Assembly Global

Current Role: 

🔹 Strategic Advisory: Spearheading sales growth in e-commerce channels through a blend of strategy, content optimization, and data-driven decision-making.

🔹 Project Supervision: Managing a diverse portfolio of 40+ projects monthly across European markets, ensuring seamless execution and client satisfaction.

🔹 Team Leadership: Focused on nurturing a high-performing Accounts Team, with an emphasis on professional growth and skill development.

🔹 Operational Excellence: Responsible for end-to-end budget planning, execution, and financial reporting, along with proactive new business development.

🛒 Market Expertise:

Amazon [DACH, CEE, ITA, ESP, FRA, UK, NL]
Leading e-retailers in respective countries: Rossmann, Hebe, Douglas, Sephora, Makeup, Zalando, DM, Allegro, and many more. 

Client: COTY 
Regions: CEE, DACH, ESP, ITA, FRA, NL, UK, Global projects
Prestige Brands: Burberry, Calvin Klein, Chloe, Davidoff, Escada, Hugo Boss, Jil Sander, Joop!, Kylie, Lacoste, Lancaster, philosophy, 
Consumer Beauty Brands: Adidas, Bourjois, Bruno Banani, David Beckham, James Bond, Mexx, Manhattan, Max Factor, Miss Sporty, Rimmel, Sally Hansen. 

Career Path: 
03.2020 - 05.2022 - Pathfinder23
06.2022 - 05.2024 - Brand New Galaxy 
06.2024 - today - Assembly Global

Business Director, Digital Commerce 

Account Director, Digital Commerce

Group Account Manager (e-commerce)

Senior Account Manager (e-commerce)

PopKultur@ - e-Commerce experts

Popkultura helps e-commerce to grow in European markets. Specialization areas: 

🔹 Strategic Advisory: Elevating e-commerce sales through a multi-faceted approach:

Strategy Development (CARS analysis, market mapping, KCP plans)
Content Optimization (A/B tests, marketing automation)
Customer Journey & Logistics Optimization

🔹 Digital Marketing: Comprehensive digital marketing solutions rooted in data analytics, including brand management, social media, PPC, SEO, PR, and event planning.

🔹 Sales Leadership:

Market Analysis & Potential Assessment
Team Building & Sales Strategy
Market Expansion & Positioning

🔹 Business Strategy: Expertise in scaling businesses, market-entry, and team restructuring to build or rebuild market positions.

🔹 Team Management: Supervising diverse teams across various domains—programmers, designers, data engineers, strategists, project/product managers, marketers, and sales teams.

🛠️ Methodologies: Agile, Scrum, MoSCoW
🛠️ PM Tools: JIRA, Confluence, Trello, Monday.com, GitHub, SharePoint, Teams
🛠️ Skills: E-commerce, Digital Marketing, Online Advertising, Online Marketing, Digital Strategy

eCommerce Executive Officer 

YouLead - Sales & Marketing Automation

🔹 Sales & Market Expansion: Spearheaded the company's growth in key markets including CEE (Latvia, Croatia, Serbia, Poland), Germany, and the US.

🔹 Public Relations: Acted as the face of the company in media appearances and at industry conferences, boosting brand visibility.

🔹 eCommerce Consultancy: Provided strategic advisory services to e-commerce businesses in CEE, focusing on sales growth and marketing strategies.

🔹 Marketing Leadership: Orchestrated comprehensive marketing activities across the CEE region to drive brand engagement and revenue.

Chief Sales Officer

Gemius

🔹 Team Leadership: Supervised Regional Managers, Marketing, and Business Intelligence departments, overseeing a team of over 120 people.

🔹 Business & Sales Development: Spearheaded business and sales strategies across multiple markets:  Albania, Belarus, Belgium, Bosnia, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Hungary, Latvia, Lithuania, Macedonia, Moldova, Montenegro, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey,  Ukraine

🔹 Market Research: Conducted e-commerce reports in selected countries like Serbia, Croatia, Bulgaria, Latvia, Lithuania, Hungary, and Ukraine.

Regional Manager CEE, Regional Managers Team Leader

🔹 Team Supervision: Managed Regional Managers and local offices, focusing on sales and business development.

