Keynote Speaker on Sales, Marketing, and Building Trust...Author of They Ask You Answer...Ranked #1 LinkedIn Voices for Entrepreneurship...and a Dang Good Follow on LinkedIn

Called a “web marketing guru” by the New York Times, the Story of how Marcus Sheridan was able to save his swimming pool company, River Pools, from the economic crash of 2008 has been featured in multiple books, publications, and stories around the world and is the centerpiece to his best-selling book, They Ask You Answer, which has been named “One of the 5 Best Marketing Books of All Time” by BookAuthority and his follow up book, Endless Customers, was named a National Bestseller by USA Today.

Sheridan is a highly sought-after global speaker (averaging 50 keynotes yearly) in the digital sales and marketing space, working with hundreds of businesses and brands alike to achieve their potential in a rapidly evolving marketplace, ultimately helping them to connect deeper and become the most trusted voice in their respective industry.

Companies Marcus is a Part of: IMPACT, River Pools, Marcus Sheridan International, Question First Group, PriceGuide.ai

Keynote topics include:  Sales, Marketing, AI, Leadership Communication

Marcus Sheridan

First speaking trip of the year is in the books, and I already had a massive “W” by taking my wife and two youngest on the trip to speak in St. Pete to the Table of Titans Mastermind, put on by Tony Hoty.

There is just something so magical about showing your children what the world looks like out there.  And the fact that they’ve been accompanying me on these trips for 15 years now is one of the greatest joys of my life. ❤️

One of the most engaging keynote speakers on the planet—I create experiences that change how businesses sell, connect, and win | Author of Endless Customers and They Ask, You Answer | Entrepreneur | Master Storyteller

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Dear Marketers, 

Put the answer first.
Put the answer first.
Put the answer first.

Sincerely,

Humans & Answer Engines (ChatGPT, Claude, Etc.)

-------

(In other words, stop burying the lead with your content. If you want impatient humans to stick around, put the main answer FIRST. If you want your content to be found in the AI summary, put the main answer FIRST. And if you want LLMs to consistently source you, recommend you, etc. - put the main answer FIRST. I know for the last 20 years content marketing had lovely intros, build up, and lead-ins before giving the actual answer to the core question of the post, but that needs to stop. Yes, it's a total rethink of the way you write, but that's where we are, and that's what you now need to do.)

And here we go 2026! Off to the first gig of the year, and I have to tell you - I'm just as excited to start year 15 of speaking full-time as I was when this journey began in 2011. Why?

Because I'm doing what I feel like I was put on Earth to do.

And one of these days, when I'm able to meet my Maker, it's my hope He is pleased with my efforts. 

Of course, I have a long ways to go, and I fall short often, but the fire to be better (personally and professionally) burns brighter than ever.

So here's to you making 2026 an extraordinary year, and hopefully, if you're reading this, we'll cross paths in real life soon.

Let's do this. 🤜 🤛

Two things are becoming crystal clear to me when it comes to AI in business:

👉 #1: Stop marrying yourself to any single AI platform.

I don't care if it's ChatGPT, Claude, or Gemini.

The market is moving too fast. I'm watching ChatGPT lose ground to competitors that are flat-out better right now. And honestly? I have no idea who the "Google of AI" is going to be.

So stay flexible, friends. The leader today might not be the leader tomorrow.

👉 #2 And this is the bigger one...Stop saying "AI sucks at..."

Just last month, University of Michigan researchers released an AI model that can diagnose a complex heart condition from a 10-second EKG.

This same condition used to require advanced imaging equipment or invasive procedures.

10 seconds. Incredible.

Here's my point:

The moment you cement your opinion about what AI can't do, you've entered a very slippery, unproductive slope.

Why? Because by the time AI masters that thing you said it couldn't, you (or your business) will have moved on - completely missing the opportunity.

This is why, if you're not careful, your business systems, workflows, and very assumptions as to what is possible can easily become outdated faster than we've ever seen. 

So here's what I'm asking you to do:

Have short memories when it comes to AI capabilities.

Stay skeptical of permanence.

And stay open to what's next.

Agree? Disagree? What say you?

