TEGNA

Driving innovation, talent development and performance management. 

Developing strategies to drive employee performance in remote and in-office environments. 

Analyze motivations and performance across revenue generating team members and execute strategies to achieve set company objectives. 

Driving efficiencies through detailed analysis, measurement and reporting of performance and engagement across team members. 

Assisting with company training, coaching, talent development. 

Contributing to company's budgeting, accurate forecasting and inventory management. 

Always striving to maximize impact by uncovering opportunities for efficiencies and productivity.

- 10 years of leadership experience in the TV. CTV/OTT and digital sales
- Attribution partnership lead across several key attribution providers (Alphonso/LG ADS, TV Squared)
- 20 years of experience in exceeding company goals and objectives through translating activity data points into actionable roadmaps and plans for success
- 10 years of experience in hiring, managing and retention of high performing individual contributors
- Data Driven media planning certified
- Advanced Google Analytics certified

Sales management, strategy, leadership, marketing, advertising, attribution, Ai and automation

Nexstar Media Group, Inc.

Spearheaded new Broadcast, CTV/OTT and digital operations while hiring, recruiting, coaching team of 10 individual contributors. 

Responsibilities included but not limited to:

Analyzing the quality of performance and identifying inefficiencies and opportunities for improvement

Creating and delivering ad solutions across Nexstar's rapidly developing range of products

Clearly communicating and reporting to GM and DOS, successfully performing tasks under pressure and prioritizing activities and processes that positively affect company's bottom line

Projecting, pacing, forecasting revenue, P&L analysis to top management and quarterly/annual business reviews, inventory management 

Building of clear strategy for revenue growth

Effectively and efficiently working on inventory and rates for maximum revenue growth

Ensuring the highest level of customer service is provided to top business owners and agency decision makers

Successfully leveraging years of strong relationships with local key advertisers and buyers

Staying on top of most current industry news and product knowledge to ensure competitiveness in 
the market

Fully utilizing WO, OSI, Matrix, MS office, Sharebuilder, Rentrak, Nielsen, MS office, Salesforce and more

Local Sales Manager KRON 4 TV/Director of Business Development

Tribune Broadcasting

nsure relationships with top decision-makers at key local and regional level are continuously developed, grown and strengthened to maximize every revenue opportunity. 
Review existing business plans with management team to ensure that opportunities for cross-selling and revenue maximization within the client organization are being executed. 
Create business plans and white space analysis for all new business and existing accounts to maximize revenue. 
Develop creative, unique ideas for target marketing of new and transactional business on local and regional level. 
Accurately forecast sales opportunities and exceed monthly and annual sales targets.
Developed cross screen media campaigns for key accounts like Honda, Mazda, Geico, Nissan, Infinity, agencies like OMD, PHD, MediaEdge, Graham Oleson and many more.

Senior Account Executive

Allbritton Communications Company

Meeting and liaising with clients to discuss and identify their advertising requirements.
Working with media entity to devise an advertising campaign that meets the client's brief and budget, 
Presenting, alongside the team, campaign ideas and budget to the client, creating marketing strategies, liaising with, and acting as the link between the client and advertising agency by maintaining regular contact with both.
Ensuring that communication flows effectively, negotiating with clients and agency staff about the details of campaigns, presenting creative work to clients, handling budgets, managing campaign costs, writing client reports, monitoring the effectiveness of campaigns.

Account ExecutiveABC7/Newschannel 8

Markiza - Slovakia (CME)

Production Assistant/news

Proven leader with over 10 years of experience managing high performing teams and rapidly growing business of TV, CTV/OTT and digital. Extensive experience in hiring, developing and managing top notch individual contributors in both, remote and in office environments. 

