Marina Krivonossova

Showing You the Future of Vision Software in Logistics | Marketing Specialist | English/Russian Translator | Study Abroad Alumni Ambassador

𝐃𝐨𝐞𝐬 𝐭𝐡𝐢𝐬 𝐬𝐨𝐮𝐧𝐝 𝐥𝐢𝐤𝐞 𝐲𝐨𝐮? You're a leader in B2B and you…

⇘ Spend time looking at other companies for inspiration, but you end up following them and blending in with the crowd

⇘ List product/service features instead of telling a story

⇘ Have great ideas in your head, but you don’t know how to organize them & bring them to life

⇘ Understand the value you can deliver when you harness the power of B2B content marketing, but you don’t know how to make it happen yourself

⇘ Want to stand out as a thought leader & industry expert, but aren’t sure what approach to take

Then 𝐈 𝐡𝐚𝐯𝐞 𝐠𝐫𝐞𝐚𝐭 𝐧𝐞𝐰𝐬 𝐟𝐨𝐫 𝐲𝐨𝐮! No matter what part of the B2B content marketing journey you’re in, I’ve got you covered. If you’re ready to stand out from the crowd, unlock the art of storytelling, and get the right eyes on your content, you’re just one DM away from making that dream into a reality.

I'm Marina, founder of Retold, and we're here to help you with any & every piece of your content marketing journey.

𝐆𝐞𝐭 𝐬𝐭𝐚𝐫𝐭𝐞𝐝 𝐰𝐢𝐭𝐡 𝐚 𝐅𝐑𝐄𝐄 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐚𝐥𝐞𝐧𝐝𝐚𝐫 & 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐀𝐬𝐬𝐞𝐬𝐬𝐦𝐞𝐧𝐭 𝐡𝐞𝐫𝐞: 𝐡𝐭𝐭𝐩𝐬://𝐫𝐞𝐭𝐨𝐥𝐝𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠.𝐜𝐨𝐦/𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬

⇗ 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐢𝐧𝐠: need direction? We’ll help you chart the course for your content strategy

⇗ 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: got a strategy in mind but don't have the time to execute? We got you covered

⇗ 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐫𝐞𝐚𝐭𝐢𝐨𝐧: from blog posts to eBooks to social media posts, we’ll craft engaging content that sets you apart

⇗ 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐃𝐢𝐬𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧: let's ensure your content reaches the right audience through effective channels

⇗ 𝐆𝐡𝐨𝐬𝐭𝐰𝐫𝐢𝐭𝐢𝐧𝐠: elevate your thought leadership with our ghostwriting services, adding authority and credibility to your brand

⇗ 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐏𝐫𝐨𝐟𝐢𝐥𝐞 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧: lay the foundation for professional success with a polished LinkedIn presence

𝐖𝐚𝐧𝐭 𝐭𝐨 𝐤𝐧𝐨𝐰 𝐦𝐨𝐫𝐞? 𝐋𝐞𝐭’𝐬 𝐭𝐚𝐥𝐤! 𝗗𝗠 𝗺𝗲 𝗼𝗿 𝗲𝗺𝗮𝗶𝗹 𝗵𝗲𝗹𝗹𝗼@𝗿𝗲𝘁𝗼𝗹𝗱𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴.𝗰𝗼𝗺

Digital Marketing Manager

Them: So why do you prefer LinkedIn to Facebook?

The messages sitting in my Facebook DMs:





(Yes, this is actually a message in my Facebook DMs 🥲)

Strategic B2B Content Marketing for Founders & Businesses | Second Guessing Your Approach To Content Marketing? Let’s Change That! | Here To Help You Level Up

"Hey Marina, just saw your post!"





Right.. Why didn't I see you comment though? 🤨

I'm no relationship therapist, but here's the number one thing I believe you should ask your partner if they mention wanting to get married or have kids..




"Is this something you really want, or are you just looking for content to help you finally go viral on LinkedIn?" 🤨

When it's 3am but you just thought of a post idea for a client 🙂‍↕️





And that's on working overtime at Retold 💜

LinkedIn is interesting because what do you mean I have nearly 30k connections but always see the same 3 people's posts in my feed?







