AI Trust Signals

Find out just how likely AI is to recommend YOU. 

SEO got you found. AI trust signals get you recommended. And the brands that win tomorrow are the ones AI trusts today.

Co-Founder

PriceGuide.ai

Explode leads on your website with PriceGuide.ai, allowing you to quickly, easily, and inexpensively create a pricing estimator for your product or service, giving your website visitors what they want while giving you way more of what you need-- LEADS.

The Question First Group

Helping leaders and sales teams connect deeper and win more trust by learning the art of breakthrough conversations.

Marcus Sheridan International, Inc.

In 2017 Forbes named Marcus 1 of 20 “Speakers You Don’t Want to Miss the Opportunity to See." He has been featured in The New York Times, Inc., The Globe and Mail, Content Marketing Institute, Social Media Examiner and more. Having spoken to hundreds of audiences and thousands of people around the world, Marcus delivers riveting and passionate performances that motivate and inspire!

Keynote Speaker

They Ask, You Answer

Rated the #1 Marketing Book to read in 2017 by Mashable and the "#2 Marketing Book of All-Time" by Book Authority, Forbes listed it as one of "11 Marketing Books Every CMO Should Read."

"They Ask, You Answer" is a revolutionary approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer.  In it, Marcus shares his simple approach to inbound marketing that has earned an exceptional track record across many industries and throughout the world.  How can a single approach to selling be so versatile? Simple - it's all about the customer.  All potential customers need answers along their way to making a purchase and "They Ask, You Answer" definitively shows businesses, B2B and B2C, exactly how to become the most trusted voice in their industry.

Author

The Visual Sale

How to Use Video to Explode Sales, Drive Marketing, and Grow Your Business in a Virtual World.

IMPACT

Recognized by Fortune Magazine as one of the “Top 25 SMB Workplaces” in 2017, IMPACT is obsessed with helping businesses and organizations succeed.  By offering full support from strategy to implementation, as well as education and in-depth training, IMPACT is able to help lead their clients to success regarding all things inbound, digital, and today’s changing buyer.

Owner/Partner

River Pools

Currently one of the largest fiberglass pool installers in the United States with the most visited swimming pool web site in the world.  In 2001 and fresh out of college, Marcus stumbled across his first business with two friends: installing swimming pools out of the back of a beat-up pickup truck. Nine years later, with the help of incredible innovations through inbound and content marketing, Sheridan’s company overcame the collapse of the housing market and became a leader in the industry.

Partner

The Sales Lion

The Sales Lion is a Marketing/Sales consulting company focusing on helping organizations develop a culture of content and inbound marketing while dramatically improving sales, marketing and video communication.  We offer world-class training, consulting, workshops, and keynotes for businesses, brands, & agencies around the globe.

Founder and President

Working with Chris Marr, founder of the Content Marketing Academy, Marcus has developed workshops focused on achieving true “World Class Communication.”  His true passion is found in helping others reach their potential as teachers, communicators, and speakers. Marcus’s workshops are focused on pushing business professionals and executives to improve their ability to communicate, motivate, and inspire in all walks of life.  Covering such topics as: Presentation Design, The Power of Story, The Columbus Principle, and Trust Techniques; Marcus helps attendees to elevate their communication skills on stage, in the boardroom and in the home.

Co-Founder:  World Class Communication

Along with sales and marketing experts Joey Coleman and Ian Altman, Marcus created and hosted two unprecedented conference events focused on sales, marketing and customer experience.  The Remarkable Growth Experience conferences were held in historic Arlington, VA.  Attendance was limited to 100 participants allowing for more intimate discussions and interaction.  Conference attendees were able to have full access to event speakers, participate in hands-on practical applications, develop individualized specific action items and leave with clear plans for immediate improvement and success.

Co-Founder: The Remarkable Growth Experience Conferences

TED Conferences

The Honest Economy:  How Transparency Can Change the Economy and Inspire a New World

TEDx Speaker

Keynote Speaker on Sales, Marketing, and Building Trust...Author of They Ask You Answer...Ranked #1 LinkedIn Voices for Entrepreneurship...and a Dang Good Follow on LinkedIn

Called a “web marketing guru” by the New York Times, the Story of how Marcus Sheridan was able to save his swimming pool company, River Pools, from the economic crash of 2008 has been featured in multiple books, publications, and stories around the world and is the centerpiece to his best-selling book, They Ask You Answer, which has been named “One of the 5 Best Marketing Books of All Time” by BookAuthority and his follow up book, Endless Customers, was named a National Bestseller by USA Today.

