AI Trust Signals

Find out just how likely AI is to recommend YOU. 

SEO got you found. AI trust signals get you recommended. And the brands that win tomorrow are the ones AI trusts today.

Co-Founder

PriceGuide.ai

Explode leads on your website with PriceGuide.ai, allowing you to quickly, easily, and inexpensively create a pricing estimator for your product or service, giving your website visitors what they want while giving you way more of what you need-- LEADS.

The Question First Group

Helping leaders and sales teams connect deeper and win more trust by learning the art of breakthrough conversations.

Marcus Sheridan International, Inc.

In 2017 Forbes named Marcus 1 of 20 “Speakers You Don’t Want to Miss the Opportunity to See." He has been featured in The New York Times, Inc., The Globe and Mail, Content Marketing Institute, Social Media Examiner and more. Having spoken to hundreds of audiences and thousands of people around the world, Marcus delivers riveting and passionate performances that motivate and inspire!

Keynote Speaker

They Ask, You Answer

Rated the #1 Marketing Book to read in 2017 by Mashable and the "#2 Marketing Book of All-Time" by Book Authority, Forbes listed it as one of "11 Marketing Books Every CMO Should Read."

"They Ask, You Answer" is a revolutionary approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer.  In it, Marcus shares his simple approach to inbound marketing that has earned an exceptional track record across many industries and throughout the world.  How can a single approach to selling be so versatile? Simple - it's all about the customer.  All potential customers need answers along their way to making a purchase and "They Ask, You Answer" definitively shows businesses, B2B and B2C, exactly how to become the most trusted voice in their industry.

Author

The Visual Sale

How to Use Video to Explode Sales, Drive Marketing, and Grow Your Business in a Virtual World.

IMPACT

Recognized by Fortune Magazine as one of the “Top 25 SMB Workplaces” in 2017, IMPACT is obsessed with helping businesses and organizations succeed.  By offering full support from strategy to implementation, as well as education and in-depth training, IMPACT is able to help lead their clients to success regarding all things inbound, digital, and today’s changing buyer.

Owner/Partner

River Pools

Currently one of the largest fiberglass pool installers in the United States with the most visited swimming pool web site in the world.  In 2001 and fresh out of college, Marcus stumbled across his first business with two friends: installing swimming pools out of the back of a beat-up pickup truck. Nine years later, with the help of incredible innovations through inbound and content marketing, Sheridan’s company overcame the collapse of the housing market and became a leader in the industry.

Partner

The Sales Lion

The Sales Lion is a Marketing/Sales consulting company focusing on helping organizations develop a culture of content and inbound marketing while dramatically improving sales, marketing and video communication.  We offer world-class training, consulting, workshops, and keynotes for businesses, brands, & agencies around the globe.

Founder and President

Working with Chris Marr, founder of the Content Marketing Academy, Marcus has developed workshops focused on achieving true “World Class Communication.”  His true passion is found in helping others reach their potential as teachers, communicators, and speakers. Marcus’s workshops are focused on pushing business professionals and executives to improve their ability to communicate, motivate, and inspire in all walks of life.  Covering such topics as: Presentation Design, The Power of Story, The Columbus Principle, and Trust Techniques; Marcus helps attendees to elevate their communication skills on stage, in the boardroom and in the home.

Co-Founder:  World Class Communication

Along with sales and marketing experts Joey Coleman and Ian Altman, Marcus created and hosted two unprecedented conference events focused on sales, marketing and customer experience.  The Remarkable Growth Experience conferences were held in historic Arlington, VA.  Attendance was limited to 100 participants allowing for more intimate discussions and interaction.  Conference attendees were able to have full access to event speakers, participate in hands-on practical applications, develop individualized specific action items and leave with clear plans for immediate improvement and success.

Co-Founder: The Remarkable Growth Experience Conferences

TED Conferences

The Honest Economy:  How Transparency Can Change the Economy and Inspire a New World

TEDx Speaker

Keynote Speaker on Sales, Marketing, and Building Trust...Author of They Ask You Answer...Ranked #1 LinkedIn Voices for Entrepreneurship...and a Dang Good Follow on LinkedIn

Called a “web marketing guru” by the New York Times, the Story of how Marcus Sheridan was able to save his swimming pool company, River Pools, from the economic crash of 2008 has been featured in multiple books, publications, and stories around the world and is the centerpiece to his best-selling book, They Ask You Answer, which has been named “One of the 5 Best Marketing Books of All Time” by BookAuthority and his follow up book, Endless Customers, was named a National Bestseller by USA Today.

