I help lawyers grow their firms with consistent inbound leads with digital marketing and optimizing their Google Business Profile.

Want to know how to consistently grow your firm and revenue stream? I can help. 

Want to know all of the things you can do to rank higher in Google Maps, without hiring a marketing company? I can show you. 

Want to know how to get more Google reviews? I can show you.  

I'm in the business of helping people grow their businesses.

A Few Client Wins: 

👉 Immigration attorney in Texas is closing 10-15 cases each week.

👉 Workers Comp attorney has closed over $1,700,000 in fees and counting.

👉 Family Law is generating leads and cases on autopilot.
 
👉 Family Law attorney is getting new phone calls every day with a simple adjustment to their Google Business Profile. 

👉 Immigration attorney said that social media ads had never worked for them but are now bringing in a consistent flow of cases.

About Me: 

I’ve been helping companies market themselves online since 2010 as a full-time agency owner and consultant, putting a focus on law firms over the last 5 years. 

Since then we have helped 100s of law firms generate 1,000s of leads and millions of dollars of revenue.

Interested to see how we do it? 

Book a no-obligation Case Growth Session with the link below:

💬 https://bit.ly/CaseGrowthSession15  💬

Marilyn Jenkins

I'm excited to welcome Delisi Araceli Friday to the Leadership in Law Podcast for December 11, 2025

The Importance of Referral Marketing with Delisi Friday 

Listen here: https://lnkd.in/gkwzZqfu

Referrals don’t have to be random. We sit down with legal marketing strategist Delisi Friday to show how law firms can turn trust into a steady pipeline by building real relationships, staying top of mind, and using LinkedIn the way clients and peers actually do. Delisi grew firms from seven to eight figures and learned early that the best cases arrive through people who already believe in your work. She explains why referrals convert better than ads, why former clients are your hidden goldmine, and how a few thoughtful touch points, like a holiday photo event or a handwritten birthday card, can keep your name on someone’s fridge and in their messages.

We dig into LinkedIn with a clear stance: people engage with people, not logos. Rather than hiding behind a firm page, empower your attorneys to post under their own names with short lessons, FAQs, and helpful stories that feel human. Not everyone needs to be on camera; lean into your natural ambassadors and let others support with simple reposts. For video, skip the studio: batch 10 FAQ clips in two hours with a basic lav mic, change shirts, and record in a comfortable environment so tone stays warm and real. Authenticity earns attention, and attention earns referrals.

Finally, we move from ideas to execution. Choose where you’ll track referral outreach, CRM, case management, or a shared sheet, then define a cadence for reporting and review. Make data entry non-negotiable so you can measure touches, referrals, conversion rates, and revenue by source. Assign ownership with “who does what by when,” meet monthly to assess, and pivot fast when something isn’t working. By treating relationships as a system instead of a hope, you’ll create a more predictable intake, attract better-fit matters, and build a practice that grows on trust you keep reinforcing.

Reach Delisi here: 
https://lnkd.in/gpKTfuRu
50 Activities to Generate Referrals: https://lnkd.in/g6_6vQj6

Law Firm Growth Partner helping 2+ attorney firms double their revenue through strategic marketing that actually works | Best Selling Author | Podcaster 🎙️| 📺 TV Show Host | Private Community: Law Firm Growth Guild

Your systems are slowing you down. For the next month, identify one manual task (like scheduling or follow-up email) that you can automate with tech. Delegate the boring stuff to free up time for high-value client work. Automation scales growth.
#lawfirmmarketing #legalmarketing #lawyermarketing #LawMarketingZone

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I'm excited to welcome Anna C. Pelligra, Esq. to the Leadership in Law Podcast for November 20, 2025

Building a Successful Estate Planning Firm with Anna Pelligra 

Listen here: https://lnkd.in/dSt2miYE

We sit down with Anna, a trusts and estates attorney who launched her own firm after processing thousands of estate plans during COVID, to unpack a growth playbook built on education, community, and fearless outreach. Her story shows how to convert hands-on experience into a practice that actually scales, without sacrificing empathy or client care.

Anna explains how early exposure to planning, administration, and litigation gave her the confidence to go solo in 2024. From there, she flips the typical marketing script. Instead of chasing every digital trend, she doubled down on local print ads in a beach town where older residents still read the paper, and it worked. She pairs that with small group networking and hosts laid-back, high-value events at a brewery that spark real referrals between advisors, accountants, and attorneys. The goal isn’t to collect business cards; it’s to create a trusted web that benefits everyone in the room.

