Marcus Cauchi

Principled Selling®  with The Ally Method ™

Headline: Unlocking Hidden Revenue: The Ally Method - Ethical Selling That Works

About: Tired of soul-crushing sales tactics that leave everyone feeling icky? The Ally Method flips the script. It's about building genuine trust, empowering buyers, and creating win-win partnerships that last.

Think of it as the "Science of Alliance" - a research-backed approach that helps you:

Close more deals ethically: No manipulation, just authentic connection.
Build a pipeline that flows: Attract your ideal customers organically.
Unlock hidden revenue: Maximize customer lifetime value through trust.
Intrigued?

Visit thesellercode.org. If it resonates, take step 2. If not, we're probably not a good fit. (And that's okay!)
Take our Selling Aptitude Test: See how you stack up against the top 4%. https://mailchi.mp/laughs-last.com/selling-aptitude-test
Book a free 30-minute debrief: Get raw, unvarnished feedback on your approach.

The Ally Method is especially powerful for underdogs and those with limited budgets. It levels the playing field by leveraging the power of trust and human connection, turning constraints into advantages.

Ready to ditch the sales grind and embrace a better way? Let's connect!

Head Coach

Success With Integrity

Traditional sales training focuses on the visible matter – tactics, techniques, processes. Yet absent is the unseen energy that binds relationships and accelerates deals.  

My offer provides the dark matter missing from standard sales models. I unlock the invisible forces of emotional intelligence, authentic connection, and consultative mindsets.

This dark matter fuels exponential growth through:

- Jedi-level listening skills to unearth customers' latent needs
- EQ mastery to build profound trust 
- Strategic guidance identifying unseen opportunities
- An ethical approach earning loyalty beyond transactions
- Proactive value creation versus reactive pitches

Standard sales training neglects this dark matter. It emphasizes visible matter like pitch scripts, demos, and closing tricks. But absent are the invisible competencies that convert relationships into revenue.

I multiply your existing training and experience with the dark matter of consultative mindsets, strategic thinking, and emotional intelligence. This complete approach accelerates results by activating the unseen energies driving engagement and fulfillment.

Unleash the dark matter within your sales team. Transform transactional performers into trusted strategic advisors who ignite growth. Let’s fuel your explosive sales potential.

Discover your #BuyerSafety Score

https://mailchi.mp/laughs-last.com/selling-aptitude-test

30-minute free consult. No pitch. Ask me if you want coaching. I won’t sell it to you. It only works if you want it and implement what you learn. That comes with deep reflection, practise and confronting your limitations. 

If you’re ready to discuss coaching at that level, invite me to talk about it. Otherwise, we’ll focus on what matters most to improving your results without my help. Go on. Click and book if you want to know something about yourself you are unaware at this moment?

Successful Selling

My coaching provides professionals with the mindsets, toolsets, and skillsets to maximize their potential and live life to the fullest. 

Through immersive 1:1 sessions, I guide you on a journey of self-discovery, relationship building, and purpose alignment. My relatable, down-to-earth style creates a judgement-free space for you to engage deeply with what matters most.

Using proven frameworks rooted in human psychology, I enhance your emotional intelligence so you can understand motivations, connect empathetically, and communicate authentically. Thought-provoking stories, exercises and metaphors shift your perspective to unlock growth. 

You'll gain clarity on your values and talents so you can orient your life around meaning, not just achievement. Our work extends beyond the self to relationships - strengthening bonds, resolving conflicts, earning trust. With self-awareness comes the ability to create reciprocal, fulfilling connections.

Equipped with this knowledge of yourself and others, you're empowered to live with integrity. My guidance aligns your leadership, service and impact with your highest ideals. You contribute value in ways that feel effortless and fun.

The result is an empowered version of you. Fulfilled, at peace, surrounded by meaningful relationships. You have tools to continually evolve and actualize your potential while uplifting others. 

The impact spans all areas of life. As we dissolve what holds you back, you transform personally and professionally. My clients become more purpose-driven leaders, connectors, partners. They create positive change through the clarity and skills gained in our work together.

