Waku

Waku Protocol ( https://waku.org/ ) scales the Status application securely while maintaining the decentralized nature of the network. It's a decentralized communication protocol that aims to support tens of millions of simultaneous users, truly serving as the communications standard across web3.

Waku is also a powering the communication layer of the Logos Network State. Logos is a grassroots movement to provide trust-minimized, corruption-resistant governing services and social institutions to peaceful people worldwide. 

As Growth / Eco Dev Team Lead, my responsibilities are: 

- Define the marketing and growth strategy for Waku Protocol 
- Plan, execute, and manage the marketing and growth strategy 
- Drive market research to support Waku BD activities and initiatives
- Collect and evaluate analytical data related to the growth of Waku and marketing campaign performance, including community growth metrics
- Oversee issued content to ensure alignment with the current strategy 
- Ensure the availability of appropriate resources for executing the Waku marketing and growth strategy
- Lead the activities focused on the Ecosystem Growth

Eco Dev Team Lead

Institute of Free Technology

Growth Lead

Status

Status is a fully decentralized gateway to Ethereum and Web3 ( crypto wallet, privacy-first group chat, dApp browser, and more), which provides metadata privacy and e2e encryption.

Growth Lead 

Crypto Marina Marketing

Founder

San Marino Setup

San Marino Setup (SmSetup) is the first and only dedicated corporate service and licensure provider working with key local legislative institutions, San Marino Innovation, Regulators, and key local legal and financial professionals tasked with attracting new and established innovative companies into the region and bolstering the region’s crypto and blockchain initiatives.

Reach out to me to set up your Fintech, Cryptoasset, or High-Tech enterprise in the Republic of San Marino- the world's oldest independent republic with SMSetup, the only dedicated corporate service provider in the region!

Marketing Advisor

Nym Technologies SA

- Drive the development and execution of marketing strategies to increase user acquisition, engagement, and retention
- Build and manage a high-performing marketing team to support growth objectives
- Consolidate brand strategy and flesh out the company voice and target user personas
- Implement delivery of brand strategy across various social media and other channels
- Drive growth strategies (paid and organic) and build marketing funnels across various channels
- Consolidate marketing analytics strategies and push data-driven strategies
- Coordinate with the Chief Operating Officer and various product and development teams
- Ensure regulatory compliance across all marketing content
- Work with the CFO to determine appropriate marketing budgets, and to measure the performance of various marketing strategies and teams
- Create and maintain marketing materials such as website content, social media posts, and email newsletters
- Collaborate with the product and engineering teams to identify marketing and growth opportunities and optimize the user experience
- Identify and implement new channels for user acquisition and engagement
- Analyze and report on marketing performance and use data to inform future strategies
- Events organization and management

Head of Growth and Marketing

Flow Blockchain

- Conducted market research and analysis to identify marketing and growth opportunities
- Built brand awareness and a strong community of potential investors through marketing activities ( organic and paid )
- Developed and executed marketing strategies to increase user acquisition and engagement
- Conducted research and collaborated with key opinion leaders (KOLs) and media around the globe ( all continents, all languages )
- Managed paid marketing activities (media placements, display ads, PR)
- Analyzed and reported on marketing performance and used data to inform future strategies
- Managed partnerships with agencies and universities
- Organized online events

Marketing Lead

Dapper Labs

Dapper Labs uses the power of play to deliver blockchain-based experiences that are made for you and ready for the real world.

PRODUCTS

- CryptoKitties ( https://www.cryptokitties.co )
- NBA Top Shot ( https://www.nbatopshot.com )
- Flow Blockchain ( https://www.onflow.org/ )
- Dapper ( https://www.meetdapper.com )
- Cheeze Wizards ( https://www.cheezewizards.com )

Marketing and Growth Consultant

OSOM

- Conducted market research and analysis 
- Develop and execute marketing and growth strategies to increase user acquisition and engagement, A/B testing
- Social media marketing planning and management 
- Research and collaboration with KOLs, media, and influencers - managing paid marketing activities 
Create and maintain marketing materials such as website content, social media posts, and email newsletters + investors reports
- Assisting Research and Development department with monthly market intelligence reports
- Collaborate with the product, design, and engineering teams to optimize the user experience and drive product adoption
- Assisting with testing focus groups for User Experience improvement
- Guiding designer in order to build high-quality branding
- Community building and management
- Analyze and report on marketing performance and use data to inform future strategies
- Marketing budget management

Salamantex

- Develop and implement business development strategies to increase revenue and expand the company's customer base
- Close collaboration with the marketing team in order to drive company's growth
- Identify and pursue new business opportunities and partnerships
- Build and maintain relationships with strategic partners and stakeholders
- Create and deliver compelling sales pitches and presentations
- Collaborate with the marketing team to develop and execute marketing strategies to support sales efforts
- Events organization and management. Representing company at events.