We also dig into the operations side: managing a solo workload, documenting standard operating procedures, and choosing the first role to hire (start with an admin who frees your time). Anna talks about writing goals, tracking “champagne moments,” and relying on a business coaching board to provide perspective you can’t get alone. And because estate planning is education-heavy, she uses seminars and clear website resources to teach fundamentals like wills, powers of attorney, and healthcare directives, building trust before the engagement even starts.

Reach Anna here:
https://www.acp-law.com
https://lnkd.in/dEcEEpdr
https://lnkd.in/dGBPQcGg

I'm excited to welcome Emil Abedian, CPA to the Leadership in Law Podcast for November 26, 2025

Strategic Tax Planning Tips with Emil Abedian

Listen here: https://lnkd.in/d6VD77mh

Numbers don’t build a law firm, owners do. This conversation with Emil, a CPA who serves only solo and small firms, shows how to replace once-a-year tax prep with a clear, repeatable system for growth. We pull back the curtain on what separates firms that double from those that stall: clean monthly books, a true owner mindset, and a proactive tax plan that turns the code into cash flow.

We start with the biggest blind spot in small practices: running the firm from the bank balance. Emil explains how accurate bookkeeping and quarterly reviews transform guesses into decisions, hiring with confidence, allocating marketing as an investment, and measuring trends before they become problems. A real-world story of two partners who built for scale on day one reveals the power of intent: design the business you want, then staff, track, and finance it like a CEO.

From there, we get tactical. Emil lays out the “PRO” framework, Plan, Roadmap, Opportunities, and shows how missed planning windows can cost hundreds of thousands. We dig into the Pass‑Through Entity (PTE) election for high‑tax states, why deadlines matter, and how a simple deposit can unlock a federal deduction. Then we go deeper on bonus depreciation, cost segregation, and the self‑rental election that allows commercial real estate losses to offset law firm income without real estate professional status. Whether you’re hiring your first associate or eyeing a building purchase, you’ll hear the timing, math, and checkpoints to make confident moves.

Reach Emil here: 
Counsel to Counsel on Amazon: https://amzn.to/3KB42ie
https://lnkd.in/dD9yEunt
https://lnkd.in/dcN3d8TU

SEO is the foundation for sustainable Law Firm growth. Invest in content that answers prospective clients' exact legal questions. Be the first answer they find online.
#lawfirmmarketing #legalmarketing #lawyermarketing #LawMarketingZone

I'm excited to welcome Evan Poling to the Leadership in Law Podcast for December 1, 2025

How BizRetire.com Community Connects Advisors, Buyers & Sellers with Evan Poling

Listen here: https://lnkd.in/dNjjsMNB

Most owners think profit equals sellable, but buyers see something else: key man risk, overworked operators, and books a lender won't touch. We sit down with Evan Poling, founder of BizRetire.com and former financial crimes investigator, to unpack why so many small businesses never sell and how to flip the script by building true transferable value. Evan's reviewed hundreds of company financials, and his take is blunt and useful: if your numbers aren't clean and your operations depend on you, you're not selling a business, you're selling a job. 

We dig into the mistakes that quietly kill deals, from aggressive addbacks and mismatched tax returns to handshake supplier terms that vanish post-closing. Evan explains two paths to credible financials, retroactive cleanup with an owner-focused accountant or a “day zero” reset, and why three years of consistent, lender-ready books change everything. For law firm owners, we talk brand strategy beyond surnames, SOPs that codify expertise, and cross-trained teams that de-risk delivery. The legal angle runs through every phase: pre-sale contracts that lock in relationships, diligence that protects trade secrets, and post-sale enforcement of non-competes and earn-outs without choking a fair deal.

We also pressure-test the role of brokers versus curated marketplaces. Evan’s model charges buyers for access, filtering tire-kickers and creating space for real conversations between principals. That trust accelerates problem solving, cleaning up books, formalizing contracts, and aligning on legacy, so both sides can move with confidence. If you want to stop trading time for money and start building an asset someone else can run and finance, this conversation gives you the roadmap, the pitfalls to avoid, and the legal to-dos that keep value intact.

Reach Evan here:
BizRetire.com
https://lnkd.in/dSqP6QuC

Your online reviews are your most powerful marketing asset. Systematize asking happy clients for reviews. Make it a mandatory step after the file closes. A strong reputation shortens the client’s decision-making process.
#lawfirmmarketing #legalmarketing #lawyermarketing #LawMarketingZone

I'm excited to welcome Victoria Blanc to the Leadership in Law Podcast for November 24, 2025

Why Clean Books Are a Growth Tool with Victoria Blanc

Listen here: https://lnkd.in/dux4FFPm

We sit down with Victoria, a law-firm-focused bookkeeper and trust accounting specialist, to unpack how clean books transform guesswork into growth. From eliminating compliance risk to using ROI to drive hiring and marketing, this conversation turns financial fog into a step-by-step roadmap you can act on today.

