Margo Laz

Content & Community, Product Marketing, Consultant

Hey, I’m Margo 🙌

Founder of Kudos Narratives, we help B2B Tech companies collaborate with the best LinkedIn creators and beyond 🚀 

Starting in my bachelor's days:

• Launched an eCommerce design store together with my partner while still being students
• Kickstarted a coworking & events space which hosted 300+events under its roof
• Created tech conferences like EMERGE, backed by giants like Microsoft, AWS and Google.
• Earned an MA in London, learning Storytelling and Experience Design.
• Consulted hyper-growth SaaS startups, laying the groundwork for influencer partnerships and content marketing functions.
• Partnered with the British Council, boosting creative entrepreneurship in my home country.

In my journey, I've connected 50,000+ individuals across tech and creative sectors.

🦄 And yes, I've spoke on the TedX stage and spotlighted in Forbes, and Sifted (backed by Financial Times).

Owner | B2B Social Media & Community Building Strategist

Our services:
 • Social Media Management (Company Accounts) - by monthly subscription 
 • Executive Thought Leadership (C-Level Profiles) - by monthly subscription 

Add-ons:
 • Online Webinars
 • B2B Influencer Marketing

These are the top searches on LinkedIn when you type “working mom”:

exhaustion
sacrifices
survival
emotional support

Not “working mom… content ideas”.
Not career growth.
Not leadership.

People aren’t searching how to “thrive”.
They’re searching how to cope.

That’s quite sad, but it is what it is.
Being a working mum is bloody hard.

I know this from both sides.

I hired working moms. 
My cofounder became a working mom one year into our business.
I myself became a working mom.

I could see the pressure back then.
Now I feel it myself.

And yet, the working mums I work with bring some of the strongest skills into any team:
- sharp prioritisation
- clear boundaries
- fast decisions
- emotional intelligence
- delivery under pressure

We should celebrate working mums as much as we can.

I’m preparing a curated list of LinkedIn working mummies on LinkedIn who inspire me 💖

Tag working mums you follow or work with who deserve to be on that list 👇


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👋Hey, I’m Margo—a London-based creative entrepreneur running a LinkedIn influencer agency Kudos Narratives, generational mushroom hunter and brutalist architecture fan.

B2B deserves cool influencers, too 🦄 | Founder @ Kudos Narratives

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Do you remember this ChatGPT phrase: “in a fast-paced, evolving environment”?

Turns out it is nothing compared to having a baby.

I swear to God, every week I have a new human.
Same baby. Same cute dimples…

BUT!

New skills. New needs. New rhythm.
Zero predictability.

So here is how I deal with it, without pretending I have a perfect routine.

1. I agreed with my priorities.
My priority is my baby. Full stop.
No inner negotiations. No guilt. No pretending.

2. I removed myself as a bottleneck.
Payments and invoicing, 
Project delivery,
New client outreach…
I’m struggling just with the content (God please help me find a designer for my carousels!! If you’re reading this - please tag someone you know who might help me out!)

3. I follow my daughter’s flow. And she follows mine.
I adapt to her rhythm.
In return, she trusts me.
We move together. Like a small startup learning in real time.

The funny part?
When you stop forcing control, the business does not fall apart.

January results:
– Signed two new clients: a B2B SaaS analytics company and an AI audio platform, both at scale-up stage with 100M+ revenue.
– Re-signed existing clients into new 2026 packages.

No perfect schedule.
No “having it all”.

Just a startup pace with a new MVP every week :)

TLDR: Next time you want to talk about “today’s fast-paced digital world” or “an ever-changing environment” – talk to a working mum. Plenty of insights guaranteed!! 

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👋Hey, I’m Margo - a London-based creative entrepreneur running a LinkedIn influencer agency Kudos Narratives, generational mushroom hunter and brutalist architecture fan.

This week, I saw exactly how a strong personal brand works in real life - not in theory:

Twice (!)

First.

