Waku

Waku Protocol ( https://waku.org/ ) scales the Status application securely while maintaining the decentralized nature of the network. It's a decentralized communication protocol that aims to support tens of millions of simultaneous users, truly serving as the communications standard across web3.

Waku is also a powering the communication layer of the Logos Network State. Logos is a grassroots movement to provide trust-minimized, corruption-resistant governing services and social institutions to peaceful people worldwide. 

As Growth / Eco Dev Team Lead, my responsibilities are: 

- Define the marketing and growth strategy for Waku Protocol 
- Plan, execute, and manage the marketing and growth strategy 
- Drive market research to support Waku BD activities and initiatives
- Collect and evaluate analytical data related to the growth of Waku and marketing campaign performance, including community growth metrics
- Oversee issued content to ensure alignment with the current strategy 
- Ensure the availability of appropriate resources for executing the Waku marketing and growth strategy
- Lead the activities focused on the Ecosystem Growth

Eco Dev Team Lead

Institute of Free Technology

Growth Lead

Status

Status is a fully decentralized gateway to Ethereum and Web3 ( crypto wallet, privacy-first group chat, dApp browser, and more), which provides metadata privacy and e2e encryption.

Growth Lead 

Crypto Marina Marketing

Founder

San Marino Setup

San Marino Setup (SmSetup) is the first and only dedicated corporate service and licensure provider working with key local legislative institutions, San Marino Innovation, Regulators, and key local legal and financial professionals tasked with attracting new and established innovative companies into the region and bolstering the region’s crypto and blockchain initiatives.

Reach out to me to set up your Fintech, Cryptoasset, or High-Tech enterprise in the Republic of San Marino- the world's oldest independent republic with SMSetup, the only dedicated corporate service provider in the region!

Marketing Advisor

Nym Technologies SA

- Drive the development and execution of marketing strategies to increase user acquisition, engagement, and retention
- Build and manage a high-performing marketing team to support growth objectives
- Consolidate brand strategy and flesh out the company voice and target user personas
- Implement delivery of brand strategy across various social media and other channels
- Drive growth strategies (paid and organic) and build marketing funnels across various channels
- Consolidate marketing analytics strategies and push data-driven strategies
- Coordinate with the Chief Operating Officer and various product and development teams
- Ensure regulatory compliance across all marketing content
- Work with the CFO to determine appropriate marketing budgets, and to measure the performance of various marketing strategies and teams
- Create and maintain marketing materials such as website content, social media posts, and email newsletters
- Collaborate with the product and engineering teams to identify marketing and growth opportunities and optimize the user experience
- Identify and implement new channels for user acquisition and engagement
- Analyze and report on marketing performance and use data to inform future strategies
- Events organization and management

Head of Growth and Marketing

Flow Blockchain

- Conducted market research and analysis to identify marketing and growth opportunities
- Built brand awareness and a strong community of potential investors through marketing activities ( organic and paid )
- Developed and executed marketing strategies to increase user acquisition and engagement
- Conducted research and collaborated with key opinion leaders (KOLs) and media around the globe ( all continents, all languages )
- Managed paid marketing activities (media placements, display ads, PR)
- Analyzed and reported on marketing performance and used data to inform future strategies
- Managed partnerships with agencies and universities
- Organized online events

Marketing Lead

Dapper Labs

Dapper Labs uses the power of play to deliver blockchain-based experiences that are made for you and ready for the real world.

PRODUCTS

- CryptoKitties ( https://www.cryptokitties.co )
- NBA Top Shot ( https://www.nbatopshot.com )
- Flow Blockchain ( https://www.onflow.org/ )
- Dapper ( https://www.meetdapper.com )
- Cheeze Wizards ( https://www.cheezewizards.com )

Marketing and Growth Consultant

OSOM

- Conducted market research and analysis 
- Develop and execute marketing and growth strategies to increase user acquisition and engagement, A/B testing
- Social media marketing planning and management 
- Research and collaboration with KOLs, media, and influencers - managing paid marketing activities 
Create and maintain marketing materials such as website content, social media posts, and email newsletters + investors reports
- Assisting Research and Development department with monthly market intelligence reports
- Collaborate with the product, design, and engineering teams to optimize the user experience and drive product adoption
- Assisting with testing focus groups for User Experience improvement
- Guiding designer in order to build high-quality branding
- Community building and management
- Analyze and report on marketing performance and use data to inform future strategies
- Marketing budget management

Salamantex

- Develop and implement business development strategies to increase revenue and expand the company's customer base
- Close collaboration with the marketing team in order to drive company's growth
- Identify and pursue new business opportunities and partnerships
- Build and maintain relationships with strategic partners and stakeholders
- Create and deliver compelling sales pitches and presentations
- Collaborate with the marketing team to develop and execute marketing strategies to support sales efforts
- Events organization and management. Representing company at events.

