I’m a Product Manager obsessed with creating clarity — in messy startups, unclear roadmaps, confusing user flows, and teams drowning in “we have too many priorities.”

*My work sits at the intersection of:*

Product Strategy (where should this product go and why?)
UX optimization (how do we make the experience effortless for the user?)
Analytics (what does the data actually say?)
The “Why” (what motivates users, scares them, or holds them back?)
Fractional PM execution (move fast, ship smart, reduce noise)

I combine strategic thinking with hands-on execution, helping teams fix conversion leaks, increase retention, and build features that matter — not features that “feel nice.”

Whether I’m knee-deep in a feature redesign, building lifecycle strategies, crafting Mixpanel dashboards, or training a Head of Tech to think like a PM… my goal is always the same:
Make the product work for the user and the business — with clarity, intention, and evidence.

If you’re a founder or product team in need of strategic clarity, better UX, or someone who can ask the right questions fast — let’s chat =)

Marianna Garza

Hey, I’m Sam
I’ve spent the past decade helping startups scale from 0 to 8-figures, leading marketing for products that reached 8M+ users. And if there’s one thing I’ve learned, it’s this:

Most startups don’t have a marketing problem. They have a customer understanding problem.

I’ve seen it happen over and over:

- A startup hits $2M ARR and suddenly, what used to work: founder-led sales, scrappy paid acquisition- stops scaling.
- They try the usual fixes: more ad spend, new channels, hiring an agency - but nothing moves the needle.
- They burn cash testing random tactics without actually knowing what makes customers buy, stay, and refer.

That’s where I come in.

I don’t believe in blind optimizations or playbook strategies.
 
I believe in getting inside your customers’ heads, so we can build a growth system that’s actually designed to work for your unique audience and business.

What Makes Growth Studio different?
Most agencies move too slow.
They hand you off to junior teams who’ve never actually scaled a business.
They build “strategies” in a vacuum - without ever talking to your customers.

That’s not how we operate.

We work directly with founders to get to the root of why their growth has stalled - and move fast to fix it.

✔️ We start by deeply understanding your customers - what they need, what makes them convert, and why they stick around.
✔️ We take full ownership of your paid acquisition & growth strategy - no outsourcing to a junior team.
✔️ We act as an embedded growth partner - not a consultant handing over a deck.

This isn’t about quick wins. It’s about building a scalable acquisition system that compounds over time - so you can grow without the guesswork.

Learn more: https://joingrowthstudio.com

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The Battle

Marianna Garza

Samantha Leal

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