Margo Laz

Content & Community, Product Marketing, Consultant

Hey, I’m Margo 🙌

Founder of Kudos Narratives, we help B2B Tech companies collaborate with the best LinkedIn creators and beyond 🚀 

Starting in my bachelor's days:

• Launched an eCommerce design store together with my partner while still being students
• Kickstarted a coworking & events space which hosted 300+events under its roof
• Created tech conferences like EMERGE, backed by giants like Microsoft, AWS and Google.
• Earned an MA in London, learning Storytelling and Experience Design.
• Consulted hyper-growth SaaS startups, laying the groundwork for influencer partnerships and content marketing functions.
• Partnered with the British Council, boosting creative entrepreneurship in my home country.

In my journey, I've connected 50,000+ individuals across tech and creative sectors.

🦄 And yes, I've spoke on the TedX stage and spotlighted in Forbes, and Sifted (backed by Financial Times).

Owner | B2B Social Media & Community Building Strategist

Our services:
 • Social Media Management (Company Accounts) - by monthly subscription 
 • Executive Thought Leadership (C-Level Profiles) - by monthly subscription 

Add-ons:
 • Online Webinars
 • B2B Influencer Marketing

UPD: will try to respond to everyone within a few days! Thanks for the massive support!!

We’re hiring a B2B Influencer Manager (remote) to join us at Kudos Narratives💖

Looking for someone experienced, who genuinely loves LinkedIn and has worked with tech companies before.

If that’s you - or you know someone great - I’d really appreciate an intro. Drop me a message 🙌

Part-time to start, with potential to grow into full-time.

Xx
Margo

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Sexy B2B influencer managers don’t gatekeep. We publish the numbers:

Last year, the market felt like a Wild West. Are we underpaying/overpaying creators? Is our CPM is too high?

So, instead of guessing, we analysed nearly 200 of our own B2B influencer collaborations on LinkedIn in 2025.

Real campaigns. Real budgets. Real reach.

Here’s what the market actually looks like 👇

Average post price by creator tier (GBP):
• Up to 50K followers → £842
• 51K–250K → £1,032
• 250K–500K → £2,178
• 500K+ → £1,247

Yes. 500K+ isn’t the most expensive tier.
Because in B2B, niche authority > vanity metrics.

Average performance:
• Avg reach per post → 21,050
• Avg engagement rate → 3.1%

We also broke down:
• Pricing by country (US is not the most expensive one! Austria £1,566 vs UK £947 vs US £896)
• CPM by industry
– FinTech / Banking / Crypto → £341
– Marketing & Personal Brand → £122
– SaaS / Product / DevOps → £126
– Retail & Experience → £170

And yes, we included the Top 5 creators we went viral with in 2025 (absolute legends):
1. Viktoria Semaan
2. Oren Greenberg 
3. Amar A. 
4. Abdirahman Jama
5. Mike Leber

This report is built for B2B marketing teams who need to plan budgets, defend spend internally, and stop negotiating blindly.

If you want the full Benchmarks PDF, comment “+” and I’ll send you the link 🙌🙌

—————

👋Hey, I’m Margo - a London-based creative entrepreneur running a LinkedIn influencer agency Kudos Narratives, generational mushroom hunter and brutalist architecture fan.

If you think you need 100K+ followers to become a LinkedIn Top Voice, you’re wrong.

In the new UK cohort, many creators are with 3 - 7K followers.

And I personally know brilliant creators with 20K+ who lost their badge.

So it’s clearly not about follower count.

Does this mean those who lost the badges suddenly started making worse content?
Not at all.

LinkedIn refreshes the list every six months. And I guess the slash early this year was quite brutal… but remember, no one can take your authority you’ve been building for years, hey!

However, it also means anyone can become a Top Voice, no matter how much following you have. 

According to LinkedIn’s official guidance, here’s what matters:

• Stay consistent
• Share what you know, authentically and in your original voice
• Focus on adding value for the wider community
• Mix up your topics and formats
• Keep the conversation going in the comments
• Keep your content safe, trustworthy and professional

That’s the framework.

Big congratulations to the newest UK Top Voices 👏

Alex Irwin-Hunt  
Agata Leliwa Nowicka  
Arjun Kharpal  
Ed Newton-Rex  
Ellen C Scott  
Dr Julia Stamm FRSA  
Michael G. Jacobides  
Sam Jackson  
Zoe Kleinman  
Alex Schultz  
Cassian Horowitz  
Cindy Rose OBE  
Martin Pibworth  
Philipp Joeinig  
Abadesi Osunsade  
Katie Guild  
Kazi Shafiqur Rahman  
Dr Shani Dhanda  

Well deserved recognition 👏👏

—————

👋Hey, I’m Margo - a London-based creative entrepreneur running a LinkedIn influencer agency Kudos Narratives, generational mushroom hunter and brutalist architecture fan.

