Assembly Global

Current Role: 

🔹 Strategic Advisory: Spearheading sales growth in e-commerce channels through a blend of strategy, content optimization, and data-driven decision-making.

🔹 Project Supervision: Managing a diverse portfolio of 40+ projects monthly across European markets, ensuring seamless execution and client satisfaction.

🔹 Team Leadership: Focused on nurturing a high-performing Accounts Team, with an emphasis on professional growth and skill development.

🔹 Operational Excellence: Responsible for end-to-end budget planning, execution, and financial reporting, along with proactive new business development.

🛒 Market Expertise:

Amazon [DACH, CEE, ITA, ESP, FRA, UK, NL]
Leading e-retailers in respective countries: Rossmann, Hebe, Douglas, Sephora, Makeup, Zalando, DM, Allegro, and many more. 

Client: COTY 
Regions: CEE, DACH, ESP, ITA, FRA, NL, UK, Global projects
Prestige Brands: Burberry, Calvin Klein, Chloe, Davidoff, Escada, Hugo Boss, Jil Sander, Joop!, Kylie, Lacoste, Lancaster, philosophy, 
Consumer Beauty Brands: Adidas, Bourjois, Bruno Banani, David Beckham, James Bond, Mexx, Manhattan, Max Factor, Miss Sporty, Rimmel, Sally Hansen. 

Career Path: 
03.2020 - 05.2022 - Pathfinder23
06.2022 - 05.2024 - Brand New Galaxy 
06.2024 - today - Assembly Global

Business Director, Digital Commerce 

Account Director, Digital Commerce

Group Account Manager (e-commerce)

Senior Account Manager (e-commerce)

PopKultur@ - e-Commerce experts

Popkultura helps e-commerce to grow in European markets. Specialization areas: 

🔹 Strategic Advisory: Elevating e-commerce sales through a multi-faceted approach:

Strategy Development (CARS analysis, market mapping, KCP plans)
Content Optimization (A/B tests, marketing automation)
Customer Journey & Logistics Optimization

🔹 Digital Marketing: Comprehensive digital marketing solutions rooted in data analytics, including brand management, social media, PPC, SEO, PR, and event planning.

🔹 Sales Leadership:

Market Analysis & Potential Assessment
Team Building & Sales Strategy
Market Expansion & Positioning

🔹 Business Strategy: Expertise in scaling businesses, market-entry, and team restructuring to build or rebuild market positions.

🔹 Team Management: Supervising diverse teams across various domains—programmers, designers, data engineers, strategists, project/product managers, marketers, and sales teams.

🛠️ Methodologies: Agile, Scrum, MoSCoW
🛠️ PM Tools: JIRA, Confluence, Trello, Monday.com, GitHub, SharePoint, Teams
🛠️ Skills: E-commerce, Digital Marketing, Online Advertising, Online Marketing, Digital Strategy

eCommerce Executive Officer 

YouLead - Sales & Marketing Automation

🔹 Sales & Market Expansion: Spearheaded the company's growth in key markets including CEE (Latvia, Croatia, Serbia, Poland), Germany, and the US.

🔹 Public Relations: Acted as the face of the company in media appearances and at industry conferences, boosting brand visibility.

🔹 eCommerce Consultancy: Provided strategic advisory services to e-commerce businesses in CEE, focusing on sales growth and marketing strategies.

🔹 Marketing Leadership: Orchestrated comprehensive marketing activities across the CEE region to drive brand engagement and revenue.

Chief Sales Officer

Gemius

🔹 Team Leadership: Supervised Regional Managers, Marketing, and Business Intelligence departments, overseeing a team of over 120 people.

🔹 Business & Sales Development: Spearheaded business and sales strategies across multiple markets:  Albania, Belarus, Belgium, Bosnia, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Hungary, Latvia, Lithuania, Macedonia, Moldova, Montenegro, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey,  Ukraine

🔹 Market Research: Conducted e-commerce reports in selected countries like Serbia, Croatia, Bulgaria, Latvia, Lithuania, Hungary, and Ukraine.

Regional Manager CEE, Regional Managers Team Leader

🔹 Team Supervision: Managed Regional Managers and local offices, focusing on sales and business development.

🔹 Market Expansion: Led new business development in markets like Belarus, Bulgaria, Croatia, Macedonia, Moldova, Montenegro, Romania, Russia, Serbia, Slovenia, and Ukraine.

