Assembly Global

Current Role: 

🔹 Strategic Advisory: Spearheading sales growth in e-commerce channels through a blend of strategy, content optimization, and data-driven decision-making.

🔹 Project Supervision: Managing a diverse portfolio of 40+ projects monthly across European markets, ensuring seamless execution and client satisfaction.

🔹 Team Leadership: Focused on nurturing a high-performing Accounts Team, with an emphasis on professional growth and skill development.

🔹 Operational Excellence: Responsible for end-to-end budget planning, execution, and financial reporting, along with proactive new business development.

🛒 Market Expertise:

Amazon [DACH, CEE, ITA, ESP, FRA, UK, NL]
Leading e-retailers in respective countries: Rossmann, Hebe, Douglas, Sephora, Makeup, Zalando, DM, Allegro, and many more. 

Client: COTY 
Regions: CEE, DACH, ESP, ITA, FRA, NL, UK, Global projects
Prestige Brands: Burberry, Calvin Klein, Chloe, Davidoff, Escada, Hugo Boss, Jil Sander, Joop!, Kylie, Lacoste, Lancaster, philosophy, 
Consumer Beauty Brands: Adidas, Bourjois, Bruno Banani, David Beckham, James Bond, Mexx, Manhattan, Max Factor, Miss Sporty, Rimmel, Sally Hansen. 

Career Path: 
03.2020 - 05.2022 - Pathfinder23
06.2022 - 05.2024 - Brand New Galaxy 
06.2024 - today - Assembly Global

Business Director, Digital Commerce 

Account Director, Digital Commerce

Group Account Manager (e-commerce)

Senior Account Manager (e-commerce)

PopKultur@ - e-Commerce experts

Popkultura helps e-commerce to grow in European markets. Specialization areas: 

🔹 Strategic Advisory: Elevating e-commerce sales through a multi-faceted approach:

Strategy Development (CARS analysis, market mapping, KCP plans)
Content Optimization (A/B tests, marketing automation)
Customer Journey & Logistics Optimization

🔹 Digital Marketing: Comprehensive digital marketing solutions rooted in data analytics, including brand management, social media, PPC, SEO, PR, and event planning.

🔹 Sales Leadership:

Market Analysis & Potential Assessment
Team Building & Sales Strategy
Market Expansion & Positioning

🔹 Business Strategy: Expertise in scaling businesses, market-entry, and team restructuring to build or rebuild market positions.

🔹 Team Management: Supervising diverse teams across various domains—programmers, designers, data engineers, strategists, project/product managers, marketers, and sales teams.

🛠️ Methodologies: Agile, Scrum, MoSCoW
🛠️ PM Tools: JIRA, Confluence, Trello, Monday.com, GitHub, SharePoint, Teams
🛠️ Skills: E-commerce, Digital Marketing, Online Advertising, Online Marketing, Digital Strategy

eCommerce Executive Officer 

YouLead - Sales & Marketing Automation

🔹 Sales & Market Expansion: Spearheaded the company's growth in key markets including CEE (Latvia, Croatia, Serbia, Poland), Germany, and the US.

🔹 Public Relations: Acted as the face of the company in media appearances and at industry conferences, boosting brand visibility.

🔹 eCommerce Consultancy: Provided strategic advisory services to e-commerce businesses in CEE, focusing on sales growth and marketing strategies.

🔹 Marketing Leadership: Orchestrated comprehensive marketing activities across the CEE region to drive brand engagement and revenue.

Chief Sales Officer

Gemius

🔹 Team Leadership: Supervised Regional Managers, Marketing, and Business Intelligence departments, overseeing a team of over 120 people.

🔹 Business & Sales Development: Spearheaded business and sales strategies across multiple markets:  Albania, Belarus, Belgium, Bosnia, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Hungary, Latvia, Lithuania, Macedonia, Moldova, Montenegro, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey,  Ukraine

🔹 Market Research: Conducted e-commerce reports in selected countries like Serbia, Croatia, Bulgaria, Latvia, Lithuania, Hungary, and Ukraine.

Regional Manager CEE, Regional Managers Team Leader

🔹 Team Supervision: Managed Regional Managers and local offices, focusing on sales and business development.

🔹 Market Expansion: Led new business development in markets like Belarus, Bulgaria, Croatia, Macedonia, Moldova, Montenegro, Romania, Russia, Serbia, Slovenia, and Ukraine.

🔹 Sales Management: Oversaw sales strategies and execution, driving revenue growth.

Regional Manager Balkans, Ukraine, Belarus, Russia

CDP.pl (ex. CD PROJEKT)

🔹 Technical Oversight: Managed the technical aspects of CDP.pl projects, ensuring seamless integration and performance.