Business Development and Growth Manager 

Hi there, I am Marina - a growth specialist passionate about innovative tech, privacy and decentralization. 

During the last 10 years I was leading marketing/BD/growth activities at dozens Web3 companies, including Dapper Labs, Flow Blockchain, Nym Technologies, and others. 

Last 4 years I have been focusing on scaling privacy preserving projects and have become a privacy advocate. 

Currently I am Growth Lead at Institute of Free Technology (  Waku Ecosystem Development Team Lead ). 

In the crypto space, I am known as Crypto Marina - a Web3 pioneer, a public speaker, and an educator.
I consult businesses and individuals regarding all things marketing/growth, privacy and Web3.

Marina Petrichenko (Crypto Marina)

ĀticcoLab

Mentor (expert in the area of blockchain) to startups in the ĀticcoLab ecosystem

Mentor

Barcelona Technology School

Visiting professor giving classes to professionals in technology subjects such as:

* Tokenisation of real world assets
* Central bank digital currencies and e-money
* Blockchain networks
* Crypto currencies and custody
* Smart contract use-cases, development and platforms

Visiting Professor

Global Blockchain Business Council (GBBC)

Ambassador

European Tech School

Course instructor at the ETS focussing on the following areas:
• Blockchain and DLT for capital markets and finance projects
• Tokenisation
• Architecture and tooling for DLT and crypto projects

Course Instructor

GFT Group

Leading and growing the global GFT offering at GFT. 

My main responsibilities are:
• Leading SME in Crypto, Blockchain, E-money (incl. CBDCs) available for all countries of the GFT group  
• Defining (short term/long term) strategy for the whole of GFT (now a company with more than 8 years experience in this area and +30 succesful client projects)
• Spokesperson for the group speaking at various public events (Google Next, The European Blockchain Convention, IoT World Congress, Synchronize etc.) and creating thought leadership pieces (blogs, white papers, articles etc.)
• Leading solutions architect and enterprise architect specialising in the field of DLT and Crypto, but also with strong capabilities in other areas such as Cloud (GCP, AWS), backend and infrastructure
• Building initiatives to boost sales and delivery capabilities across all GFT countries
• Working with global teams on the technical and functional approach for the following types of projects:
  ➼ Capital markets projects with major investment banks, exchanges and other FSIs
  ➼ Private and commercial banking projects
  ➼  Insurance projects 
  ➼ Government funded innovation projects 
  ➼ Industry projects with pharmaceutical companies, automotive and manufacturing firms
• Working with the following technologies (as an advisor, architect and also hands-on development):
  ➼ Ethereum/solidity smart contracts 
  ➼ Daml smart contracts
  ➼ R3 Corda
  ➼ G+D Filia
  ➼ Hyperledger Besu and Hyperledger Fabric (incl Fabric Chaincode)
  ➼ Avalanche
  ➼ Polygon
  ➼ Quorum
  ➼ Crypto bank build tooling including Metaco, Wyden, IBM Hyper Protect Crypto Services
  ➼ Cloud native services (both in AWS and GCP)

  ➼ Many traditional technology services (backend, frontend, devops etc.)

Global DLT Crypto and Emoney Lead

Leading and growing delivery and sales capabilities for GFT Spain. Main responsibilities include:
• Leading a team of 10-15 DLT and Crypto Specialists
• Creation of training pathways and initiatives
• Design and build of internal GFT accelerators
• Coordinating projects and large mixed function teams

Head of Iberia DLT & Crypto Practice

Working with GFT clients and development teams to create the most cutting edge solutions for financial services and industry sectors. Solutions architect and advisor with a focus on cutting edge technologies. DLT and crypto specialist with an expert understanding of strategy and implementation approach. Broad experience as a Technical Writer and though leader on both DLT and IoT white papers and publications. 