I jumped on a discovery call with a potential client.
Inbound lead.

She told me she’d been following me for a long time.

The call felt warm from minute one.

We were aligned immediately. It felt like she already knew how I think, how I work, and what I stand for.

No awkward pitching was needed!

Second.

I reached out to a designer.
Cold message. She came recommended, but we had never spoken.

She replied instantly.

She knew my LinkedIn profile.
She mentioned my posts about moving countries.
About motherhood.

She’s fully booked. Still, she took on my socials project fast.

That’s the real power of personal brand.

Not likes.
Not vanity metrics.

Trust, before the first call.
Context, before the first message.
Preference, before the first pitch.

When you consistently share your story, your thinking, your experience, people don’t start from zero with you.

Actionable advice if you want this to work for you:

• Share what you’re learning, not only what you’ve “figured out”
• Repeat your core ideas until you’re bored. That’s when they start landing
• Mix professional insight with real life context. People buy from humans
• Write for the people you want to work with, not for everyone
• Be consistent. Personal brand compounds quietly, then pays loudly

You don’t build a personal brand for attention.
You build it so business feels easier.

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👋Hey, I’m Margo - a London-based creative entrepreneur running a B2B influencer agency Kudos Narratives, generational mushroom hunter and brutalist architecture fan.

Early last year, a 14-day self-care challenge doubled my profit. Here’s exactly what I did 👇

It started badly.
I booked fancy spas.
Meditation.
All the things self-care is supposed to look like.

But it didn’t work.

It still felt like work.
Another schedule to manage.

Then I realised the real issue:
I didn’t know what I wanted anymore.

Years of being deep in business does that.
You keep delivering, deciding, pushing.
At some point, you just lose the connection with your body and mind.

Big questions didn’t help.
“What do I want from life?” was paralysing.

So I simplified it.

Every morning, I wrote down 3 things I wanted today.
Not what I should do.
What I genuinely wanted.

Sometimes it was basic:
Good food. Fresh laundry. A proper walk.

Sometimes it was work:
Finish one task I cared about.
Focus instead of being available.

Then I did the key part:
I booked those 3 things into my calendar and built my day around them, instead of squeezing them in at the end.

Slowly, I reconnected with myself.
And then something unexpected happened.

I started working on my business because I wanted to.
Not because I had to.
Not to fit someone else’s idea of success.

I dropped things that looked impressive but felt heavy.
I leaned into work I genuinely loved.
And that work made more money.

Last year:
• I doubled my profit
• I reduced stress to the lowest level I’ve ever had
• I stopped growing for the sake of growth

No fancy office.
No “founder lifestyle”.
No performance success.

Self-care isn’t about spa days.
It’s about knowing yourself again.

If you feel disconnected, I genuinely recommend trying this:
Write 3 things you want today.
And book time for them.

Your business or career will feel it before you do.

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👋Hey, I’m Margo - a London-based creative entrepreneur running a LinkedIn influencer agency Kudos Narratives, generational mushroom hunter and brutalist architecture fan.

My B2B influencer marketing INs and OUTs for 2026:

Let’s go.

OUT in 2026:
→ B2C metrics copied into B2B decks 
→ Forcing B2B audiences off LinkedIn (website) too early
→ “We didn’t disclose it was paid”
→ One standard brief for all creators
→ One-off paid posts
→ Treating B2B influencer marketing like performance ads
→ Chasing reach instead of niche relevance

IN in 2026:
→ Brands joining B2B creator conversations publicly
→ Long-term partnerships with niche B2B experts
→ B2B influencers shaping how AI explains your brand
→ Sales teams using influencer content in live deals
→ B2B creators as advisors, speakers, and brand partners
→ Educating the market, not pitching products
→ LinkedIn-native collabs (changing avatars, career milestones, etc.)

B2B influencer marketing is growing up.
And so should we 😉

What’s your top in / out?