Sheridan is a highly sought-after global speaker (averaging 50 keynotes yearly) in the digital sales and marketing space, working with hundreds of businesses and brands alike to achieve their potential in a rapidly evolving marketplace, ultimately helping them to connect deeper and become the most trusted voice in their respective industry.

Companies Marcus is a Part of: IMPACT, River Pools, Marcus Sheridan International, Question First Group, PriceGuide.ai

Keynote topics include:  Sales, Marketing, AI, Leadership Communication

Marcus Sheridan

Most people assume I “run” all my businesses.

But the truth is I barely run any of them.

Here’s the actual timeline of businesses I’ve started:

   2001 - Swimming pool installation
   2012 - Professional speaking
   2014 - Consulting/coaching agency
   2017 - Pool manufacturing
   2019 - Swimming pool franchise
   2020 - Sold #4 and #5
   2021 - Offshore fishing charter
   2024 - PriceGuide (software) + The Question First Group
   2025 - AI Trust Signals (software) + Pet food manufacturing

I’m still an owner in all of them except the two I sold.

People ask me all the time:
“How do you manage so many companies?”

My answer is simple:
"I don’t."

At least, not really.

I have exceptional business partners (and people) who run them without me.

My job is strategy, big picture, and making sure we are world-class in sales and marketing.

But a great CEO I am not.

And I’m perfectly fine with that.

After 25 years of building, failing, pivoting, selling, and starting again… here are a few lessons that stick:

👉 1. Most entrepreneurs don’t make great CEOs.
At a certain size, the skills that built the business aren’t the same skills needed to run it. This isn’t a knock, it’s self-awareness. Sadly, most CEOs never know when this day has come.

👉 2. Choose partners who are great at what you’re terrible at.
If your partner is just another version of you, you don’t have a partner, you have a mirror. You do NOT need another you.

👉 3. Your first “vision” for the business is almost always wrong.
The market will teach you what it wants...if you’re willing to listen. Observe. Adjust. Observe. Pivot. Observe…

👉 4. Someone on the team has to go to bed thinking about the business.
If that’s not you, you better know exactly who that person is.

👉 5. Your business only scales when you stop trying to be everything.
Ego doesn’t scale. Self-awareness does. You do NOT need to be everyone’s hero.

I could go on and on, but hopefully there’s a nugget or two for you.

I’d love to know, what would you add to the list? What has your journey taught you? 👇

One of the most engaging keynote speakers on the planet—I create experiences that change how businesses sell, connect, and win | Author of Endless Customers and They Ask, You Answer | Entrepreneur | Master Storyteller

What a magical couple of days teaching MasterCraft Boat Company dealers how to create extraordinary connections with their customers. But let me tell you a powerful story how one man in the audience immediately applied what he learned to his personal life:

During the event, one of the attendees recieved a text from his daughter that she was having a really hard time.  Instead of calling her and quickly going into "Dad" mode by telling her what she needed to do (or think, or feel, etc.) he simply reached out to her and kept inviting her to "tell me more."

He said it was one of the most powerful conversations he'd had with his daughter in a long time.

That's what is so rewarding about teaching leaders and sales pros to communicate at the highest levels - when done properly, it transcends their "professional" life and deeply affects their "personal" life.  And then, because of that, they come to you months later and  say, "That training has affected my entire life. I can't thank you enough for the impact you've had on my family."

Once again, this is just another reason why I love my job.

It was a good day. 🙂

Wild Stat:
After analyzing 3,500 websites, only ONE scored a “perfect” for NAP consistency (Name, Address, Phone Number).

If you own a business (especially a location-based one) you already know NAP matters. Legacy Google has always relied on it for local signals. But here’s the part business must now understand:

👉 LLMs (like ChatGPT) rely on NAP even more.

To a large language model, inconsistent NAP is a major "ding" on your trust score. If your core business identity isn’t consistent across the internet, the model questions whether you’re legitimate… which directly impacts whether it will recommend you.

When Patrick Moorhead and I reviewed this dataset from AI Trust Signals, we honestly thought something was broken, so we checked the data again and again.

But the result held: 1 out of 3,500. 😳 

Yes, that's a pretty shocking number.

So here’s the takeaway:

AI needs every possible reason to trust you. (I really can't stress this enough.)

NAP consistency is one of the simplest (and strongest) trust signals you can control.

So do this today:
👉 Audit every platform, directory, social profile, association listing, map entry, citation, and third-party mention of your business.
 👉 Make every instance of your name, address, and phone number identical--same formatting, same punctuation, same abbreviations, everywhere.

It may take an hour or two but will be well worth it.

Remember my friends, when it comes to AI recommending you online, small inconsistencies create potentially massive visibility penalties.