New-UK-Top-Voices

Elevatix

Elevatix is an ML-powered revenue-growing solution for mobile games monetization. The platform delivers smart segmentation and personalized IAPs tailored to each player.

By analyzing vast amounts of in-game events in real-time, we generate highly effective personalized offers tailored to each player's behavior. Our custom bundles, dynamic pricing, triggers, and delivery frequency can boost revenue by up to 20%, while simultaneously enhancing player engagement and retention.

With an easy-to-integrate SDK and mature machine-learning models, you’ll start seeing results in as little as one week. Our solution reaches 100% of players, relying solely on behavioral attributes—no personal data is required.

Unlock your game's full revenue potential with Elevatix!

Head of Growth

Women in Games 

- Provide guidance and resources to help individuals understand and access career opportunities in the gaming industry.
- Create safe spaces for knowledge exchange, collaboration, and meaningful discussions to drive social change.
- Advocate for gender equality by speaking at international gaming conferences such as Digital Dragons (Krakow, Poland) and PGC Helsinki (Finland), where I share insights on inclusivity, leadership, and innovation.

Ambassador

WePlay Ventures

WePlay HUB Accelerator Program is an online, English-based accelerator program that brings together seed-stage game studios from Europe, Central Asia, and Turkey.

Mentor

devtodev

- Sales Strategy Development: Designed and implemented comprehensive sales strategies to promote Devtodev’s analytics solutions, focusing on customer acquisition and retention.
- Client Relationship Management: Built and maintained strong relationships with key clients, ensuring satisfaction and long-term partnerships.
- Revenue Growth: Consistently exceeded sales targets by identifying new business opportunities and optimizing the sales pipeline.
- Team Leadership: Mentored and guided junior sales team members, fostering a culture of collaboration and high performance.
- Product Advocacy: Acted as a trusted advisor to clients by showcasing how Devtodev’s tools could enhance user engagement, predict churn, and maximize revenue through data-driven decisions.
Key Achievements:
- Successfully onboarded multiple high-value clients in the gaming and mobile app sectors.
- Contributed to a significant increase in annual revenue by leveraging data insights to tailor client solutions.
- Represented Devtodev at industry events, strengthening the company’s reputation as a leader in product analytics.

Senior Business Growth Manager

- Research and analyse new markets, generate quality leads and close deals
- Plan and prepare sales pitches and presentations
- Manage contracts review and approval process
- Manage relationships with existing partners 
- Build and maintain strong, long-lasting client relationships
- Continuously monitor market trends and competitive landscape to identify new opportunities
- Сonduct cold email campaigns
- Participation in events and conferences (online and offline)
- IT PM tools: JIRA, Confluence, Trello, MS Excel etc.

Sales Manager

Junior Sales Manager

Smartsub

- Worked closely with cross-functional teams across the Belarus, Estonia and Russia to lead the marketing and dev teams to maintain focus on the objectives of high priority according to the business goals of the project.
- Communication with stakeholders about property products and services, respond to every request and question, keep all necessary data up-to-date

Project Manager (AI Google ads assistant)

BAA Training

- Communication with clients about property products and services, respond to every request and question, keep all necessary data up-to-date. 

Customer Support Assistant

Vilnius Tech Park

- Developing and executing growth strategy, including  market research, data-analysis, user acquisition.
- Communication with clients and stakeholders about property products and services, respond to every request and question, keep all necessary data up-to-date. 

Project Manager/Customer Support Assistant

Product analytics | devtodev 💙| Women in Games Ambassador

Over the past 7 years, I’ve focused on helping game developers and publishers adopt a data-driven culture, enabling smarter decisions and achieving impactful results. 

Now, as Head of Growth at Elevatix, I’m channeling this expertise to innovate monetization strategies that empower mobile games to reach their full potential. Elevatix is the first-in-class AI engine for mobile games' IAP monetization. Our solution helps you monetize smarter, analyze deeper, and optimize faster.

In addition, I’m a Women in Games Ambassador, a podcast host, host online courses on Product Analytics, a mentor, and a speaker at the leading gaming conferences.

Let’s connect to explore opportunities for collaboration and growth!

