Assembly Global

Current Role: 

🔹 Strategic Advisory: Spearheading sales growth in e-commerce channels through a blend of strategy, content optimization, and data-driven decision-making.

🔹 Project Supervision: Managing a diverse portfolio of 40+ projects monthly across European markets, ensuring seamless execution and client satisfaction.

🔹 Team Leadership: Focused on nurturing a high-performing Accounts Team, with an emphasis on professional growth and skill development.

🔹 Operational Excellence: Responsible for end-to-end budget planning, execution, and financial reporting, along with proactive new business development.

🛒 Market Expertise:

Amazon [DACH, CEE, ITA, ESP, FRA, UK, NL]
Leading e-retailers in respective countries: Rossmann, Hebe, Douglas, Sephora, Makeup, Zalando, DM, Allegro, and many more. 

Client: COTY 
Regions: CEE, DACH, ESP, ITA, FRA, NL, UK, Global projects
Prestige Brands: Burberry, Calvin Klein, Chloe, Davidoff, Escada, Hugo Boss, Jil Sander, Joop!, Kylie, Lacoste, Lancaster, philosophy, 
Consumer Beauty Brands: Adidas, Bourjois, Bruno Banani, David Beckham, James Bond, Mexx, Manhattan, Max Factor, Miss Sporty, Rimmel, Sally Hansen. 

Career Path: 
03.2020 - 05.2022 - Pathfinder23
06.2022 - 05.2024 - Brand New Galaxy 
06.2024 - today - Assembly Global

Business Director, Digital Commerce 

Account Director, Digital Commerce

Group Account Manager (e-commerce)

Senior Account Manager (e-commerce)

PopKultur@ - e-Commerce experts

Popkultura helps e-commerce to grow in European markets. Specialization areas: 

🔹 Strategic Advisory: Elevating e-commerce sales through a multi-faceted approach:

Strategy Development (CARS analysis, market mapping, KCP plans)
Content Optimization (A/B tests, marketing automation)
Customer Journey & Logistics Optimization

🔹 Digital Marketing: Comprehensive digital marketing solutions rooted in data analytics, including brand management, social media, PPC, SEO, PR, and event planning.

🔹 Sales Leadership:

Market Analysis & Potential Assessment
Team Building & Sales Strategy
Market Expansion & Positioning

🔹 Business Strategy: Expertise in scaling businesses, market-entry, and team restructuring to build or rebuild market positions.

🔹 Team Management: Supervising diverse teams across various domains—programmers, designers, data engineers, strategists, project/product managers, marketers, and sales teams.

🛠️ Methodologies: Agile, Scrum, MoSCoW
🛠️ PM Tools: JIRA, Confluence, Trello, Monday.com, GitHub, SharePoint, Teams
🛠️ Skills: E-commerce, Digital Marketing, Online Advertising, Online Marketing, Digital Strategy

eCommerce Executive Officer 

YouLead - Sales & Marketing Automation

🔹 Sales & Market Expansion: Spearheaded the company's growth in key markets including CEE (Latvia, Croatia, Serbia, Poland), Germany, and the US.

🔹 Public Relations: Acted as the face of the company in media appearances and at industry conferences, boosting brand visibility.

🔹 eCommerce Consultancy: Provided strategic advisory services to e-commerce businesses in CEE, focusing on sales growth and marketing strategies.

🔹 Marketing Leadership: Orchestrated comprehensive marketing activities across the CEE region to drive brand engagement and revenue.

Chief Sales Officer

Gemius

🔹 Team Leadership: Supervised Regional Managers, Marketing, and Business Intelligence departments, overseeing a team of over 120 people.

🔹 Business & Sales Development: Spearheaded business and sales strategies across multiple markets:  Albania, Belarus, Belgium, Bosnia, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Hungary, Latvia, Lithuania, Macedonia, Moldova, Montenegro, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey,  Ukraine

🔹 Market Research: Conducted e-commerce reports in selected countries like Serbia, Croatia, Bulgaria, Latvia, Lithuania, Hungary, and Ukraine.

Regional Manager CEE, Regional Managers Team Leader

🔹 Team Supervision: Managed Regional Managers and local offices, focusing on sales and business development.

🔹 Market Expansion: Led new business development in markets like Belarus, Bulgaria, Croatia, Macedonia, Moldova, Montenegro, Romania, Russia, Serbia, Slovenia, and Ukraine.

🔹 Sales Management: Oversaw sales strategies and execution, driving revenue growth.

Regional Manager Balkans, Ukraine, Belarus, Russia

CDP.pl (ex. CD PROJEKT)

🔹 Technical Oversight: Managed the technical aspects of CDP.pl projects, ensuring seamless integration and performance.

