Waku

Waku Protocol ( https://waku.org/ ) scales the Status application securely while maintaining the decentralized nature of the network. It's a decentralized communication protocol that aims to support tens of millions of simultaneous users, truly serving as the communications standard across web3.

Waku is also a powering the communication layer of the Logos Network State. Logos is a grassroots movement to provide trust-minimized, corruption-resistant governing services and social institutions to peaceful people worldwide. 

As Growth / Eco Dev Team Lead, my responsibilities are: 

- Define the marketing and growth strategy for Waku Protocol 
- Plan, execute, and manage the marketing and growth strategy 
- Drive market research to support Waku BD activities and initiatives
- Collect and evaluate analytical data related to the growth of Waku and marketing campaign performance, including community growth metrics
- Oversee issued content to ensure alignment with the current strategy 
- Ensure the availability of appropriate resources for executing the Waku marketing and growth strategy
- Lead the activities focused on the Ecosystem Growth

Eco Dev Team Lead

Institute of Free Technology

Growth Lead

Status

Status is a fully decentralized gateway to Ethereum and Web3 ( crypto wallet, privacy-first group chat, dApp browser, and more), which provides metadata privacy and e2e encryption.

Growth Lead 

Crypto Marina Marketing

Founder

San Marino Setup

San Marino Setup (SmSetup) is the first and only dedicated corporate service and licensure provider working with key local legislative institutions, San Marino Innovation, Regulators, and key local legal and financial professionals tasked with attracting new and established innovative companies into the region and bolstering the region’s crypto and blockchain initiatives.

Reach out to me to set up your Fintech, Cryptoasset, or High-Tech enterprise in the Republic of San Marino- the world's oldest independent republic with SMSetup, the only dedicated corporate service provider in the region!

Marketing Advisor

Nym Technologies SA

- Drive the development and execution of marketing strategies to increase user acquisition, engagement, and retention
- Build and manage a high-performing marketing team to support growth objectives
- Consolidate brand strategy and flesh out the company voice and target user personas
- Implement delivery of brand strategy across various social media and other channels
- Drive growth strategies (paid and organic) and build marketing funnels across various channels
- Consolidate marketing analytics strategies and push data-driven strategies
- Coordinate with the Chief Operating Officer and various product and development teams
- Ensure regulatory compliance across all marketing content
- Work with the CFO to determine appropriate marketing budgets, and to measure the performance of various marketing strategies and teams
- Create and maintain marketing materials such as website content, social media posts, and email newsletters
- Collaborate with the product and engineering teams to identify marketing and growth opportunities and optimize the user experience
- Identify and implement new channels for user acquisition and engagement
- Analyze and report on marketing performance and use data to inform future strategies
- Events organization and management

Head of Growth and Marketing

Flow Blockchain

- Conducted market research and analysis to identify marketing and growth opportunities
- Built brand awareness and a strong community of potential investors through marketing activities ( organic and paid )
- Developed and executed marketing strategies to increase user acquisition and engagement
- Conducted research and collaborated with key opinion leaders (KOLs) and media around the globe ( all continents, all languages )
- Managed paid marketing activities (media placements, display ads, PR)
- Analyzed and reported on marketing performance and used data to inform future strategies
- Managed partnerships with agencies and universities
- Organized online events

Marketing Lead

Dapper Labs

Dapper Labs uses the power of play to deliver blockchain-based experiences that are made for you and ready for the real world.

PRODUCTS

- CryptoKitties ( https://www.cryptokitties.co )
- NBA Top Shot ( https://www.nbatopshot.com )
- Flow Blockchain ( https://www.onflow.org/ )
- Dapper ( https://www.meetdapper.com )
- Cheeze Wizards ( https://www.cheezewizards.com )

Marketing and Growth Consultant

OSOM

- Conducted market research and analysis 
- Develop and execute marketing and growth strategies to increase user acquisition and engagement, A/B testing
- Social media marketing planning and management 
- Research and collaboration with KOLs, media, and influencers - managing paid marketing activities 
Create and maintain marketing materials such as website content, social media posts, and email newsletters + investors reports
- Assisting Research and Development department with monthly market intelligence reports
- Collaborate with the product, design, and engineering teams to optimize the user experience and drive product adoption
- Assisting with testing focus groups for User Experience improvement
- Guiding designer in order to build high-quality branding
- Community building and management
- Analyze and report on marketing performance and use data to inform future strategies
- Marketing budget management

Salamantex

- Develop and implement business development strategies to increase revenue and expand the company's customer base
- Close collaboration with the marketing team in order to drive company's growth
- Identify and pursue new business opportunities and partnerships
- Build and maintain relationships with strategic partners and stakeholders
- Create and deliver compelling sales pitches and presentations
- Collaborate with the marketing team to develop and execute marketing strategies to support sales efforts
- Events organization and management. Representing company at events.

