The Product Group MX

End to end product management consulting for startups helping them establish best practices, frameworks and processes on their team, improve their product and business KPIs and lay the groundwork for PLG.

Product Manager

Biggest Little You

Created and led subscription-based business aimed at first time moms.

CEO & Co-Founder

Kinedu

Worked cross-function with team on improving and creating new products for the app (both iOS and aOS).

Head Of Product Management 

Jr. Product Management

Prepa Tec Santa Catarina

Worked closely with 50+ high school students helping them navigate strong situations both at home and in school.

Counselor

Sigma

Change Management Coordinator

As a product manager, I advise and consult startups on how to build great products that work and achieve product-led growth. I help them establish best practices, frameworks, and processes on their product management team, improve their product and business KPIs, and lay the groundwork for long-term sustainable growth. I have successfully worked with multiple startups across different industries and stages, delivering positive outcomes and value for their customers and stakeholders. 

I am also the CEO and co-founder of Biggest Little You, a subscription-based business aimed at first-time moms. I created and led this venture from ideation to launch, leveraging my skills in business strategy, team management, and customer experience. I am passionate about solving problems that matter and creating products that make a difference in people's lives. I have a bachelor's degree in general psychology from Universidad de Monterrey, which has given me a solid foundation in understanding human behavior and motivation.

Marianna Davila Garza

𝐆𝐫𝐨𝐰𝐭𝐡 𝐟𝐥𝐚𝐭𝐥𝐢𝐧𝐞𝐬 𝐰𝐡𝐞𝐧 𝐲𝐨𝐮 𝐢𝐠𝐧𝐨𝐫𝐞 𝐫𝐞𝐩𝐞𝐚𝐭 𝐮𝐬𝐞𝐫𝐬🚦

Chasing new users is exciting, but retention? That’s the slow-burning candle nobody talks about. 

Here are some common retention traps I see can derail startups:
1. No lifecycle messaging — your users aren’t psychic, so don’t expect them to know what’s next.
2. Zero personalization — a one-size-fits-all approach doesn't cut it anymore.
3. Ignoring churn signals & feedback — silent exits are the loudest warnings you’ll get.

Retention isn’t some secret recipe — it’s all about 𝐜𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭, 𝐫𝐞𝐥𝐞𝐯𝐚𝐧𝐭 𝐧𝐮𝐝𝐠𝐞𝐬 that remind your users why they fell in love with your product in the first place.

Acquiring new users will always be more expensive so stop ghosting your repeat users, double down on retention -  that’s where 𝐫𝐞𝐚𝐥 𝐠𝐫𝐨𝐰𝐭𝐡 lives.

#ProductLeadership #GrowthStrategy #RetentionMarketing #Startups #SaaS #Founders #CustomerSuccess

Fractional PM | Part strategist, part UX nerd | I help tech companies build products users return to again and again 🚀

𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐞𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐯𝐢𝐭𝐲: 𝐭𝐡𝐞 𝐭𝐫𝐮𝐞 𝐮𝐧𝐢𝐜𝐨𝐫𝐧 𝐞𝐯𝐞𝐫𝐲𝐨𝐧𝐞 𝐜𝐡𝐚𝐬𝐞𝐬  🦄

It’s not about lines of code or story points shipped—it’s deeper.

Here’s what really moves the needle:
1. Flow state matters!! Interruptions hinder productivity.
2. Cognitive load = mental stress. Reduce it, and watch your engineers bloom.
3. Fast, meaningful feedback loops keep teams aligned, structured and motivated.

What about AI? It's accelerating coding, yes—but developers aren’t magically faster yet. It’s offset by broken processes and too much context switching. AI definitely helps, but only if you fix the basics first.

Your team’s secret weapon is consistency in environment, communication, and process—not just speeding things up.

#DeveloperProductivity #EngineeringLeadership #DevExperience #TechLeadership #AI

Fellow.app

Fellow is the only all-in-one AI meeting transcription and management software for remote and hybrid teams. Have fewer, more effective meetings and 1-on-1s with AI, productivity-driving features, and seamless integrations. 

I lead the team that develops content, events, and campaigns to accelerate revenue and build Fellow’s brand.