🔹 Sales Management: Oversaw sales strategies and execution, driving revenue growth.

Regional Manager Balkans, Ukraine, Belarus, Russia

CDP.pl (ex. CD PROJEKT)

🔹 Technical Oversight: Managed the technical aspects of CDP.pl projects, ensuring seamless integration and performance.

🔹 Team Management: Led the Digital Team, fostering a collaborative and efficient work environment.

🔹 End-to-end Production Supervision: Oversaw the entire production process, from analysis and documentation to developer selection and technology choices. Collaborated with Ars Thanea for design and Divante for programming.

🔹 Agile Development: Supervised development sprints, ensuring timely and quality deliverables.

🔹 E-commerce Integration: Spearheaded the merge of existing e-commerce platforms with new implementations, optimizing for performance and user experience.

Chief Technology Officer

CHIP Xonio Online GmbH

🔹 Project Leadership: Managed the Polish segment of the legal software portal, overseeing all aspects from inception to daily operations.

🔹 Strategic Oversight: Provided strategic direction to ensure the project met its objectives and KPIs.

🔹 Stakeholder Liaison: Acted as the primary point of contact between the Polish team and the global entity, ensuring alignment and effective communication.

🔹 Project Conclusion: Wrapped up responsibilities when the project's headquarters sold it, having no further involvement post-sale.

Country Manager

Profeo Sp. z o.o.

🔹 Community Management: Enhanced community engagement through innovative communication strategies and event organization.

🔹 Content & Social Media: Spearheaded content marketing, blog marketing, and social media campaigns to boost brand presence and engagement.

🔹 Client Training: Conducted Employer Branding training in social media for over 400 clients of Grupa Pracuj, empowering them to leverage digital platforms effectively.

🔹 Sales Support: Collaborated with the sales department, providing client meetings, presentations, and tailored project proposals.

🔹 UX Research: Conducted comprehensive UX research for the new Profeo website, focusing on both client and user experience optimization.

Community Manager

Cenega Poland

🔹 Online Presence Revamp: Spearheaded the rebuilding of the company's online presence, setting a new standard for brand engagement.

🔹 Team Building: Assembled and led a high-performing online team of 24 professionals at its peak.

🔹 Cross-Departmental Collaboration: Worked closely with both the marketing and sales departments to align digital strategies.

🔹 E-Shop Development: Orchestrated the creation of a new e-commerce platform, enhancing the customer shopping experience.

🔹 Innovative Media: Launched What2Play.tv, Poland's first internet television dedicated to gaming, setting a new trend in the industry.

Online & Mobile Department Manager

Vogel Burda Communications

🔹 Team Leadership: Managed a diverse team of programmers, designers, journalists, and sales professionals, fostering a culture of collaboration and innovation.

🔹 Sales & Business Development: Spearheaded sales strategies and explored new business opportunities to drive revenue.

🔹 Financial Oversight: Accountable for Profit & Loss (P&L), ensuring financial viability and growth.

🔹 Project Management: Led the initiation and execution of new online projects, aligning them with company goals.

🔹 Strategic Collaboration: Worked closely with the Munich HQ, and co-authored a download platform project that became a cornerstone for the company.

Business Manager Online / Country Manager

Marquard Media Polska 

🔹 Sales Management: Drove online sales for Sports.pl, optimizing revenue streams and customer engagement.

🔹 Cross-Departmental Collaboration: Collaborated closely with the print sales department to align strategies and maximize overall sales performance.

Key Account Executive Online

I help you with digital strategy, agile management, e-commerce, and sales. Contact me today!

Passionate about driving e-commerce success through technology and strategic advisory, with a diverse career spanning over 25 years in the digital industry. From roles in sales and marketing to tech liaison, equipped with enough programming know-how to speak the language of developers, I've worn many hats.

I was an early adopter of new revenue streams, digital marketing tools, and trends. Now, I'm diving deep into the transformative world of Generative AI to deliver best-in-class solutions and ideas to my Clients. I'm always at the forefront of digital innovation.

🔹 Spearheaded e-commerce initiatives across European markets
🔹 Pioneer in online music and gaming in Poland
🔹 Always on the cutting edge, from monetizing Adsense to exploring Generative AI

If I can help you in any way, feel free to let me know. I welcome the opportunity to discuss how I might serve your needs.