🔹 Market Expansion: Led new business development in markets like Belarus, Bulgaria, Croatia, Macedonia, Moldova, Montenegro, Romania, Russia, Serbia, Slovenia, and Ukraine.

🔹 Sales Management: Oversaw sales strategies and execution, driving revenue growth.

Regional Manager Balkans, Ukraine, Belarus, Russia

CDP.pl (ex. CD PROJEKT)

🔹 Technical Oversight: Managed the technical aspects of CDP.pl projects, ensuring seamless integration and performance.

🔹 Team Management: Led the Digital Team, fostering a collaborative and efficient work environment.

🔹 End-to-end Production Supervision: Oversaw the entire production process, from analysis and documentation to developer selection and technology choices. Collaborated with Ars Thanea for design and Divante for programming.

🔹 Agile Development: Supervised development sprints, ensuring timely and quality deliverables.

🔹 E-commerce Integration: Spearheaded the merge of existing e-commerce platforms with new implementations, optimizing for performance and user experience.

Chief Technology Officer

CHIP Xonio Online GmbH

🔹 Project Leadership: Managed the Polish segment of the legal software portal, overseeing all aspects from inception to daily operations.

🔹 Strategic Oversight: Provided strategic direction to ensure the project met its objectives and KPIs.

🔹 Stakeholder Liaison: Acted as the primary point of contact between the Polish team and the global entity, ensuring alignment and effective communication.

🔹 Project Conclusion: Wrapped up responsibilities when the project's headquarters sold it, having no further involvement post-sale.

Country Manager

Profeo Sp. z o.o.

🔹 Community Management: Enhanced community engagement through innovative communication strategies and event organization.

🔹 Content & Social Media: Spearheaded content marketing, blog marketing, and social media campaigns to boost brand presence and engagement.

🔹 Client Training: Conducted Employer Branding training in social media for over 400 clients of Grupa Pracuj, empowering them to leverage digital platforms effectively.

🔹 Sales Support: Collaborated with the sales department, providing client meetings, presentations, and tailored project proposals.

🔹 UX Research: Conducted comprehensive UX research for the new Profeo website, focusing on both client and user experience optimization.

Community Manager

Cenega Poland

🔹 Online Presence Revamp: Spearheaded the rebuilding of the company's online presence, setting a new standard for brand engagement.

🔹 Team Building: Assembled and led a high-performing online team of 24 professionals at its peak.

🔹 Cross-Departmental Collaboration: Worked closely with both the marketing and sales departments to align digital strategies.

🔹 E-Shop Development: Orchestrated the creation of a new e-commerce platform, enhancing the customer shopping experience.

🔹 Innovative Media: Launched What2Play.tv, Poland's first internet television dedicated to gaming, setting a new trend in the industry.

Online & Mobile Department Manager

Vogel Burda Communications

🔹 Team Leadership: Managed a diverse team of programmers, designers, journalists, and sales professionals, fostering a culture of collaboration and innovation.

🔹 Sales & Business Development: Spearheaded sales strategies and explored new business opportunities to drive revenue.

🔹 Financial Oversight: Accountable for Profit & Loss (P&L), ensuring financial viability and growth.

🔹 Project Management: Led the initiation and execution of new online projects, aligning them with company goals.

🔹 Strategic Collaboration: Worked closely with the Munich HQ, and co-authored a download platform project that became a cornerstone for the company.

Business Manager Online / Country Manager

Marquard Media Polska 

🔹 Sales Management: Drove online sales for Sports.pl, optimizing revenue streams and customer engagement.

🔹 Cross-Departmental Collaboration: Collaborated closely with the print sales department to align strategies and maximize overall sales performance.

Key Account Executive Online

I help you with digital strategy, agile management, e-commerce, and sales. Contact me today!

Passionate about driving e-commerce success through technology and strategic advisory, with a diverse career spanning over 25 years in the digital industry. From roles in sales and marketing to tech liaison, equipped with enough programming know-how to speak the language of developers, I've worn many hats.

I was an early adopter of new revenue streams, digital marketing tools, and trends. Now, I'm diving deep into the transformative world of Generative AI to deliver best-in-class solutions and ideas to my Clients. I'm always at the forefront of digital innovation.

