I help lawyers grow their firms with consistent inbound leads with digital marketing and optimizing their Google Business Profile, as well as a Bilingual 24/7 Intake Service.

Want to know how to consistently grow your firm and revenue stream? I can help. 

Want to know all of the things you can do to rank higher in Google Maps, without hiring a marketing company? I can show you. 

Want to know how to get more Google reviews? I can show you.  

I'm in the business of helping people grow their businesses.

A Few Client Wins: 

👉 Immigration attorney in Texas is closing 10-15 cases each week.

👉 Workers Comp attorney has closed over $1,700,000 in fees and counting.

👉 Family Law is generating leads and cases on autopilot.
 
👉 Family Law attorney is getting new phone calls every day with a simple adjustment to their Google Business Profile. 

👉 Immigration attorney said that social media ads had never worked for them but are now bringing in a consistent flow of cases.

About Me: 

I’ve been helping companies market themselves online since 2010 as a full-time agency owner and consultant, putting a focus on law firms over the last 5 years. 

Since then we have helped 100s of law firms generate 1,000s of leads and millions of dollars of revenue.

Interested to see how we do it? 

Book a no-obligation Case Growth Session with the link below:

💬 https://lawmarketingzone.com/bookacall  💬

Marilyn Jenkins

Leveraging Local Media refers to the strategic use of local media outlets—such as newspapers, radio stations, TV channels, and online platforms—to achieve specific goals, such as promoting a business, raising awareness about an issue, or engaging with the community.

https://lnkd.in/dshjPNCE
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Reach Melanie here:

https://amzn.to/3OQypQw
http://meetmelanie.vip/
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#LawMarketingZone #LMZ #LeadershipInLawPodcast #Podcast #LILP #MarilynJenkins
#ContentOptimization #SEO #BrandConsistency #localmedia #leverage

Law Firm Growth Partner helping 2+ attorney firms double their revenue through strategic marketing that actually works | Best Selling Author | Podcaster 🎙️| 📺 TV Show Host | Private Community: Law Firm Growth Guild

🚀 February 2026 Newsletter Is Out

This month’s issue is all about helping law firms turn strategy into execution. January was for planning. February is for momentum.
Inside the newsletter:

✔️ How to audit your current marketing performance and identify the fastest path to more qualified cases
✔️ The key metrics law firms should track weekly (not just monthly) to avoid revenue surprises
✔️ A breakdown of where your best cases are really coming from - SEO, PPC, referrals, or Local Service Ads
✔️ Smart follow-up systems to increase signed cases without increasing ad spend
✔️ What law firms need to adjust right now in Google’s evolving search landscape to stay competitive
If your firm wants to move from “we’re marketing” to “we’re growing,” this issue gives you clear, practical steps you can implement immediately.

📩 Subscribe to stay ahead of what’s next for law firm marketing.

#LeadershipInLawPodcast #LawFirmMarketing #LegalInnovation #LawPracticeGrowth

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law-marketing-zone

Have you started your business and marketing plan for 2026? Founder of Law Marketing Zone®, Marilyn Jenkins, hosts a planning session to help you writ

The Law Firm Growth Insider February 2026

I'm excited to welcome Joshua Colangelo-Bryan to the Leadership in Law Podcast for March 2, 2026

American Injustice at Guantánamo Bay with Joshua Colangelo-Bryan

Listen here: https://lnkd.in/eHtQ9Jrv

A prison designed to sit “beyond the law” still shapes how power understands accountability, and how advocates fight back. We sit down with Joshua Colangelo-Bryan, special counsel at Human Rights First and veteran of impact litigation around Guantánamo, to unpack a two-decade journey that blends courtroom battles, diplomacy, and storytelling into what he calls empathetic strategic lawyering. The result is a rare, unvarnished look at why trials have stalled, how detainees went home through political channels, and what it takes to stand up to governments when process becomes the battlefield.