Business Development and Growth Manager 

Hi there, I am Marina - a growth specialist passionate about innovative tech, privacy and decentralization. 

During the last 10 years I was leading marketing/BD/growth activities at dozens Web3 companies, including Dapper Labs, Flow Blockchain, Nym Technologies, and others. 

Last 4 years I have been focusing on scaling privacy preserving projects and have become a privacy advocate. 

Currently I am Growth Lead at Institute of Free Technology (  Waku Ecosystem Development Team Lead ). 

In the crypto space, I am known as Crypto Marina - a Web3 pioneer, a public speaker, and an educator.
I consult businesses and individuals regarding all things marketing/growth, privacy and Web3.

Marina Petrichenko (Crypto Marina)

Discovered MENA

Senior Talent Partner II - Blockchain & Web3

Senior Talent Partner - Blockchain & Web3

For years, we've been at the forefront of the region's digital and technology landscape, helping to turn start-ups into unicorns, digitalising governments and global businesses, and supporting the hyper-growth of some of the biggest names in the world.

Our team live and breathe digital. Their knowledge, passion and commitment to supporting the growth of our clients have won us awards and made us who we are today.

Founded in 2016, Discovered was created in order to change the conventional recruitment stigma and stereotype. Designed to offer employees the trust and freedom required of a modern-day employer whilst focusing on building communities and networks, and creating lasting relationships with our partners, rather than transactional business.

Talent Partner - Blockchain & Web3

Odiin

𝐎𝐝𝐢𝐢𝐧 - 𝐓𝐡𝐞 𝐇𝐨𝐦𝐞 𝐎𝐟 𝐖𝐞𝐛𝟑 𝐑𝐞𝐜𝐫𝐮𝐢𝐭𝐦𝐞𝐧𝐭

We are Odiin, the leading talent agency connecting innovative Web3 and blockchain companies with the world's top talent. At the forefront of the Blockchain revolution, we're passionate about empowering innovators to build a decentralized future.

𝐖𝐡𝐲 𝐎𝐝𝐢𝐢𝐧?

𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞: Our Blockchain teams Specialise in recruiting for Core Infrastructure within Blockchain, including all Protocols, Wallets and Exchanges, Blockchain Oracles and Development tools, Decentralized Applications (dApps), NFT marketplaces and Metaverse focused projects. 

𝐍𝐨𝐭 𝐣𝐮𝐬𝐭 “𝐑𝐞𝐜𝐫𝐮𝐢𝐭𝐞𝐫𝐬”: We're Web3 & Blockchain enthusiasts committed to the space we Recruit in. Whether you're a developer ready to shape the future shape of Blockchain or a Founder building the next big project, Odiin helps you navigate this ever-evolving space with confidence.

𝐆𝐥𝐨𝐛𝐚𝐥 𝐑𝐞𝐚𝐜𝐡: Odiin boasts a global network, linking talent and projects across the world to create a truly interconnected and diverse Web3 community.

𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 & 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬: Stay informed with Odiin's regular updates and insights. We keep our clients and talent updated on the latest industry trends, ensuring everyone is well-prepared for the forever changing Web3 space. 

Ready to build your new team or your next career move? Drop us a message!

👉🏽 - Follow our other socials - https://linktr.ee/odiinltd

| Ethereum | Solidity | Polkadot | Rust | Substrate| Golang | ZK | Cosmos SDK | Move | Cryptography | Solana

Senior Recruitment Consultant

Jefferson Frank

Recruitment Consultant

Tommy is an experienced Senior Consultant with 4 years of experience in MENA, UK, US & European markets. Specialising in the Blockchain & Web3 space, Tommy has a background in building Blockchain teams and placing industry leaders within the Web3 universe!
Someone who lives and breathes the industry he recruits, Tommy takes immense pride and passion in his work and the space!

The types of positions Tommy covers are:
Development: - Frontend, Backend, Fullstack, DevOps
Blockchain: - L0's, L1's, L2's, DAO's, Development, Engineering, Rust, Cosmos SDK, CosmWasm, Cryptography, ZK
Smart Contracts: - Solidity Rust
Other: - BD, Product, Marketing

taplio

The Battle

Marina Petrichenko (Crypto Marina)

Tommy Roberts 🔗

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