I build enablement systems that compress ramp time, eliminate GTM waste, and scale revenue impact...without adding headcount.

Here's what that looks like in action:
→ 261% increase in new-hire revenue contribution 
→ 48% ramp reduction through competency-based onboarding
→ 376% pipeline growth through daily coaching, refined ICP and operational excellence
→ $2M ARR saved via AI-augmented manager coaching frameworks  

Most enablement leaders deliver training. I architect systems:

I DON'T build programs that create dependency on me.  
I DO build systems that scale through managers, workflow tools, and AI.  

I DON'T treat symptoms ("we need better sequences").  
I DO diagnose root causes (targeting, messaging, process gaps).  

I DON'T create content libraries reps ignore.  
I DO integrate content into workflow so the right asset surfaces at the right moment. 

I DON'T ask managers to "coach more."  
I DO give them diagnostic frameworks, scorecards, and AI-powered tools that make coaching scalable.  

Core capabilities:
- Buyer-first onboarding design that stands to beat the "Forgetting Curve" 
- Manager training for first-time coaches  
- AI-powered enablement (custom GPTs, conversation intelligence, workflow automation)  
- Process optimization and root-cause analysis  - Lean Six Sigma 

Technology: 
Highspot, SalesHood, Outreach, Salesloft, Salesforce, HubSpot, Gong, Revenue.io, Chorus, LeanData, Clay, Chilipiper, Asana, Apollo.io, ZoomInfo, LinkedIn Sales Navigator, Vidyard, Loom, Bombbomb, Wistia

Methodologies: 
Challenger Sales, SPIN, MEDDICC, MEDDPICC, GAP

LinkedIn Top Sales Voice
Advisor + Community Training: Apollo.io, JB Sales 
Content Creation: Aligned, Apollo.io, Influ2, Winn.ai, Revenue.io, Inside Real Estate, BoomTown

If you're hiring for Director+ enablement roles where AI adoption, operational excellence, and measurable revenue impact matter, I'm a DM away.  

📩 mariacodwyer@gmail.com

Maria Bross

Docusign

Sr Sales Enablement Consultant

Salesforce

•Led executive-facing workshops to achieve strategic alignment and define curriculum for weekly sales leader development programs, fostering a unified vision and enhancing leadership capabilities.
•Orchestrated the development of the Sales Leader Enablement series curriculum in collaboration with the sales and strategy teams, meticulously crafting session content for an audience of 100 global sales leaders.
•Directed the creation of high-impact training content for the sales strategy team, consulting on needs assessment, objective writing, content structuring, and trainer preparation, to effectively train global Account Executives.
•Designed and executed a comprehensive team engagement program, fostering an inclusive and collaborative work environment; contributed to a 15% increase in team cohesion.
•Crafted a strategic enablement onboarding roadmap, customized by role, leading to a 20% partner renewal rate.
•Formulated an impactful content strategy that propelled the Salesforce partner program to unparalleled growth.
•Formed critical alliances with sales teams to boost deal progression, driving a 30% surge in cross-functional collaboration.
•Managed vendor relationships for training delivery, ensuring program objectives were met; skilfully managed budgets with Iota, resulting in successful project alignment with the team’s vision.
•Optimized course iteration and development through the implementation of project workflows in Asana, leading to a 15% increase in team productivity; fostered efficient task management and streamlined collaboration.

Sales Enablement Manager

Toast

•Developed and executed a communication strategy, streamlining information flow and increasing collaboration among 30 enablement partners.
•Spearheaded a needs analysis project, defining training objectives and creating impactful learning experiences that improved team efficiency by 30%.
•Led cross-functional teams to design and deliver customized learning modules that aligned with business objectives.
•Oversaw the technology stack and learning ecosystem, evaluating new tools and approaches to enhance learning experiences.

Learning Designer

Zillow

•Led end-to-end management for an assortment of multi-tiered, multi-formatted learning programs, including project scoping, prioritization, and development timelines for a wide-ranging portfolio of initiatives.
•Conducted Human Performance Improvement (HPI) analysis with 20 business partners resulting in a one-week reduction in onboarding ramp for Pricing Analyst role. Developed and delivered targeted resources and training materials to address identified learner needs and skill gaps.
•Established and directed the Enablement branding committee, resulting in the creation of a robust 20-page brand guideline book that equipped 20 Learning Designers with industry-leading best practices, accessibility standards, design parameters, and a wealth of curated resources.
•Managed the professional development of two new Learning Designers through the zPal program, contributing to the team's success during the company's rapid growth period; provided valuable guidance and support to ensure their effective integration and contribution.
•Established metrics and analytics framework to measure training impact on performance and engagement.