The journey isn't always easy, but with commitment it's life changing. Are you ready to uncover your best self and live life to the fullest?

Coach

Principled Selling is an ethical approach to sales focused on creating value versus making a transaction. It aligns sales with service through deep curiosity about the customer's true needs.  

Our mindset starts with abundance - there are endless opportunities for mutual benefit. We succeed by helping others succeed. This mentality enables authentic, consultative conversations.

By asking thoughtful questions, we uncover what matters most to customers both professionally and personally. This allows us to craft tailored solutions using our full capabilities.

We don't sell - we advise. Our goal is forming partnerships where the customer accomplishes their goals through the ongoing value we provide.

This requires moving beyond features to understand workflows, challenges and objectives. We architect solutions to customers' future goals, not just current pain points. 

Winning business is simply the byproduct of delivering extreme value. We earn trust by positioning ourselves as guides who enable customers' success.

What makes this approach unique is the mindset shift from transactional to transformational. Product knowledge is secondary to aligning with the customer's purpose.

Our superpower is human insight. We don't target companies, we serve people. This creates loyal advocates who reward partners that help them progress.

Principled Selling builds relationships and reputations. Customers refer others to us because they appreciate our impact on their lives and organisations.

This isn't a tactic, it's a conviction. We succeed by realising others' potential. Are you ready to experience the power of partnership?

Principled Selling - Aligning Sales with Service

Channel Sales Excellence

A trimester-based program for driving exponential partner growth through principled selling and partnering.

Trimester 1 - Recruitment:
Onboard new vendor partners and build internal team to facilitate training.

Trimester 2 - Foundations:
Train partners in core values and skills of principled selling and partnering. Establish reciprocal mindsets.

Trimester 3 - Implementation:
Partners apply learnings in field with shadowing. Gradual leadership development within the cohort.

Trimester 4 - Facilitation:
Cohort 1 runs most sessions having now internalized methodologies. Partners become teachers.

This cycle continues, embedding ethical partnership and consultative selling into the culture.

Outcomes:

Trusted advisor selling skills to maximize deal sizes
Retention of accounts via strategic partnerships
Ongoing value-add through lifecycle selling
Development of partner leadership and expertise
With the model proven, sales growth in the 000% range is achievable by scaling number of partners. But foundations must be laid first.

Let's discuss how we can collaborate to drive exponential growth through principled excellence.

Channel Sales Excellence

No one wants to make a hire.

Everyone wants to hire someone who will succeed in the role, fit in and contribute, improve over time and stay, ideally growing and evolving with the organisation.

What is the single highest hidden cost in most companies?

Wrong hires? You hire Mr Bean in a tux instead of James Bond! I've been there, I'm sure you have too.

Wrong hires are the highest hidden cost in any business. Hire great people and you prevent 95% of the management problems you usually have to tackle. Hire the wrong person and you have just bought a management problem, hours of lost time, and the distinct possibility that one person could derail your entire team.

And yet, most managers see recruitment as a chore, not THE SINGLE MOST IMPORTANT responsibility of every manager - to hire the best people.

Have you been left feeling SORE after hiring for Skills, old Results, Experience?

What if you knew which aspects to recruit for, how to uncover those qualities, what good, bad a meh! look like, how to identify Red Flags, and hire James Bond instead of Mr Bean? 
What effect would that have on your performance as a manager?
On your team's performance?

What if you could free up 1 day a week to focus on what matters most to you accomplishing all you need to, to succeed in your role? To focus on designing systems, coaching, field visits, meeting customers, cooperating with other departments?

To unlock your time, start at the foundation. Who not how!

Would you be willing to take a deep look at who you hire, why you want those people, and what conditions you need to create so not only do you hire someone who succeeds and fits in, but will free up your time to develop your people, midwife deals, plan and strategise?

DM me to talk about predictive hiring. Put Bond not Bean in the heading so I know you wnat to discuss predictive hiring.

Hiring Winners - Predict Who Will Succeed Before Putting them on Payroll

Create a world-class third-party selling program!  