Edit: Like 16k connections (I looked at followers earlier, but same question remains..)

How life feels when you accept that not everyone holds the same opinion as you, and you don't actually have to make it your life's mission to change everyone's mind 💜

Things that I thought would ruin my life but didn't?

- My first and only B+ on a high school report card

- Dropping my history of cooking college class after the withdrawal deadline

- Not getting accepted into a private high school

- Switching majors with less than a year left until I was done with that degree 

- Realizing I was bad at an instrument I thought I’d be great at

- Outgrowing a 12-year friendship that once felt like it would last forever 

- Taking a job that wasn’t the “right” move on paper

- Saying no to opportunities everyone told me to say yes to

- Launching a business after doing a few weeks of prep work and having no business plan on paper

- Becoming a marketer even though I got a Master's Degree in Political Science (thought I'd be fighting human trafficking internationally by now, but here we are)

- Letting go of versions of myself that I spent years on

- Getting rejected for roles that I was really, really excited for 

Somewhere along the way, I learned that “this will ruin my life” usually just means “this is uncomfortable and doesn't align with my initial plan". 

And discomfort is a terrible fortune teller.

What did you think would ruin your life.. That absolutely didn’t?

Real-time photo of me deleting my post minutes after going live, just because it doesn't align with the current version of me anymore.

I've grown. I'm a different woman than I was then. We all change.

2020 on LinkedIn vs 2026 on LinkedIn.

IYKYK.

But the good news.. Is Retold is here in 2026 😏

I'm challenging myself to do the impossible..



I'm going to stop going through 2 weeks of my own LinkedIn content in 2 days. 

I just get super excited when I think of ideas for posts, and even though I tell myself, "Nice, this will get me through to next month!" I always end up sharing them almost immediately. 

And when I create for my clients at Retold, I also always remind them.. "Don't post it all at once!" 

So, if you see me posting more than 2 times in one day.. Just know, I've failed 😅

How often do you create content here?

I don’t think AI will ever replace marketers. But some jobs? Already halfway there.

This was our waiter at lunch the other day.
Polite. Efficient. No small talk. No tipping.

And not human.

Me and my friend? We didn’t hate it.

I care a lot about the human element, just not for every interaction. 

Taking an order and dropping off food doesn’t need a personality attached to it, at least for me. 

And when I think of how out of hand tipping culture has gotten in some countries.. I think maybe robot waiters are the answer 🤷

How about you, where do you draw the line?

PS - Retold is all about making sure marketing never loses the human touch 💜

I don't know who needs to hear this..

But if your colleagues and employees are the only people liking your LinkedIn post..

Everyone can see that 🫣

And it's not a great look.

Need help attracting your real target audience through your content? Shoot me a DM.

💜 Retold

Some people take LinkedIn so seriously, like we aren’t all flesh blobs on a giant rock hurtling through space 🫥

“You’re so lucky you're extroverted, Marina!”

Thanks! That’s the end result of a very specific character arc.. 

It started in elementary school, when my 'friends'  (one of whom tried to schedule a call with me on LinkedIn a few years ago) noticed I was mirroring them just to fit in. They pointed it out. Repeatedly. Which is a great way to make a kid hyper-aware of everything they ever say or do. 

So I course-corrected.

From that point on, my goal was simple. I wanted to disappear into the background. Be quiet. Don’t stand out. Don’t give anyone material. Get good grades, get a job, and never see these people again once school is over.

And my strategy worked. 

Fast forward a few years to college and suddenly I’m “confident".

“Outgoing"

“Great with people".

What you’re actually seeing is someone who spent years learning how to read a room and control how they’re perceived because not doing so once came with consequences.

So yes. I can talk to anyone now, which can be really convenient. 

But it wasn’t born from being naturally out there or social. 

Like marketing, it was something I learned. But unlike marketing, it came out of sheer necessity.

The things that look effortless and lucky are often the ones resulting from years and years of hard work and effort. 