Petricek Consulting

Architected a comprehensive enablement framework that fueled a 25% revenue growth, nurturing professional advancement across multiple industries.

•Directed the integration of training projects with company goals, resulting in a 15% increase in revenue.
•Led the design and delivery of a highly effective learning operations playbook, enabling business leaders to optimize engagement with individual contributors and drive a substantial 25% revenue boost.
•Surveyed market analysis and organizational assessments to guide clients in optimizing content delivery methods; introduced microlearning modules that reduced onboarding time by 30%.
•Built strategies to enhance employee engagement, performance management, and career growth planning capabilities throughout the organization.

Enablement Strategist

Sabbatical

Relocated to Seattle and pursued a self-directed sabbatical to strategize career transition from academia to the corporate sector; completed rigorous Instructional Design courses in Storyline, Camtasia, Vyond, Zappar (Augmented Reality), and Rise.

Indiana Wesleyan University

Directed and mentored a team of four project managers to optimize content strategies tailored to a 1400-member audience, resulting in a 20% increase in customer satisfaction.

•Implemented a comprehensive talent acquisition strategy resulting in the successful recruitment and retention of top-notch project managers, leading to enhanced team performance and project success.
•Implemented coaching cycles, feedback loops, and quarterly reviews to drive a 15% increase in employee performance, resulting in improved productivity and higher customer satisfaction.
•Directed team efforts, setting clear expectations and ensuring adherence to project scope; managed performance metrics and KPIs, resulting in a 15% increase in efficiency.
•Improved processes and workflows by 20% through strategic partnerships and the creation of team Gantt charts.
•Implemented effective project management strategies, anticipating and resolving issues promptly; empowered team members with clear project requirements and schedules, ensuring successful task completion.

Director of Project Management

Muncie & Marion Community Schools

Implemented a data-driven approach to lesson design, leveraging analytics and student feedback to optimize content and drive an 85% increase in exam scores. 

•Analyzed learning outcomes and provided strategic recommendations, resulting in a remarkable 80% of learners consistently performing above grade level.
•Analyzed data to identify instructional gaps, developed tailored lesson plans, and ensured alignment with curriculum standards; improved student performance by 60% in standardized assessments.
•Led the development and successful implementation of Bloom's Taxonomy evaluation tools, resulting in a 25% increase in critical thinking skills.
•Developed and facilitated interactive training sessions for teachers, empowering them to seamlessly integrate Smartboard and ELMO technology into their curriculum, resulting in a 30% increase in student participation and achievement.

Teacher

I help businesses build enablement ecosystems that skyrocket 🚀 employee performance and drive business results l Learning & Development Manager l Enablement Manager l Learning Manager

In today's dynamic and evolving workplace, organizations are constantly seeking ways to empower their employees, unlock their full potential, and drive revenue growth. As an Enablement leader, I relish the opportunity to be at the epicenter of this transformation, where I equip employees with the skills, knowledge, and resources they need to excel and contribute to the organization's bottom line. It's an honor to be at the forefront of innovation, empowering employees, and steering the organization towards a bright future. Talk about having the world's coolest job! 😎

I know that building an effective enablement program requires 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 𝘱𝘭𝘢𝘯𝘯𝘪𝘯𝘨, 𝘣𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘢 𝘵𝘦𝘢𝘮 𝘤𝘶𝘭𝘵𝘶𝘳𝘦, and 𝘤𝘰𝘢𝘤𝘩𝘪𝘯𝘨 𝘧𝘰𝘳 𝘮𝘢𝘹𝘪𝘮𝘶𝘮 𝘰𝘶𝘵𝘱𝘶𝘵. Have no fear, though, I've got your organization covered! My proven track record with these exact three pillars have increased employee performance and driven business results. 📈 