Channel sales is selling that takes place by means of any third party. Sales completed through value-added resellers, partners, systems integrators, independent representatives or agents, licensed distributors, and franchisees are all examples of channel sales. Many companies operate under a channel-sales model without ever having heard of the term!  

Regardless of what it's called, this model presents both special challenges and special opportunities. Whether you are an early-stage venture or a small vendor of products, intellectual property, or services looking to build your footprint quickly and reliably; whether you already have a channel process in place and you want to improve or revitalize it, or you are aiming to create your first channel program from scratch; whether you are working with a group of independent agents or you are looking to build a franchise operation from the ground up - this book has been written with you in mind.

"I used Making Channel Sales Work as my blueprint at my last company which we grew to over a $1bn in ARR. I am using it again at Hubspot. I run the channel for EMEA. With this as my blueprint and applying what I learned from coaching with Marcus. I'm able to raise 2 kids aged 6 and 3 whilst doing my job successfully in 8 hours a day, being fully present and finding joy whether I am at work or at home." - Silke Ahrens, EMEA Director of Partner Sales

Author: "Making Channel Sales Work" #MakingChannelSalesWork

The Seller Code

We're engaging #ethical sellers who believe customers are the reason we exist, they rent outcomes, and deserve an ally in the salespeople who serve them in pursuit of their better future outcome. All buyers want to do is make the right decision. They want an ally, not an accomplice, and not an adversary.
 
thesellercode.org

"I wouldn't want that done to me, and I don't want to be someone who does that to others." - Dave Davies, co-author, Making Channel Sales Work

Community Builder

The Red Thread

Talent you won't find in agencies. Talent that knows you pay for results not cosmetics.

Business Partner

TheInquisitor Podcast

🚀 Ready to level up your leadership game? Tune into [Your Show's Name]!

🎧 Join the ranks of forward-thinkers who, just like you, are in the trenches of sales, management and leadership. Our podcast isn't about buzzwords or quick fixes. It's real talk, real challenges, and real growth.

Each week, we dive into the topics that matter:

Cutting-edge strategies to stay ahead of the curve.
Honest discussions about the ups and downs of climbing the career ladder.
Practical advice that you can put into action immediately.

💡 Think of it as your go-to resource for fresh ideas and a no-nonsense approach to professional development. So, whether you're on your way to work or taking a breather, make the most of that time. Listen in, get inspired, and let's shake things up together.

➡️ Subscribe to TheInquisitor podcast: https://www.linkedin.com/showcase/theinquisitor-podcast/?viewAsMember=true

Join the conversation. Share your thoughts. Take action. Let's grow together.

#Leadership #Innovation #CareerGrowth #Podcast #TakeAction #ProfessionalDevelopment

Podcast Host

CommonThread AI

As a CFO, you're constantly juggling financial risk, revenue generation, and return on investment. But what if there was a solution that could help you achieve your goals and stay ahead of the competition? That's where Common Thread comes in. Our powerful #revenueoptimization platform can help you make better decisions, optimise your sales process, improve customer retention, and allocate resources more efficiently. With Common Thread, you can achieve increased revenue, improved ROI, and reduced financial risk. So why not take the first step towards a better financial future? Contact us today to learn more about how we can help your business thrive.
Common Thread, The Revenue Lens
Website: https://www.commonthread.ai/

Founder, Advisor

Mobile Practice

Sales training routinely fails to deliver the intended outcome - increased sales and permanent positive behavioural change - without practice. 70% of learning happens in the field, outside of the classroom. And that practice MUST be relevant to the context in which the salespeople live and work. Mobile Practice helps enterprise field sales and channel sales leaders drive permanent performance improvement in their sales results through micro coaching and timely, relevant practice interventions tailored exactly to sellers real world needs.

Clients include Tag Heuer, Sodexo, Veoilia, Rimova, Protexin, Mavic and EntreMont

If you want your salespeople to realise the investment you intended by implementing the training you have paid for, and enable your managers to coach at the point of greatest need to overcome the learning-knowing-doing gap, call me on +44 7515 937221 or DM to learn how.