Joshua traces the early habeas wins that opened access to clients, then explains why a bespoke military commission system broke under its own flaws. He offers a ground-level view of serving as a lifeline to people held incommunicado for years and shows how empathy sharpened strategy: engage allies, inform the public, and negotiate transfers when courts move too slowly. We dig into CIA black sites, the jurisdiction fight that reached the Supreme Court, and the quiet truth that the higher the stakes, the longer the slog, especially when states hide behind immunity and national security.

The conversation doesn’t stop at history. We confront the present: a shrunken detainee population, stalled 9/11 cases, and a troubling new twist, migrants briefly routed through Guantánamo as costly political theater. Joshua connects these choices to a broader erosion of U.S. credibility; when Washington bends international law, authoritarian regimes point and follow. Still, there is light: lower federal courts continue to enforce baseline standards, and the public can see through spectacle when the human harm is clear.

Reach Joshua here:
https://lnkd.in/e4trS8Um
https://lnkd.in/e6BjBfJu
https://lnkd.in/e5AhRj6r
https://lnkd.in/e_FdKQRv
Book mentioned: https://amzn.to/3NhWgv2/

Special Counsel at Human Rights First

Strategic partnerships with non-competing professionals can fuel your Law Firm for years. Create a formal referral program with accountants, realtors, or doctors who serve your same target audience. Reciprocal relationships are the foundation of a stable legal practice.
#lawfirmmarketing #legalmarketing #lawyermarketing #LawMarketingZone

No alternative text description for this image

Most law firms are still doing SEO like it's 2018. 

More keywords. More blogs. More "optimization."

But Google doesn't reward volume anymore, it rewards intent, local authority, and trust. 

If you want predictable page-one visibility, and not just traffic that goes nowhere, this is just for you.

If you’re a law firm and you think SEO is just about adding keywords to your website, you’re playing an outdated game. Search has evolved. Today, Goog

The New SEO Playbook for Law Firms: Win the Click Before Your Competitor Does

Stop creating endless content! Learn how to optimize what you already have for better SEO and consistent online branding.

https://lnkd.in/dshjPNCE
https://lnkd.in/d9yQEN8S

Reach Jason here:
https://jasonbarnard.com/

#LawMarketingZone #LMZ #LeadershipInLawPodcast #Podcast #LILP #MarilynJenkins
#ContentOptimization #SEO #BrandConsistency

True networking isn’t transactional. It’s about building long-term professional relationships.

Visit our channels here:
https://lnkd.in/dshjPNCE
https://lnkd.in/d9yQEN8S

Reach Jagdeep here:
https://lnkd.in/eeUaJjkC

#LeadershipInLawPodcast #LMZ #LawMarketingZone  #DigitalMarketing #LawMarketing

Discover the ultimate framework for small business success! Learn how to build a profitable and operationally efficient business with these key steps. This clip is a game-changer for small business owners!

https://lnkd.in/dshjPNCE
https://lnkd.in/d9yQEN8S

Reach Danielle here:
Website: https://4cornerscfo.com/
Facebook: https://lnkd.in/duFX8hKz
Instagram: https://lnkd.in/ddvMdSRt
LinkedIn: https://lnkd.in/d6WmuPEd

#LawMarketingZone #LMZ #LeadershipInLawPodcast #Podcast #LILP #MarilynJenkins
#SmallBusinessSuccess #BusinessFramework #ProfitabilityTips

5 days in the office is dead. How to find the balance between team collaboration and the freedom of remote work. #HybridWork #OfficeLife #Management

Visit our channels here:
https://lnkd.in/dshjPNCE
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Reach Chris here:
https://lnkd.in/e-82kiXX
https://lnkd.in/etQi6-HB

#LeadershipInLawPodcast #LMZ #LawMarketingZone  #DigitalMarketing #LawMarketing

I had the pleasure of joining Robert Mannor on a recent episode of the Advice From Your Advocates Podcast.

It was such a fun and meaningful discussion!

Catch the episode here: https://lnkd.in/eHrD3q5p

Certified Elder Law Attorney, Mannor Law Group, PLLC

Discover how one lawyer transformed a solo office into a community hub! This inspiring journey showcases the power of dedication and focus. Perfect for aspiring entrepreneurs!