🧩 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴: 𝘐’𝘷𝘦 𝘣𝘶𝘪𝘭𝘵 𝘦𝘯𝘢𝘣𝘭𝘦𝘮𝘦𝘯𝘵 𝘱𝘳𝘰𝘤𝘦𝘴𝘴𝘦𝘴 𝘢𝘯𝘥 𝘸𝘰𝘳𝘬𝘧𝘭𝘰𝘸𝘴 𝘵𝘩𝘢𝘵 𝘮𝘦𝘢𝘴𝘶𝘳𝘦𝘥 𝘸𝘰𝘳𝘬𝘭𝘰𝘢𝘥 𝘥𝘪𝘴𝘵𝘳𝘪𝘣𝘶𝘵𝘪𝘰𝘯 𝘢𝘯𝘥 𝘴𝘤𝘢𝘭𝘦𝘥 𝘵𝘩𝘦 𝘵𝘦𝘢𝘮 𝘣𝘺 𝘪𝘯𝘤𝘳𝘦𝘢𝘴𝘪𝘯𝘨 𝘩𝘦𝘢𝘥𝘤𝘰𝘶𝘯𝘵.

🤝 𝗧𝗲𝗮𝗺 𝗖𝘂𝗹𝘁𝘂𝗿𝗲: 𝘐’𝘷𝘦 𝘤𝘳𝘦𝘢𝘵𝘦𝘥 𝘢𝘯𝘥 𝘦𝘹𝘦𝘤𝘶𝘵𝘦𝘥 𝘵𝘦𝘢𝘮-𝘣𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘦𝘷𝘦𝘯𝘵𝘴 𝘵𝘩𝘢𝘵 𝘣𝘰𝘰𝘴𝘵𝘦𝘥 𝘵𝘦𝘢𝘮 𝘮𝘰𝘳𝘢𝘭𝘦 𝘢𝘯𝘥 𝘱𝘳𝘰𝘮𝘰𝘵𝘦𝘥 𝘢 𝘤𝘶𝘭𝘵𝘶𝘳𝘦 𝘰𝘧 𝘦𝘯𝘨𝘢𝘨𝘦𝘮𝘦𝘯𝘵.

⚡ 𝗖𝗼𝗮𝗰𝗵𝗶𝗻𝗴 𝗳𝗼𝗿 𝗠𝗮𝘅𝗶𝗺𝘂𝗺 𝗢𝘂𝘁𝗽𝘂𝘁: 𝘐’𝘷𝘦 𝘤𝘰𝘢𝘤𝘩𝘦𝘥 𝘢𝘯 𝘦𝘮𝘱𝘭𝘰𝘺𝘦𝘦 𝘸𝘪𝘵𝘩 𝘴𝘦𝘭𝘧-𝘤𝘰𝘯𝘧𝘪𝘥𝘦𝘯𝘤𝘦 𝘪𝘴𝘴𝘶𝘦𝘴 𝘵𝘰 𝘱𝘳𝘦𝘴𝘦𝘯𝘵 𝘩𝘦𝘳 𝘸𝘰𝘳𝘬 𝘢𝘯𝘥, 𝘪𝘯 𝘥𝘰𝘪𝘯𝘨 𝘴𝘰, 70% 𝘰𝘧 𝘵𝘩𝘦 𝘵𝘦𝘢𝘮 𝘸𝘢𝘴 𝘢𝘣𝘭𝘦 𝘵𝘰 𝘭𝘦𝘷𝘦𝘳𝘢𝘨𝘦 𝘩𝘦𝘳 𝘸𝘰𝘳𝘬 𝘵𝘰 𝘴𝘶𝘱𝘱𝘰𝘳𝘵 𝘰𝘵𝘩𝘦𝘳 𝘱𝘳𝘰𝘫𝘦𝘤𝘵𝘴.

𝑰'𝒎 𝒓𝒆𝒂𝒅𝒚 𝒕𝒐 𝒈𝒆𝒕 𝒕𝒐 𝒘𝒐𝒓𝒌! 𝑨𝒓𝒆 𝒚𝒐𝒖?

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Skills: Coaching l Leadership l Situational Leadership l Communication l Strategy l Collaboration l Decision-Making l Problem-Solving l Adaptability l Employee Engagement l Podcasting l Change Management l Data-Driven Decision-Making l Branding l Asana l Project Management l Employee Development l Learning Technologies l Knowledge Management l Performance Improvement l Professional Development l Career Growth l Management l Technology l Learning Management System l Strategic Partnerships

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Maria Bross

Amy Petricek (She/Her)

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