Experience in the following areas:
• Corda (2 years)
• DAML / The DA Platform (2 years)
• Ethereum (+4 years)
• Hyperledger (1 year)
• Quorum (3 years)
• Cloud (AWS, GCP (Certified Professional Cloud Architect)) 
• AI/NLP (cloud based and python spaCy implementations)  
• Advanced Data Visualisation (D3, 3JS, Charts.JS)
• Backend technologies such as Java, NodeJS and C#
• Innovation and blockchain strategy consultant (3 years)
• Strategy for GFT and clients in the area of blockchain and 
• Scrum master/project coordinator

Public speaking at the following events/conferences:
• Google Next (2018, 2019)
• The IOT Solutions World Expo
• Synchronize_EU

Innovation Consultant and Blockchain SME

Innovation Lead and Scrum Master responsible for the successful delivery of PoCs and other innovative projects.   

⇨ Responsibilities as Innovation Lead
● Specialist in DLT/Blockchain technologies
● Public speaking (live events and webinars) regarding innovation projects and DLT 
● Defining strategy for the innovation department
● Business development, strategy and technical pre-sales
● Designing custom architectures (incl Blockchain/DLT)
● Co-leading the innovation team, responsible for multiple projects/teams (at any given time)
● Creating, budgeting, initialising and delivering innovation projects
● Having an in-depth understanding of cutting edge disruptive technologies (Blockchain, AI, Cloud,  Big Data, Advanced statistics ...) 
● Offering support to different departments in the organisation that want to know more about innovation at GFT and/or want to initiate a project 

⇨ Responsibilities as Scrum Master 
● Organising enjoyable, original retrospectives that get to the bottom of what is required to improve and set realistic goals based on the findings
● Organising user story estimation sessions (using Planning Poker) and sprint planning sessions
● Sprint/Project analysis based on working trends/burndown charts and other tools such as Control Charts and Cumulative Timelines.
● Configuring Jira Boards and workflow to best suit the needs of the Team 
● Working with the PO and rest of the Team in regular backlog refinement sessions 
● Release Planning 
● Organising Project/Release estimation (Quick and Dirty Poker Points, Project Roadmaps/Timelines)
● Analysing and mitigating bottlenecks
● Interpersonal skills and techniques (moving motivators etc) to judge the motivation of Team Members
● Motivating Team Members to achieve the goal of becoming a super-efficient, self organised team
● Servant Leader and Agile Mindset

Scrum Master and Innovation Lead

K-LAGAN

Scrum Master,  Team Lead and Blockchain Specialist.

Responsibilities as Blockchain SME: 
➟ Technical
       ● Creation of solution architecture
       ● Technical presales
       ● Development of smart contract based systems
       ● Understand how distributed systems integrate with other modern technologies (Cloud, AI, IoT)
➟ Non-Technical
       ● Expert consultancy and strategic advice
       ● Defining functional workflows for blockchain projects
       ● Creation of enterprise architecture 
       ● Team lead for DLT and Crypto projects 

Responsibilities as scrum master:
➟ Scrum:
      ● Organising enjoyable, original retrospectives that get to the bottom of what is required to improve and set realistic goals based on the findings
      ● Organising user story estimation sessions (using Planning Poker)      
      ● Organising sprint planning sessions           
      ● Sprint analysis based on working trends/burndown.
      ● Configuring Jira Boards and workflow to best suit the needs of the Team (in a Scrum Framework)
      ● Working with the PO and rest of the Team in regular backlog refinement sessions  
➟ Kanban:
      ● Ensuring that the team are aware of WIP levels and their importance
       ●  Working with the Team and the PO to achieve increased Backlog Refinement and Prioritisation
      ● Using Jira tools such as the Control Chart and Cumulative Timeline to be able to analyse the 
          working Trends and identify bottlenecks 
      ● Configuring the Kanban Jira Board (WIP limits, Tags, Swimlanes)

Scrum Master/Team Lead/Blockchain SME

QA Engineer in a multinational company that creates IT solutions for the banking sector. Working in the Technology (R&D) department in a team developing applications for investment banks (Capital Markets). 