Sheridan is a highly sought-after global speaker (averaging 50 keynotes yearly) in the digital sales and marketing space, working with hundreds of businesses and brands alike to achieve their potential in a rapidly evolving marketplace, ultimately helping them to connect deeper and become the most trusted voice in their respective industry.

Companies Marcus is a Part of: IMPACT, River Pools, Marcus Sheridan International, Question First Group, PriceGuide.ai

Keynote topics include:  Sales, Marketing, AI, Leadership Communication

Marcus Sheridan

Most people assume I “run” all my businesses.

But the truth is I barely run any of them.

Here’s the actual timeline of businesses I’ve started:

   2001 - Swimming pool installation
   2012 - Professional speaking
   2014 - Consulting/coaching agency
   2017 - Pool manufacturing
   2019 - Swimming pool franchise
   2020 - Sold #4 and #5
   2021 - Offshore fishing charter
   2024 - PriceGuide (software) + The Question First Group
   2025 - AI Trust Signals (software) + Pet food manufacturing

I’m still an owner in all of them except the two I sold.

People ask me all the time:
“How do you manage so many companies?”

My answer is simple:
"I don’t."

At least, not really.

I have exceptional business partners (and people) who run them without me.

My job is strategy, big picture, and making sure we are world-class in sales and marketing.

But a great CEO I am not.

And I’m perfectly fine with that.

After 25 years of building, failing, pivoting, selling, and starting again… here are a few lessons that stick:

👉 1. Most entrepreneurs don’t make great CEOs.
At a certain size, the skills that built the business aren’t the same skills needed to run it. This isn’t a knock, it’s self-awareness. Sadly, most CEOs never know when this day has come.

👉 2. Choose partners who are great at what you’re terrible at.
If your partner is just another version of you, you don’t have a partner, you have a mirror. You do NOT need another you.

👉 3. Your first “vision” for the business is almost always wrong.
The market will teach you what it wants...if you’re willing to listen. Observe. Adjust. Observe. Pivot. Observe…

👉 4. Someone on the team has to go to bed thinking about the business.
If that’s not you, you better know exactly who that person is.

👉 5. Your business only scales when you stop trying to be everything.
Ego doesn’t scale. Self-awareness does. You do NOT need to be everyone’s hero.

I could go on and on, but hopefully there’s a nugget or two for you.

I’d love to know, what would you add to the list? What has your journey taught you? 👇

One of the most engaging keynote speakers on the planet—I create experiences that change how businesses sell, connect, and win | Author of Endless Customers and They Ask, You Answer | Entrepreneur | Master Storyteller

What a magical couple of days teaching MasterCraft Boat Company dealers how to create extraordinary connections with their customers. But let me tell you a powerful story how one man in the audience immediately applied what he learned to his personal life:

During the event, one of the attendees recieved a text from his daughter that she was having a really hard time.  Instead of calling her and quickly going into "Dad" mode by telling her what she needed to do (or think, or feel, etc.) he simply reached out to her and kept inviting her to "tell me more."

He said it was one of the most powerful conversations he'd had with his daughter in a long time.

That's what is so rewarding about teaching leaders and sales pros to communicate at the highest levels - when done properly, it transcends their "professional" life and deeply affects their "personal" life.  And then, because of that, they come to you months later and  say, "That training has affected my entire life. I can't thank you enough for the impact you've had on my family."

Once again, this is just another reason why I love my job.

It was a good day. 🙂

Wild Stat:
After analyzing 3,500 websites, only ONE scored a “perfect” for NAP consistency (Name, Address, Phone Number).

If you own a business (especially a location-based one) you already know NAP matters. Legacy Google has always relied on it for local signals. But here’s the part business must now understand:

👉 LLMs (like ChatGPT) rely on NAP even more.

To a large language model, inconsistent NAP is a major "ding" on your trust score. If your core business identity isn’t consistent across the internet, the model questions whether you’re legitimate… which directly impacts whether it will recommend you.

When Patrick Moorhead and I reviewed this dataset from AI Trust Signals, we honestly thought something was broken, so we checked the data again and again.

But the result held: 1 out of 3,500. 😳 

Yes, that's a pretty shocking number.

So here’s the takeaway:

AI needs every possible reason to trust you. (I really can't stress this enough.)

NAP consistency is one of the simplest (and strongest) trust signals you can control.