____________________________
🎤 Past speaker appearances:

Devcom 2025 🇩🇪
Women in Games Ambassador-Only Conference 2025 🇬🇧
WePlay Hub (private session) 2025 🇳🇱
DevGAMM Lisbon 2024 🇵🇹
Pocket Gamer Connect Helsinki 2024 🇫🇮
Digital Dragons Krakow 2024 🇵🇱
Imaguru Startup Hub Vilnius 2023 🇱🇹

Melanya Laz

Today I’m speaking on Lithuanian national TV… in the 6th language I’ve learned in my life

And I’ll be honest… I’m very nervous 😅

Today I’m not just speaking as Mel.

I’m speaking about women in gaming… to the whole country! 🇱🇹

And there’s another thing that makes this moment very personal for me.

Lithuanian isn’t my native language.
It’s not my second.
Not even my third.

It’s actually the sixth language I’ve learned in my life! 💁🏼‍♀️

I wasn’t born in Lithuania, but I’ve spent almost half of my life here.

So sitting in that chair today, speaking Lithuanian on national TV about gaming and women in the industry…

felt both terrifying and incredibly powerful ❤️

A reminder that sometimes the things that scare us the most are exactly the things that show us we’re moving forward.

I’ve always believed in helping people grow in this industry.
In supporting more women to find their voice.

And in building a gaming space where everyone feels welcome.

With International Women’s Day coming on March 8th, these conversations matter more than ever.

If you support this mission, leave a 💚 in the comments.

Let’s make our voices louder together👏

⸻

🇱🇹 Lietuviškai

Visi mano draugai, kurie supranta lietuviškai - labai noriu pamatyti jūsų palaikymą!

Mes galime sukurti stiprų balsą globalioje žaidimų industrijoje tik tada, kai palaikome vieni kitus.

Kiekvieną kartą, kai nacionaliniai kanalai kalba apie žaidimus, noriu, kad mes parodytume vienybę ir palaikymą.

Todėl pradėkime dabar.
Palaikykime vieni kitus.
Ir darykime taip visada ❤️

Lithuanian Game Developers Association LRT Ricardas Jascemskas Paulina Miciulevičiūtė Andrius Jovaisa Women in Games  

And all our amazing Lithuanian Game dev teams:
Eneba  
Nordcurrent 
Wargaming 
Belka Games 
TutoTOONS
Estoty Vilnius 
Fluxo games Rytis Jadzevičius 
Game Insight 
Melsoft 
Glera Games 
SneakyBox Liudas Ubarevičius 🔜 GDC 
Tag of Joy 
No Brakes Games 
Lazy Bear Games  
Pepi Play  

——
✍️ Hey, it’s Mel - B2B Content & Growth Leader
💚 Shaping how gaming brands grow
🎮 Game Biz Heroes Podcast

Host @ GameBiz Heroes 🎙️ | Decoding the $200B Gaming Industry | Helping Founders & Devs Scale 🚀 | Speaker | #1 Lithuanian Gaming Voice

I stopped doing polite conference interviews

At Gamesforum Barcelona, I asked our favourite service providers the questions people usually avoid 😇 

Chris James - Pocket Gamer Connects
Mateusz Bochenczak - Metica
Karl Magnus Troedsson - Behold Ventures
Kate Taganova - Remerge
Renata Ravilova - CoPostly.com
Michelle Bugante - AlgoriX
Guy Ben-dov - Anzu.io
Ondrej Monsberger Tibor Szaszi - PlayableMaker

The full vlog is in the comments 👇

And yes… Vlog #2 might be even more uncomfortable 🙈 

#GamesforumBarcelona #MobileGaming #GameDev #GameMonetization #GamingIndustry #AdTech #LiveOps

The gaming industry has a problem.

And almost nobody wants to say it out loud.

At Gamesforum Barcelona, I asked developers a simple but uncomfortable question:

Are you building games for players, or for algorithms?

What followed was honest, unfiltered:

– Fake mobile ads that would never be allowed in other industries
– Studios choosing “guerilla mode” over AAA scale
– Unlimited budgets not changing the core vision
– “Vibe coding” - loved and hated at the same time
– Publishers adapting to trends they don’t even fully believe in

One thing became clear:
The studios that deeply understand their audience will outlast those chasing platforms.

If you're in game development, publishing, UA, monetization, or gaming strategy - this episode will hit close to home.

🎙️ Watch the full vlog. Link in the comments 👇 

Adrien Bacchi - ChibiPhoenix
Matej Jurcak - Pixel Federation
Elizaveta Savenkova - ZiMAD

#GamingIndustry #GameDevelopment #MobileGames #GamePublishing #GamingBusiness #Gamesforum

I’m happy to announce

I’m not attending GDC 😅

But how could I leave you without any side events happening around one of the biggest industry gatherings of the year?

