I build enablement systems that compress ramp time, eliminate GTM waste, and scale revenue impact...without adding headcount.

Here's what that looks like in action:
→ 261% increase in new-hire revenue contribution 
→ 48% ramp reduction through competency-based onboarding
→ 376% pipeline growth through daily coaching, refined ICP and operational excellence
→ $2M ARR saved via AI-augmented manager coaching frameworks  

Most enablement leaders deliver training. I architect systems:

I DON'T build programs that create dependency on me.  
I DO build systems that scale through managers, workflow tools, and AI.  

I DON'T treat symptoms ("we need better sequences").  
I DO diagnose root causes (targeting, messaging, process gaps).  

I DON'T create content libraries reps ignore.  
I DO integrate content into workflow so the right asset surfaces at the right moment. 

I DON'T ask managers to "coach more."  
I DO give them diagnostic frameworks, scorecards, and AI-powered tools that make coaching scalable.  

Core capabilities:
- Buyer-first onboarding design that stands to beat the "Forgetting Curve" 
- Manager training for first-time coaches  
- AI-powered enablement (custom GPTs, conversation intelligence, workflow automation)  
- Process optimization and root-cause analysis  - Lean Six Sigma 

Technology: 
Highspot, SalesHood, Outreach, Salesloft, Salesforce, HubSpot, Gong, Revenue.io, Chorus, LeanData, Clay, Chilipiper, Asana, Apollo.io, ZoomInfo, LinkedIn Sales Navigator, Vidyard, Loom, Bombbomb, Wistia

Methodologies: 
Challenger Sales, SPIN, MEDDICC, MEDDPICC, GAP

LinkedIn Top Sales Voice
Advisor + Community Training: Apollo.io, JB Sales 
Content Creation: Aligned, Apollo.io, Influ2, Winn.ai, Revenue.io, Inside Real Estate, BoomTown

If you're hiring for Director+ enablement roles where AI adoption, operational excellence, and measurable revenue impact matter, I'm a DM away.  

📩 mariacodwyer@gmail.com

Maria Bross

💜 Will Allred

👋 4 Resources (3 Free):

1. Install our free email coach: install.lavender.ai

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4. Check out the future of Agentic prospecting: Ora.im

Co-Founder & COO

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Get started for free at Install.TryLavender.com. 
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Lavender is the ultimate email assistant. As a salesperson, it provides everything you need to quickly write, high quality emails.

Lavender's coaching dashboard gives revenue teams never before had insight into what's working in each reps' inbox.

💙💛 Will Allred

I prospect every day for 20 minutes & if I miss a day? I add 20 minutes to the next day. This has truly been a game changer. Tomorrow, I'm supposed to cold call for 4 months.

JK - I just use Ora 😜

💜 🔮 Will Allred

Cofounder @ Lavender | Cold Email Agents Powered by Deep Research, Reasoning, and Billions of Analyzed Sales Emails

Sage advice here.
Want to be understood? Keep it simple.
Want to keep it simple? Use the 1 idea rule
1 idea... per email, paragraph, sentence

Want to be remembered? Be weird
Want to get a chuckle? Do the unexpected
Cut the beige slop from your prose

Want to get a reply?
Use Lavender ;)

Nah but seriously... RIP Scott Adams

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