My commercial fishing company did something online that has never been done before a few days ago, and the story is a wild one. Here's what went down:

During commercial bluefin tuna season (which happens to be right now) we (Speechless Sportfishing) go LIVE on Facebook whenever we hook up with a fish.

This means viewers get to see EVERYTHING - the good, the bad, and the ugly.

Our successes, our failures - all of it.

Well, a few days ago with hooked up with the biggest tuna fish of our lifetime (not an exaggeration), and we fought it LIVE on Facebook for 8.5 hours (see photo below).

That's right, 8.5 hours, with many viewers watching the ENTIRE experience.

By the end, as the fish finally crested the surface of the water and we were just about to bring it in the boat, over 1,100 devices were watching the event LIVE. 

Many people said they were watching with their entire family or friend group, cheering us on.

My best estimate is about 2,500 people were enthralled with this epic battle.

It was a magical experience...until at the last second, when the line snapped just before we were to land the fish.

Absolute, total heartbreak.

Yes, it's the ultimate story of "the one that got away."

Here's the beauty though - Yes, we lost the fish.

But we gained legions of fans in the process, with hundreds of "keep your heads up" and "you guys were amazing" messages flooding our inboxes.

And let me repeat - Many of these people watched THE ENTIRE 8.5 HOURS.

We always hear that no one these days has the attention span to consume long-form content.

Well, I'm here to tell you this is simply not true.

People, more than ever, will watch and consume your content...but only if they have a REASON to stay.

And why did these viewers stay? Why did the numbers grow throughout the day?

It comes back to AUTHENTICITY my friends.

A real boat, with real crew and a real monster fish...with real heartbreak to top it all off.

All of this led to thousands of people being *emotionally invested* in the outcome at the end.

My point here is simple:

Show what others in your space are not willing to show.

Be more authentic than others are willing to be.

Let them fall in love with your imperfections.

By so doing, you may not always catch the biggest fish, but you will gain fans and customers for life.

And that, my friends, is what it's all about.

😀 🎣 🐟

Dear Sales Professional,

If you would like to lose a ton of deals you should have closed, keep attempting to resolve concerns over text messages instead of calling the person directly and having a real conversion.

Sincerely,

A Friend Who Wants You to Hit Quota

🙂

Life Tip (that took me years to learn): 

If you don't know *why* you’ve been invited to a meeting, don't go.

Let's translate the "why":

👉 "To hear updates" ...That's an email.
👉 "To give input" ...That's a shared doc.
👉 "To be in the loop" ...That's a CC.

Are you picking up what I'm putting down?

Your calendar is NOT a public park. It’s private property.

Protect your time. Protect your energy. Protect your sanity.

My team and I have reviewed over 1,000 sales conversations over the last year and one thing has become very, very clear:

👉 Companies over over-indexing on "product training" and grossly under-indexing on "people" training.

It's wild to watch it over and over again, but let me give you two classic examples:

A SaaS company has someone in engineer deliver a demo who is technically 100X smarter than any potential client about the product's ins and outs yet has zero ability to ask thoughtful discovery questions, build rapport, and create an excitement and energy for the product.

Another example:

A manufacturer does a two-day training with their dealer reps and 100% of the conversation is about product knowledge and competitor comparison, with 0% spent on helping the reps learn to ask better questions, make deeper connections, and be truly LOVED by the prospect.

Do you see the issue here?

Yes, product knowledge is very, very important, especially as consumers and buyers are becoming more and more informed.

But when sales training becomes all about the product and not about the power of human connection, it loses its soul, which ultimately kills the sale and stagnates the entire organization. 

Balance my friends, balance.

Important Reminder for All Marketers: 👇 

Yesterday I was chatting with a client (boat retailer) that told me they wanted to focus more on their LinkedIn efforts.

My response: Why would you put your energy on a B2B platform when you're selling high end boats to consumers?

Their answer? "Because some of our potential customers may be there."

Here's the thing. Sure, they *may* get a few leads on LinkedIn but there are MANY other platforms that would be a better use of their time and produce a stronger ROI (as a B2C company).

Here's what we have to remember:

👉 1. Just because a platform *might* generate you leads doesn't mean you *should* focus on that platform.

👉 2. You're better off being GREAT on one platform than being incredibly average on multiple platforms.