And if less than 1% of businesses are doing this correctly, that means one thing:
Fix your NAP, and you instantly separate yourself from the entire market.

Turns out that AI (and humans) HATE recommending stale/old content.

That's why EVERY marketer should make this a non-negotiable in 2026:

👉 Put a “Last Updated” timestamp on every major page and article on your website, just like you see in the photo here from HubSpot.

I know, this may seem incredibly tedious.

But at AI Trust Signals, we’re seeing over and over that it matters a lot, not just to readers, but to the AI systems deciding whether your content is confident, current, and *safe* to recommend.

And please understand, this isn’t just a "front-end" thing.

You also need the machine-readable version on the back end.

This means implementing the proper schema markup so AI can instantly verify when the page was truly updated. (Yes, it appears every marketer will be forced to a Schema expert in the future. 🤷‍♂️ )

This is just one of many "new rules of the game" that we're seeing because of AI.

And yes, it may feel a little annoying.

But it's the reality of where online content is heading, and so there's no need to complain about it.

Fact is, "content freshness" as a trust signal will only matter more and more moving forward. 

It's a new era in content my marketing friends.

Time to lean in.

While teaching a workshop this morning, I had a salesperson come up to me during a break and said, "Marcus, I don't do well with conflict. When a customer is upset, I freeze. Can you help?"

This simple question led to a great conversation, but the core of the answer I gave comes down to three simple steps any team can learn with a little bit of practice. 

Step #1: LET THEM VENT: 
This is a bit hard for folks to understand because the tendency is to immediately try to "fix" the situation. The issue with fixing is that the customer doesn't get a chance to feel heard. Your job is to make sure they feel VERY heard. Which means you let them vent, and even when you think they may be done, you ask them if there is anything else they're unsettled about. This step is the most important by far, yet the most overlooked in the world of customer experience.

Step #2: REPEAT WHAT THEY SAID: 
Not only must they feel heard, but they must feel *understood.* This occurs when you repeat the words they used and confirm, "What I've heard you say is..." (Again, do not use your words here. Use *their* words. Those are the ones that matter.)

Step #3: LET THEM VERBALIZE THE POTENTIAL SOLUTION: 
Assuming the individual has has a legitimate complaint (which is true in most cases), once you've allowed them to vent and have repeated their thoughts, you sincerely ask, "What would you like to happen to make this right?"

Now, granted, businesses can't always do what the customer asks for, but you at least want to put the ball in their court first.  Interestingly enough, often times the only thing they were looking for were step 1 & 2. In other words, they just wanted to feel heard and understood. But by asking them what they would like to do to make the situation right, you've now allowed them to at least state what they feel would be the appropriate solution.

Ultimately, there is no foolproof method of resolving customer frustration, but at a minimum you want to train (with role play) your team what to say and how to say it for these situations. 

Like the young man that approached me this morning, they shouldn't freeze when moments of conflict arise.

Instead, they should be ready for the moment. And if they follow these three simple steps, they are very likely to not only diffuse the situation, but create a lasting relationship as well.

As always, a little training goes a long ways.

#QuestionFirst

Have you seen this article from Inc. Magazine this month? It verifies everything I've been begging organizations to understand since AI changed the way we search.

👉 Pricing Transparency is about to be forced on ALL businesses. 👈 

Why? Here are a few impending realities (all of which have already begun):

1. In the future, if you don't discuss pricing/cost in detail on your website, it's highly unlikely that AI (like ChatGPT) will recommend you.

2. In the future, anytime someone is given a "price" , "quote" , or "estimate" they will run this through AI and it will give them an assessment as to whether or not they are getting a good value. 

3. In conjunction with #2, if someone doesn't feel good about a quote they've been given, they'll then be able to task their AI-agent to go out and "find" a better value...immediately.

I can assure you, these three things will be COMMON. The norm. Table stakes.

I can also say with high certainty most companies still do not realize this is what is happening.

The solution?

Get in front of this. 

Don't wait for everyone in your industry to move while you continue to do things the ways they've always been done.

Entire industries where "call for quote" is the norm are about to be upended.

Act now. Start winning today. And stay in front of all the laggards tomorrow.

Because it's all coming.

ZERO-X 

Chief Executive Officer

Entrade Energiesysteme AG

arensis group

Financing and Integrating ENTRADE Technology into Micro-Grid Developments

Member Board Of Directors

agnion energy inc.

agnion Energy Inc. owns and operates bio-energy plants that transform solid biomass into electricity and heat. It supplies power and heat to forestry and lumber industry, electric utilities, commercial real estate, and municipal agencies. The company was founded in 2007 and is based in Wilmington, Delaware with subsidiaries in Hettenshausen, Germany; and Graz, Austria. As of May 29, 2013, agnion Energy Inc. operates as a subsidiary of ENTRADE Energiesysteme AG.