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https://lnkd.in/d9yQEN8S

Reach Lem here:
www.lemgarcialaw.com

#LawMarketingZone #LMZ #LeadershipInLawPodcast #Podcast #LILP #MarilynJenkins
#LegalJourney #CommunityImpact #Inspiration

I'm excited to welcome Mary Beth O'Connor to the Leadership in Law Podcast for March 17, 2026

Self-Empowered Recovery From Substance Use Disorder with Mary Beth O'Connor

Listen here: https://lnkd.in/etH3q4_D

What if recovery wasn’t a single path or a sudden epiphany, but a practical system you can build step by step? We sit down with Mary Beth O’Connor, attorney, former federal administrative law judge, and author of From Junkie to Judge, to unpack how trauma, co-occurring disorders, and culture shape addiction and how personalized plans create lasting change.

Mary Beth shares how early substance use and a high ACE score fueled years of chaos, and how prioritizing five core areas, sobriety, trauma care, relationships, work, and debt, became the backbone of a sustainable rebuild. We explore multiple pathways to recovery beyond 12-step programs, including LifeRing Secular Recovery, SMART Recovery, Women for Sobriety, She Recovers, and Dharma Recovery, and why outcomes improve when people choose the peer support that actually fits. We also dig into evidence-based tools like medications for alcohol and opioid use disorders, trauma therapy, and the reality that plans should evolve as life does.

For legal professionals, Mary Beth offers a candid look at why attorneys face double the national addiction rate: relentless pace, perfection pressure, and unpredictable calendars. We connect the dots between impairment and ethics, competence, diligence, and case delays, and point to confidential help through lawyer assistance programs. On stigma, Mary Beth explains how “open recovery” changes minds, brings hope to families, and reframes addiction as a medical, mental health disorder. Families get a clear starting point with CRAFT (Community Reinforcement and Family Training) and the book Beyond Addiction, which replaces ultimatums with positive reinforcement and shared problem-solving.

Reach Mary Beth here:
Website: junkietojudge.com
My memoir: https://a.co/d/0W8sMrq
X: MaryBethO_
Bluesky: marybethoconnor

Your Law Firm should host local webinars or seminars to build authority within your community. Educating the public on their rights establishes you as a helpful expert rather than a pushy salesperson. Education-based marketing leads to the highest quality client relationships.
#lawfirmmarketing #legalmarketing #lawyermarketing #LawMarketingZone

I'm excited to welcome Darshan Kulkarni to the Leadership in Law Podcast for February 19, 2026

The Ever Changing Compliance in Life Sciences with Darshan Kulkarni

Listen here: https://lnkd.in/evJGW7tD

Compliance isn’t a checkbox anymore; it’s the engine room shaping strategy, pricing risk, and deciding whether a deal should close. We sit down with Darshan Kulkarni, pharmacist, attorney, professor, and veteran advisor to life sciences companies, to examine how enforcement trends, data ownership, and AI are rewriting the rules for pharma, biotech, and health tech leaders.

We start with Darshan’s unconventional path from sixth-generation pharmacist to regulatory lawyer and educator, then dig into the pressure points every leader feels right now. Why the DOJ and OIG expect compliance to be resourced and at the table. How successor liability can blow up an acquisition if issues aren’t self-identified and disclosed. Why “100% compliant” is not a badge of honor but a signal your program isn’t looking hard enough. And where promotional risk really lives today: not in the TV ad that passed MLR review, but in the hallway conversation where a rep guesses at an off-label question.

From there, we turn to diligence and dealmaking. Darshan breaks down the most common red flags in clinical trial sites, especially physician-ownership rules and formation problems that can make a target effectively unownable. We explore how non-competes, data rights, and state privacy laws collide with federal frameworks, and how to price and structure deals when the risks are real but fixable.