🔹 Team Management: Led the Digital Team, fostering a collaborative and efficient work environment.

🔹 End-to-end Production Supervision: Oversaw the entire production process, from analysis and documentation to developer selection and technology choices. Collaborated with Ars Thanea for design and Divante for programming.

🔹 Agile Development: Supervised development sprints, ensuring timely and quality deliverables.

🔹 E-commerce Integration: Spearheaded the merge of existing e-commerce platforms with new implementations, optimizing for performance and user experience.

Chief Technology Officer

CHIP Xonio Online GmbH

🔹 Project Leadership: Managed the Polish segment of the legal software portal, overseeing all aspects from inception to daily operations.

🔹 Strategic Oversight: Provided strategic direction to ensure the project met its objectives and KPIs.

🔹 Stakeholder Liaison: Acted as the primary point of contact between the Polish team and the global entity, ensuring alignment and effective communication.

🔹 Project Conclusion: Wrapped up responsibilities when the project's headquarters sold it, having no further involvement post-sale.

Country Manager

Profeo Sp. z o.o.

🔹 Community Management: Enhanced community engagement through innovative communication strategies and event organization.

🔹 Content & Social Media: Spearheaded content marketing, blog marketing, and social media campaigns to boost brand presence and engagement.

🔹 Client Training: Conducted Employer Branding training in social media for over 400 clients of Grupa Pracuj, empowering them to leverage digital platforms effectively.

🔹 Sales Support: Collaborated with the sales department, providing client meetings, presentations, and tailored project proposals.

🔹 UX Research: Conducted comprehensive UX research for the new Profeo website, focusing on both client and user experience optimization.

Community Manager

Cenega Poland

🔹 Online Presence Revamp: Spearheaded the rebuilding of the company's online presence, setting a new standard for brand engagement.

🔹 Team Building: Assembled and led a high-performing online team of 24 professionals at its peak.

🔹 Cross-Departmental Collaboration: Worked closely with both the marketing and sales departments to align digital strategies.

🔹 E-Shop Development: Orchestrated the creation of a new e-commerce platform, enhancing the customer shopping experience.

🔹 Innovative Media: Launched What2Play.tv, Poland's first internet television dedicated to gaming, setting a new trend in the industry.

Online & Mobile Department Manager

Vogel Burda Communications

🔹 Team Leadership: Managed a diverse team of programmers, designers, journalists, and sales professionals, fostering a culture of collaboration and innovation.

🔹 Sales & Business Development: Spearheaded sales strategies and explored new business opportunities to drive revenue.

🔹 Financial Oversight: Accountable for Profit & Loss (P&L), ensuring financial viability and growth.

🔹 Project Management: Led the initiation and execution of new online projects, aligning them with company goals.

🔹 Strategic Collaboration: Worked closely with the Munich HQ, and co-authored a download platform project that became a cornerstone for the company.

Business Manager Online / Country Manager

Marquard Media Polska 

🔹 Sales Management: Drove online sales for Sports.pl, optimizing revenue streams and customer engagement.

🔹 Cross-Departmental Collaboration: Collaborated closely with the print sales department to align strategies and maximize overall sales performance.

Key Account Executive Online

I help you with digital strategy, agile management, e-commerce, and sales. Contact me today!

Passionate about driving e-commerce success through technology and strategic advisory, with a diverse career spanning over 25 years in the digital industry. From roles in sales and marketing to tech liaison, equipped with enough programming know-how to speak the language of developers, I've worn many hats.

I was an early adopter of new revenue streams, digital marketing tools, and trends. Now, I'm diving deep into the transformative world of Generative AI to deliver best-in-class solutions and ideas to my Clients. I'm always at the forefront of digital innovation.

🔹 Spearheaded e-commerce initiatives across European markets
🔹 Pioneer in online music and gaming in Poland
🔹 Always on the cutting edge, from monetizing Adsense to exploring Generative AI

If I can help you in any way, feel free to let me know. I welcome the opportunity to discuss how I might serve your needs.

Marek Molicki

Association of Estonian Printing and Packaging Industry

I’m actively involved in driving the Association’s mission forward through:
• Implementing our daily work and long-term strategy
• Initiating impactful projects and organizing meaningful events
• Representing our members and building partnerships with media, state institutions, and international organizations
• Engaging current members and expanding our growing network

Chief Executive Officer/Managing Director

Estonian History Museum

As the Head of the Education Department, I lead a team of 12 professional museum educators and visitor guides, coordinating the development of exhibition-based programs aligned with the national curriculum for preschool through high school, and offering language immersion programs for adults in collaboration with external funders.