So do this today:
👉 Audit every platform, directory, social profile, association listing, map entry, citation, and third-party mention of your business.
 👉 Make every instance of your name, address, and phone number identical--same formatting, same punctuation, same abbreviations, everywhere.

It may take an hour or two but will be well worth it.

Remember my friends, when it comes to AI recommending you online, small inconsistencies create potentially massive visibility penalties.

And if less than 1% of businesses are doing this correctly, that means one thing:
Fix your NAP, and you instantly separate yourself from the entire market.

Turns out that AI (and humans) HATE recommending stale/old content.

That's why EVERY marketer should make this a non-negotiable in 2026:

👉 Put a “Last Updated” timestamp on every major page and article on your website, just like you see in the photo here from HubSpot.

I know, this may seem incredibly tedious.

But at AI Trust Signals, we’re seeing over and over that it matters a lot, not just to readers, but to the AI systems deciding whether your content is confident, current, and *safe* to recommend.

And please understand, this isn’t just a "front-end" thing.

You also need the machine-readable version on the back end.

This means implementing the proper schema markup so AI can instantly verify when the page was truly updated. (Yes, it appears every marketer will be forced to a Schema expert in the future. 🤷‍♂️ )

This is just one of many "new rules of the game" that we're seeing because of AI.

And yes, it may feel a little annoying.

But it's the reality of where online content is heading, and so there's no need to complain about it.

Fact is, "content freshness" as a trust signal will only matter more and more moving forward. 

It's a new era in content my marketing friends.

Time to lean in.

While teaching a workshop this morning, I had a salesperson come up to me during a break and said, "Marcus, I don't do well with conflict. When a customer is upset, I freeze. Can you help?"

This simple question led to a great conversation, but the core of the answer I gave comes down to three simple steps any team can learn with a little bit of practice. 

Step #1: LET THEM VENT: 
This is a bit hard for folks to understand because the tendency is to immediately try to "fix" the situation. The issue with fixing is that the customer doesn't get a chance to feel heard. Your job is to make sure they feel VERY heard. Which means you let them vent, and even when you think they may be done, you ask them if there is anything else they're unsettled about. This step is the most important by far, yet the most overlooked in the world of customer experience.

Step #2: REPEAT WHAT THEY SAID: 
Not only must they feel heard, but they must feel *understood.* This occurs when you repeat the words they used and confirm, "What I've heard you say is..." (Again, do not use your words here. Use *their* words. Those are the ones that matter.)

Step #3: LET THEM VERBALIZE THE POTENTIAL SOLUTION: 
Assuming the individual has has a legitimate complaint (which is true in most cases), once you've allowed them to vent and have repeated their thoughts, you sincerely ask, "What would you like to happen to make this right?"

Now, granted, businesses can't always do what the customer asks for, but you at least want to put the ball in their court first.  Interestingly enough, often times the only thing they were looking for were step 1 & 2. In other words, they just wanted to feel heard and understood. But by asking them what they would like to do to make the situation right, you've now allowed them to at least state what they feel would be the appropriate solution.

Ultimately, there is no foolproof method of resolving customer frustration, but at a minimum you want to train (with role play) your team what to say and how to say it for these situations. 

Like the young man that approached me this morning, they shouldn't freeze when moments of conflict arise.

Instead, they should be ready for the moment. And if they follow these three simple steps, they are very likely to not only diffuse the situation, but create a lasting relationship as well.

As always, a little training goes a long ways.

#QuestionFirst

Have you seen this article from Inc. Magazine this month? It verifies everything I've been begging organizations to understand since AI changed the way we search.

👉 Pricing Transparency is about to be forced on ALL businesses. 👈 

Why? Here are a few impending realities (all of which have already begun):

1. In the future, if you don't discuss pricing/cost in detail on your website, it's highly unlikely that AI (like ChatGPT) will recommend you.

2. In the future, anytime someone is given a "price" , "quote" , or "estimate" they will run this through AI and it will give them an assessment as to whether or not they are getting a good value. 

3. In conjunction with #2, if someone doesn't feel good about a quote they've been given, they'll then be able to task their AI-agent to go out and "find" a better value...immediately.

I can assure you, these three things will be COMMON. The norm. Table stakes.

I can also say with high certainty most companies still do not realize this is what is happening.

The solution?

Get in front of this. 

Don't wait for everyone in your industry to move while you continue to do things the ways they've always been done.