We start with the biggest hidden cost: misclassifying client trust funds as revenue. Victoria explains how that single error inflates income, spikes tax bills, and misleads owners about what they can afford. She walks through trust accounting fundamentals, client-level ledgers, invoicing before transfers, and true monthly three-way reconciliations, so you stay audit-ready and confident. Then we connect the dots between numbers and decisions: which ad campaigns earn their keep, when to hire a VA or associate, and how to price work to include overhead and recover case costs.

Victoria also shares a jaw-dropping fraud catch, daily account reviews flagged repeated $1,000 withdrawals via an ITM tied to an EIN, stopped before losses exploded. That story underscores why timely, detailed reporting beats end-of-month surprises. For new and growing firms, we outline simple systems to capture every expense, track KPIs by role and location, and turn monthly reports into clear actions. You’ll learn how to pay yourself a steady salary, smooth tax obligations, and decide whether a second location is a growth lever or a cash drain.

Reach Victoria here: 
www.mga-tx.co
https://lnkd.in/dpBv5GsU

🚀 Our November Newsletter Is Out!

This month, we’re helping law firms stay visible in the new AI-driven search landscape with two powerful resources:
📌 Google Maps Playbook Updated (with AI Search Info) for Law Firms
A free training on how AI is reshaping local search, and how to optimize your Google Maps listing so AI engines recommend your firm. Learn AEO, GEO, what’s keeping you out of the 3-pack, and the strategies top firms use to win visibility.
📌 Deep Dive: The 2026 Local SEO Playbook for Law Firms
A breakdown of the no-fluff guide every firm needs to stay visible as Google AI answers more legal questions. Get insights on the Visibility Vault, Review Revolution 2.0, AEO/GEO systems, and the new 10-step AI SEO checklist.

💡 If your firm wants to stay competitive in the AI era, this month's edition is packed with practical, actionable insights.

📥 Don’t forget to subscribe for future articles and updates.

#LeadershipInLawPodcast #LawFirmMarketing #LegalInnovation #LawPracticeGrowth

View newsletter: The Law Firm Growth Insider

How to Dominate Local Searches with AI Optimization! Learn how to take advantage of the #1 place your future clients are clicking and calling when the

Open article: The Law Firm Growth Insider November 2025 by Marilyn Jenkins • 9 min read

The Law Firm Growth Insider November 2025

Your time sheet is lying to you!  Victoria Blanc on Busy vs. Profitable: Why Law Firms Must Track data to find where the money is really made. Don't be busy, be rich!  
#LegalHacks #LawFirmSuccess #VictoriaBlanc

Visit our channels here:
https://lnkd.in/dshjPNCE
https://lnkd.in/d9yQEN8S

Reach Victoria here:
www.mga-tx.co	
https://lnkd.in/dDZSFzDa		
			
#LeadershipInLaw #Podcast #LMZ #LawMarketingZone #LMZ #DigitalMarketing #LawMarketing

Attorneys aren't just for when you get sued!  Evan Poling breaks down How Attorneys Can Protect and Smooth Your Business by setting up contracts, handling compliance, and preventing major headaches before they happen. Stop reacting to problems and start planning for success.  
#BusinessLaw #EvanPoling #LegalHacks #EntrepreneurTips #ProtectYourBusiness

Visit our channels here:
https://lnkd.in/dshjPNCE
https://lnkd.in/d9yQEN8S

Reach Evan here:
https://www.bizretire.com
https://lnkd.in/d3ipcaPd
			
#LeadershipInLaw #Podcast #LMZ #LawMarketingZone #LMZ #DigitalMarketing #LawMarketing

Law Firms can achieve great efficiency by automating simple tasks. Use CRM or practice management software for automated follow-up emails and scheduling. Work smarter, not just harder.
#lawfirmmarketing #legalmarketing #lawyermarketing #LawMarketingZone

Comment strategically on industry news shared by potential clients or partners. Add genuine legal insight to position your Law Firm as a collaborative expert.
#lawfirmmarketing #legalmarketing #lawyermarketing #LawMarketingZone

JSESSIONID

li_at

A single, powerful tip: transform your clients' most common questions into a series of short, shareable videos to use across your website, social media, and ads.