👉 3. And finally, every minute you spend on one platform is another minute you won't spend on another. 

Focus, friends, focus.

A business owner told me this week, "Yep, we're ranking well in ChatGPT. I've run a bunch of tests."

My response was not what he wanted to hear. I said:

"Well, the truth is, ranking doesn't even exist with ChatGPT.  Furthermore, you're looking at biased results anyway, only made for you. The rest of the world is seeing something very different."

He was shocked and disappointed. 

This, of course, is because he (and so many others) are still treating AI-Visibility like Legacy Google - linear/binary thinking - "Do I rank or do I not?" - and not understanding that the days of "ranking" are coming to an end (outside of legacy Google).

Remember:
LLMs do NOT give set answers.
There is no “page one.”
There is no universal result everyone sees.

Every response is shaped by:
👉 the individual user
👉 the specific LLM
👉 context, history, inputs
👉 and countless other variables

So can you *roughly* test how likely AI is to recommend you?

Yes...to a degree.

But only if you disable saved memories (like I’ve shown here). That’s the only way to get closer to an “unbiased” view of what others might see.

Even then, it’s still just one possible outcome among many.

That’s the shift my friends. 

So stop obsessing over “ranking.”
And start obsessing over trust and authority.

The sooner we let go of the old mental model, the better we’ll all perform in the new one.

How to Learn Your AI Visibility without Bias

I just walked off the keynote stage for the JobTread Software Connect Conference and my goodness that was fun! 1400 leaders in the trades coming together to improve their businesses and raise the bar for the entire industry.  

So much of the credit goes to the amazing guy standing next to me here, their CEO and Founder Eric Fortenberry. This is a man of the highest integrity and vision, who truly wants blue collar businesses to succeed.  

What an honor it was to be a part of the movement!! 😃

Tomorrow I'm doing something I've never done before:

Putting on a FREE, 90 Minute Sales Kickoff (SKO) for ANYONE that wants to dramatically improve their sales skills and mindset for 2026 - B2B, B2C, sales leaders, soloists, this is for you.

Even better, there will be no "pitch", no "offer", and no "first 100 people that sign up for X" to have to listen to at the end.

Just the best sales class you've probably experienced in a long time. (Yes, I'm serious, which is why it's called a "Level 5" SKO.)

That's my personal promise.

The plan is to do this at the beginning of every year for the foreseeable future for any person or organization that wants to attend. 

Your job is simply to show up with an open heart and open mind. 

You'll also get a powerful workbook to follow along, 2 free sales tools that I've developed, the Level 5 SKO Checklist, and more. (see the link in the comments)

Sound awesome? Well, it will be, and I hope to see you (or your team) there. 

Again, whether you're B2B, B2C, a manager, a soloist, etc...whatever you call yourself, you'll walk away with a plan, action items, and immediate takeaways.

Simply put, you will be better at your job and you will SELL MORE in 2026 by attending.

Link is in the comments below.

I hope to see you there. 😀

The 3 Hardest Skills to Teach in Sales (From 2,000+ Hours of Coaching) 👇 

After two decades in the trenches and thousands of hours coaching sales professionals, I’ve realized that the "mechanics" of sales are (with the right coaching) easy. It’s the *psychology* that’s difficult.

If I had to rank the three hardest skills to instill in a seller, they would be:

👉 1. The Audacity to Walk Away
Most sellers operate from a place of scarcity, not abundance. Their internal dialogue is: "I have to close this." The problem, of course, is that this creates a sense of desperation on the part of the seller. It manifests as pressure, which crushes their authority and plants seeds of doubt in the buyer’s mind. Turning "walking away" into a superpower is the hardest thing to teach because it isn't a tactic. Instead, it's 100% mindset. It requires the confidence to realize that you're not a fit for everyone...and that's a good thing.

👉 2. Radical Situational Fluency
Average sellers have a "mode." Great sellers have a "dial." Stay with me here, because this one really matters. They don't just bring high energy, they bring the *right* energy. They can read a room in seconds and adjust their presence (turning it up to inspire or dialing it back to build empathy) without it ever feeling inauthentic. This requires an extreme level of presence and situational awareness that most people simply haven't developed and is VERY hard to coach.