Entire industries where "call for quote" is the norm are about to be upended.

Act now. Start winning today. And stay in front of all the laggards tomorrow.

Because it's all coming.

RevPartners

Working under the integrations team, I build no-code/low-code automations and complete technical HubSpot admin work for strategists.

My particular specialties lie in data structures, automation and visualization.

RevOps Technologist (Integrations)

Hey Hei Ops

Hei = 喜 = Happiness | "Hey Happy Ops"
Hey Hei Ops provides support to HubSpot Partners and forward-thinking organizations, helping them and their clients get the most out of HubSpot, no-code, AI and other technologies.

📩 DM me if you:
- are a business/agency looking for HubSpot training or support
- have some cool tech to share 
- want to brainstorm HubSpot, no-code and AI solutions

https://heyheiops.com/contact

Owner / Consultant

HubSpot Tips and Tricks

Bringing APAC-friendly events to the HubSpot Admin HUG (https://events.hubspot.com/hubspot-admins/) 🌏

HubSpot Admin HUG - APAC Host

RedPandas Digital

- Conducting Partner Scaled Onboardings
- Streamlining & automating internal processes for HubSpot services

HubSpot Specialist

GPT With Me

I co-host this show with the amazing Nick Lafakis, full-time RevOps Strategist and avid AI connoisseur. We're both huge nerds excited about Generative AI! 

Our goal with the show? To give you the tools and know-how to really make the most of AI. Whether you're already in the field or just AI-curious, we're here to share what we know and hopefully inspire you to explore the amazing possibilities of Generative AI.

Join us every Sunday (10 AM EST / 10 PM GMT+8)
https://www.youtube.com/@GPTWithMe

Show Host

Oxygen

Architecting and delivering HubSpot and no-code solutions for Oxygen and our clients.

RevOps Solutions Lead

💎 HubSpot Diamond Partner Agency
🏆 #1 in Sprocketeer's HubSpot Top 5 (Oct 2022)

Responsibilities:
- Managing and executing complex HubSpot onboarding & data migration projects.
- Strategizing HubSpot implementation, tailoring them to each clients’ unique business needs and processes.
- Consulting on cross-platform CRM integrations via official apps and APIs.
- Supporting presales by engineering and communicating bespoke solutions via discovery calls, demos and proof of concepts.
- Conducting workshops and events to educate clients, internal teams and other HubSpot users.
- Keeping clients, colleagues and myself up to date on the latest HubSpot features and industry developments.

HubSpot Solutions Engineer

💎 HubSpot Diamond Partner Agency
🏆 Integromat Social Media Contest 2021 Winner

Engineering cross-platform integrations to streamline business processes, increase productivity and provide better visibility on company performance. Collaborating with sales, marketing, customer success and operations teams to optimize and document process improvements.

Responsibilities:
- Developing advanced technical integrations and workflows between HubSpot, ClickUp, BambooHR, Xero, etc.
- Designing performance dashboards and cross-platform integrations across ClickUp, HubSpot, Databox, Ahrefs, Integromat, etc.
- Architecting new processes based on industry best practices and multiple stakeholders’ feedback.
- Creating documentation, organizing trainings, conducting regular reviews to ensure proper process implementation and compliance.
- Consulting internally and externally on best SEO, inbound marketing and data management practices.
- Managing data integrity and privacy compliance (including GDPR).

Data Analyst

🏆 Highest awarded HubSpot agency in 2019

Developing inbound content for various corporate clients, leading SEO efforts and assisting inbound strategists in making project decisions. Additionally, defining standard operating procedures and work templates within the content marketing team.

Clients: DJI, HubSpot, China Telecom Global, OT&P Healthcare, and China Manufacturing Consultants

Responsibilities:
✅ Creating and updating content for websites, landing pages, socials, ebooks, blog posts and videos
✅ Planning and reviewing content, ensuring SEO-friendliness and proper persona targeting
✅ Performing keyword research and managing monthly content plans
✅ Producing performance reports and SEO audits [Ahrefs, HubSpot Analytics, Google Analytics, GTMetrix and Google Search Console]
✅ Managing and segmenting HubSpot contact lists, and building workflows for landing pages, email campaigns, and overall Inbound efforts
✅ Developing Databox dashboards and architecting custom metrics to measure HubSpot sales & marketing performance
✅ Setting up and managing multiple Google Analytics and Google Tag Manager accounts
✅ Documenting content marketing SOPs and updating project management task templates

Content Marketing Executive

Buildonauts Limited

Spearheaded all online marketing efforts for clients – from strategy, planning, management to execution. Helped 2x website traffic for an SEO project, 3x account sign-ups with a social media strategy and trained 10+ interns and staff in digital marketing.

