advertising Campaign Launches

- Launch of advertising campaigns in Google Adwords, DV360, Yandex.Direct, Facebook Ads, VKontakte, MyTarget systems;
- Analysis of statistics in the systems of web analytics Yandex.Metrica and Google Analytics;
- Optimization of advertising campaigns;
- Generating reports in Data Studio;
- Planning advertising activities, creating a promotion strategy for clients.

PPC Specialist

Expertcenter

I was responsible for:
- finding potential clients, cold calls
- negotiations with potential customers
- commercial offers development

Sales manager

I'm a data-obsessed specialist with strong analytical skills. I have extensive experience in marketing, UA, analytics, and growth strategies. I work effectively both in the team and as an independent specialist on complex issues. Conscientious, honest, communicative, and responsible person.
I received my Master's degree in Marketing from the Belarusian State Economic University. Currently studying for a Ph.D. degree at the Belarusian State Economic University.

taplio

The Battle

Marcus Burke

Tatsiana Kravchenko (Putintseva)

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