Don't forget that next time you call someone lucky for being a certain way 💜

When someone DMs me a pitch and tries to build trust by name-dropping random influencers they've worked with, and I'm just like..

Me: I just don't get why people comment on my posts without reacting to them 🤨

Also me: 😶‍🌫️

If you come to LinkedIn to brag about how many books you've read, this is what I imagine your reading list looks like.

Quality over quantity y'all, come on now 🙃

What's the last book you read?

PS - I know a lot of y'all are reading non-fiction, and that's awesome, but fiction is what gets my brain going for Retold most days! Helps keep me creative 😎 Anyone else team fiction?

You know what's really frustrating?... more

Me: I'm an experienced marketer. I see through all the psychological tricks. Marketing rarely works on me.

Also me: Ohh that wine MUST be good, those geese are so cute!!




The wine was gross by the way 🥲 Perfect for using in cream of mushroom soup, though!

The company whose emails I've unsubscribed from and marked as spam on 6 separate occasions: "We hope this email finds you well!"

How their email actually finds me:

Decisions made under pressure can shape outcomes for decades.

I learned this early at sea. When conditions deteriorate, information is incomplete, and time is limited, leadership, judgement, and trust matter far more than rank, procedures, or paperwork. Manuals support decisions — but people make them. I have seen firsthand how the quality of judgement in a single moment can determine safety, resilience, and long-term consequences.

That experience continues to guide my work today.

I work with leaders and organisations operating in safety-critical and high-risk environments to strengthen decision-making, leadership judgement, and governance in ways that reflect how work is actually done, not just how it is written.

My work focuses on:
✅ Improving decision-making when consequences are high
✅ Developing leadership judgement across all levels
✅ Aligning governance with real operational risk

I support this through:
✅ Strategic advisory for boards and senior leaders
✅ Independent audits, assurance, and assessments
✅ Navigational audits and risk-based operational reviews

Alongside advisory and assurance work, I serve as an Expert Reviewer and Writing Team Member for the UN World Ocean Assessment (WOA III), a United Nations process reporting to the UN General Assembly. My contribution brings practitioner perspective to ensure that safety, governance, and human factors are considered alongside scientific analysis.

I also serve in professional governance and oversight roles, including as a Maritime Advisory Board member of CHIRP UK and a Council Member of The Nautical Institute UK, contributing independent judgement and confidential safety insight to support professional learning and standards.

My background spans command and decision-making at sea, business and operational leadership ashore, and independent advisory, audit, and assurance roles across the Asia-Pacific region. I work as an independent HSEQ, ISM, ISPS, and MLC auditor, and Navigation Assessor, often where regulatory intent meets operational reality.

I am recognised by peers and professional bodies, including:
✅ Fellow, The Nautical Institute UK
✅ Fellow, Chartered Management Institute UK
✅ Fellow, Center for Ocean Policy and Economics USA
✅ Chartered Fellow, Chartered Institute of Logistics and Transport Malaysia
✅ Associate Fellow, Royal Institute of Navigation UK

If you lead in complex or high-risk environments and care about judgement, leadership, and safety that holds up under pressure, I welcome thoughtful connection and exchange.

James F.

This message is uncomfortable because it’s true.

Work will move on. Titles get reassigned. Emails keep flowing. Meetings continue.

No company pauses because we pushed ourselves past our limits.

But the people who love you?

They feel it. They notice when you’re exhausted, distant, or slowly burning out while calling it “commitment.”

Ambition is not the enemy. Responsibility isn’t either.

What hurts us is forgetting that we are human before we are productive. Success that costs your health, peace, or relationships is a very expensive deal.

The irony? When you take care of yourself, you often show up better anyway — clearer thinking, better judgment, steadier leadership.

So here’s the quiet reminder many of us (including myself) need:

Do your work well, yes.
But don’t disappear in the process.
Take care of yourself. You matter more than your job title ever will.

#linkedin #leadership #mentalhealth #careers #human #burnout

James Foong FNI FCMI

Safety & Governance in High-Risk Environments | From Ship to Boardroom | Helping Leaders Make Better Decisions

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