👉 3. "Straight-Line" Inquiry
Anyone can ask discovery questions. Very few can ask the one question that cuts through the noise and hits the core of the issue instantly. Asking questions in a straight line means removing the fluff and having the courage to take a buyer where they haven’t gone before. It’s about making them think in ways they haven't yet considered. This skill only comes after years of reps and a refusal to settle for surface-level answers (see skill #1).

These are the skills that move the needle the most, yet they are the rarest to find. In fact, think about your sales team for a minute. How many truly have all three of these? If more than 10% of your team have these skills, you can consider yourself world-class. They are that rare.

I’m curious, for those of you in the sales arena: Do you agree or disagree with these three? Any you'd add to the list? Fee free to share your honest thoughts below. 👇

Video Marketing & Social Media Strategy, Training, & Coaching for 7-8 Figure B2B Companies | Stop Outsourcing Your Content And Start Building Your Own Team | Founder Of Impaxs Marketing

Outsourcing all of your content to a "Content agency" simply does not work anymore. 

And if you're like a lot of the 7-8 figure B2B companies we've helped over the years, you've felt this while working with traditional agencies.

- Content that doesn't perform in the social media feeds 
-"Marketing" posts that just don't feel like YOU (Not your authentic voice and brand)
- They say they "Can do modern video" but it's really out of their scope and it shows in how they deliver
- The agency is slow to get back because they are managing 20-30 other clients just like you 

And yet they charge 5-10k+/month for sub par results....

My friends...there is a much better way.

A way to increase revenue and make your brand stand out by building an internal content team that delivers more effective content, faster, and in your voice-no agency required.

That is exactly what we help you do with our proven Infinite Clients System™

✅ Develop a compelling brand story and POV to consistently attract high-value clients.

✅  Create a scalable content strategy and AI-powered workflow built to drive growth across every channel — not just social media.

✅  Help you assemble an in-house content operation and team built for your business and your goals.

✅  Coach and develop your team to ensure you produce consistent, high-quality content that converts into qualified leads and new clients.

✅  Act as your strategic CMO — aligning content, marketing, and team efforts to drive measurable business outcomes.

✅  Drive real ROI from your content by consistently attracting high-intent leads, increasing pipeline velocity, and closing more deals.

It feels good to have your OWN (In house) content operation that drives inbound leads, builds brand, and helps you grow your business.   Once you do it...you'll never go back to outsourcing again.

If you're ready to take control of your content, empower your own team, and shed those costly marketing agency costs, let's have a chat! 

To book a call with me or learn more about our services and pricing, check us out here at https://impaxs.com 

Or just send me a DM now and talk to me directly!  

Thank you,

Alex B Sheridan

Yesterday I made the difficult decision to replace our CEO with Ai.

I realize this is going to be a controversial decision that not everyone will agree with.

But it's one I'll have to live with and one I feel confident in. 

If you watch the video, you'll see how the team reacts when they find out too. 

In all seriousness though.

Ai is moving into industries FAST. 

I spent time yesterday talking to a client who was deciding whether or not to bring their content & podcast in-house or outsource it.

7 years ago, the obvious move was to outsource because the tech, equipment, and capabilities were too complex for most B2B teams to run in-house.

But now, with the use of Ai, offshore talent, and smart marketing systems, we're going to produce higher performing content, it will cost less over time, and it's being done in house and under their control. 

This is exciting to me because it puts the power and control back into the hands of the B2B company.  Not the marketing agency. 

Oh, and a reminder with your content on this cold 🥶 Friday morning: 

Don't forget to have some damn fun!  If you're not having fun and enjoying creating your content, guess what?  Neither are your prospects and customers. 

❤️ ABS Alex B Sheridan

Building In-House Marketing Teams | Content Marketing Strategy, Coaching, & Training For 7-8 Figure B2B Companies | Founder of Impaxs Marketing

I’m creating less short form video on LinkedIn this year.

And it’s not because LinkedIn “organic reach is down”.

I don’t pander to algorithms.  I never have.

I was doing video here in 2019/2020 when people said video doesn’t belong on LinkedIn and videos got no love.

I was also doing video here in 2023/2024 when LinkedIn favored video and we were getting MILLIONS of impressions per week. 

