Apollo.io

GTM Advisor

Inside Real Estate

Sales Enablement Manager

Sell Better 

Guest Host

Sales Assembly

BDR/SDR certification course content creation and delivery to prepare new sellers to have meaningful conversations with buyers.

Featured Thought Leader 

Revenue.io

Director of Performance Consulting 

Director of Sales Development 

Rock Content

North American Sales Manager

BoomTown - Real Estate Platform

I’ve taken my nearly decade of outbound SaaS sales experience, consultation from top sales leaders and A/B testing to create an onboarding program at BoomTown from the ground up. This program evolves with each iteration based on lessons learned, new research and feedback from sales managers and our new hires.

Over almost 2 years at BoomTown, I’ve helped hire, train and coach 41 new sellers across our GTM team that have ramped 48% faster and sold 261% more in their first 6 months.

Zywave

As the Sales Communication Lead at Zywave, I managed and curated all internal communication with the sales team from product enhancements to success stories. 

I started an internal podcast interviewing leaders and wrote our internal newsletter called "The Wire".

Sales Communications Lead

Account Executive

Acutedge, Inc.

PhishLabs

Enterprise Account Executive

Inside Sales Executive

For nearly five years, I have led B2B SaaS GTM teams in identifying and overcoming complex barriers to drive revenue growth and retention. My enthusiasm for empowering sellers with the necessary context, skills, and processes to provide an excellent buyer experience comes from my eight-year journey as a seller. 

Resume: https://resume.co/@mariabross?password=QisLacMyPilKab

My Sales Journey:
"Maria, you're just not cut out for Sales." 

I received this "encouraging" pep talk from an early manager alongside a PIP months after being promoted. After reviewing the PIP, I formally resigned. 

Within weeks, I landed another Account Executive role in a company that invested in the growth of its people. My new manager offered consistent coaching and helped me develop a plan working backward from my goals. 

I started to see incremental improvement. Shame turned to motivation, and I held myself accountable to:
 
executing on the daily work regardless of motivation
documenting everything 
seeking specific feedback and applying
analyzing results with data
course correcting 
freely sharing what I learn with peers 

I achieved President's Club and was awarded "Rep of the Quarter" as an Account Executive. While leading the Sales Development team at Revenue.io, my team increased Qualified Pipeline by 376%. I have demonstrated that I can achieve big sales goals independently, but I have also consistently improved the performance of the sales teams I support and manage directly. 

My career's purpose is to prepare GTM teams with the context, skills, and processes required to deliver the best client experience and exceed quota. 

Unrelated to Sales Interests:
Chasing my toddler around Folly Beach, SC (okay, some Sales is involved)
Hunting for shark teeth
Breaking powerlifting records
Making epic cornbread 
Cheering on the sales community

Want to learn more? I'm a DM away.

Maria Bross

Same parents. Same home. Same blue 1989 Volvo. 

Different:
	•	What motivates us
	•	What stresses us 
	•	What we prioritize 

Siblings are as different as strangers. Despite being my bffs. ❤️❤️❤️

(40 years of credible research and The O'Dwyer sisters are evidence)

The humans within your buying teams are too. 

They have different motivations, objections and experience the challenge completely differently. 

Yet we spam the same messaging across an account and call it 'personalization'. 

No wonder more than 1/2 of deals end in no decision. 

Example: Three people evaluating CRM software...

💰one interacted with the ROI calculator (needs to justify budget) 

🧾one read through case studies (needs proof from peers) 

⚙️one downloads product specs (needs to understand technical lift)

Account-level ➡️ "company X is researching CRMs"

Contact-level ➡️ "Maria needs proof from peers. John's worried about integration. Lisa needs ROI."

Contact-level empowers reps to speak to what each human uniquely cares about, proactively address individual blockers and arrive at an educated decision. 

If your own siblings are this different, why would two VPs at the same company be the same? 

I'm all in on contact-level ABM. 🙌

Ps: anyone else nerd out over birth order  psychology 🤓!? Okay just me.

JSESSIONID

li_at

Talks about #sales, #womeninsales, and #salesenablement

2x Founding Revenue Enablement Leader | LinkedIn Top Sales Voice | Signal-Based Outbound Architect | AI-Enabled Destroyer of GTM waste| Creator: Lead Whisperer 🤓

Docusign

Sr Sales Enablement Consultant

Salesforce

•Led executive-facing workshops to achieve strategic alignment and define curriculum for weekly sales leader development programs, fostering a unified vision and enhancing leadership capabilities.
•Orchestrated the development of the Sales Leader Enablement series curriculum in collaboration with the sales and strategy teams, meticulously crafting session content for an audience of 100 global sales leaders.
•Directed the creation of high-impact training content for the sales strategy team, consulting on needs assessment, objective writing, content structuring, and trainer preparation, to effectively train global Account Executives.
•Designed and executed a comprehensive team engagement program, fostering an inclusive and collaborative work environment; contributed to a 15% increase in team cohesion.
•Crafted a strategic enablement onboarding roadmap, customized by role, leading to a 20% partner renewal rate.
•Formulated an impactful content strategy that propelled the Salesforce partner program to unparalleled growth.
•Formed critical alliances with sales teams to boost deal progression, driving a 30% surge in cross-functional collaboration.
•Managed vendor relationships for training delivery, ensuring program objectives were met; skilfully managed budgets with Iota, resulting in successful project alignment with the team’s vision.
•Optimized course iteration and development through the implementation of project workflows in Asana, leading to a 15% increase in team productivity; fostered efficient task management and streamlined collaboration.