Marek Molicki

As the Executive Vice President of Marketing, Digital, and eCommerce, I lead the agency's marketing consultancy, digital transformation and eCommerce strategy across MENA that positioned me for future roles as a Chief Marketing Officer (CMO). I drive innovative marketing initiatives that align with CEO-level business goals, improving operational efficiency and P&L growth. My focus is on enhancing cross-functional leadership, securing new business development, and integrating MarTech solutions to optimize digital marketing performance

Key achievements during this tenure include:

• Increased strategic alignment across all marketing initiatives by building and managing relationships with C-level executives of top industry players.

• Aligned agency goals with the CEO's strategic direction, improving financial performance.

• Led P&L management, significantly boosting financial stability and strategic positioning.

• Drove innovation in service delivery by spearheading R&D efforts in emerging markets.

• Designed and implemented a hiring strategy, optimising team structure for peak performance.

Executive Vice President - Marketing, Digital and eCommerce Management

Nestlé

As the Senior Marketing Director for Brand, Digital, and eCommerce at Nestlé Coffee EMENA, I led the transformation of digital marketing and eCommerce strategies across 13 EMENA countries. My leadership focused on aligning digital innovation with P&L goals, driving double-digit growth in the coffee category. I integrated marketing technologies to enhance customer experience and improve revenue streams in competitive markets.

Contributions in this tenure include:

• Achieved double-digit revenue growth for the new business unit by implementing a comprehensive brand and digital marketing strategy.

• Enhanced P&L through full adoption of data-driven marketing strategies across markets using innovative marketing technologies.

• Drove market expansion by aligning strategies with business goals through market analysis and economic evaluations.

• Achieved a 100% adoption rate for a new e-commerce blueprint in 13 EMENA countries, which was elected as the “Best Digital Commerce Marketing Plan” by Nestle across all business units in 2021.

• Delivered High double digit growth in eCommerce revenue in 2021.

Senior Marketing Director: Brand, Digital and eCommerce - Nestle Coffee EMENA

Procter & Gamble

As the Group Marketing Director for Oral Care at Procter & Gamble, I spearheaded digital marketing and eCommerce strategies, driving the brand to over €1B in revenue. I implemented data-driven marketing strategies that significantly increased brand awareness and customer loyalty across multiple platforms, including Meta, Google, and Amazon. I led cross-functional teams to deliver a digital transformation that grew market share and optimized eCommerce performance.
This role has demanded a deep understanding of market dynamics and the ability to manage high-performing teams effectively across multiple platforms.

Key highlights during this tenure include:

• Generated a billion euros in revenue by revitalising digital and e-commerce strategies.

• Increased digital campaign ROI through transformative marketing strategies, improving the effectiveness of digital assets and resources.

• Enhanced brand awareness and loyalty by crafting and executing comprehensive marketing strategies.

• Enabled successful market launches of new products by executing digital marketing and media campaigns across various platforms like Meta, Google, and Amazon.

• Achieved an 8-year CAGR of 180+% in eCommerce revenue for P&G, scaling from scratch to >$1B, with ecosystem visits growing at an 8-year CAGR of 140+% to reach >500 million visits.

• Positioned Oral-B as the #1 online brand for P&G, capturing over 70% of the online market value, marking a significant 25-point increase compared to two years prior.

• Won Procter & Gamble Top 1% Global award for best Brand Director 2016

Group Marketing Director: Brand, Digital & eCommerce Oral Care Health EU

As the Marketing Director for Brand, Digital & eCommerce at P&G, I drove the brand's growth across Europe, India, Middle East, and Africa. By implementing data-driven marketing and digital transformation strategies, I quadrupled the brand’s online presence, securing multimillion-euro revenues and increasing ROI by 300%. My leadership focused on cross-functional collaboration with teams across global markets, leveraging performance marketing, performance branding and customer insights to enhance online sales and customer engagement. Through targeted digital initiatives, I successfully connected technology with traditional marketing to boost our online presence and sales metrics.

Key accomplishments include:

• Drove Oral Care e-commerce business 4x, generating multimillion-euro revenue in 5 years.

• Achieved a 300% increase in ROI with new content strategy and innovative performance marketing techniques.

• Enhanced click-through rates by 400% by improving customer interaction with enhanced marketing strategies and the creative toolkit.

• Strengthened global partnerships with key media corporations and advertising partners, including Google, Facebook, and Amazon, expanding our brand presence and reach.