I still BELIEVE in video. It’s the absolute best medium to earn attention and win trust. 

So why am I creating less short form video?

And by “creating less” I mean I'm creating (From scratch) less short form video content specifically for LinkedIn. 

I’ll actually be posting MORE video content in 2026 than I ever have before (Between my podcast channel, lives, and repurposed shorts) 

3 main reasons:

1.) My attention for now is on long form video. Specifically my podcast and live streaming.

These are the relationship and community building mediums that I think are going to be more important than ever as the wave of AI content continue to hits the feed.  

If you really want to build trust and a community around your content, long form is the GOAT.  It’s real, it’s unfiltered, and it allows for DEPTH and context. And the business conversation/lead generation system you can build around it is second to none. 

2.) I’m really enjoying creating long form video content and writing a little more here. 

Shocker, you should do what you enjoy. :) I talk about this stuff alot. And I also live it. 

3.) The best B2B companies out there are slowly becoming media companies. 

And they're the ones earning ATTENTION and winning the TRUST from clients and prospects.  

It’s 2026, you can now build an in-house, media company inside your own business at around the same quality as a new station.  

It is absolutely wild to me that a 7-8 figure company wouldn’t be doing this right now. The opportunity is out of this world good.  

Now, what about you? What type of content gets you excited to do this year?

I talked to the marketing genius behind NERDS candy, ROBERT.

I asked him: How do you feel about “Personal branding” today?

His answer: “Not a fan, too much narcissism. I see a lot of noise but where’s the message?” 

Personally, I’ve seen personal brands change people's businesses and lives in a big way.

It’s completely changed mine ever since I started making content in 2019.  

But Bob has a point here. 

There is alot of ME ME ME going on in people's content (and not enough real impact).

You see a lot of content and ask yourself, “How is that message touching your audience”?  

What is the message even? 
How are you differentiating from your competitors? 

This is something I’ve talked about on LinkedIn for a long time.

Most companies right now are checking the boxes with their content marketing.

Saying the same Sh$% everyone else says about what they do and why their “Different.”

“We care”
“It’s our boutique, high touch approach"
“Our team culture is the difference”

And while there may be some truth to that, EVERYONE else is saying the same thing.

So, to a new prospect, you just sound like the competitors.

In which case they go, “This company looks, sounds, and acts like the others. So if they are the same, I guess we’ll just find the cheaper option because all else is equal.”

This was a GREAT conversation and I was honored to have Bob on the Founder Talk podcast!

Watch the FULL episode here and learn how the NERDS candy was invented and what it takes to really market to your customers in 2026! https://lnkd.in/eGnYWHkR

I was gonna spend 12k to get a booth at a well known conference.

My customers would be there 
It’s well known in the industry
A lot of good relationships to build

But then I thought about what I could do with that money and what the ROI would be: 

1.) I could keep feeding it to my LinkedIn thought leader ads campaign, which at the time was generating a 8:1 return on ad spend.

In other words, I could put in 12k and get 96k back. Without ever leaving my office.

I could also keep posting organically on LinkedIn to drive inbound leads, and use my engagement strategy to start virtual conversations.

After all, LinkedIn is the 24-7, year round business conference 👇

Main Feed = Speaking on stage
Comments = Round tables
DMs = 1:1 Conversations 	
Profile = Booth 

2.) I could use that 12k to build an in-house podcast/content studio and go all-in on this format, creating a consistent flow of great content while spending an hour at a time with prospects and customers in person and building real relationships along the way.

That’s similar to what I would hope to accomplish by going to the conference. 

And surely that would drive new business in a much more consistent way than a “One shot” hope with the conference. 

3.) I go to the conference and create a solid game plan with a pre, during, and post conference marketing/sales strategy that makes it worth every penny to go.

I engage attendees & book meetings pre-event
I create content while there 
I do all of the “Follow up” while there
I leave with quality meetings already booked

And if it’s not too late, I see if I can get on stage or run a round table. :)

3 legit options here.

Which one would YOU choose this year? 
Which one do you think I ended up choosing? 

❤️ABS Alex B Sheridan

PS: I'm on site at a client tomorrow helping them build 2 of the options above. Nothing beats seeing your clients in person, doing some filming, and helping them build a media machine that allows them to become the most trusted and sought after company in their industry!