🔹 Team Management: Led the Digital Team, fostering a collaborative and efficient work environment.

🔹 End-to-end Production Supervision: Oversaw the entire production process, from analysis and documentation to developer selection and technology choices. Collaborated with Ars Thanea for design and Divante for programming.

🔹 Agile Development: Supervised development sprints, ensuring timely and quality deliverables.

🔹 E-commerce Integration: Spearheaded the merge of existing e-commerce platforms with new implementations, optimizing for performance and user experience.

Chief Technology Officer

CHIP Xonio Online GmbH

🔹 Project Leadership: Managed the Polish segment of the legal software portal, overseeing all aspects from inception to daily operations.

🔹 Strategic Oversight: Provided strategic direction to ensure the project met its objectives and KPIs.

🔹 Stakeholder Liaison: Acted as the primary point of contact between the Polish team and the global entity, ensuring alignment and effective communication.

🔹 Project Conclusion: Wrapped up responsibilities when the project's headquarters sold it, having no further involvement post-sale.

Country Manager

Profeo Sp. z o.o.

🔹 Community Management: Enhanced community engagement through innovative communication strategies and event organization.

🔹 Content & Social Media: Spearheaded content marketing, blog marketing, and social media campaigns to boost brand presence and engagement.

🔹 Client Training: Conducted Employer Branding training in social media for over 400 clients of Grupa Pracuj, empowering them to leverage digital platforms effectively.

🔹 Sales Support: Collaborated with the sales department, providing client meetings, presentations, and tailored project proposals.

🔹 UX Research: Conducted comprehensive UX research for the new Profeo website, focusing on both client and user experience optimization.

Community Manager

Cenega Poland

🔹 Online Presence Revamp: Spearheaded the rebuilding of the company's online presence, setting a new standard for brand engagement.

🔹 Team Building: Assembled and led a high-performing online team of 24 professionals at its peak.

🔹 Cross-Departmental Collaboration: Worked closely with both the marketing and sales departments to align digital strategies.

🔹 E-Shop Development: Orchestrated the creation of a new e-commerce platform, enhancing the customer shopping experience.

🔹 Innovative Media: Launched What2Play.tv, Poland's first internet television dedicated to gaming, setting a new trend in the industry.

Online & Mobile Department Manager

Vogel Burda Communications

🔹 Team Leadership: Managed a diverse team of programmers, designers, journalists, and sales professionals, fostering a culture of collaboration and innovation.

🔹 Sales & Business Development: Spearheaded sales strategies and explored new business opportunities to drive revenue.

🔹 Financial Oversight: Accountable for Profit & Loss (P&L), ensuring financial viability and growth.

🔹 Project Management: Led the initiation and execution of new online projects, aligning them with company goals.

🔹 Strategic Collaboration: Worked closely with the Munich HQ, and co-authored a download platform project that became a cornerstone for the company.

Business Manager Online / Country Manager

Marquard Media Polska 

🔹 Sales Management: Drove online sales for Sports.pl, optimizing revenue streams and customer engagement.

🔹 Cross-Departmental Collaboration: Collaborated closely with the print sales department to align strategies and maximize overall sales performance.

Key Account Executive Online

I help you with digital strategy, agile management, e-commerce, and sales. Contact me today!

Passionate about driving e-commerce success through technology and strategic advisory, with a diverse career spanning over 25 years in the digital industry. From roles in sales and marketing to tech liaison, equipped with enough programming know-how to speak the language of developers, I've worn many hats.

I was an early adopter of new revenue streams, digital marketing tools, and trends. Now, I'm diving deep into the transformative world of Generative AI to deliver best-in-class solutions and ideas to my Clients. I'm always at the forefront of digital innovation.

🔹 Spearheaded e-commerce initiatives across European markets
🔹 Pioneer in online music and gaming in Poland
🔹 Always on the cutting edge, from monetizing Adsense to exploring Generative AI

If I can help you in any way, feel free to let me know. I welcome the opportunity to discuss how I might serve your needs.

Marek Molicki

VP, Digital Commerce

BRAND NEW GALAXY

Associate VP

BNG is a premier global Digital Commerce agency committed to strategic brand building and driving online sales growth. With a proven track record, our team delivers end-to-end projects across EMEA, NA, APAC, and LATAM, collaborating with top international brands.