Watch episode in these links:
YouTube Channel: https://lnkd.in/df7ENexa
https://lnkd.in/demhvz6

NowMedia.tv
https://lnkd.in/d72T87TU
https://lnkd.in/dJcQz_hs
https://lnkd.in/dwtwjA9C

#LawMarketing #LegalTips #ClientConnection #MarketingStrategy #BizTalkinsights #NowMediaTV

Smart Law Firm growth requires ruthless efficiency. Track the Cost Per Acquisition (CPA) for every single marketing channel. Cut the channels that deliver poor ROI.
#lawfirmmarketing #legalmarketing #lawyermarketing #LawMarketingZone

Are your sales calls more talk than listen? This clip teaches the art of discovery calls-asking questions, reading signals, and qualifying clients.
Learn how to avoid toxic clients and build respectful, profitable relationships. A must-watch for salespeople and business owners alike!
#SalesCalls #ClientQualifying #BusinessGrowth

Visit our channels here:
https://lnkd.in/dshjPNCE
https://lnkd.in/d9yQEN8S

Reach Diane here:
https://amzn.to/464sj7s
https://lnkd.in/dH_5sYKG
https://lnkd.in/dcTKdXDf
https://lnkd.in/dBSZTnBM
			
#LeadershipInLaw #Podcast #LMZ #LawMarketingZone #LMZ #DigitalMarketing #LawMarketing

Law Firm Growth Partner helping 2+ attorney firms double their revenue through strategic marketing that actually works | Author | Podcaster 🎙️| Private Community: Law Firm Growth Guild

The Google Maps Playbook for Law Firms in the AI Age
Free Training

How to Dominate Local Searches with AI Optimization! Learn how to take advantage of the #1 place your future clients are clicking and calling when they need legal help.

What You're Going To Learn:
→ How AI is transforming local search: Understanding AEO (AI Engine Optimization) and GEO (Generative Engine Optimization)
→ Why traditional SEO isn't enough anymore when ChatGPT, Perplexity, and Google's AI Overviews are answering legal questions
→ How to optimize your Google Maps listing so AI engines recommend YOUR firm
→ The latest Google Maps updates and what they mean for your rankings
→ 5 biggest issues preventing you from showing up in the 3-pack
→ Our proven model for ranking locally in both traditional search and AI-powered results
→ Best tools to systematize and automate the heavy lifting

Space is limited!

Event link
https://lnkd.in/dEku33HA

Are you showing up in the Google Map 3-pack? What about when someone asks ChatGPT or Google AI for lawyer recommendations? If not, don't miss this webinar!

I'll show you exactly what you need to do to start ranking in your local area so potential new clients can find you, whether they're searching the old way or asking AI assistants for help. The game has changed, and law firms that adapt now will dominate their markets.

#lawfirmmarketing #localmarketing #lawyermarketing #lawmarketingzone

New training for dominating your local searches. Updated with AI information to help you tailor your content in this new search age!

Join me for this updated free training and dominate your local searches! How to Dominate Local Searches with AI Optimization! Learn how to take advant

Open article: The Google Maps Playbook for Law Firms in the AI Age Free Training
 by Marilyn Jenkins • 1 min read

The Google Maps Playbook for Law Firms in the AI Age Free Training

Confused about Al in your law firm? This clip breaks down why having a clear Al strategy beats chasing every new tactic. Learn how to focus on what matters and build scalable systems. Perfect for legal leaders ready to innovate smartly. Share if you want to lead, not follow! 
#AlStrategy #LegalAl #ProfitBoost

Visit our channels here:
https://lnkd.in/dshjPNCE
https://lnkd.in/d9yQEN8S

Reach Adam here:
https://lnkd.in/dk3Sdd2i
https://lnkd.in/dqhdRmir
			
#LeadershipInLaw #Podcast #LMZ #LawMarketingZone #LMZ #DigitalMarketing #LawMarketing

Generalists get lost in the noise. Pick ONE niche you want to own this month (e.g., "Small Business Contracts in [Your City]"). Tailor all your top-line marketing to that niche. Specificity attracts higher-quality leads willing to pay more
#lawfirmmarketing #legalmarketing #lawyermarketing #LawMarketingZone

Credit Banc

Head of Schmoozing

The Liquid Lunch Project Podcast

Podcast Co-Host

Shield Advisory Group

Operations Manager

Downtown Magazine NYC, Inc

Chief Operating Officer

M&R Construction Group

Construction Project Manager

Luigi’s diverse background and his broad skillset make him an ideal strategist in supporting you take your business to further heights.  With an educational background in architecture, political science and the law, he’s well geared to identify critical avenues for expansion and progress. Moreover, he has managed and formed a vast array of small to medium-sized businesses including Teams from varied backgrounds and sizes.  This experience allows him to accurately and precisely analyze your business’ strengths and customize solutions for your firm – regardless of size and industry area.

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