If you are trainer and want to drive additional incremental revenue in your core training business, we are seeking partners. Our partners typically generate as much as £/$/€5.18 in core training revenue for every  £/$/€1 invested in Mobile Practice

Chief Revenue Officer (CRO)

Notion - STAR®

What are you doing today to prepare your managers for what is to come?

STAR™ enables managers to turn every coachable moment into a learning opportunity. 

* Recover up to 2.5 months for EVERY manager in your business
* Focus managers on high value activities including design, leadership and coaching
* Free managers from upward delegation
* Drive massive employee engagement
* Release simultaneous and massive discretionary effort at scale
* Create a change wave in the next 2 quarters
* Turnaround failing change and transformation programmes
* Remove managers as bottlenecks
* Empower everyone in your organisation to meet their full potential
* Reliably push decision making down the chain of command

On average, managers get 16-20 interruptions every day where a member of their team asks them a question or needs help. What if, each time they stop, think "Is this a coachable moment?" and ask an insightful question that helped the person solve their own problem for themselves? That means 3840-4800 teachable moments are being lost by almost every manager in your organisation EVERY year. 

Unlock the latent potential across every manager in your business and turn those missed opportunities every year into a creative change wave.

Learn what the London School of Economics says the positive impact of implementing STAR™ in 62  companies - ask me how

Chief Revenue Officer (Fractional)

White Rabbit Intel

"These are the new leads. These are the Glengarry leads. And to you they're gold, and you don't get them." Every lead is a Glengarry lead with White Rabbit Intel. If you're old enough to remember Glngarry Glenross, then you're scarred enough by listening to salespeople whinge about the quality of the leads, how it's marketing's fault, the economy is tough and Covid means no one is picking up. if you're sick of listening to those excuses, I have great news ...

White Rabbit Intel can help you pinpoint exactly who is most likely to buy from you and which of your salespeople should engage each prospect in the buying committee for maximum probability of a meaningful conversation. Bring precision, accuracy and effectiveness to your marketing, sales, customer success and account growth activities.

No more smiling and dialling. No more conflict between marketing and sales. Imagine a pipeline full of highly probability prospects, accurate forecasts and the ability to pinpoint where you should spend your marketing budget for maximum effect.

If you want to test the your own data against these outrageous claims, then drop me a line using this link to book a 15 minute call  - https://linktr.ee/marcuscauchi

Board Member

Upside Saving

Upside deliver marketing certainty to retail brands and help consumers save money through instant cash back and affinity spending. Retailers can hyper-target attributable offers to drive loyalty, customer acquisition and growth of incremental wallet share in a socially responsible manner.

Chief Revenue Officer (CRO) (Fractional)

Serving principled sellers who walk the tightrope between doing what's best for the customer and compromising their values to survive or keep their bosses happy

I guide professionals to live & lead with purpose by unlocking their full potential - not just externally but also internally. 

With targeted personal growth & conscious relationship building, I instil the skills & mindsets to bridge the gap between outer success & inner fulfilment. 

My relatable, ethical approach provides proven frameworks that are the building blocks of Principled Selling. 

You'll learn to really understand human psychology, express yourself authentically, uncover root causes of suffering, & contribute to society I inspire hope that we can all evolve through self-awareness & mutual understanding.

As a bold, thoughtful sales professional, manager, leader or founder you've achieved outward success - status in your field, financial stability, respect from colleagues. 

Yet, you feel an inner sense that something is missing. There's a lack of fulfilment in your work, a shortage of trust & depth in your relationships with colleagues & a pull towards more meaning and purpose.

I work with professionals who feel the same way. 

They poured energy into building their careers but neglected their inner lives & personal relationships. Over time this led to disillusionment & isolation.

Good news. With focused personal development & relationship building, you can transform this feeling of emptiness into profound purpose & connection without numbing.

My role is to help unlock your full potential. Yours is to achieve all you want in life, succeeding professionally, and as a complete human being.