I heard the 2 quickest ways to build trust with prospects is this:

1.) A genuine compliment
2.) Find something in common 

So, when you’re DMing prospects on LinkedIn you can say:

I am really impressed with your profile! And I see we are both LinkedIn users here so let’s book a time to chat, here’s my calendar link! 

Obviously I’m kidding 🤣

In all seriousness though, here’s my LinkedIn DM approach that has nothing to do with fake compliments: 

1.) Focus in on a problem they care about 
2.) Provide insights on how they can solve it with no expectations in return

In other words it can’t be: 
❌“Hey you’re probably dealing with XYZ” and my company can solve that!”

✅ But you could mention how you’ve talked to 9 other (X) CEOs this month and describe how they’re all trying to figure out how to drive more inbound leads from their content marketing without outsourcing it to an overpriced agency. 

And then you could share 1 insight/new way to look at this problem that's been proven to help solve that.  No strings attached.  If it sounds like a worth while conversation, cool.  If not, no worries. 

This is what I call a LOW commitment, HIGH value ask. And we’ve been booking meetings using this method since 2020.

You do it via video/audio and you’ll likely increase your meeting rate by 30%+

You have a brand and people already trust you when you reach out, kick that number up even higher!

Content and building your brand is EXTREMELY important in 2026. 💯

But so is knowing how to go in and tactically engage with your ideal clients and book meetings each week on this platform.  15 minutes a day could be one additional client per week. 

Got questions on LinkedIn DMs, hit me in the comments and I’ll answer em!

CEO: What will we get from posting on LinkedIn?

ME: That's not the right question.

CEO: Well what is then?

ME: What can you GIVE to your audience on LinkedIn

From there, everything changes.

When you obsessively focus on "How am I serving my audience" instead of "How many leads did I get this week" a funny thing happens...

Your content does better
You become sought after
You generate more inbound leads

I had a GREAT conversation with Donna Marie Post on all of this and so much more on the Founder Talk podcast! 

She's a pro at working with CEOs/Execs on their stage presence and puts on some of the best TEDx events in the area.  

She knows what it takes to be elite when the spotlight is on you. 

When your heart is beating fast or your nervous to hit the post button, it's likely because you are thinking of YOU, instead of the impact you're about to have. 

"Stop performing, and start serving" as she says! 

Check out the full episode here, this is one every CEO/Founder should watch, especially if you're creating content or getting on stage this year! 

Check it out: https://lnkd.in/eGnYWHkR

Last week we generated a lead for a client on Facebook

They saw the FB content 
They went to the website
They booked a call

Here's the crazy part too: 

Our content doesn’t “go viral” 
We don’t have 30k followers 
And there’s no paid ads (Not yet at least)

Because they’re high ticket, when this lead converts it could be $50,000+ in new revenue.

That was the second lead for the week too. The other one came from doing content collaborations.

And we’re just just warming up :)

Here’s the real reason this is happening, and how to apply it to your own content marketing:

1.) The content strategy is based around predictive and non predictive content channels. 

Predictive = Leads are systematic and predictable (FB group, content collabs, ads, etc. Podcast could also be here too)

Non-Predictive = Leads are not as predictable but we’re building brand and trust at scale (Examples: Social media organic, LinkedIn, YT channel, email newsletter, etc.)

Both are important, but most of the time companies are guessing here, mixing these up, and/or have no real strategy around either. 

2.) We looked at the industry competitors and said, “Yep, we will look and sound nothing like them”. They are boring, “Corporate” and they’re not building a raving loyal community like we are! We take chances. We show the behind the scenes. We tell real stories that make people inspired to take action. We are willing to be BOLD. And it pays off. 

3.) In a world where everyone wants to go surface level and wide. We went deep and narrow. We are ultra niche and create a very specific kind of content for a very specific type of customer. We don’t obsess over “What can we get out of them” instead our approach is “What can they get from us and how can we truly serve them”

THIS is how you generate leads as a B2B company.  You don't need to an influencer. You need to be a key person/s of influence. 

Drop me a DM or visit https://impaxs.com/ if it’s time to get your content marketing generating leads and revenue for your company.