Business Development and Growth Manager 

Hi there, I am Marina - a growth specialist passionate about innovative tech, privacy and decentralization. 

During the last 10 years I was leading marketing/BD/growth activities at dozens Web3 companies, including Dapper Labs, Flow Blockchain, Nym Technologies, and others. 

Last 4 years I have been focusing on scaling privacy preserving projects and have become a privacy advocate. 

Currently I am Growth Lead at Institute of Free Technology (  Waku Ecosystem Development Team Lead ). 

In the crypto space, I am known as Crypto Marina - a Web3 pioneer, a public speaker, and an educator.
I consult businesses and individuals regarding all things marketing/growth, privacy and Web3.

Marina Petrichenko (Crypto Marina)

Provide consultancy services in Fintech and WealthTech Product Growth and AI Product Management
 Selected projects:
●  Drove product development as Chief Product Officer for a crypto card project (EU-licensed Crypto company)
●  Proposed 1 product vision and 2 GTM strategies for AI Dairy platform (NDA).
●  Mentored 10+ individuals on AI implementation in podcast production and machine learning for a HealthTech recommendation system for medical workers.

Product Consultant

AlexitAI

AlexitAI is creating  AI products which help people to track their mood on a daily basis.  These products work as a witness,  give users the dynamic of their mood during the time periods and provide data for further well-being improvements.

Head of Product

Crypto Startup

As a Product Lead I designed and executed new product strategy and was responsible for both, product management and design domains in WealthTech, overseeing a team of 30+ people. Based in Estonia and Belgium, OSOM Finance complied with the cutting-edge crypto regulations, allowing investors from all over Europe to diversify investment portfolios over multiple crypto assets. 
WealthTech
●  Oversaw development and strategy of multiple investment products in crypto finance. Introduced and executed new product strategy, resulting in a 1.5x increase in verified user base and 2x growth in paying user base.
●  Directly managed 4 PMs and 3 product designers, implementing cross-functional communication practices in Jira and increasing product stability 10x.
●  Performed financial modelling, introducing a new monetization model and 3 investment products that accelerated the breakeven point by 2x.
●  Managed marketing campaigns, designed referral experiments. Increased landing page to verified user conversion by 2x and acquired +8% to user base.
●  Collaborated with CTO to upgrade tech architecture, resulting in a 4x increase in introducing new crypto assets into the app. Successfully managed complex tasks with dev teams, including the integration with external marketing systems.
●  Negotiated partnerships with external providers and managed integration of KYC service and card processor, improving operational efficiency and compliance reliability.

Crypto startup 

Crypto Finance Product Application
●  Managed and delivered various products, including yield and portfolio results calculations, charts and card transactions. Enabled seamless depositing of fiat money into clients' accounts, resulting in a 4x increase in deposit frequency and overall satisfaction.
●  Implemented a data-driven approach, introducing Amplitude for analytics, improving funnel analysis through in-house and third-party solutions, and measuring conversion through custom events in Google Analytics.
●  Conducted various user interviews, including discovery, pain, and Jobs-To-Be-Done (JTBD), to gain insights into user needs and pain points.

Senior Product Manager

SportStatBot

Well-being ChatBot. Successfully united 100 users monthly both online and offline through the SportStat platform.

●  Partnered with local sports community leaders to promote engagement in running, cycling, and sports activities through a well-being chatbot. Conducted customer research and introduced gamification patterns to encourage competition and motivate individuals to engage in daily and weekly sports activities.
●  Developed app architecture on Heroku and created an Admin Panel using Python and Flask.
●  Added training statistics, competitions, and social interaction to increase user engagement by 5x compared to regular chats, resulting in an active local sports community.

VTB is a top-2 largest financial institution in Russia, providing services to individuals and corporations. As a project manager I contributed to creation one of the largest FX E-trading platform in Russia, providing liquidity in all major currencies to clients in London and Moscow.

●  Created project documentation, budget, and Gantt diagrams, launching the project in 3 months instead of the planned 6. Incorporated agile approaches into project management despite working in an enterprise environment.
●  Successfully negotiated project budget and plan with C-level stakeholders and gained Board approval. Collaborated with business team to update project resources model, resulting in successful launch within budget and timeline.
●  Created a procurement scheme to establish data centres in London and Moscow, including finding and setting up relationships with suppliers for both locations. Managed the multi-location infrastructure project to ensure successful implementation.