AI and digital health raise the stakes even further. We unpack consent gaps, PHI exposure, IP conflicts, and the difference between public LLMs and truly private deployments. Transparent does not mean public domain, and pushing sensitive data into a public model can make control vanish. The throughline is clear: build controls that find problems early, separate legal advocacy from compliance oversight, and make incentives support the behavior you want.

Reach Darshan here: 
https://lnkd.in/efXiKeDK

A modern Law Firm must optimize its website for mobile users to capture on-the-go searches. Ensure your "Call" button is prominent and easy to click from any smartphone screen. Mobile-friendly sites rank better in Google and convert more visitors.
#lawfirmmarketing #legalmarketing #lawyermarketing #LawMarketingZone

Dive into the pros and cons of using TikTok for legal services! This clip discusses the potential benefits and challenges of reaching a wide audience through TikTok.

https://lnkd.in/dshjPNCE
https://lnkd.in/d9yQEN8S

Reach Jessica here:
https://lnkd.in/dXyPjesP
https://lnkd.in/dMQwg2Ww
https://lnkd.in/dyTrJ4Gk
https://lnkd.in/dgTcd5Rb

#LawMarketingZone #LMZ #LeadershipInLawPodcast #Podcast #LILP #MarilynJenkins
 #TikTokForLawyers #LegalMarketing #SocialMediaStrategy

I'm excited to welcome Rory O'Keeffe to the Leadership in Law Podcast for February 23, 2026

Leadership, Humanity, & AI in Law with Rory O'Keeffe

Listen here: https://lnkd.in/eicjRS2r

Legal leadership is most powerful when it sounds human. We sit down with Rory O'Keeffe, an Irish‑born lawyer who’s worked across criminal law, big projects, arbitration, and global tech, to unpack how in‑house teams move from being seen as blockers to becoming strategic guides. Rory’s journey reveals why curiosity beats certainty, how a blunt “no” kills influence, and why the best legal advice often looks like three clear options with honest tradeoffs.

We dig into real stories: the temptation to backdate a contract and how to stop it without blowing up the relationship, the moment a single acronym derails a meeting, and the quiet damage caused by clauses that always get negotiated down. Rory makes the case for coaching over mentoring, building psychological safety so teams raise issues early, and using practical playbooks to cut contract cycle times by 20% or more. He also shares his approach to cross‑functional trust, asking simple questions, translating privacy and cybersecurity into narratives leaders can actually use, and giving the C‑suite decisions they can own.

AI and legal tech are here, but the smartest teams choose tools with eyes open. We cover the questions every leader should ask before adopting new platforms: where the data lives, how it’s secured, what exit looks like, and whether the tool solves a real workflow problem or just looks good on a dashboard. As Rory puts it, AI won’t take your job, but a lawyer using AI will, so learn to leverage it without risking confidentiality or budget lock‑in.

Reach Rory here: 
https://www.rmoklegal.com/

Your Law Firm can use Facebook Groups to provide value and find potential clients in specific niches. Join local community groups and offer general legal guidance without being overly promotional. Being a helpful resource naturally leads to private inquiries about your services.
#lawfirmmarketing #legalmarketing #lawyermarketing #LawMarketingZone

AI is changing the game in legal practice!  From research to case management, here's how tech is reshaping the legal world.

https://lnkd.in/dshjPNCE
https://lnkd.in/d9yQEN8S

#LawMarketingZone #LMZ #LeadershipInLawPodcast #Podcast #LILP #MarilynJenkins
#AIinLaw #LegalTech #Innovation #FutureOfLaw

The gift of compassion: a lesson we all need to embrace. Small acts of kindness can change everything.

https://lnkd.in/dshjPNCE
https://lnkd.in/d9yQEN8S

#LawMarketingZone #LMZ #LeadershipInLawPodcast #Podcast #LILP #MarilynJenkins
#Compassion #KindnessMatters #SpreadLove #LifeLessons"

Eric Eden

Chief Marketing Officer

Over the last decade, I’ve led AI-native, revenue-owned marketing for B2B SaaS—from startup to IPO/exit—building systems that compound: category narrative → predictable pipeline → efficient payback. I partner tightly with CEOs, CROs, and Product to turn strategy into numbers: ARR, CAC/LTV, win rate, and expansion.