Thankfully, we have Grace Zhou, who heroically puts everything into one perfectly organized spreadsheet (EVERY YEAR!!!)

Grace, you are a hero 👑 

So I’m happily sharing it in the comments 👇

All the mixers, meetups, side events - you’re welcome.

Also, don’t miss the Women in Games Breakfast 💚
Such an important space for connection and support in our industry.

You’ll find the link in the comments as well.

Have an amazing GDC! 

Don’t have too amazing time without me there :)

I’ll be waiting for all the photos, updates, and stories from your trips ❤️ 

——
✍️ Hey, it’s Mel - B2B Content & Growth Leader
💚 Shaping how gaming brands grow
🎮 Game Biz Heroes Podcast

One year ago, I made a decision.

March 8th, 2025.
International Women’s Day.

That day, I committed to consistently spotlighting female leadership in gaming.  
Not as a trend, not as a “diversity topic,” but as a business reality.

Today, exactly one year later, I’m releasing a new episode continuing that commitment 💪 

This time with María de la Puente - talking leadership, performance, and what it truly takes to build in mobile gaming.

Let’s be clear:

Women in gaming are not “diversity content.”
They are performance leaders.
Decision-makers & revenue drivers.

One year of conversations.
One year of visibility.
One year of building something that matters.

Year two begins 💚

Full episode in the comments. 
——
 ✍️ Hey, it’s Mel - B2B Content & Growth Leader
 💚 Shaping how gaming brands grow
 🎮 Game Biz Heroes Podcast

So… this is how AI sees me based on my prompts 👀

🎧 Headphones on
🎙 Gaming podcast
🎮 Industry icons everywhere
☕ Coffee
🐉 And apparently… a tiny dragon assistant 😂 

Not inaccurate :)

It’s funny how AI builds a version of you from patterns

That’s personal branding.
You don’t declare it.
You demonstrate it again and again.

Eventually, even AI understands what you stand for.

The better question is... does your audience?

P.S. I actually like the dragon 🐉 it resembles me before the deadlines 😁 
 
——
 ✍️ Hey, it’s Mel - B2B Content & Growth Leader
 💚 Shaping how gaming brands grow
 🎮 Game Biz Heroes Podcast

Your KPI is strong.
But does the industry know your name?

I spoke with Hubapps about personal branding, visibility, and why people (not logos) drive trust in mobile gaming.

Read (or watch) the full interview + newsletter 👇

Special Edition • In partnership with Hubapps Welcome back to GameBiz Heroes, where we spotlight leaders, ideas, and insights shaping the future of mo

Open article: 🎙️ GameBiz Heroes: Why Personal Branding Matters in Mobile Gaming by Melanya Laz • 3 min read

🎙️ GameBiz Heroes: Why Personal Branding Matters in Mobile Gaming

🔥 Service providers: Are they really driving growth, or just good at saying they do?

I went to Gamesforum Barcelona and asked the tough questions studios usually keep private. 

💡 If you lead UA, monetization, publishing, or run a studio, this is your reality check 👇 

——
✍️ Hey, it’s Mel - B2B Content & Growth Leader
💚 Shaping how gaming brands grow 
🎮 Game Biz Heroes Podcast

Most people go to events to network. I went to stress-test the market. At Gamesforum Barcelona, I filmed Vlog #1, where I asked some of our industry’s

Open article: 🎙️ GameBiz Heroes: Testing Service Providers Live at Gamesforum Barcelona by Melanya Laz • 2 min read

🎙️ GameBiz Heroes: Testing Service Providers Live at Gamesforum Barcelona

Are we building games for players or for algorithms?

That was the first question I asked developers at Gamesforum Barcelona.

The answers? 

Well, check them yourself 👇 

One thing was clear: Studios that truly understand their audience win in the long term. Not the ones chasing platforms.

🎙️ Full episode out now

——
✍️ Hey, it’s Mel - B2B Content & Growth Leader
💚 Shaping how gaming brands grow 
🎮 Game Biz Heroes Podcast

“We build for players.” That’s what everyone says 🙂 But if I opened your roadmap… would I see players, or platforms? At Gamesforum Barcelona, I skipp

Open article: 🎙️ GameBiz Heroes: Developers & Publishers Under Pressure by Melanya Laz • 1 min read

🎙️ GameBiz Heroes: Developers & Publishers Under Pressure

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The Battle

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Melanya Laz

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The Battle

Margo Laz

Melanya Laz

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Margo Laz's LinkedIn Performance

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Performance ScoreMargo Laz's LinkedIn Performance