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Key Clients: MARS Petcare (Global, Local), Royal Canin (Global & Local), Wella (Global, Local)

- Account Management of brands situated among others in Brussels, Paris, London, Geneva, New York, and Los Angeles.
- Cultivated enduring relationships with global, regional, and local e-commerce teams, as well as global brand teams on the client side.
- Established and nurtured robust relationships with multiple senior client stakeholders, showcasing deep industry knowledge and its direct applicability to address complex business challenges.
- Provided expert consultancy on brand building within the e-commerce landscape and comprehensive guidance on end-to-end e-commerce operations.
- Crafted strategic roadmaps for e-business success, outlining clear pathways to achieve client objectives and elevate their online presence.
- Collaborated with the team to develop data-driven e-commerce strategies on both global and local scales. Leveraged insights from E-retailers, A/B Testing, Customer Research, and Industry Trends.
- Ensured seamless implementation of globally crafted e-commerce toolkits across various E-retailers, including prominent platforms such as Amazon, Zalando, Ulta, Target, Zooplus etc.
- Supervised a diverse team of 17 professionals. Actively participated in their career development, organized training sessions, set goals, and performed quarterly reviews.
- Mentored the team to maximize individual growth, leveraging their strengths and opportunities. Fostered a culture of continuous learning and professional development.
- Prepared yearly action plans, monthly sales reports, rolling forecasts, and spearheaded business QBRs to ensure strategic alignment and ongoing success.

Group Account Director

Key Client: Coty (Global)
Brands: Burberry, Calvin Klein, Lacoste, Hugo Boss, Joop!, Davidoff, Jil Sander, Escada, Lancaster, philosophy, Bourjois, Max Factor, Rimmel, Covergirl, Sally Hansen, Clairol, Adidas, David Beckham, James Bond, Mexx, Bruno Banani

Key Client: Carlsberg (Global)
Brands: 1664 Blanc, Grimbergen, Somersby, Brooklyn

- Account Management of Coty brands spanning Paris, Amsterdam, and NY, along with oversight of Carlsberg brands based in Copenhagen.
- Cultivated and maintained strong relationships with global e-commerce team & global brand teams on the Client side.
- Oversaw a portfolio of e-commerce projects, ensuring they are executed on time, within budget, and meeting or exceeding clients' expectations.
- Delivered strategic recommendations to clients, fortifying their online presence with a focus on both competitiveness and the optimization of internal e-commerce processes for enhanced efficiency.
- Proactively address client needs, identify opportunities for upselling additional services, and ensure overall client satisfaction to foster long-term relationships.
- Provided leadership and direction to cross-functional teams to deliver high-quality e-commerce solutions.
- Led and mentored a team of 14 professionals, fostering their professional growth and ensuring a cohesive and high-performing team.
- Developed and executed yearly action plans, while preparing and delivering monthly sales reports to gauge account performance and identify opportunities for improvement.
- Proactively advised the Business Director on strategic thoughts and opportunities for fostering agency growth.

Account Director

Key Client: Coty (Global)
Brands: Burberry, Calvin Klein, Lacoste, Hugo Boss, Joop!, Escada, Lancaster, Bourjois, Max Factor, Rimmel, Covergirl, Sally Hansen, Clairol, Adidas, David Beckham, James Bond, Mexx, Bruno Banani

- Account Management of Coty brands based in Paris, London, NY and Darmstadt.
- Cultivated and maintained strong relationships with Global E-comm Team & Global Brand Teams on the Clients side, serving as the primary point for all communications.
- Spearheaded the management of large-scale e-commerce projects, demonstrating proficiency in handling complex initiatives.
- Formulated global e-commerce guidelines and strategies, creating and implementing robust e-commerce toolkits to drive accelerated revenue growth through online sales channels, including strategic involvement with platforms like Amazon.
- Steered the optimization efforts for e-stores across various e-retailers in multiple markets. Tracked vital KPIs - "CARS" (Content, Assortment, Ratings & Reviews, Search), to elevate overall e-commerce performance.
- Proactively addressed client needs, identified opportunities for upselling additional services, and ensured overall client satisfaction to foster long-term relationships.
- Provided effective leadership as the supervisor of a team comprising 2 Account Managers, 5 Account Executives, and 2 Interns, fostering a collaborative and high-performing work environment.
- Maintained the smooth operation of account across various projects and work streams, fostering lasting relationships with clients.
- Developed and executed yearly action plans, while preparing and delivering monthly sales reports to gauge account performance and identify opportunities for improvement.
- Proactively advised the Business Director on strategic thoughts and opportunities for fostering agency growth.