Competitive - Persuasive - Analytical - Self motivated - Energetic 

Slovak - German - English - beginner Arabic

Marina Hotkova

Alex Velinov

Tag Digital

Overseeing technical projects to ensure top-tier delivery within the digital marketing realm.
Building and leading a proficient in-house technical team, ensuring optimal performance and distribution of responsibilities.
Guidance and management of the technical team, ensuring that all projects and tasks are prioritized and aligned with company objectives.
Integration of cutting-edge technologies into workflows, ensuring a leading edge in the industry.
Development and management of automation processes, streamlining operations for maximum efficiency.
Pioneering the integration and development of AI solutions, enhancing workflow processes and product offerings.
Driving product development to create innovative solutions that align with market demands and trends.
Leading innovation initiatives, ensuring a position at the forefront of industry advancements.
Establishing and implementing robust cybersecurity policies, ensuring data remains secure and protected at all times.

Chief Technology Officer (CTO)

Paid Search strategy definition & implementation (Google/Bing) to ensure delivery against KPIs.
Build up a central in-house team of paid search strategists and operations.
Manage PPC and Paid Social Specialists technical team
Ensure PPC team have evenly distributed workloads and campaigns are prioritised accordingly.
Manage PPC budgets and report to company directors.
Provide actionable insights and recommendations on how to improve the performance for PPC. 
Managing the technical projects regarding paid search and internal tools for automation and machine learning.

Head of PPC

Create, manage and monitor PPC campaigns (Google Adwords, Bing adCenter)
Monitor campaign performance and devise actions for maintaining and increasing visibility
Manage clients and agreeing deliverables
Analyse and produce regular campaign reports
Maximise social media opportunities

PPC Specialist

Redweb

Deliver effective PPC & SEO campaigns
Take ownership of SEO & PPC client relationships
Present and articulate advanced PPC & SEO strategies
Provide detailed and cohesive reports that outline clear milestones, goals and deliverables

Search & Performance Strategist

Advent Group / Access MBA

Create, optimise and monitor performance of Google AdWord  PPC campaigns
Define and implement an SEO strategy for all company websites	
Develop PPC and SEO best practices and instructing our Webmaster, IT and Project Management teams

PPC and SEO Expert

bTV Media Group EAD

Manage CPM, CPC, CPV campaigns on bTV Media group websites using Ad Tech and DFP
Monitor and Report Campaigns performance
Daily Forecast web inventory to sales team
Implement new revenue streams for maximum usage of available inventory
Create visuals/video demo for new ad formats
Keep up to date all ad formats technical requirements on bTV Media group websites

Banner Administrator

Toxity Records OOD

Manage new products development and design team
Set up budget and time schedule for new projects
Create technical documentation for development team
Manage marketing campaigns on company websites
Set up, measure and report web/mobile interfaces progress via Google Analytics and predefined KPI's

Web/Mobile Interfaces Development

Manage Music Space project development and content teams
Set up budget and time schedule for all Music Space project services, campaigns and developments 
Measure and report Music Space progress via Google Analytics and predefined KPI's
Report to the stakeholders

Music Space Project Manager

Manage production of original audio content
Generates ideas for the production of new types of mobile content and services
Prepare audio content production technical documentation
Supervise Toxity Records sound recording studio

Digital Content Production and Management

Alma Mater Radio

Follows the work of audio equipment in radio studios, radio lines and radio-transmitting euipment

Technical Director

Sofia University "St. Kliment Ohridski

Manage technical team 
Manage and schedule radio studios work 
Work as a teacher in technological subjects in the curriculum of radio journalistic

Radio Studios Manager

Work on an on-air mixing console
Create audio commercials, jingles and announcements

Sound Engineer

I'm like a three-headed dragon in the professional world. In my career journey, I have ventured from multimedia production to digital marketing,  and now diving deep into the world of Artificial Intelligence. I carry a diverse set of skills from these various fields, which I find extremely helpful when it comes to solving complex challenges.

My mission is to demystify AI for people and facilitate its easy integration into business processes and workflows. If you're struggling to understand or apply AI, feel free to reach out to me here on LinkedIn, and we can start the conversation

taplio

The Battle

Marina Hotkova

Alex Velinov

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