Digitad

Stratège Médias Numériques Sénior

Stratège Médias Numériques

Analyste Médias Numériques

Farmy.ch

Digital marketing manager

Artibois S.A.

Vente :
- Accueil et conseil aux clients
- Rédaction des offres
- Etablissement et encaissements des factures

Achat :
- Gestion des stocks
- Demande d'offre aux fournisseurs
- Contacts avec les fournisseurs
- Réception et contrôle des bulletins de livraison

Marketing :
- Rédaction des listes des prix
- Gestion des réseaux sociaux
- Présentation des différents échantillons
- Organisation de foires

Collaborateur commercial

EcoSound

Vente :
- Réception des commandes
- Envoi des produits
- Envoi des factures

Marketing :
- Gestion des réseaux sociaux
- Gestion du site internet
- Contact avec les revendeurs

Comptabilité
- Bilan et compte de résultat
- Présentation des comptes aux associés

Responsable marketing et administratif

Création et commercialisation d'un produit durant la maturité professionnelle technique
- Rédaction d'un business plan,
- Gestion d'une équipe de douze personnes
- Organisation d'événements

Responsable

marketing digital | informatique | entrepreneuriat

➖ Issu d'une formation technique dans le domaine de l'automatisation, j'ai toujours eu un attrait pour l'informatique. C'est en 2016, après avoir fondé ma propre start-up, que je prends un virage à 180° dans mon cursus de formation. Je me lance dans un Bachelor HEG en économie d'entreprise en emploi avec spécialisation marketing.

➖ Je prends part, pendant l'année scolaire 2019-2020, à un échange à l'Université Laval au Canada, Durant cette magnifique expérience, j'acquiert et développe mes connaissances dans le marketing digital. J'ai notamment pu découvrir et obtenir les certifications de Google pour les outils Google Analytics et Google Ads.¨

➖ À l'âge de 20 ans, je fonde ma propre start-up avec l'aide de deux partenaire à l'issu d'un travail de maturité. Durant 3 ans, je gère le marketing traditionnel et digital pour cette société de la rédaction du business plan à la gestion des réseaux sociaux en passant par l'organisation des événements, la gestion du site internet et la gestion des canaux de distribution.

➖ Durant 2 ans, mes services sont à la disposition de l'entreprise Artibois, pour laquelle j'accueille et conseille les clients et je réalise diverses tâches de marketing tel que la gestion des réseaux sociaux, des échantillons, des catalogues, etc.



Marek Hoffmeyer

Dialekta

Analytics specialist

La Fusée

>> Pedagogy & Professional Support

• Group training on Google Analytics 4 Level 1
• Content adaptation to participants’ needs for actionable learning
• Practical workshops fostering autonomy and immediate application

>> Training Satisfaction & Impact

• Recognized expertise: Average rating of 4.8/5 for subject mastery
• Effective pedagogy: Rated 4.3/5 for clarity and accessibility
• Participant engagement: Workshops rated 4/5 for relevance
• High participation rate with strong training session attendance

>> Optimization & Continuous Improvement

• Enhancement of training materials and improvement of pedagogical processes
• Adaptation to evolving tools and regulations (Loi 25, advanced conversion tracking)
• Monitoring participant feedback to ensure impactful and effective learning

Tracking & Analytics Trainer

Intrapreneurial initiative within Digitad and the Intégral collective, aimed at building a structured and profitable Data, Tracking & Analytics division.

>> Business Development & Team Enablement
• Over $250,000 in revenue generated
• Market analysis and client needs assessment to design tailored tracking & analytics offers
• Support for sales and digital strategy teams in building and selling data-focused solutions
• Optimization of internal processes and deliverables to increase operational efficiency
• Active contribution to internal knowledge sharing and team upskilling
• Creation of packaged or custom business opportunities aligned with client objectives

>> Tracking
• Conducted technical tracking audits across SMB and enterprise clients
• Assessed implementation compliance with Law 25 and privacy standards
• Built customized tagging plans aligned with marketing and business goals
• Deployed Google Tag Manager (Client-Side & Server-Side) for dozens of clients
• Integrated Addingwell for full Server-Side tracking architecture
• Engineered Server-Side setups focused on improving product margin or affiliate tracking
• Enhanced client CRMs with offline conversions and marketing attribution events for granular performance insights
• Implemented offline conversion tracking (in-store sales, phone calls, CRM actions) synced with Google Ads
• Deployed advanced conversion tracking via Google, Meta, and TikTok APIs

>> Analytics
• Set up and configured Google Analytics 4 for multiple clients
• Created and maintained Looker Studio dashboards with business and marketing KPIs
• Defined strategic KPIs aligned with each client’s business goals