Group Account Manager

Key Client: Coty (Global)
Brands: Burberry, Calvin Klein, Lacoste, Hugo Boss, Joop!, Escada, Lancaster, Bourjois, Playboy, Adidas

- Account Management of Coty brands based in Paris and NY.
- Cultivated and maintained strong relationships with Global E-comm Team & Global Brand Teams on the Clients side, serving as the primary point for all communications.
- Spearheaded the management of large-scale e-commerce projects, demonstrating proficiency in handling complex initiatives.
- Formulated global e-commerce guidelines and strategies, creating and implementing robust e-commerce toolkits to drive accelerated revenue growth through online sales channels, including strategic involvement with platforms like Amazon.
- Collaborated closely with strategy and creative teams, ensuring precise communication of client requests and objectives, fostering effective cross-team collaboration.
- Established and maintained project calendars to uphold project timelines and ensure the timely completion and release of client projects.
- Prepared cost estimations, monitored project budgets, and oversaw the billing process for accuracy and timeliness.
- Supervised a team of three Account Executives, providing leadership and guidance to ensure optimal team performance.
- Maintained the smooth operation of account across various projects and work streams, fostering lasting relationships with clients.
- Developed and executed yearly action plans, while preparing and delivering monthly sales reports to gauge account performance and identify opportunities for improvement.
- Proactively advised the Business Director on strategic thoughts and opportunities for fostering agency growth.

Senior Account Manager

Saatchi & Saatchi 

Key Client: Coty (Global)
Brands: Bourjois, Bruno Banani

- Nurtured and maintained relationships with clients, serving as the primary point of contact between the agency and the client.
- Crafted global e-commerce toolkits for Bourjois and Bruno Banani (Coty), meticulously aligning with initial briefs, adhering to project schedules, and prioritizing client satisfaction.
- Conducted a comprehensive photo shoot for Bourjois (Coty) to fulfill e-commerce and social media needs, overseeing the entire process from defining scope to postproduction management.
- Collaborated closely with internal teams in strategy, creative, ensuring project execution excellence.
- Spearheaded the development of cost estimates, project timelines, and conducted regular client meetings to monitor and ensure project progress.

International Account Manager

Key Clients: Coty (Global), Abu Dhabi Commercial Bank, Philip Morris International

- Nurtured and maintained relationships with clients, serving as the primary point of contact between the agency and the client.
- Spearheaded the development of the Marlboro (PMI) website and an innovative banking application for ADCB, with a focus on enhancing UX and innovative design.
- Crafted compelling e-commerce content for Max Factor (Coty), aimed at providing comprehensive product information and optimizing conversion rates.
- Collaborated closely with internal teams, including PM, strategy, creative, technical, and analytics, ensuring flawless project execution.

Senior Account Executive

Key Client: Philip Morris International 

- Nurtured and maintained relationships with clients, serving as the primary point of contact between the agency and the client.
- Developed and managed the Marlboro (PMI) website to enhance consumer engagement.
- Collaborated closely with internal teams, including PM, strategy, creative, technical, and analytics, ensuring flawless project execution.

Account Executive

Marquard Media Group

Magazines: Esquire, Playboy, CKM, Voyage

- Sales Representative across Fashion, Tourism and Medical accounts.
- Managed all facets of the advertising process, including ideation, negotiation, and successful delivery of commercial solutions.
- Cultivated and maintained relationships with top advertising decision-makers at both agency and client levels.
- Initiated and cultivated new client relationships, contributing to business expansion and revenue growth.

Programs: Woman at the End of the World, SOS for the World, Taste the World with Pascal

- Assisted in the coordination of various aspects of production projects, ensuring harmonious collaboration among different teams and departments.
- Contributed to the effective coordination of the crew's activities, including scheduling, communication, and addressing any issues that may arise during production.
- Collaborated seamlessly with embassies, foreign partners, and celebrities, ensuring the streamlined organization of production endeavors.
- Provided support in the post-production phase, edited diverse video elements for TVN broadcast, working alongside media producers, video journalists, and reporters.

Assistant of Production Manager

Professional specializing in the dynamic realm of global e-commerce and digital marketing.

With an extensive 13-year track record spanning E-commerce, Digital, TV, and Print, I bring a multifaceted approach to driving impactful business outcomes.

In recent years, I've demonstrated adept navigation of the ever-evolving e-commerce landscape, playing a pivotal role in supporting industry giants, including Coty, Wella, Mars, Royal Canin, Carlsberg, and others, in their e-commerce transformation journeys. I work closely with stakeholders across various levels, from global to regional and local teams, with a particular focus on Europe and North America.

I have a proven track record of building and nurturing high-performing teams. My teams consistently exhibit minimal turnover and serve as a benchmark within the entire agency.

My skill set covers e-commerce roadmap development, shopping experience optimization, translating data into insights, e-commerce content creation, DTC optimization, performance tracking, streamlining global-to-local processes, tools implementation, team management, P&L management, and business forecasting.

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Marek Molicki

Marlena Mrozowska

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