Assembly Global

Current Role: 

🔹 Strategic Advisory: Spearheading sales growth in e-commerce channels through a blend of strategy, content optimization, and data-driven decision-making.

🔹 Project Supervision: Managing a diverse portfolio of 40+ projects monthly across European markets, ensuring seamless execution and client satisfaction.

🔹 Team Leadership: Focused on nurturing a high-performing Accounts Team, with an emphasis on professional growth and skill development.

🔹 Operational Excellence: Responsible for end-to-end budget planning, execution, and financial reporting, along with proactive new business development.

🛒 Market Expertise:

Amazon [DACH, CEE, ITA, ESP, FRA, UK, NL]
Leading e-retailers in respective countries: Rossmann, Hebe, Douglas, Sephora, Makeup, Zalando, DM, Allegro, and many more. 

Client: COTY 
Regions: CEE, DACH, ESP, ITA, FRA, NL, UK, Global projects
Prestige Brands: Burberry, Calvin Klein, Chloe, Davidoff, Escada, Hugo Boss, Jil Sander, Joop!, Kylie, Lacoste, Lancaster, philosophy, 
Consumer Beauty Brands: Adidas, Bourjois, Bruno Banani, David Beckham, James Bond, Mexx, Manhattan, Max Factor, Miss Sporty, Rimmel, Sally Hansen. 

Career Path: 
03.2020 - 05.2022 - Pathfinder23
06.2022 - 05.2024 - Brand New Galaxy 
06.2024 - today - Assembly Global

Business Director, Digital Commerce 

Account Director, Digital Commerce

Group Account Manager (e-commerce)

Senior Account Manager (e-commerce)

PopKultur@ - e-Commerce experts

Popkultura helps e-commerce to grow in European markets. Specialization areas: 

🔹 Strategic Advisory: Elevating e-commerce sales through a multi-faceted approach:

Strategy Development (CARS analysis, market mapping, KCP plans)
Content Optimization (A/B tests, marketing automation)
Customer Journey & Logistics Optimization

🔹 Digital Marketing: Comprehensive digital marketing solutions rooted in data analytics, including brand management, social media, PPC, SEO, PR, and event planning.

🔹 Sales Leadership:

Market Analysis & Potential Assessment
Team Building & Sales Strategy
Market Expansion & Positioning

🔹 Business Strategy: Expertise in scaling businesses, market-entry, and team restructuring to build or rebuild market positions.

🔹 Team Management: Supervising diverse teams across various domains—programmers, designers, data engineers, strategists, project/product managers, marketers, and sales teams.

🛠️ Methodologies: Agile, Scrum, MoSCoW
🛠️ PM Tools: JIRA, Confluence, Trello, Monday.com, GitHub, SharePoint, Teams
🛠️ Skills: E-commerce, Digital Marketing, Online Advertising, Online Marketing, Digital Strategy

eCommerce Executive Officer 

YouLead - Sales & Marketing Automation

🔹 Sales & Market Expansion: Spearheaded the company's growth in key markets including CEE (Latvia, Croatia, Serbia, Poland), Germany, and the US.

🔹 Public Relations: Acted as the face of the company in media appearances and at industry conferences, boosting brand visibility.

🔹 eCommerce Consultancy: Provided strategic advisory services to e-commerce businesses in CEE, focusing on sales growth and marketing strategies.

🔹 Marketing Leadership: Orchestrated comprehensive marketing activities across the CEE region to drive brand engagement and revenue.

Chief Sales Officer

Gemius

🔹 Team Leadership: Supervised Regional Managers, Marketing, and Business Intelligence departments, overseeing a team of over 120 people.

🔹 Business & Sales Development: Spearheaded business and sales strategies across multiple markets:  Albania, Belarus, Belgium, Bosnia, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Hungary, Latvia, Lithuania, Macedonia, Moldova, Montenegro, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey,  Ukraine

🔹 Market Research: Conducted e-commerce reports in selected countries like Serbia, Croatia, Bulgaria, Latvia, Lithuania, Hungary, and Ukraine.

Regional Manager CEE, Regional Managers Team Leader

🔹 Team Supervision: Managed Regional Managers and local offices, focusing on sales and business development.

🔹 Market Expansion: Led new business development in markets like Belarus, Bulgaria, Croatia, Macedonia, Moldova, Montenegro, Romania, Russia, Serbia, Slovenia, and Ukraine.

🔹 Sales Management: Oversaw sales strategies and execution, driving revenue growth.

Regional Manager Balkans, Ukraine, Belarus, Russia

CDP.pl (ex. CD PROJEKT)

🔹 Technical Oversight: Managed the technical aspects of CDP.pl projects, ensuring seamless integration and performance.

🔹 Team Management: Led the Digital Team, fostering a collaborative and efficient work environment.

🔹 End-to-end Production Supervision: Oversaw the entire production process, from analysis and documentation to developer selection and technology choices. Collaborated with Ars Thanea for design and Divante for programming.