🔹 Spearheaded e-commerce initiatives across European markets
🔹 Pioneer in online music and gaming in Poland
🔹 Always on the cutting edge, from monetizing Adsense to exploring Generative AI

If I can help you in any way, feel free to let me know. I welcome the opportunity to discuss how I might serve your needs.

Marek Molicki

Sila & Modic Consulting

- Business and Marketing Consultancy
- Workshops and lectures on Presentation (and business sales) skills
- Pitch planning, preparation, and execution - agency or client-side
- Individual and group mentorship 
- Coaching
- Moderation of conferences, round table discussions, expert meetings
- (International) brand development and management
- Optimization of marketing activities and maximization of sales effects
- International marketing communication activities
- Interim marketing

Owner and Consultant

GEA College

Senior Lecturer of 
- Basics of Marketing and Marketing Analysis, 
- Marketing Strategies and 
- International Marketing for Entrepreneurs
I give different lectures and workshops for our Incubator as well.

Senior Lecturer

Vocational College for Hospitality, Wellness and Tourism Bled

I teach the Basics of Project Management (students of catering and tourism) and Business Communication and Leadership (students of wellness)

College Lecturer

Slovene Etnographic Museum

Assistance, guidance, and control of the management. Great experience and a lot of exceptional people!

President of the Board

Mladinska knjiga Zalozba

- Managing brands of Mladinska knjiga
- Planning and execution of on- and off-line marketing activities of MK Publishing house
- Management of donations and sponsorships
- Coordination of marketing activities of MK Group in co-operation with sales and editorial office
- Ad sales (8+2 magazines of Mladinska knjiga)
- People management

Director of Marketing and PR

Telekom Slovenije

- Co-ordination of international marketing activities of TS's companies in SE Europe
- Strategic and operational involvement at launching new brands: Ipko in Kosovo, Primo in Albania and One in Macedonia
- Consulting and other expert support to local marketing teams

Strategist in New Business and Development Office

- Re/organising and managing organisational unit
- Strategic planning, co-ordination and control over execution of marketing activities (including sponsorships and donations)
- Co-ordination of activities among different organisational units

Lowe Digitel

- Managing and coaching 19 account directors and managers, 
- Co-ordination of activities in the agency and within the Digitel Group and 
- Improving co-operation with existing and new business partners.

Client Service Director

Agencija Imelda

- Strategic development, internal and external relations, 
- International co-operation (Ogilvy & Mather),
- Quality management (ISO) and 
- Supervising client relations with  most important clients

Deputy Managing Director

Luna (TBWA) Advertising Agency

Account Director

StudioMarketing

Account Manager

I help entrepreneurs, businesswomen, and businessmen to become able to enthusiast their business partners in the simplest and most effective way. I provide companies with processes to optimize their marketing activities in order to maximize sales effects, optimize marketing departments, and advise in organizing international business.

A habilitated senior lecturer for Marketing and Project Management, currently teaching at:
- Gea College of Entrepreneurship, Ljubljana
- Vocational College for Hospitality, Wellness and Tourism Bled
- Doba Faculty of Applied Business and Social Studies, Maribor
- B2 Ljubljana School of Business and  
- High School for viticulture and enology (University of Nova Gorica).

I am a marketing professional at all levels of business with broad experience from different industries and markets. Worked for small local companies, marketing agencies, and big corporate systems.

I provide business people with expertise in relations with agencies and agencies with expertise in client relationship management and development of marketing and communication strategies.

I have been invited speaker and host at more than 50 Slovenian and international integrated marketing conferences and seminars, acting mentor, coach.

I have been strongly involved and active in a professional society, i. e.:
- Former Chairman of the Regulatory Board of the Slovenian Advertising Association, 
- Former member of the Marketing Council of the Slovenian Olympic Committee
- Former member of the Management Board of the Slovenian Marketing Association
- Former Chairman of the Board of Slovene Ethnographic Museum

Specialties: 
- Marketing in general (including international management, branding...)
- Project management
- Lectures and workshops
- Presentation skills
- People skills
- Moderating conferences, round tables, expert meetings
- Mentoring

I am also a member of the Airbnb society - hosting tourists from all over the world in a Romantic studio in Ljubljana - https://www.airbnb.com/rooms/7021267



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Marek Molicki

Iztok Sila

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