Consuming too much content is harmful for Founders/CEOs.

It blocks creativity.  It limits free thinking.

Sure, most of us read articles
We listen to podcasts/YT in the car
We pay attention to trends and what’s happening in their industry

All of that is fine, you need to be informed (And sometimes entertained)

But I would ask yourself, "What is my consumption to creation ratio?"

Consuming content = downloading to your brain
Creating content = uploading from your brain to your audience 

One is something you GET (consuming)
The other is something you GIVE (creating)

It’s easy to become a slave to the algorithms.
You get pulled into a show, channel, or short form feed
Every chance you get your checking your phone
It starts to control you in a way

But imagine if that energy was put into creating something of value.

That's where real growth comes from in my opinion. 👇

The creative process of writing something that is useful to your customers and prospects.

The ability to take a complex issue and distill it down in a way your audience understands and can apply. 

Instead of listening to a dozen podcasts, you've got your own that you're creating and sharing with the world. 

The ability to tell a story in a way that people's ears perk up and they’re inspired to take action.

These are all invaluable skills that help you grow as a Founder/CEO/Creator. 

Consuming forces you to LISTEN and DIGEST (Download)
Creating forces you to THINK and CREATE VALUE for others (Upload)

Both are important skills. 

When a CEO tells me “they don’t have time to create, their too busy” 

My first thought is “What’s your consumption to creation ratio”?  

Because for most, it’s heavily weighted on consumption and not enough on creation. (And that's been me at times too so I get it)

But there’s a few Founders/CEOs reading this right now that are about to change this

They're done sitting on the sidelines and ready to start being a leader in their industry. 

And to you I say this: you have no idea what you are about to unlock.  💪

ACTION ITEM: Block 20 minutes each morning with your coffee/tea to simply create. No pressure, just write in your notes app or on a pad. Some days you'll be in flow state, full of ideas, insights, and stories.  Other days, you'll get in some good practice. But if you do this every day for the next 6 months it will change the course of your business forever.

I don't usually talk about my competitors on LinkedIn. 

It's not my style.  
But today is different. 

I am going to talk about the one person (And only person) that I really compete with and that is Alex B Sheridan. :) 

Every day I think to myself, "Is this guy living up to his full potential?"

In 2025, the answer was no.

Even though the business had it's best year yet I felt like I left alot of opportunity on the bone.  Personally and professionally.

It's not about chasing the next "Milestone"
It's not about working 24-7

It's about knowing what the best version of me looks like and being relentless about BEING that guy. 💪

The business person
The father
The content marketer
The significant other 

Ryan Walsh and I had such a great conversion around this and many other wild things like:

-Drone tech (His company is leading the way!)
-Aliens and UAPs 👀
-Growing businesses
-And yeah, leaning into the best YOU

It was a great conversation with alot of insights! 

Check out the full episode here! https://lnkd.in/gnCeTpUT

❤️ABS Alex B Sheridan

BREAKING: I am going LIVE tomorrow to talk about the ONE content shift that will win you more clients in 2026! 

I'm also doing a live Q & A as I go through it so ask away!  You can watch and participate on both YouTube or LinkedIn. 

IMPORTANT NOTE: This is on my Founder Talk page, NOT my personal profile. We are doing this because these weekly lives are part of the Founder Talk brand.  Which means we'll be talking about much more than just content marketing here.  😎

Here are some of the topics you can look forward to for upcoming LIVES:

👉 Where smart founders invest their profits so their money makes money while they sleep

👉  How to get inside the head of your CEO prospects and influence them like the top 1% do

👉  The latest news and insights in the world of entrepreneurship and how it will effect your small/medium sized business as a Founder  

And so much more!  

This live show is FOR FOUNDERS, BY FOUNDERS. :)  Just like the podcast and our community

Get signed up now and don't miss it!  See ya there

https://lnkd.in/giKgHZKA

BREAKING: New live on thursday: The #1 Content Shift That Will Win You More Clients in 2026

I'll also be taking questions LIVE, so jump in and ask me anything!

taplio

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The Battle

Marcus Sheridan

Alex B Sheridan

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Marcus Sheridan's LinkedIn Performance

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Performance ScoreMarcus Sheridan's LinkedIn Performance