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👋Hey, I’m Margo - a London-based creative entrepreneur running a B2B influencer agency Kudos Narratives, generational mushroom hunter and brutalist architecture fan.

Here are the top 5 LinkedIn influencers we went viral with in 2025.
AKA I’d happily do these collabs again.

Not because of reach.
Because they understood how value actually travels on LinkedIn.

What they all did right:
• They didn’t sound like ads
• They led with opinion, not promotion
• They used the brand as context, not the hero
• They shared something they genuinely believed
• They wrote like humans, not “creators”

The formats that won:
• A relatable meme + solid expert framework in the copy
• A giveaway built around a real asset
• A short cinematic art video (square format)
• A vertical beefed-up infographic
• A short vertical how-to video with animation

Different formats. Same logic.
Hook gets attention. Substance gets saves.

The people behind it:

• Viktoria Semaan (Databricks) 
• Oren Greenberg (OrenGreenberg) 
• Amar A. (AXNT Agency ) 
• Abdirahman Jama (Amazon Web Services (AWS) 
• Mike Leber (Agile Experts)


That’s the real playbook for LinkedIn collabs in 2025.
Make it native. Make it useful. Make it human.

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👋Hey, I’m Margo—a London-based creative entrepreneur running a LinkedIn influencer agency Kudos Narratives , generational mushroom hunter and brutalist architecture fan.

viral influencers 

Top 5 London Immigrant Founders with opinions, personality, and great content aka You Need to Follow Right Now (if not yet)

Immigrant founders really are a different breed. I’ve said it before and I’ll say it again.

This is a very subjective list of founders building and scaling strong tech companies from London, for global markets. Some are our clients. Some are mentors. All are people whose content I genuinely like reading.

Different industries.
Different personalities.
Same vibe: honest, thoughtful, worth your time.

Featuring:
Lara Acosta
Mati Staniszewski
Kiryl Chykeyuk
Victor Riparbelli
Eshita Kabra

They don’t try to sound perfect.
They share what’s working, what they’re learning, and what they care about. Like Lara Acosta with super practical how-to’s, or Mati Staniszewski constantly showing up for the AI community with great events to join.

And yes, London, despite everything, is still a great place to build. Challenging, demanding, but full of opportunity if you’re serious.

👉 Tag your favourite international founders building from London.

👋Hey, I’m Margo – a London-based creative entrepreneur running a LinkedIn influencer agency Kudos Narratives, generational mushroom hunter and brutalist architecture fan.

London-Founders-on-LinkedIn

Why we didn’t do 30–40% commission in 2025.
And why we won’t do it in 2026 either.

Because B2B influencer marketing isn’t performance ads.
It’s closer to PR.

A commission model sounds fair until you see what it rewards.
The higher the influencer fee, the more the agency earns.
That incentivises “spend bigger”, not “spend smarter”.

In B2B, that’s the wrong game. Why?

1. You’re not selling socks online. You’re building credibility with senior buyers, category experts, and hard-to-reach decision makers.
2. Results depend on quality of voice, industry fit, long lead-time trust building, and thought leadership alignment.
3. Many great voices in B2B aren’t transactional mega-influencers at all. They’re industry veterans, analysts, CEOs, authors, practitioners.

So the value isn’t media spend.
The value is the work before the spend:

• industry mapping
• relationship building
• serious vetting and risk checks
• narrative design that lands with decision makers
• ongoing optimisation over time

That’s why we work on a retainer.

And if we negotiate lower influencer fees, the budget stays with the client and rolls into the next period. We’re not penalised for saving money.

Retainer aligns incentives.
Commission inflates spend.

B2B influence is a reputation engine.
So we price it like one.

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👋Hey, I’m Margo - a London-based creative entrepreneur running a LinkedIn influencer agency Kudos Narratives, generational mushroom hunter and brutalist architecture fan.

How to test B2B influencers (and what it really costs)?

LinkedIn influencers aren’t cheap.
But going all-in on a big £100K campaign is risky.