Toast

•Developed and executed a communication strategy, streamlining information flow and increasing collaboration among 30 enablement partners.
•Spearheaded a needs analysis project, defining training objectives and creating impactful learning experiences that improved team efficiency by 30%.
•Led cross-functional teams to design and deliver customized learning modules that aligned with business objectives.
•Oversaw the technology stack and learning ecosystem, evaluating new tools and approaches to enhance learning experiences.

Learning Designer

Zillow

•Led end-to-end management for an assortment of multi-tiered, multi-formatted learning programs, including project scoping, prioritization, and development timelines for a wide-ranging portfolio of initiatives.
•Conducted Human Performance Improvement (HPI) analysis with 20 business partners resulting in a one-week reduction in onboarding ramp for Pricing Analyst role. Developed and delivered targeted resources and training materials to address identified learner needs and skill gaps.
•Established and directed the Enablement branding committee, resulting in the creation of a robust 20-page brand guideline book that equipped 20 Learning Designers with industry-leading best practices, accessibility standards, design parameters, and a wealth of curated resources.
•Managed the professional development of two new Learning Designers through the zPal program, contributing to the team's success during the company's rapid growth period; provided valuable guidance and support to ensure their effective integration and contribution.
•Established metrics and analytics framework to measure training impact on performance and engagement.

Petricek Consulting

Architected a comprehensive enablement framework that fueled a 25% revenue growth, nurturing professional advancement across multiple industries.

•Directed the integration of training projects with company goals, resulting in a 15% increase in revenue.
•Led the design and delivery of a highly effective learning operations playbook, enabling business leaders to optimize engagement with individual contributors and drive a substantial 25% revenue boost.
•Surveyed market analysis and organizational assessments to guide clients in optimizing content delivery methods; introduced microlearning modules that reduced onboarding time by 30%.
•Built strategies to enhance employee engagement, performance management, and career growth planning capabilities throughout the organization.

Enablement Strategist

Sabbatical

Relocated to Seattle and pursued a self-directed sabbatical to strategize career transition from academia to the corporate sector; completed rigorous Instructional Design courses in Storyline, Camtasia, Vyond, Zappar (Augmented Reality), and Rise.

Indiana Wesleyan University

Directed and mentored a team of four project managers to optimize content strategies tailored to a 1400-member audience, resulting in a 20% increase in customer satisfaction.

•Implemented a comprehensive talent acquisition strategy resulting in the successful recruitment and retention of top-notch project managers, leading to enhanced team performance and project success.
•Implemented coaching cycles, feedback loops, and quarterly reviews to drive a 15% increase in employee performance, resulting in improved productivity and higher customer satisfaction.
•Directed team efforts, setting clear expectations and ensuring adherence to project scope; managed performance metrics and KPIs, resulting in a 15% increase in efficiency.
•Improved processes and workflows by 20% through strategic partnerships and the creation of team Gantt charts.
•Implemented effective project management strategies, anticipating and resolving issues promptly; empowered team members with clear project requirements and schedules, ensuring successful task completion.

Director of Project Management

Muncie & Marion Community Schools

Implemented a data-driven approach to lesson design, leveraging analytics and student feedback to optimize content and drive an 85% increase in exam scores. 

•Analyzed learning outcomes and provided strategic recommendations, resulting in a remarkable 80% of learners consistently performing above grade level.
•Analyzed data to identify instructional gaps, developed tailored lesson plans, and ensured alignment with curriculum standards; improved student performance by 60% in standardized assessments.
•Led the development and successful implementation of Bloom's Taxonomy evaluation tools, resulting in a 25% increase in critical thinking skills.
•Developed and facilitated interactive training sessions for teachers, empowering them to seamlessly integrate Smartboard and ELMO technology into their curriculum, resulting in a 30% increase in student participation and achievement.

Teacher

I help businesses build enablement ecosystems that skyrocket 🚀 employee performance and drive business results l Learning & Development Manager l Enablement Manager l Learning Manager

In today's dynamic and evolving workplace, organizations are constantly seeking ways to empower their employees, unlock their full potential, and drive revenue growth. As an Enablement leader, I relish the opportunity to be at the epicenter of this transformation, where I equip employees with the skills, knowledge, and resources they need to excel and contribute to the organization's bottom line. It's an honor to be at the forefront of innovation, empowering employees, and steering the organization towards a bright future. Talk about having the world's coolest job! 😎

