I build enablement systems that compress ramp time, eliminate GTM waste, and scale revenue impact...without adding headcount.

Here's what that looks like in action:
→ 261% increase in new-hire revenue contribution 
→ 48% ramp reduction through competency-based onboarding
→ 376% pipeline growth through daily coaching, refined ICP and operational excellence
→ $2M ARR saved via AI-augmented manager coaching frameworks  

Most enablement leaders deliver training. I architect systems:

I DON'T build programs that create dependency on me.  
I DO build systems that scale through managers, workflow tools, and AI.  

I DON'T treat symptoms ("we need better sequences").  
I DO diagnose root causes (targeting, messaging, process gaps).  

I DON'T create content libraries reps ignore.  
I DO integrate content into workflow so the right asset surfaces at the right moment. 

I DON'T ask managers to "coach more."  
I DO give them diagnostic frameworks, scorecards, and AI-powered tools that make coaching scalable.  

Core capabilities:
- Buyer-first onboarding design that stands to beat the "Forgetting Curve" 
- Manager training for first-time coaches  
- AI-powered enablement (custom GPTs, conversation intelligence, workflow automation)  
- Process optimization and root-cause analysis  - Lean Six Sigma 

Technology: 
Highspot, SalesHood, Outreach, Salesloft, Salesforce, HubSpot, Gong, Revenue.io, Chorus, LeanData, Clay, Chilipiper, Asana, Apollo.io, ZoomInfo, LinkedIn Sales Navigator, Vidyard, Loom, Bombbomb, Wistia

Methodologies: 
Challenger Sales, SPIN, MEDDICC, MEDDPICC, GAP

LinkedIn Top Sales Voice
Advisor + Community Training: Apollo.io, JB Sales 
Content Creation: Aligned, Apollo.io, Influ2, Winn.ai, Revenue.io, Inside Real Estate, BoomTown

If you're hiring for Director+ enablement roles where AI adoption, operational excellence, and measurable revenue impact matter, I'm a DM away.  

📩 mariacodwyer@gmail.com

Maria Bross

Docusign

FY2025-2026
Feb 110%
March 185%

FY2024-2025
Jan - 102%
Dec - 90%
Nov - 94%
Oct - 192%
Sep - 81%

SMB Account Executive

Lexion

KPIs: 100 dials daily, 15 new prospects added to sequences.

* Laid off due to acquisition

Business Development Representative

Revelo

Led US BDR team on sales initiatives and methodologies (BANT), built out multiple call/email/LI messaging sequences for team. 

KPIs varied from 150 dials/20 new prospects added daily to 60 dials/ 12 new prospects added daily (differed per quarter).

*Laid off with 75% of team

Founding US Business Development Representative

Outreach

KPIs: 100-112 dials and 15 new prospects added to sequences daily. 

Exceeded quota Q1 (200%), pacing to meet quota Q2 with $370,080 generated pipeline. Strategically partnered with Account Executives on target accounts to create opportunities.

Sales Development Representative

Okta

* Laid off during first round of Tech Layoffs for business needs

KPIs: Book and qualify 8-15 inbound meetings monthly 
Met or exceeded quota every quarter. Worked closely with AEs to support upsells, qualify prospects, and demonstrate products.
Mostly dealt with inbound leads and occasional outbound.

Market Development Representative

Techtronic Industries - TTI

Sold Milwaukee and Ryobi power tools in-store. Planned and executed many large scale events to promote and demonstrate products. Increased product sales by 15% in June.

Event Marketing and Field Sales Specialist

EXP Events

Created, scheduled, and posted all social content for company during this time. Designed multiple social media campaigns and presented them to multiple C suite level execs. 

Increased engagement by 150% from beginning to end of internship.

Social Media Marketing Specialist

University Tees

Generated customers from 100% cold outreach. Sold over $50,000 worth of merchandise for on-campus organizations. Hit quota Q3.

taplio

The Battle

Maria Bross

Bailey Ramsdell🥊

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