If you're ready to bridge the gap between your external success & internal fulfilment, let's have a candid discussion about what matters to you, where you feel stuck & how we can get you to the next level in both your work & personal life.

With commitment to personal growth & conscious relationship building, I'm  certain you can align your vocation with your values & live with integrity. Are you willing to take that first step on the journey?

**
How to engage with me if you want my help:

Take my selling aptitude audit (7 mins). I based the results on my observations of the top 4% producers. Your responses will be compared with how they behave. Define a clear path for you to raise your performance in the next 30 days & learn something about yourself you didn't know.

https://mailchi.mp/laughs-last.com/selling-aptitude-test

Complete the audit. Book 30-minutes for a free debrief
No strings
I won't talk about coaching unless you bring it up
You have to ask me to sell you coaching
I don't need more clients but I do want those who genuinely want my help.

What’s wrong with salespeople?

“Would love to connect. Really impressed with your work. Would love to connect.” or some such shit. 
Connect. 
PITCHSLAP. 

INSTANT Disconnect. 

FFS. 

Doing this says you stink of desperation, play the numbers game and serve your interests not your customers’. 

I won’t buy from you and will never refer you even to people I dislike. Save us both the bother.

Marcus  Cauchi

I help leaders remove fear from decisions so people can say what’s real.

Fountain Partnership

Fountain Partnership are a Digital Marketing Agency.  As one of its founders, I've been part of creating a unique methodology that takes the risk out of marketing through accurate forecasting. We're goals-driven and use evidence to bring exponential ROI for our clients through full-funnel optimisation. This is supported by a culture of transparency, honesty and innovation, with a relentless focus on success.

This approach has delivered wonderful results for our clients - with three of our smaller ones exiting for a combination of £75,000,0000 over the last 2 years.  

Off the back of our results, in 2016 GOOGLE awarded Fountain Best Search Performance in EMEA out of a shortlist of 90 of Europe, the Middle East and Africa's top Agencies. 

In 2017, we won Google's Award for Growing Businesses online in EMEA, and were flown out to New York by Google for the Global Final.  We ended up winning out of a total of 1100 of the world's biggest marketing agencies from 58 countries.  

We will never stop innovating and striving to get amazing results for our clients.  Our mission is to raise the standard of marketing.

Beyond our focus on results for clients, we care passionately about responding to the climate emergency, with a pledge to plant 1 million trees by 2025, in addition to racing to zero emissions as quickly as possible.

Director

Reconnect Weekends

As a founder who has burned out in the past, I'm keen to help others avoid going through what I did.  There's a lot of pain out there.  And most of it is unnecessary.  Reconnect Weekends changed my life. I'm keen to bring it to my network to help stressed-out business leaders, quiet their minds, sleep better at night, and make optimal decisions.

By growing our awareness of how our minds work, we can have less stress, more joy, and get better results.

Million Tree Pledge

“The most important question each of us must ask is, ‘Are we being good ancestors?’” - Jonas Salk (creator of the polio vaccine)

As a Founder of the Million Tree Pledge, my job is to tell a story and inspire bold action on climate change in the business community.  Humanity has cut down over 3 trillion trees (almost 50% of the total), and emitted 1.5 trillion tonnes of greenhouse gasses.  Very simply, for there to be a habitable planet for our children and descendants, we need to put the trees back and draw down the greenhouse gasses.  

The Million Tree Pledge is helping solve these two problems.  We are a collaborative initiative bringing together businesses and individuals to make a bold commitment to plant 1 million trees each in the coming years.  This is in addition to racing to zero emissions. 