🔹 Agile Development: Supervised development sprints, ensuring timely and quality deliverables.

🔹 E-commerce Integration: Spearheaded the merge of existing e-commerce platforms with new implementations, optimizing for performance and user experience.

Chief Technology Officer

CHIP Xonio Online GmbH

🔹 Project Leadership: Managed the Polish segment of the legal software portal, overseeing all aspects from inception to daily operations.

🔹 Strategic Oversight: Provided strategic direction to ensure the project met its objectives and KPIs.

🔹 Stakeholder Liaison: Acted as the primary point of contact between the Polish team and the global entity, ensuring alignment and effective communication.

🔹 Project Conclusion: Wrapped up responsibilities when the project's headquarters sold it, having no further involvement post-sale.

Country Manager

Profeo Sp. z o.o.

🔹 Community Management: Enhanced community engagement through innovative communication strategies and event organization.

🔹 Content & Social Media: Spearheaded content marketing, blog marketing, and social media campaigns to boost brand presence and engagement.

🔹 Client Training: Conducted Employer Branding training in social media for over 400 clients of Grupa Pracuj, empowering them to leverage digital platforms effectively.

🔹 Sales Support: Collaborated with the sales department, providing client meetings, presentations, and tailored project proposals.

🔹 UX Research: Conducted comprehensive UX research for the new Profeo website, focusing on both client and user experience optimization.

Community Manager

Cenega Poland

🔹 Online Presence Revamp: Spearheaded the rebuilding of the company's online presence, setting a new standard for brand engagement.

🔹 Team Building: Assembled and led a high-performing online team of 24 professionals at its peak.

🔹 Cross-Departmental Collaboration: Worked closely with both the marketing and sales departments to align digital strategies.

🔹 E-Shop Development: Orchestrated the creation of a new e-commerce platform, enhancing the customer shopping experience.

🔹 Innovative Media: Launched What2Play.tv, Poland's first internet television dedicated to gaming, setting a new trend in the industry.

Online & Mobile Department Manager

Vogel Burda Communications

🔹 Team Leadership: Managed a diverse team of programmers, designers, journalists, and sales professionals, fostering a culture of collaboration and innovation.

🔹 Sales & Business Development: Spearheaded sales strategies and explored new business opportunities to drive revenue.

🔹 Financial Oversight: Accountable for Profit & Loss (P&L), ensuring financial viability and growth.

🔹 Project Management: Led the initiation and execution of new online projects, aligning them with company goals.

🔹 Strategic Collaboration: Worked closely with the Munich HQ, and co-authored a download platform project that became a cornerstone for the company.

Business Manager Online / Country Manager

Marquard Media Polska 

🔹 Sales Management: Drove online sales for Sports.pl, optimizing revenue streams and customer engagement.

🔹 Cross-Departmental Collaboration: Collaborated closely with the print sales department to align strategies and maximize overall sales performance.

Key Account Executive Online

I help you with digital strategy, agile management, e-commerce, and sales. Contact me today!

Passionate about driving e-commerce success through technology and strategic advisory, with a diverse career spanning over 25 years in the digital industry. From roles in sales and marketing to tech liaison, equipped with enough programming know-how to speak the language of developers, I've worn many hats.

I was an early adopter of new revenue streams, digital marketing tools, and trends. Now, I'm diving deep into the transformative world of Generative AI to deliver best-in-class solutions and ideas to my Clients. I'm always at the forefront of digital innovation.

🔹 Spearheaded e-commerce initiatives across European markets
🔹 Pioneer in online music and gaming in Poland
🔹 Always on the cutting edge, from monetizing Adsense to exploring Generative AI

If I can help you in any way, feel free to let me know. I welcome the opportunity to discuss how I might serve your needs.

Marek Molicki

Currently leading a dynamic team of 50 technology and data experts in developing cutting-edge E-Commerce solutions, including Digital Shelf Monitoring (www.synthrone.com) and AI-driven consumer review analysis (www.insight-ai.store). Our innovative projects enhance strategic and creative initiatives by delivering high-quality data and driving the organization's data transformation. Successfully transformed our agency services into unique data-driven solutions for our customers. Skilled in managing analytical products and services, fostering a culture of continuous improvement and innovation.

I have a strong background in product management, particularly in guiding products from inception to market delivery. My work in digital transformation has been instrumental in redefining our organizational processes, integrating advanced technologies to streamline operations, enhance productivity, and drive innovation.

Managing the R&D processes in the entire organisation to deliver future-proof solutions and ideas.

Data & Technology Director, Digital Commerce

Brand New Galaxy

As a seasoned leader, I spearheaded a 50-person technical team in the creation of a cutting-edge E-Commerce Monitoring Application, displaying unparalleled project management and leadership skills. 