Head of Marketing

Marketing Manager

As Fellow’s first Marketing hire, I wrote the playbook for the production and distribution of all content, including:
📝  Fellow Blog
🎙  Supermanagers Podcast
📩  Supermanagers TLDR Newsletter
💻  Meeting Template Gallery
📘  Ebooks and Webinars
👩🏼‍💻 Case Studies

Marketing Fellow

INNOVATEwest

Master of Ceremonies (MC)

SAAS NORTH Conference

Modern Marketing Certificate

Instructor

The3Skills

Career Coach

Startup Canada

•Developed digital content (published in the Rogers Business Forum) to help entrepreneurs connect with resources, customers, and partners online. 
•Produced scripts for the Startup Canada Awards taking place in Winnipeg, Vancouver, and Miramichi.

Communications and Marketing Specialist

Carleton University

•Organized large-scale events for 3,600 residence students.
•Developed marketing campaigns to create awareness about mental health, sustainability, sexual education, and diversity.
•Conducted job interviews and assisted in the hiring process of Residence Life Staff.
•Managed the social media accounts of the Department of Housing and Residence Life Services.
•Produced blog posts for the Housing and Residence Life Services website.
•Supervised the Ravens Roost staff, creating the monthly schedule and performing administrative tasks for the student recreation space. 
•Member of the Leadership team.

Community Developer

•Coached and supported a floor of 63 students by analyzing community trends, having one-on-one conversations, and coming up with helpful initiatives and resources.
•Obtained Mental Health First Aid and SafeTALK (suicide-alert help) certifications to support students experiencing mental health issues.
•Worked as as a first-response person, mediated student conflict, and provided useful programming to encourage a safe, positive and welcoming living environment.
•Organized events to help first year students transition into university.
•Documented conduct situations, completed regularly scheduled on-call shifts, and submitted weekly reports.

Residence Fellow (Resident Assistant)

Embassy of Colombia in Canada

•Acted as the Master of Ceremonies (MC) at the "Ottawa Welcomes the World" festival.
•Took photos of Prime Minister Justin Trudeau and Colombian president Juan Manuel Santos which were published by Colombian news outlets and the government website. 
•Designed infographics and presentations to communicate information about the Colombian peace process.
•Performed media monitoring and communicated relevant news to Ambassador and Ministers through reports.

Communications Specialist

Charlatan Publications Inc.

News Reporter

Newton College

•Directed scenes for three theatre plays, working with fifty young actors between the age of 8-17. 
•Developed marketing campaigns to promote the plays, and conducted a variety of administrative and organizational tasks.

Assistant Director

•Worked with nine and ten-year-old children during drama lessons.
•Served as substitute teacher for theatre lessons.
•Coached five International Baccalaureate students in their theatre assignments.

Theatre Teaching Assistant

I'm a startup marketer on a mission to help leaders and their teams work better together. 

I joined Fellow in 2018 as the first marketing hire, and since then, I have written the playbook for some of our most successful SEO, Demand Generation, Content Marketing, Brand Awareness, and Product Marketing initiatives. 
 
Today, as the Head of Marketing, I lead the team that develops resources and campaigns to accelerate revenue and build Fellow’s brand.

If you’d like to learn more about how we’re reshaping the future of work by helping organizations have more productive meetings, don’t hesitate to reach out! 👋

Manuela Bárcenas

I am really stoked about this week’s episode of "This New Way" (our podcast about AI workflows). It is with a very special guest. 🥁

I have been following Ryan McCready on LinkedIn for about six or seven years. 

Our careers have overlapped in funny ways, rooting for each other at different points in time. It is one of those reminders that when you treat LinkedIn like an actual social network, it works like one. You find community, peers, and people who push you to grow.

Seeing Ryan now crushing it as a content engineer is inspiring. As he shared with us during this episode, he went from openly hating AI to building workflows with Zapier that are so good they make most marketers rethink how we work.

And honestly, I love that journey. It is messy, honest, and it shows what can happen when you give yourself permission to evolve.

This episode covers:

- How Ryan went from skeptic to full builder mode
- Why “big, small, big” is the mindset shift most marketers need
- How anyone can become a builder now, even without a technical background

Can't wait for you all to watch it. Let us know what you think!

Head of Marketing at Fellow.ai | Sharing reflections on the startup → scaleup journey, growth, and how AI is reshaping work ✨

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Marianna Davila Garza

Manuela Bárcenas

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taplio

The Battle

Marianna Davila Garza

Manuela Bárcenas

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Marianna Davila Garza's LinkedIn Performance

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