Led by a group of established and independent small businesses, the Pledge has two parts:
 
1. A commitment to plant over 1 million trees by a specific date (most pledgers have chosen 2025).

2. A commitment to find at least two other pledgers, ensuring that the initiative grows exponentially.
 
Through the Ecologi.com platform, pledgers donate to the Eden Reforestation Project. With the mantra ‘plant trees, save lives’, this charity reduces extreme poverty and restores healthy forests by employing local people (often women) to plant millions of trees every year – thereby creating employment opportunities for disadvantaged groups, while planting trees with a focus on sustainability and biodiversity. heir sites are in 8 countries, including Madagascar, Indonesia and Mozambique, chosen to maximise the positive impact on nature - for example, planting Mangroves in the Madagascan rainforest absorbs four times more C02 than the average tree.  Since 2004 they have planted almost 500,000,000 trees creating 4,850,313 workdays for people in extreme poverty. 

Considering joining us.  Please get in touch.  Together we can be 'good ancestors' for the unborn.

#RiseUpDrawDown

Founding Member

BIMA (British Interactive Media Association)

The climate emergency is the biggest crisis humanity has ever faced. 

As the world’s innovators and communications experts, we have an unrivaled ability to create the future, and a duty to ensure that future is sustainable. This council will champion sustainability in the digital sector and build a framework to enable BIMA members to take action.

My role is to support the Council in achieving its goals, while also introducing BIMA members to the Million Tree Pledge: https://www.milliontreepledge.org/ - encouraging them, their clients, and networks to drawdown way beyond their carbon footprint.

Member of Sustainability Council

CRO Connected

'I'm an executive member of the most experience-rich revenue leadership community in the world, exclusively for senior GTM executives. 
We exist to help raise the bar in revenue leadership, to create the world's best organisations, and unlock our leadership potential - croconnected.com'

Executive Member

Norfolk County Council

In 2009 I was elected to represent the 11,000 residents of the Wensum Division in Norwich, on Norfolk County Council.  I won with 49.6% of the vote, becoming the first Green Party County Councillor to represent Wensum.  

During my four-year term I acted group leader and deputy leader – sitting on a range of committees, including Planning, Economic Development and Cultural Services.  I also sat on the ‘Transformation working group’ that was tasked to devise ways the Council could generate more income. Achievements during this time included setting up a county-owned renewable energy company, Norfolk Energy Futures Ltd.  This has created an additional revenue stream for the Council and is the now largest of its kind in the UK.  I stood down in 2013 to focus on Fountain.  My seat was still held by the Green Party.

County Councillor

Norwich Speakers Club

Public speaking club in Norwich that meets fortnightly and follows the Toastmasters International programme to gain experience and compete in public speaking.

Club President

Founder, Fountain Partnership - Google's Global Award Winner for Growing Businesses Online | BIMA 100 | Co-Founder, Million Tree Pledge - inspiring businesses to plant over 1 Million Trees and race to zero emissions

Hello!  What brought you here?  

There are three things I help people with:

1. Business growth through compound marketing 
2. Taking action on the climate emergency
3. Reducing stress, avoiding burnout, and making better decisions

Each of these is achieved through Fountain Partnership, the Million Tree Pledge, and Reconnect.

FOUNTAIN:

 - Compound Marketing Agency founded in 2009 offering digital services (PPC, SEO, CRO)

 - Just under 50 people and are a B Corp

 - Clients include: Google, Visa Currency Cloud, EFG, Gartner, SEI, Fortnum & Mason

 - Winner of 3 International Google Awards including Best Search Agency and Growing Businesses Online

 - Helped a number of SMEs scale and exit: EweMove for £15M, and Trade Extensions for $45M


MILLION TREE PLEDGE:
 
 - A group of small businesses taking big action on climate by pledging to plant 1 million trees

 - In addition to racing to Net Zero

 - Currently just under 100 pledgers 

 - Over 16 million trees planted so far…


RECONNECT:

 - Helping founders and leaders significantly reduce stress and make better decisions through coaching, retreats, and away days
 
 - We help people slow down to the speed of life, have less noise in their heads, and have more joy

 - Founded in 2018, clients include a number of agencies and larger corporations

I love talking about all three of these, so please DM me for a coffee (virtual or in person) if you'd like to meet.

taplio

The Battle

Marcus Cauchi

Marcus Hemsley

Followers

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The Battle

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Marcus Hemsley

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Marcus Cauchi's LinkedIn Performance

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