Senior Program Manager

Alfa-Bank

As a Senior System Analyst and Team Lead, I worked with local and European projects at Alfa-Bank's investment business. Alfa-Bank is the largest private banking group in Russia, with operations in Moscow, Cyprus, and UK. In my role, I led a team of analysts and contributed to the technical development of the business.

●  Designed a brokerage scheme for small check eurobonds trading, enabling private investors in Russia to invest 1000 Euro per bond instead of the minimum 200,000 Euro required by EuroClear. Documented and integrated the process for retail brokerage.
●  Co-created a digital strategy for the OTC Investment business, resulting in a flexible and scalable analytical and bookkeeping system for merging portfolios across different business lines.
●  Established management accounting portfolios for FI, Equities, Derivatives, and Structured Products businesses, optimizing funding costs by up to 2% in USD and up to 5% in RUB.
●  Developed a fraud detection algorithm, improving fraud detection on trading chains and making several schemes impossible across businesses.
●  Oversaw front and middle office system development for the Investment Bank, managing technical documentation, vendor interaction, and release control for projects.
●  Created a web-app architecture to split operations into two independent companies without interrupting the business, and researched and developed XSD models for investment products, allowing seamless front-to-back integrations.

Senior System Analyst, Team Lead

Space Research Institute, the Russian Aacademy of Science

Managed and contributed to international space research projects. Collaborated with the European Space Agency and teams of up to 20 people, overseeing long-term hardware and software projects for ExoMars-2022, Moon-2027, and Earth's atmosphere research.

●  Coordinated collaboration between SRI RAS and the European Space Agency to launch the PROSPECT payload for Moon research. Learn more about PROSPECT at: (https://exploration.esa.int/web/moon/-/59102-about-prospect)
●  Managed hardware and developed technical requirements documents (TRDs), instructions, and test methods for payload instruments for the ExoMars-2022 mission. Learn more about ExoMars-2022 at: (https://www.eoportal.org/satellite-missions/exomars-2022#exomars-2022-mission-formerly-exomars-2020)
●  Developed software for analyzing experimental data using IR spectroscopy and implementing an open-source pack pipeline for atmosphere spectra to calibrate payload and perform post-analysis.

Researcher, Project Manager

P.N.Lebedev Physical Institute

Developed the software for X-ray tomography and microradiography data analysis

Research Scientist (Part Time)

Lomonosov Moscow State University (MSU)

●  The head of the scientific grant of the RFBR.
●  Supervised 4 Student's course works
●  Created and tested the model of cell-mineral (nano) interaction (Gamma spectroscopy and
X-ray analysis) 
●  Coordinated  interaction with Russian and foreign collaborators

Research Scientist

A data-driven product leader with over 12 years of experience driving growth across diverse industries. Proven ability to translate complex technical concepts into user-centric solutions, deliver impactful products, and lead cross-functional teams of up to 30+ people. Expertise in product strategy, roadmap creation, user research, data analysis and project management methodologies like Agile and Waterfall.

I'm actively seeking opportunities to lead product teams and make a positive impact on the financial well-being of others. My deep understanding of crypto assets, tokenization and long-term investment strategies fuels my passion for building innovative solutions that empower individuals.

>Quantifiable Achievements
● Increased user base by 150% and paying user base by 200% at OSOM Finance by leading the development and launch of new crypto investment products and features.
● Reduced time to market  at OSOM Finance by streamlining product development processes and identifying bottlenecks.
● Optimized funding costs by up to 5% at Alfa-Bank by establishing new management accounting portfolios
● Developed a fraud detection algorithm at Alfa-Bank, led to 0 such types of fraud and prevented millions in potential losses.
>Skills
● Product Leadership: Product roadmap and strategy, user research, product management methodologies (Agile, Scrum, Kanban)
● Technical Expertise: AI/ML, Blockchain, Investment Products, Payments, Forex, DeFi, data analysis (Python, Pandas, NumPy), project management tools (Jira, Confluence)
● Business Acumen: Financial modeling, risk management, business process engineering, stakeholder management
● Communication & Collaboration: User interviews, presentations, team leadership, cross-functional collaboration
● Languages: Russian (native), English (professional), German (basic knowledge)

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The Battle

Marina Petrichenko (Crypto Marina)

Alexey Shapkin, PhD

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