AUTARK- Institut für Energieforschung, Transfer und Beratung GmbH

Renewable Energy Research Institute at the University Zittau/Görlitz.

Director

AGIT mbh- Technology Region Aachen

Decentralised Energy Systems
Federal Ministry of Economics and Labour

Directing Cluster Manager - Autark Funded by the Federal Ministry of Technology BMWi

Agit mbH

Federal Ministry of Economics and Labour
Funded Project HolzStrom
Energy from Solid Biomass Research Cluster

Directing Cluster Manager- HolzStrom

Clearstreams AG

Project Manager "FlussStrom" small hydro Solutions

Vice President

Lehmann Brothers Inc.

External Consultant

NYIOP International

Impact Investor- Serial Entrepreneur- Passionate about Impact, Remote Living, Transformation and AI

Unapologetic Change Maker, Innovator, and Party Enthusiast! 

I’m Julien Uhlig, a seasoned professional with a decade-long track record of driving innovation to solve real-world challenges. Over the past ten years, I’ve consolidated over $160 million in equity and debt investment, transforming ideas into reality. As a trusted consultant for the German Government for a decade, I’ve honed my skills in strategic planning and execution. But that’s not all - I’m also a semi-professional karaoke artist who knows how to liven up a room, and Bali’s biggest party host, bringing people together for unforgettable experiences. 

Balancing serious business with serious fun, I’m committed to making a difference in the world while enjoying the journey.

Julien Uhlig

The Data-Driven Approach to Health: Why Measurement Matters

We're taught that health is about following the rules: eat healthy, exercise, listen to your doctor.
But what if the real issue isn't the rules—it's the data?

The Problem with Generic Health Advice:
One-size-fits-all health guidance doesn't work because our bodies aren't one-size-fits-all. Your glucose response is different from mine. Your metabolism is different. Your health metrics are unique.
Yet we're all given the same advice.

The Solution: Personalised Health Data
The leaders in health optimisation aren't following trends. They're measuring their data. They're understanding their biometric metrics. They're making decisions based on evidence, not opinions.

Why This Matters:
Diabetes isn't inevitable. It's a measurement problem. If you understand your personal health data, you can prevent it. You can optimize it. You can change it.

The Business Angle:
This applies to everything. You can't improve what you don't measure. You can't optimize what you don't understand. Whether it's health, business, or personal growth—data-driven decision-making beats guessing every time.
The future belongs to those who measure, track, and understand their personal metrics.

Start measuring your health. Start understanding your data. Start taking control of your future.

#HealthData #Biometrics #PersonalizedHealth #DataDriven #DiabetesPrevention #awareness #Leadership #ExecutionMatters #diabetes

Building and Re-Building Great Technology Companies. Transformational Coach, Tech Investor, Venture Builder and Educator at EX Venture Academy.

Strategic Wellbeing: The Unspoken Edge in AI Entrepreneurship.

For university graduates and young professionals entering the AI and automation space, the pressure to "hustle" is immense. However, sustained, high-leverage building requires a foundation of holistic performance. 

At EX Venture Academy, we treat environment and wellbeing as core strategic pillars, not afterthoughts. The ability to maintain clarity and focus is the bottleneck for any complex AI project. This is why our hubs in Bali, the Canary Islands, Berlin, and Leipzig are designed for integration, where deep work and deep recovery are non-negotiable. 

Stop selling yourself short with unsustainable habits. The future of entrepreneurship is optimised, not exhausted.

#Entrepreneurship #AI #Automation #Wellbeing #Leadership #HowToPitchAIToClients #EXVentureAcademy #ThoughtLeadership

The Deep Work Ritual: Why Your Calendar is Full But Your Output is Zero

I've noticed something about modern work culture:
Everyone is busy. Everyone has packed calendars. Everyone is "productive."
But nobody is actually building anything.

That's because we've confused activity with productivity.
Real productivity isn't about how many meetings you attend. It's not about how full your calendar is. It's about the quality of your deep work.

Deep work is the only work that matters.
It's the work that requires:
• Uninterrupted focus
• Intentional environment
• Elimination of distractions
• Real recovery (not a sad desk salad)

The builders who are winning right now aren't the ones with the fullest calendars. They're the ones who protect their deep work time like it's their most valuable asset.
Because it is.

If you want to build something meaningful, you need to stop confusing activity with productivity. You need to protect your deep work ritual.
Your output depends on it.