So test first.
Just do it properly.

Here’s our simple playbook👇

1️⃣ Hyper-Focus 🎯
Pick one lane only. One ICP, one geography, one message.
• Example: “UK Marketers in SaaS.”

2️⃣ The "Everywhere" Effect ⚡
We suggest activating at least 7 creators within a week (ideally 48 hours).
When buyers see you mentioned by multiple trusted voices simultaneously, you become impossible to ignore.
Result: “Why is this brand suddenly everywhere?”

3️⃣ Mix the Menu 🥗
Collaborate with different type of creators.
• 1–2 Mega Creators: For big reach and heavy authority.
• 5+ Niche Creators: For deep trust and specific engagement.

4️⃣ Measure Who, Not How Many 🕵️
Don’t force clicks off-platform (LinkedIn hates that). Instead, join the convo in comments and analyze who engaged.
• Are they CMOs?
• Are they Founders?
• Are they your actual buyers?
It’s B2B, darling — it’s not about the number of likes. It’s about the quality of likes.

💰 The Investment
Our 2-month test sprint covers everything (strategy, fees, outreach, delivery):
Total: £12,000
• Smart Add-on: +£1,400 for Thought Leader Ads to boost posts.
• Full Test Budget: ~£13,400

🚀 What You Get
~147,350 targeted B2B impressions organically (based the data from our 200+ collabs, one post gets ~21,050 organic impressions)
• Database of all people who engaged with the sponsored content (potential leads to engage with further). 

📈 What Next?
Review the data.
See which creators brought the right audience.
Scale the winners, drop the rest, and turn influence into a repeatable brand and revenue machine.

That’s all. :)

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👋Hey, I’m Margo - a London-based creative entrepreneur running a LinkedIn influencer agency Kudos Narratives, generational mushroom hunter and brutalist architecture fan.

Talked with Alena Gladkova about all things LinkedIn! 

Tune in to learn more about B2B influencers and recent LinkedIn trends ✨

Finding Tech Talent Across USA & Europe | Stanford LEADer | Board Member | Podcast Host | Snowboard Enthusiast & Surfboard Explorer

I used to think LinkedIn was just a place for job updates and “proud to announce” posts.

Then I started seeing people build real influence there. Not loud influence. Not viral-for-a-day influence. But trust-based, career-changing influence.

In this episode of Futures in the Making Podcast, I talk with Margo Laz — someone who has built creator partnerships and influencer programs for serious B2B companies — about what actually works on LinkedIn in 2026.

We talk about:

 – why some people grow and others stay invisible
 – what “cringe” really is (and why it spreads)
 – how brands and creators are learning to work together without killing authenticity

One thought that stayed with me:
LinkedIn doesn’t reward perfection anymore. It rewards clarity, perspective, and consistency.

🎙 New episode is live: https://lnkd.in/dcT2WdpU

Do you see LinkedIn more as a career tool or a personal brand stage now?

Built, scaled, and exited startups. Ex-Spotify leader (11 years). Raised $6M+, led €10M+ revenue orgs, angel investor, and advisor to early-stage startups. Locations: Berlin, Madrid, London, San Francisco.

Co-founded 2 start-ups:
- AI-powered content repurposing and scheduling tool. $800K raised, exit to 99Robots.
- NFT analytics platform for Discord communities. $5M raised, stepped away following a co-founder transition within the first year. 

Previously to that:
-  joined Spotify at series B contributing my part to the unicorn ride from 150 to 8.000 people.
-  Invested in 2 pre-seed funds and ~10 startups.
-  started a podcast “Female Business Angels” to promote more gender diversity in entrepreneurship.

taplio

The Battle

Margo Laz

Katia Yakovleva

Followers

Posts

Engagements

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Performance ScoreMargo Laz's LinkedIn Performance

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taplio

The Battle

Margo Laz

Katia Yakovleva

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Margo Laz's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMargo Laz's LinkedIn Performance