At Synthrone, I played a pivotal role in the development of a SaaS application, collaborating closely with the product team to shape and refine the product vision into an actionable and detailed product roadmap. I successfully managed the full lifecycle of the InsightAI project, an AI-driven solution, overseeing everything from the initial concept and planning to development, and adeptly executed a successful market launch strategy, showcasing my comprehensive project management and strategic planning expertise. 

My skills in negotiation and client relations were instrumental in acquiring and retaining multi-million dollar contracts with global giants such as P&G, COTY, Duracell, and Wella, significantly growing our client portfolio. Additionally, I adeptly increased revenue from existing agreements through effective renegotiation, demonstrating exceptional business acumen and negotiation prowess.

Data & Technology Director

Pathfinder 23. E-commerce experience.

In my dynamic leadership role, I successfully founded and directed a team of 23 Analysts and Data Scientists, executing a strategic two-year development and growth plan for the team. 

I was at the forefront of the innovation process, leading the charge in conceptualizing and launching new products and services that enriched and diversified our company's portfolio. 

My supervision extended to the Research and Development (R&D) sector, where I managed various projects, both triumphs and learning experiences, which eventually became significant contributors to the agency's revenue growth and enhanced client value. Additionally, I played a key role in augmenting the company's operational efficiency by devising cutting-edge Business Intelligence (BI) solutions, with a special focus on process automation and advanced data analysis capabilities.

Head of Data Engineering & Analytics

As a Senior Account Manager (e-commerce), my responsibilities included conducting thorough audits of website content and structure in areas such as search, navigation, cross-selling, upselling, landing pages, and SEO. I also provided recommendations and implemented new solutions to enhance user experience and increase sales on online stores.

Working with major e-commerce platforms such as Amazon, I focused on critical aspects of e-commerce such as e-merchandising and analytics. Additionally, I supported my team by providing onboardings for new members and collaborated with clients like P&G and Mattel, primarily in the SEE and MEA regions.

E-retailer Operations Senior Account Manager in Pathfinder23

As an Account Manager (e-commerce), my duties involved advising clients at the regional, global, and local levels. I collaborated with clients to develop regional e-commerce strategies that aligned with their business goals. Additionally, I delivered e-commerce solutions utilizing a range of tools and technologies.

I kept clients informed of e-commerce trends by organizing and presenting regular overviews. I also conducted data analysis and visualizations to provide insights into e-commerce performance and identify areas for improvement.

E-retailer Operations Account Manager in Pathfinder23

Saatchi & Saatchi IS.

As an e-commerce specialist, I conducted comprehensive audits of e-commerce content and website structure across various areas, including search, navigation, cross-selling, upselling, landing pages, and SEO. I implemented recommendations and new solutions on online stores, resulting in increased sales and an improved user experience.

I worked closely with major e-commerce platforms, including Amazon, to address critical aspects of e-commerce, such as e-merchandising and analytics. In addition, I supported the broader team by providing onboardings for new team members.

I collaborated with clients such as P&G and Mattel, primarily in the SEE and MEA regions, to develop and execute effective e-commerce strategies. My efforts helped to optimize e-commerce performance and drive sales growth.

eRetailer Specialist

Kinguin

As an e-commerce specialist working for an E-Retailer selling video games, I worked extensively with Magento CMS, gaining in-depth knowledge of e-commerce platforms from the inside. This experience allowed me to optimize the platform's functionalities and enhance the user experience.

In addition, I developed the sales strategy for the platform by establishing partnerships with Twitch streamers from around the world. This initiative helped to increase platform visibility, attract new customers and generate additional sales.

To improve platform performance, I began to delve into e-commerce analytics. I collected and analyzed data on sales, revenue, conversion, click-through rates (CTR), and other key performance indicators (KPIs) to identify trends, patterns, and areas for improvement.

I also organized and monitored iMedia campaigns and external partnerships, leveraging a variety of marketing tools and strategies to drive traffic and increase sales on the platform.

Online Store Manager for Greece

The position involved daily communication with customers and vendors. The main goal was to provide technical solutions and general advice regarding products and content on an online retailer. The job required a high level of knowledge about the gaming industry and eSports.

Customer Service Specialist

I'm a data and technology leader with 10+ years of experience building high-performing teams, modern data platforms, and AI-driven solutions for global e-commerce and retail brands.

Currently, I serve as Director of Data & Technology at a leading e-commerce agency, where I co-lead a 50-person department spanning software engineering, data science, and analytics. I specialize in designing scalable digital shelf monitoring platforms, building unified web scraping frameworks, and driving strategic transformation through automation, data-driven planning, and AI.

My core strength lies in connecting the dots between business needs, product thinking, and technical execution — whether it's re-architecting a scraping engine for efficiency, leading a full-stack team to ship a scalable SaaS platform, or introducing AI to streamline how agencies scope and plan client work.

I thrive in environments that demand curiosity, autonomy, and a deep understanding of how data and tech can unlock real-world value.

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The Battle

Marek Molicki

Brian Ludwicki

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