#DeepWork #Productivity #Leadership #Entrepreneurship #MindsetShift #RealWork

The Strategic Hub: Why Location is the Ultimate Lever in the AI Era.

The decision to locate your operations is no longer a logistical one; it is a strategic one. Bali, when leveraged correctly, is not a lifestyle choice; it is a strategic hub for long-term stability and accelerated growth.

The AI era rewards those who build systems that support maximum output. A lifestyle that drains your focus is a liability. A lifestyle that acts as a lever for your global ambition is an asset.

We are not building a temporary escape. We are building a system for long-term stability.

#AI #StrategicHub #FutureOfWork #Execution #JulienDNA #EXA

The Investor-Market Fit Trap: Why the traditional startup ecosystem is fundamentally broken.

When a builder's primary focus shifts to 'performing for investors'. Pitch decks, demo days, and forced growth cycles they stop building for the user. This is the death of organic growth.

The prestige of a 'prestigious incubator' is a vanity metric. It's a signal of compliance, not competence.

Real growth is organic. It's driven by real feedback, not by a calendar set by VCs.

The choice is simple: Build a company or build a pitch deck.

#Startup #VentureCapital #Entrepreneurship #BuilderMindset #JulienUhlig #Execution

GENERIC HEALTH IS USELESS.

I've noticed something about the health industry:
Everyone is selling you the same advice. The same breakfast. The same diet. The same workout.
But your body isn't the same as everyone else's.
What's healthy for me might be destroying your metabolism. Your glucose response is unique. Your biometric data is unique. Your health needs are unique.

The builders and entrepreneurs winning at health right now aren't following trends. They're following their data.
They're using AI to analyze their biometric metrics. They're learning what actually works for their body. They're making health decisions based on evidence, not opinions.

This is the future of health:
✓ Personalized, not generic
✓ Data-driven, not trend-based
✓ Individual, not one-size-fits-all

The same principle applies to business. The same principle applies to learning. The same principle applies to AI automation—you can't pitch a generic solution to every client. You need to understand their specific data. Their specific needs. Their specific metrics.

Real health. Real business. Real results. All built on understanding your data.
Stop following generic advice. Start analyzing your personal metrics.

#HealthData #Biometrics #PersonalizedHealth #DataDriven #HealthTech #Leadership #Entrepreneurship

Your environment is a tool. Is yours a hammer or a distraction?

The open plan office is a relic. It actively destroys the deep work required to build anything of value.

Builders don't tolerate broken tools. They design better systems.

The Deep Work Oasis is the system. The office is the problem.
Which side are you on?

#DeepWork #FutureOfWork #Productivity #Entrepreneurship #JulienUhlig #BuilderMindset

You’ve been sold a fantasy that motivational speeches will change your life.
They won’t. You’re not getting “life-changing wisdom.” 

You’re getting slotted into someone’s calendar. 🕒

We don’t do that in Bali.
The permissionless apprentice doesn’t wait for inspiration, approval, or a scheduled “wisdom session.”

They learn by building, by collaborating, and by being surrounded by people who actually execute. No permission. No gatekeepers. Just work that moves you forward. 💥

Stop waiting for someone to hand you the key.

Come to Bali and put yourself in a community where growth isn’t a theory — it’s the default.

The cold call is dead. Here's what's replacing it.

For decades, B2B sales were a numbers game: make 100 calls, get 5 conversations, close 1 deal. It was inefficient, but it worked.
That era is over.

Today's best sales teams aren't making more calls. They're making smarter calls. They're using data to identify decision-makers, understand their pain points, and reach out with genuine relevance.

AI isn't replacing salespeople. It's replacing bad sales tactics.

The winners in 2025 will be the ones who understand this shift. The losers will be the ones still relying on volume.

Which side are you on?

#leadership #sales #coldcall #controversial #b2b #AI

Your sales team is a liability.

They get tired. They take weekends. They miss opportunities. They cost you a fortune.

The traditional sales cycle has over 100 touchpoints. You think a human can manage that?

Stop managing people. Build an engine.
Imagine an AI that never sleeps, never misses, and works for free. That's the 24/7 Closer.

The question isn't if you'll automate your sales. It's how much money you'll lose before you do.

Watch the full breakdown in the video.

#SalesAutomation #AI #FutureOfSales #Entrepreneurship #BuilderMindset

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The Battle

Marcus Sheridan

Julien Uhlig

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Performance ScoreMarcus Sheridan's LinkedIn Performance

Performance ScoreJulien Uhlig's LinkedIn Performance

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taplio

The Battle

Marcus Sheridan

Julien Uhlig

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Marcus Sheridan's LinkedIn Performance

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Performance ScoreMarcus Sheridan's LinkedIn Performance