>> Privacy Compliance (Law 25 / GDPR)
• Deployed Axeptio CMP for fully compliant consent management
• Implemented Google Consent Mode V2 integrated with the CMP

Data, Monitoring & Analysis Consultant

>> SEO | Semantics
• SEO-optimized article writing (with/without AI)
• Optimization of titles and meta descriptions
• Creation of SEO optimization plans

>> SEO | Technical
• Technical audits
• Miscellaneous technical tasks
• Integration of on-site content (Wordpress)

>> SEO | Popularity
• Application of netlinking strategies
• Guest Blogging article writing
• Identification of Guest Blogging spots

SEO Analyst

Bière et Dégustation

Creation of the biere-degustation.fr website as a freelancer with the aim of offering craft beer tasting workshops to companies and individuals.

Beer tasting workshops for professionals:
• Discovery tasting workshops
• Beer and food pairing workshops
• On-site entertainment for corporate events (barman)
• Services for event agencies.

Beer tasting workshops for individuals:
• Home beer tastings
• Beer bartending for private events
• Beer taps for hire
• Virtual beer tastings

Writing of articles for the biere-degustation.fr website, as well as for the website of Alsatian craft beer wholesaler Hello Craft Beer on their blog academy.hellocraftbeer.com.

Overall objective of leadgen to send directly or share with colleagues to monetize my organic leads.

Creator and host of beer tastings

Antoine Borowiak

Self-employed in SEO, Tracking and Analytics

Première Place

E-marketing agency in Mulhouse

>> SEO | Semantics
• Semantic audits & netlinking
• Performance reports
• Keyword studies and presentations to relevant customers
• Optimization of titles and meta descriptions
• Writing of SEO-optimized articles and geolocalized pages
• Copywriting templates for customers in line with defined wireframes
• Setting up and monitoring a netlinking campaign

>> SEO | Technical
• Technical audits
• Performance reports
• Integration of content into Wordpress and Prestashop back-offices
• Optimization of robots.txt, canonicals and Hreflangs tags
• Configuration and testing of internal mesh visualizations with Gephi

>> Tracking & Analytics
• Advanced installation and configuration of tracking tools such as Google Tag Manager
• Advanced settings and configurations of GA4, UA, Matomo and Microsoft Clarity via Google Tag Manager
• Development of Data Studio report templates adapted to GA4 metrics and dimensions, with custom fields and various sources
• Creation of tagging plans for lead gen sites, including tags, triggers and variables (DataLayer).

>> E-marketing
• E-marketing status reports

>> Ads
• Google Ads management for showcase and e-commerce sites

Assistant SEO Project Manager

Pépite Etena

Student-Entrepreneur Reinforced

EMERGENCE pathway - L'Embouteillage Project
• Identification of the problem, the solution and the early adopters
• Definition of my unique value proposition, targets and creation of a storyboard
• Definition of a positioning, generation of a competitive mapping and creation of a lean canvas

Presentation of my project in front of a jury for the passage to the status of Enhanced Student Entrepreneur allowing a more sustained support and the creation of an MVP (validated).

Student-Entrepreneur

L'Embouteillage

Development of a digital ecosystem around craft beer
lembouteillage-biere.fr

Content creator

la couleur du Zèbre

Digital communication agency in Strasbourg 
• Management of SEA Display and Search campaigns for Terres d'Oh
• SEO audits and writing with natural SEO tools
• Strategic and UX reflections on the redesign of LCDZ's positioning
• Creation of personas and tree structure for La Maison de l'Emploi
• Writing of newsletters, customer reference pages, and RS posts

Junior Digital Content Manager

Activis

Digital marketing agency in Mulhouse. Several internship missions such as : 
• Innovative and didactic redesigns of the agency's recos and propales
• Phoning, Linkedin prospecting and database enrichment with Kaspr and Dropcontact for marketing automation loops
• Writing of SEO optimized content or Facebook Ads posts
• Production of videos and visuals for the web and the agency's Linkedin

Trainee

Originally from Alsace 🥨, I switched from pretzels to poutine when I moved to Montreal 🇨🇦 in 2023.

What drives me? Giving life to projects that resonate deeply with me, such as Bière et Dégustation and Arômes Caféinés.

On a day-to-day basis, my job is to translate your business objectives into precise, actionable signals for the platforms you invest in.
The goal? Maximize every dollar invested into concrete results: profitability, growth and sustainable performance.

If this makes sense to you and you want to turn your data into a real strategic lever, see you soon ☕!

taplio

The Battle

Marek Hoffmeyer

Antoine BOROWIAK

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