Responsibilities:
✅ Performing website/social media/SEO audits [SEMrush, Google Analytics, Facebook/Instagram Insights]
✅ Compiling performance reports and competitor analysis [SimilarWeb, Screaming Frog]
✅ Training staff and clients on best digital practices (copywriting, content creation, strategy, research, tools)
✅ Copywriting, editing and proofreading online content (websites, newsletters and social media)
✅ Working with design and development to create and optimise web pages

Clients: Ching-He Huang, Burger Joys, Ampd Energy, XP Fitness Hub and Petku.

Online Marketing Pilot

3 Screens Strategic Advisors Limited

Created and implemented social media strategies for clients, working with them to achieve their digital marketing goals. Occasionally, performed digital strategy audits and provided recommendations.

Responsibilities: 
✅ Brainstorming campaign ideas and strategies in line with clients' targets and SOPs
✅ Managing content creation, post scheduling, and PPC ads on Facebook
✅ Engaging with audiences to create community interaction
✅ Creating reports on budget and effectiveness of campaigns
✅ Handling weekly client calls

Clients: Silverlit Toys, The Ritz-Carlton, Saint Honore, and Circle K.

Digital Marketing Manager

Centennial College (An Independent College Established by HKU)

Co-authored a case study on the trends in the mobile apps market and assisted with research on consumer behaviour and purchasing motivations in mobile game apps.

Responsibilities:
✅ Compiling and processing data and information about digital marketing and mobile games
✅ Creating questionnaires and conducting surveys
✅ Writing, editing and creating graphics for research papers

Student Research Assistant (Consumer Behaviour)

🏆 China’s FIRST HubSpot Certified Trainer with 5 years HubSpot and 8 years startup/agency experience.

I’m a curious problem-solver and "HubSpot Imagineer" dedicated to using technology to align teams, boost work engagement and supercharge both customer and team happiness. 😊💪🏻

As a Hong Kong-based HubSpot consultant, I combine my interests in technology, and RevOps to build business automation, train teams and deliver innovative solutions for growth. I'm always experimenting with new technologies, features and skills, and coming up with wild ideas to unleash the full potential of HubSpot.

🎗️ Beyond my HubSpot lab, I'm an advocate for mental health, ethical technologies, the environment, and empowering youth and minorities.

🇵🇭🇭🇰 Kapampangan Filipino Hong Konger
Pronouns: she/her/they/them
MBTI: INFJ
CliftonStrengths: Learner, Intellection, Responsibility, Individualization, Connectedness

Kristeen Romero 🏳‍🌈

👋 Hey LinkedIn fam, I'm officially #OpenToWork. 
After 2 years of growing my technical skills in HubSpot integrations, custom-coded actions and Python scripts as a RevOps technologist, I'm excited to explore new opportunities to continue building and designing within the HubSpot ecosystem.

If you are looking for a: 
🧡 HubSpot Implementation Specialist
🧡 HubSpot Consultant
🧡 HubSpot Admin 
👉 I would love to connect!

Some quick facts about me:
🌟 I have 6+ years experience working with HubSpot Partners - onboarding, building and integrating across multiple hubs and complex business cases.
🌍 I am 100% open to remote work opportunities. While I am Hong Kong-based, I am used to working in US hours and fully set up to handle international work. 

If you know any teams looking for someone with my background, I'd really appreciate any referrals, connections or shares. And if we haven't connected in a while, feel free to drop me a DM. I'd love to catch up!

#HubSpot #RevOps #HubSpotAdmin

📊 HubSpot Imagineer | 🇨🇳 China's 1st HubSpot Certified Trainer | 💚 Integrations, Data, No-code & AI | 🧠 AuDHDer

taplio

The Battle

Marcus Sheridan

Kristeen Romero 🏳‍🌈

Followers

Posts

Engagements

Likes

Performance ScoreMarcus Sheridan's LinkedIn Performance

Performance ScoreKristeen Romero 🏳‍🌈's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Marcus Sheridan

Kristeen Romero 🏳‍🌈

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Marcus Sheridan's LinkedIn Performance

Performance ScoreKristeen Romero 🏳‍🌈's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMarcus Sheridan's LinkedIn Performance