Signature Wins: part of leadership journeys at companies that went public; scaled demand engines that drove 9-figure+ pipelines; shipped pricing/packaging and lifecycle programs that improved payback and retention. Driven 8 successful exits for VC and PE backed companies for combined total of $10 Billion.

Core Competencies: Demand Generation, ABM, AI-Powered Content Ops, Marketing Architecture, RevOps Alignment, Pipeline Forecasting, PLG + Enterprise Motions, Category Design, Positioning & Messaging, Pricing & Packaging, Sales Enablement, Analyst Relations, International Expansion, Partner/Ecosystem, Live + Virtual Events, M&A Integration, Team Design & Hiring, Budgeting & Finance, Executive Communications.

I’m currently advising AI/SaaS teams and select PE/VC portfolio companies. Open to Fractional CMO, board-level advisory, and keynote invites. Message me here

Executive In Residence

Advising SaaS and Fintech portfolio companies on marketing and growth strategies

Here is The Ultimate Guide to Google's latest AI image model Nano Banana 2 with 100+ use cases, my library of 500 prompt templates + pro tips to get the best images.  

If you create content, run ads, build decks, or ship products, this is the guide you need to get stunning visuals with Gemini's Nano Banana 2. 

Why Google's Nano Banana 2 images are different:
1. It thinks before it renders (composition + physics + structure first) 
2. Live web grounding
3. Precision typography for infographics and text-heavy creatives 
4. 14 aspect ratios from social to cinematic, plus native upscales 
5.  Consistency workflows for multi-panel content and repeatable assets 
6.  Upload up to 14 references images 
7.  Character consistency for up to 5 characters
8.  It's twice as fast as the previous version and higher quality up to 4K
9.  Multi-turn editing of images and get 4 image options at once

Swipe the carousel (it’s a full playbook).
- 100+ use cases 
- 500 prompt templates you can use 
- How to prompt for the best results + aspect ratios 
- How to use it across the Gemini ecosystem + 3rd party apps: 

SAVE this post so you can reuse the prompt framework.
♻️ Share it with your network so they can get better visuals too!

Chief Marketing Officer for AI & SaaS | Built Category Narratives, 9-figure Pipeline, and $B Exits | RevOps-aligned Growth | Fractional CMO & Board-Level Advisor

The Ultimate Guide to Google's Nano Banana 2

Did you know Google has 25 different AI tools?  Here's the guide Google should have give us for the tools in the Gemini ecosystem - top use cases, pro tips, best prompting strategies + secrets most people miss

Google has quietly built the most comprehensive AI ecosystem I’ve seen: 25+ tools spanning models, image creation, video production, coding, business automation, and even world + web agents.

The presentation in the carousel is the missing manual Google should have given us for what each tool actually does, when to use it, and the prompting moves that separate casual users from power users.

Google doesn't market these things. 
-> They ship fast
-> Beta Test in public
-> Let users figure it out. 

There are tools buried in Google Labs right now that would change how you work if you knew they existed.

I mapped the entire ecosystem, tracked down every link, and compiled the pro tips that actually matter. 

This is the guide Google should have written for us.

What’s inside the attached guide:
-> Models: pick the engine first — Fast vs Pro vs Thinking vs Deep Think
-> Visuals: edit with consistency, mix subject + scene + style, sketches into UI
-> Video: generate cinematic clips, stitch scenes, turn docs/slides into videos
-> Build + Code: Agent dev, async repo help, and a real prompt prototyping lab
-> Ops + Workflows: research sources, brand marketing, Workspace agents
-> Frontier: web agents + world generation
-> Prompting Google: a simple template that makes Gemini behave

If you work in AI, marketing, product, or ops: SAVE this. You’ll come back to it.

♻️ Share with your network so they know which of Google's 25 AI tools to use

Question: what's your favorite part of Google’s stack that you are using today -  models, visuals, video, code, or agents?