Marketing Director: Brand, Digital & eCommerce Oral Care Health Europe India Middle East Africa

As the Global and Regional Marketing Manager at P&G, I led comprehensive digital marketing and brand management strategies across the US and CEEMEA regions. My role involved optimizing eCommerce operations, expanding the brand’s reach, and driving global market growth. I executed innovative marketing and communication plans that enhanced brand positioning and visibility, generating multimillion-dollar sales through successful product launches

Key highlights of this tenure include:

• Generated multimillion-dollar sales in 3 years through the successful launch of Oral-B across various markets.

• Developed and executed marketing plans that elevated brand awareness and drove market expansion across CEEMEA and US regions.

• Enhanced global brand recognition through data-driven marketing insights and customer engagement strategies..

• Won Procter & Gamble Global CEO Award for Top 1% of Brand manager globally in 2011

Global & Regional Marketing Manager: Various Roles in Global US & Regional CEEMEA

As the Brand Manager for the DACH region, I led marketing efforts for Procter & Gamble’s toothpaste brands across Germany, Austria, and Switzerland. My role focused on developing and executing marketing strategies that enhanced brand visibility and increased sales. I collaborated closely with sales and marketing teams to optimize product placement, pricing strategies, and promotional activities.

Key Achievements:

• Boosted sales through strategic marketing campaigns and promotional initiatives, aligning with regional market demands.

• Enhanced brand awareness and increased market share by optimizing product placement and pricing strategies.

Brand Manager DACH

As the Regional Sales Manager for South West France, I managed the sales portfolio across 46 grocery stores, driving the execution of P&G’s commercial strategy. I focused on optimizing product assortment, implementing promotional guidelines, and enhancing shelf placement strategies to maximize turnover. My role involved aligning sales efforts with P&G’s marketing strategy, ensuring excellence in execution across all stores.

Key Achievements:

• Winner of the National French Sales Award 2006 among 240 P&G sales representatives.

• Optimized sales and turnover by implementing ad hoc promotional strategies that aligned with P&G’s overarching business goals.

Regional Sales Manager South West France

I scale brands into billion-dollar empires by blending performance branding, data-driven digital commerce blueprints, and brand-building strategies that elevate global brands to new heights across MENA, Europe, US, and APAC regions. 

With over 18+ years of global marketing leadership , digital transformation, and eCommerce initiatives for Fortune 500 companies like Procter & Gamble and Nestlé, I specialize in crafting performance-driven marketing strategies that balance short-term profitability with long-term brand building. 
I have successfully led teams through market expansions, digital transformations, and innovative branding strategies that generate significant market share growth. 


𝐖𝐡𝐚𝐭 𝐈’𝐯𝐞 𝐀𝐜𝐜𝐨𝐦𝐩𝐥𝐢𝐬𝐡𝐞𝐝:

• Elevated Oral-B’s online market share from 50%  to 75% at P&G, generating over $1B+ incremental revenue, transforming the brand into a digital powerhouse.

• Spearheaded Assembly MEA’s strategy, securing $2M in new business, and launching 7 digital services that revolutionized the agency’s offering.

• Increased Oral-B’s market share by 20 pts across MEA, delivering $100M incremental (CAGR 147%) in 3 years.

• Led Nescafe’s digital commerce strategy, achieving 100% adoption across 13 EMENA countries, and earning the Best Digital Commerce Marketing Plan company-wide award.


𝐇𝐨𝐰 𝐈 𝐁𝐮𝐢𝐥𝐝 𝐁𝐫𝐚𝐧𝐝𝐬: Performance Meets Purpose

Through Performance Branding, I develop strategies that balance short-term profitability with long-term brand building setting brands up for sustained success in fast-paced digital markets.
By leveraging data-driven insights, MarTech, and innovative approaches, I deliver ROI while building brand equity and driving market share growth.


𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐏𝐡𝐢𝐥𝐨𝐬𝐨𝐩𝐡𝐲

As a hands-on leader, I focus on cross-functional leadership, ensuring alignment between marketing, finance, and product teams to achieve measurable results. I’m passionate about mentorship, fostering talent and empowering teams to innovate and succeed. My leadership centers on optimizing integrated marketing, enhancing customer experience, and driving strategies that align with P&L goals. 
For me, leadership is about delivering long-term brand equity while achieving immediate results.


Visionary Leadership for the 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠

I believe the future of marketing lies at the intersection of technology and human connection. My mission is to transform brands through a blend of data-driven insights, innovative strategies, and a relentless focus on consumer needs and authenticity.

taplio

The Battle

Marek Molicki

Nelson Disanto

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