I know that building an effective enablement program requires 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 𝘱𝘭𝘢𝘯𝘯𝘪𝘯𝘨, 𝘣𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘢 𝘵𝘦𝘢𝘮 𝘤𝘶𝘭𝘵𝘶𝘳𝘦, and 𝘤𝘰𝘢𝘤𝘩𝘪𝘯𝘨 𝘧𝘰𝘳 𝘮𝘢𝘹𝘪𝘮𝘶𝘮 𝘰𝘶𝘵𝘱𝘶𝘵. Have no fear, though, I've got your organization covered! My proven track record with these exact three pillars have increased employee performance and driven business results. 📈 

🧩 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴: 𝘐’𝘷𝘦 𝘣𝘶𝘪𝘭𝘵 𝘦𝘯𝘢𝘣𝘭𝘦𝘮𝘦𝘯𝘵 𝘱𝘳𝘰𝘤𝘦𝘴𝘴𝘦𝘴 𝘢𝘯𝘥 𝘸𝘰𝘳𝘬𝘧𝘭𝘰𝘸𝘴 𝘵𝘩𝘢𝘵 𝘮𝘦𝘢𝘴𝘶𝘳𝘦𝘥 𝘸𝘰𝘳𝘬𝘭𝘰𝘢𝘥 𝘥𝘪𝘴𝘵𝘳𝘪𝘣𝘶𝘵𝘪𝘰𝘯 𝘢𝘯𝘥 𝘴𝘤𝘢𝘭𝘦𝘥 𝘵𝘩𝘦 𝘵𝘦𝘢𝘮 𝘣𝘺 𝘪𝘯𝘤𝘳𝘦𝘢𝘴𝘪𝘯𝘨 𝘩𝘦𝘢𝘥𝘤𝘰𝘶𝘯𝘵.

🤝 𝗧𝗲𝗮𝗺 𝗖𝘂𝗹𝘁𝘂𝗿𝗲: 𝘐’𝘷𝘦 𝘤𝘳𝘦𝘢𝘵𝘦𝘥 𝘢𝘯𝘥 𝘦𝘹𝘦𝘤𝘶𝘵𝘦𝘥 𝘵𝘦𝘢𝘮-𝘣𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘦𝘷𝘦𝘯𝘵𝘴 𝘵𝘩𝘢𝘵 𝘣𝘰𝘰𝘴𝘵𝘦𝘥 𝘵𝘦𝘢𝘮 𝘮𝘰𝘳𝘢𝘭𝘦 𝘢𝘯𝘥 𝘱𝘳𝘰𝘮𝘰𝘵𝘦𝘥 𝘢 𝘤𝘶𝘭𝘵𝘶𝘳𝘦 𝘰𝘧 𝘦𝘯𝘨𝘢𝘨𝘦𝘮𝘦𝘯𝘵.

⚡ 𝗖𝗼𝗮𝗰𝗵𝗶𝗻𝗴 𝗳𝗼𝗿 𝗠𝗮𝘅𝗶𝗺𝘂𝗺 𝗢𝘂𝘁𝗽𝘂𝘁: 𝘐’𝘷𝘦 𝘤𝘰𝘢𝘤𝘩𝘦𝘥 𝘢𝘯 𝘦𝘮𝘱𝘭𝘰𝘺𝘦𝘦 𝘸𝘪𝘵𝘩 𝘴𝘦𝘭𝘧-𝘤𝘰𝘯𝘧𝘪𝘥𝘦𝘯𝘤𝘦 𝘪𝘴𝘴𝘶𝘦𝘴 𝘵𝘰 𝘱𝘳𝘦𝘴𝘦𝘯𝘵 𝘩𝘦𝘳 𝘸𝘰𝘳𝘬 𝘢𝘯𝘥, 𝘪𝘯 𝘥𝘰𝘪𝘯𝘨 𝘴𝘰, 70% 𝘰𝘧 𝘵𝘩𝘦 𝘵𝘦𝘢𝘮 𝘸𝘢𝘴 𝘢𝘣𝘭𝘦 𝘵𝘰 𝘭𝘦𝘷𝘦𝘳𝘢𝘨𝘦 𝘩𝘦𝘳 𝘸𝘰𝘳𝘬 𝘵𝘰 𝘴𝘶𝘱𝘱𝘰𝘳𝘵 𝘰𝘵𝘩𝘦𝘳 𝘱𝘳𝘰𝘫𝘦𝘤𝘵𝘴.

𝑰'𝒎 𝒓𝒆𝒂𝒅𝒚 𝒕𝒐 𝒈𝒆𝒕 𝒕𝒐 𝒘𝒐𝒓𝒌! 𝑨𝒓𝒆 𝒚𝒐𝒖?

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Skills: Coaching l Leadership l Situational Leadership l Communication l Strategy l Collaboration l Decision-Making l Problem-Solving l Adaptability l Employee Engagement l Podcasting l Change Management l Data-Driven Decision-Making l Branding l Asana l Project Management l Employee Development l Learning Technologies l Knowledge Management l Performance Improvement l Professional Development l Career Growth l Management l Technology l Learning Management System l Strategic Partnerships

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The Battle

Maria Bross

Amy Petricek (She/Her)

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Performance ScoreMaria Bross's LinkedIn Performance

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taplio

The Battle

Maria Bross

Amy Petricek (She/Her)

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Maria Bross's LinkedIn Performance

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Performance ScoreMaria Bross's LinkedIn Performance