Head of the Education Department

Provided interim consulting services to various companies on education and international expansion-related topics, driven by my passion for making organizations run smoothly, people-centered, and effective. During this period, I actively pursued to my next dream job while coaching, mentoring, and engaging in further studies to enhance my expertise.

Interim Manager

Software Development Academy

Designing talents for the ICT sector by offering training profiled for the needs of the ICT industry.

Helped to kickstart expansion of Polish founded EdTech startup in Estonia and Finland:
- Setting up business operations from scratch and establishing local subsidiaries in Estonia and in Finland;
- Building and maintaining B2B partnership with governmental institutions, local communities & associations, local ITC companies; 
- Developing and implementing local B2B / B2C sales and marketing strategies;
- Recruiting and onboarding the sales teams across 3 countries, EE, FI, PL;
- Overseeing the sales and marketing budgets for EE and FI;

Regional Manager for Estonia & Finland 

Kantar

Establishing B2B partnerships in Baltics to prepare for pan Baltic "Single source-media"
survey;

Head of Digital Insight

- Representing and coordinating daily activities of Gemius Eesti, the branch of an international research and technology company providing digital and cross-media audience measurement and advanced marketing solutions; 
- Establishing sales, marketing, cooperation agreements, implementation of product developments for the local market;
- Building and maintaining B2B partnership with publishers, media agencies, advertisers, e-commerce and digital companies;
- Growing Gemius business in Estonia with measured monetary results(P&L responsibility);
- Hiring, developing and motivating the team;
- Managing and promoting Gemius enterprise analytics tool gemiusPrism agency adserver (AdOcean), publisher adserver (gemiusDirectEffect) and audience measurement (gemiusAudience) activities in the Estonian market;
- Consulting and finding solutions to advertisers, publishers and e-commerce clients questions/problems regarding online ads, analytics including profitability, effectiveness, attribution modeling, digital strategy, programmatic/RTB DSP and SSP side etc;

Eesti Ajalehed AS

Expanding and integrating Maaleht.ee content and business services with other Ekspress Meedia products;

Head of Digital Development

Bulls Press

- Representing Bulls Presstjänst AB in Baltic region;
- Coordinating sales and marketing activities, overseeing the sales and marketing budget in Baltics;
- Building and maintaining B2B partnership with media- and publishing companies;
- Managing key client relationships;
- Managing everyday work of sales teams across 3 countries;

Country Manager, Baltics

Laika Mobile Media

Laika Mobile Media offered mobile entertainment services - mobile games and applications. 
I was responsible for business activities in Baltic countries - Estonia, Latvia, Lithuania and RU.

- Planning and implementation of sales activities and marketing campaigns throughout the region; 
- Establishing B2B partnerships with media and telecommunications companies throughout the Baltics and Russia;

Country Manager Baltics & RU

Õhtuleht

- Setting up online unit and launch of ohtuleht.ee; 
- Supervising portal developments with internal- and external suppliers;
- Building up strategy for online sales;
- Supervising portal developments with internal and external suppliers;
- Onboarding and managing everyday work of Online department;

Digital Development Director

I’ve gained deep industry experience across cross-media, research, and tech startup companies, representing global organizations in local and pan-Baltic markets. Over the course of my career, I have led strategic initiatives, managed teams and budgets, built strong client relationships, and driven market expansion—experiences that have been both a privilege and a passion..

I am driven by a commitment to value and innovation, always seeking creative solutions that leave a lasting impact. My goal is to make organizations run smoothly, in a human-centered and effective way, fostering an environment where teams can thrive.

I thrive in dynamic, forward-thinking teams that use their expertise to shape the future. As a self-motivated and approachable leader, I excel at managing diverse projects and collaborating with people from all walks of life. My people-first approach creates a positive, results-driven environment where shared goals become achievements.

I bring strong decision-making skills, a thirst for continuous learning, and a balanced mix of analytical and creative problem-solving. Over the past year, I have developed a deep passion for AI-powered tools like ChatGPT, Gemini, and Perplexity, exploring how they enhance efficiency, creativity, and data-driven decision-making. I believe no challenge is insurmountable with the right mindset. My organizational skills and systematic approach ensure that we don’t just meet goals—we exceed them.

With extensive experience across Estonia, the pan-Baltic region, Finland, Sweden, and Poland, I bring not just international insights but a global perspective — along with a touch of friendly charm. Let’s make waves together!

taplio

The Battle

Marek Molicki

Ülle Marie K.

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