Google's AI Ecosystem - 25 Tools 

LinkedIn just went through its biggest shift ever.  Here is my Guide on the 25 Rules for Winning on LinkedIn in 2026. 

My attached guide covers how to optimize for LinkedIn's new AI model "360 Brew" to build your brand and win more business.

The old game rewarded post frequency, likes, hashtag tricks, and surface-level engagement.

The new game rewards meaning, coherence, and expertise.

I put together a 2-minute guide: 
The 25 Rules for Winning on LinkedIn in 2026 
(swipe the carousel) 

With this scannable and visual guide I lay out the 25 new rules to win on LinkedIn in 2026 in plain English

SAVE this post so you can apply the checklist later.

♻️  Share this with your network so they can win on LinkedIn in 2026

Guide to Mastering the 2026 LinkedIn AI Algorithm

Reddit is the best marketing channel in 2026 with more than 20 TIMES the audience reach than LinkedIn, X or TikTok - for both B2B and B2C.

Check out my attached presentation with all the latest stats that prove it.

-> Reddit is the #2 web site on the Internet with 4 Billion visits in January 2026
-> 121 Million daily active users and 471 Million weekly active users
-> ChatGPT and Google are paying to license and promote Reddit content
-> Reddit is one of the top cited sources to get positioned well in ChatGPT
-> Reddit had a $1 Billion profitability swing (from -$484M to +$530M) 

If you want to win on Reddit this year:
Read the carousel

I am sharing the 2026 Reddit playbooks for winning for:
1) Advertisers
2) Community builders
3) Users / creators 

The guide shows how Reddit is pivoting quickly to AI search + AI advertising

Save this so you can use the checklists later
♻️ Share this with your network so they don't think Reddit is optional

Reddit is the Best Marketing Channel in 2026

Perplexity just quietly released the most ambitious AI product of 2026 and most people scrolling past the announcement had no idea what they are looking at.

Perplexity did not do a great job explaining what this new thing they launched is so that's why I made the attached guide - it has mind blowing capabilities.

Perplexity Computer is a project orchestrator for large research, data analysis and coding projects.  It routes work across 19 AI models (ChatGPT, Claude, Gemini etc), runs tasks in parallel, and can operate in the background with persistent memory and human review checkpoints. 

What this really is:
- Vibe Research: ie - deep market competitive scans into structured reports
- Vibe Data Analysis: ie - large spreadsheets, categorization, cleaning, synthesis
- Vibe Coding: design → build → test → deploy (with checkpoints)

I made a 14-slide carousel that explains what Computer is, how it works, and how to use it without wasting money or losing trust.

How Perplexity Computer Works + 
What makes this different:
1. You give outcomes, it figures out the steps
2. Auto-routing to 19 models (reasoning, deep research, long-context, visuals)
3.  Real environment: filesystem + browser + coding environment + memory
4. Safety-first: sandboxed execution + scoped permissions + pause-before-irreversible actions

I ran a test of it researching 500 companies for 30 key pieces of information on each company.  It ran for 3 hours and completely flawlessly and then put results into a database web app.  

Pro tips so it doesn’t feel like a toy:
-> Write a clear plan first (inputs, outputs, constraints, done = what?)
-> Turn on checkpoints for anything publish/send/pay/deploy
-> Set spend caps + model preferences so routing doesn’t surprise you
-> Run multiple projects in parallel — don’t use it like a single-thread chat

If you skim one thing today: swipe the carousel. It’s the missing manual Perplexity didn’t give us.

Save this so you can master the use cases + prompting patterns later.
♻️ Share it with your network - one of the biggest AI product launches in 2026

Perplexity Launches New Product Perplexity Computer

This is the missing manual Perplexity should have given us on how to get decision-grade AI research for sales, marketing, legal, finance, and product management.

The attached visual guide is my repeatable system to get defensible, world-class research from Perplexity every day.

