Margo Laz

Content & Community, Product Marketing, Consultant

Hey, I’m Margo 🙌

Founder of Kudos Narratives, we help B2B Tech companies collaborate with the best LinkedIn creators and beyond 🚀 

Starting in my bachelor's days:

• Launched an eCommerce design store together with my partner while still being students
• Kickstarted a coworking & events space which hosted 300+events under its roof
• Created tech conferences like EMERGE, backed by giants like Microsoft, AWS and Google.
• Earned an MA in London, learning Storytelling and Experience Design.
• Consulted hyper-growth SaaS startups, laying the groundwork for influencer partnerships and content marketing functions.
• Partnered with the British Council, boosting creative entrepreneurship in my home country.

In my journey, I've connected 50,000+ individuals across tech and creative sectors.

🦄 And yes, I've spoke on the TedX stage and spotlighted in Forbes, and Sifted (backed by Financial Times).

Owner | B2B Social Media & Community Building Strategist

Our services:
 • Social Media Management (Company Accounts) - by monthly subscription 
 • Executive Thought Leadership (C-Level Profiles) - by monthly subscription 

Add-ons:
 • Online Webinars
 • B2B Influencer Marketing

UPD: will try to respond to everyone within a few days! Thanks for the massive support!!

We’re hiring a B2B Influencer Manager (remote) to join us at Kudos Narratives💖

Looking for someone experienced, who genuinely loves LinkedIn and has worked with tech companies before.

If that’s you - or you know someone great - I’d really appreciate an intro. Drop me a message 🙌

Part-time to start, with potential to grow into full-time.

Xx
Margo

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Sexy B2B influencer managers don’t gatekeep. We publish the numbers:

Last year, the market felt like a Wild West. Are we underpaying/overpaying creators? Is our CPM is too high?

So, instead of guessing, we analysed nearly 200 of our own B2B influencer collaborations on LinkedIn in 2025.

Real campaigns. Real budgets. Real reach.

Here’s what the market actually looks like 👇

Average post price by creator tier (GBP):
• Up to 50K followers → £842
• 51K–250K → £1,032
• 250K–500K → £2,178
• 500K+ → £1,247

Yes. 500K+ isn’t the most expensive tier.
Because in B2B, niche authority > vanity metrics.

Average performance:
• Avg reach per post → 21,050
• Avg engagement rate → 3.1%

We also broke down:
• Pricing by country (US is not the most expensive one! Austria £1,566 vs UK £947 vs US £896)
• CPM by industry
– FinTech / Banking / Crypto → £341
– Marketing & Personal Brand → £122
– SaaS / Product / DevOps → £126
– Retail & Experience → £170

And yes, we included the Top 5 creators we went viral with in 2025 (absolute legends):
1. Viktoria Semaan
2. Oren Greenberg 
3. Amar A. 
4. Abdirahman Jama
5. Mike Leber

This report is built for B2B marketing teams who need to plan budgets, defend spend internally, and stop negotiating blindly.

If you want the full Benchmarks PDF, comment “+” and I’ll send you the link 🙌🙌

—————

👋Hey, I’m Margo - a London-based creative entrepreneur running a LinkedIn influencer agency Kudos Narratives, generational mushroom hunter and brutalist architecture fan.

If you think you need 100K+ followers to become a LinkedIn Top Voice, you’re wrong.

In the new UK cohort, many creators are with 3 - 7K followers.

And I personally know brilliant creators with 20K+ who lost their badge.

So it’s clearly not about follower count.

Does this mean those who lost the badges suddenly started making worse content?
Not at all.

LinkedIn refreshes the list every six months. And I guess the slash early this year was quite brutal… but remember, no one can take your authority you’ve been building for years, hey!

However, it also means anyone can become a Top Voice, no matter how much following you have. 

According to LinkedIn’s official guidance, here’s what matters:

• Stay consistent
• Share what you know, authentically and in your original voice
• Focus on adding value for the wider community
• Mix up your topics and formats
• Keep the conversation going in the comments
• Keep your content safe, trustworthy and professional

That’s the framework.

Big congratulations to the newest UK Top Voices 👏

Alex Irwin-Hunt  
Agata Leliwa Nowicka  
Arjun Kharpal  
Ed Newton-Rex  
Ellen C Scott  
Dr Julia Stamm FRSA  
Michael G. Jacobides  
Sam Jackson  
Zoe Kleinman  
Alex Schultz  
Cassian Horowitz  
Cindy Rose OBE  
Martin Pibworth  
Philipp Joeinig  
Abadesi Osunsade  
Katie Guild  
Kazi Shafiqur Rahman  
Dr Shani Dhanda  

Well deserved recognition 👏👏

—————

👋Hey, I’m Margo - a London-based creative entrepreneur running a LinkedIn influencer agency Kudos Narratives, generational mushroom hunter and brutalist architecture fan.

New-UK-Top-Voices

Leading events for app founders, growth marketers and developers at Adapty and FunnelFox => next in September in NY (DM for collab)
________________________________________________

Managing end-to-end event projects that bring high-level app marketers, growth managers and developers. 

- Full scale event management, including budgeting, logistics, vendor management, and stakeholder coordination.
- Led a team of event professionals to ensure smooth execution and adherence to project timelines.
- Collaborated closely with clients to understand their objectives, provide strategic event recommendations, and ensure their satisfaction.
- Implemented effective communication strategies to ensure all stakeholders were informed and aligned throughout the event lifecycle.
- Developed and maintained strong relationships with key partners, sponsors, and vendors to maximize event success.
- Successfully build operation processes from scratch.

Julia Averkina

It's never too late to talk about women in tech.

I work with an all-women team. Every single one of them is a shining star, driving each other and building fantastic things together. We've done 60+ events hand by hand, and more to come. 

On April 8, we're putting off Apps in Motion Conference at NASDAQ, New York. Our lineup is powered by fantastic women from the app industry — Katerina Clark (The Economist) Alice Muir Kocourková Jessica Gotti Olga Berezovsky Nicole Weiss I can't wait to hear your stories!

While preparing the event and jumping between speaker calls, I asked myself "𝗪𝗵𝗼 𝘄𝗮𝘀 𝘁𝗵𝗲 𝘄𝗼𝗺𝗮𝗻 𝘄𝗵𝗼 𝗳𝗶𝗿𝘀𝘁 𝗺𝗮𝗱𝗲 𝗺𝗲 𝗯𝗲𝗹𝗶𝗲𝘃𝗲 𝗜 𝗰𝗼𝘂𝗹𝗱 𝗔𝗜𝗠 𝘁𝗵𝗶𝘀 𝗵𝗶𝗴𝗵?"

For me it's my work bestie Kate Zhabina. Her energy gives me wings, and our journey keeps showing that with her by my side, 'impossible' is just a word.



Who became your inspiration? Drop her name below with a few words. The more the better!



PS I'll drop the link to Apps in Motion Conference in the comments, spots are limited 👀

🚀 See you at AIM Conf! | April 8, NASDAQ HQ, NYC

taplio

The Battle

Margo Laz

Julia Averkina

Followers

Posts

Engagements

Likes

Performance ScoreMargo Laz's LinkedIn Performance

Performance ScoreJulia Averkina's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Margo Laz

Julia Averkina

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Margo Laz's LinkedIn Performance

Performance ScoreJulia Averkina's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMargo Laz's LinkedIn Performance