 ⇨ Types of application tested: 

•	Regulatory change management dashboard (Asp.NET RESTful API, Entity Framework, HTML5/Angular Frontend created using Appverse framework, hosted in Azure). 
•	Web and mobile applications based on blockchain private networks (Ethereum blockchain platform, RESTful API written in Java, Frontend also created using Appverse HTML5/Angular framework, hosted in local servers).
•	Blockchain private networks specifically designed to be tested at scale (Ethereum blockchain platform, RESTful API created using NodeJs, Hosted in Google Cloud, distributed testing handled by Jmeter).

⇨ Technologies (other than mentioned above): 

•	Testing: Protractor, SoapUI, Jmeter (standard and distributed testing), TestLink, HipTest.
•	Database: InfluxDB, MSSQL (Microsoft SQL Server Management Studio), Google Cloud Storage, BigQuery.
•	DevOps: Windows Server 2012, TeamCity, Google Cloud, Kubernetes, Docker, Linux (Virtual Machine/Server), Git, GitLab, Windows/Linux CLI tools, PuTTY.
•	Other: Grafana, Jira, Confluence, VisualStudio.

⇨ Other Responsibilities: 

•	Responsible for the organisation of testing within an Agile team (Scrum, Kanban). 
•	Organisation and creation of branching/deployment strategies (with the rest of the team)
•	Project Management.
•	Testing Documentation.
•	Project Documentation.

QA Engineer

QA Tester in a leading company focussed on the development and integration of innovative ticket sales and distribution systems for a range of well known leisure companies/associations. Working with the development team in an agile (scrum, kanban) environment. Use of specific QA tools to create, test and log QA issues during the sprint/development lifecycle. Understanding of systems architecture and application of tools to monitor databases/logs. Types of application/services tested: Desktop Applications (Flash, Java), web-based applications (Flash, Java, HTML5), websites (HTML5, Angular JS), web-apps, Microservices/APIs, MySQL and NoSQL databases.

QA Tester

Avis Budget Group EMEA

Management and analysis of the testing procedures (QA/UAT) for enterprise applications. Introduction of new enterprise applications into the workplace and continuos improvement testing. Working with the Management/Development Teams to analyse/resolve possible bugs and with the Training Department to document/communicate changes. Use of various specific applications related to application testing and bug reporting.

Test Lead

Analysis and administration of workforce tasks. Working closely with the management team on workforce projects. Use of Aspect's eWFM to manage and analyse workforce requirements.

Workforce Analyst

Corporate and public reservation support. Working with multiple corporate and public email accounts (using MS Outlook). Creating and ammending corporate and travel broker reservations (using the Wizard reservation system).

Reservations Support Agent

Avis Budget Group

Sales Representative in a "live sales environment". Creating and amending reservations for public clients, corporate bookers and travel agencies (using the Isis reservation sytem).

Sales Representative

Sales Representative in a "live sales environment". Creating hotel reservations using an amended version of the Travelodge website. Responsible for all elements of training and live performance tests for the introduction of the Opera Property Managament System to the workplace.

Cinemes Casablanca

Responsible for projection and maintenence of the projection facilities on a day to day basis.

Projectionist

A technologist at heart, I started looking into computers and IT because I wanted to understand how things work. I have both a hands-on and a studious mentality and the marvel of creating new things or pushing boundaries using technology still drives me to this day. I am a well known SME in the area of DLT/Blockchain, crypto and E-money/CBDCs.

Expert knowledge in the following areas and technologies: 
➼ DLT and blockchain strategy (globally and locally with 9Y of experience)   
➼ Innovation consultancy (with 9Y of experience)
➼ Crypto bank design and build (with 5Y of experience) 
➼ CBDC technologies and functionality (with 3.5Y of experience)
➼ Functional and technical planning for  financial services projects (banking, central banks, capital markets, insurance etc.)
➼ Functional and technical planning for industry projects (pharma, manufacturing, automobile etc.), 
➼ Accomplished enterprise architect in many areas
➼ Cloud solutions architecture (certified solutions architect in AWS and GCP), 
➼ General systems architecture (backend, frontend, middleware, data etc.), 
➼ Smart contracts development (Daml, Solidity, Chaincode etc.), private DLT network deployment (HL Besu, HL Fabric, Corda etc.), 
➼ Public network application and infrastructure deployment (Ethereum, Avalanche, Bitcoin), 
➼ Management of technical teams and coaching/mentoring of other experts in the DLT and crypto feild.

taplio

The Battle

Marina Petrichenko (Crypto Marina)

David Creer

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