-> 6 rules that prevent fluff and hallucinations 

-> One master prompt that forces the right research behavior every time

-> Prompts for the most common research jobs 

1. Market Map 
2. Competitor Breakdown
3. Trend Validation Check
4. Buyer & User Insights 
5. Risk / Regulation Overview
6. Evidence Based Opinion Builder
7. Research-to-decision
8. Deep Dive on a Single Question

Pro tips for getting world-class research from Perplexity every day:

-> Default to last 24 months (add last 30 days if you need recency)
-> If a claim can’t be cited, it doesn’t get to exist
-> Always include a contradictions section (it exposes weak narratives fast)
-> End with So what: 3–5 operator actions this week 

If you do research every day (founder, PM, creator, marketer, investor, analyst):
SAVE this. You’ll reuse these prompts constantly.

♻️ SHARE this with your network so they can get decision-grade research too

Mastering Perplexity for World-Class Research

I am attaching my playbook on how to use all the new features of the latest version of ChatGPT.  It is better at creating presentations, spreadsheets, deep research and delivering work product.

The new version of ChatGPT 5.4 is not mainly about getting slightly better answers.  It is about getting better work.

The shift is simple:
 Stop prompting for answers.
 Start prompting for deliverables.

That is what this presentation breaks down.

What stands out most to me is this:
-> Upfront planning matters more than people think
-> Mid-response steerability changes how you work with the model
-> Long-context reasoning makes bigger, messier tasks more usable

The best results come when you ask for structure, constraints, tradeoffs, and a final deliverable

This is where the new version starts to feel less like a chatbot and more like a workflow engine.

In the carousel, I break down:
-> How to use GPT-5.4 for research and synthesis
-> How to pressure-test strategy and decisions
-> How to use it for executive narratives and spreadsheet logic
-> When it is worth using for coding and when it is not
-> The prompting that gets far better outputs with fewer wasted turns
-> The hidden things most users will completely miss

The biggest mindset shift:
 Do not ask it to brainstorm.
 Ask it to produce work for you.

For example, instead of:
 Help me think about my product strategy

Try:
 Produce a decision memo.
->  First give me your plan in 5 bullets.
->  Then evaluate market size, differentiation, pricing power, execution risk, and distribution.
->  Separate facts, assumptions, and unknowns.
->  End with a recommendation and the top 3 reasons it could be wrong.

That one change is where a lot of the value starts.

If you use ChatGPT for serious work, this deck will help you get better results. 

Save this post so you can come back to the prompt framework later.

♻️  Share it with your network so they can get better results from ChatGPT 5.4

The Playbook for the New Version of ChatGPT 5.4 

Here is the playbook for winning in 2026 by being a Top 1% AI power user.

View newsletter: Thinking Deeply about AI 

TLDR: 70% of Americans are nervous or scared about AI. Meanwhile, a small group of power users are quietly becoming 10x more productive, shipping bett

Open article: Are you a Top 1% Power User of AI? Here is the playbook for what the top power users do differently (and it's probably not what you think) by Eric Eden • 17 min read

Are you a Top 1% Power User of AI? Here is the playbook for what the top power users do differently (and it's probably not what you think)

Here is my guide on how to prompt ChatGPT, Gemini, and Claude at the same time and make them debate each other - then have Perplexity synthesize the truth for you with it's new Model Council feature. 

Perplexity just added Model Council: you prompt once, it runs your query across 3 top models (example: Claude Opus 4.6, GPT-5.2, Gemini 3.1 Pro), then Perplexity synthesizes the result and flags agreement vs disagreement. 

The real value is when it compares results and shows where models disagree

3 use cases where it’s unfairly good
-> High-stakes decisions: strategy, hiring, vendor selection, big purchases
-> Research you’ll act on: markets, competitors, investments
-> Writing you must ship: positioning, landing pages, cold emails, scripts 

Power move: Use Model Council as a Debate Simulator
-> Model 1 = best plan
-> Model 2 = strongest critique + missing assumptions
-> Model 3 = alternatives + edge cases
-> Perplexity Chair = consensus, disagreements, verification checklist

Save this guide if you want the absolute best results from AI. 

♻️ Share this with your network so they're not wondering which model is  best.

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