TEGNA

Driving innovation, talent development and performance management. 

Developing strategies to drive employee performance in remote and in-office environments. 

Analyze motivations and performance across revenue generating team members and execute strategies to achieve set company objectives. 

Driving efficiencies through detailed analysis, measurement and reporting of performance and engagement across team members. 

Assisting with company training, coaching, talent development. 

Contributing to company's budgeting, accurate forecasting and inventory management. 

Always striving to maximize impact by uncovering opportunities for efficiencies and productivity.

- 10 years of leadership experience in the TV. CTV/OTT and digital sales
- Attribution partnership lead across several key attribution providers (Alphonso/LG ADS, TV Squared)
- 20 years of experience in exceeding company goals and objectives through translating activity data points into actionable roadmaps and plans for success
- 10 years of experience in hiring, managing and retention of high performing individual contributors
- Data Driven media planning certified
- Advanced Google Analytics certified

Sales management, strategy, leadership, marketing, advertising, attribution, Ai and automation

Nexstar Media Group, Inc.

Spearheaded new Broadcast, CTV/OTT and digital operations while hiring, recruiting, coaching team of 10 individual contributors. 

Responsibilities included but not limited to:

Analyzing the quality of performance and identifying inefficiencies and opportunities for improvement

Creating and delivering ad solutions across Nexstar's rapidly developing range of products

Clearly communicating and reporting to GM and DOS, successfully performing tasks under pressure and prioritizing activities and processes that positively affect company's bottom line

Projecting, pacing, forecasting revenue, P&L analysis to top management and quarterly/annual business reviews, inventory management 

Building of clear strategy for revenue growth

Effectively and efficiently working on inventory and rates for maximum revenue growth

Ensuring the highest level of customer service is provided to top business owners and agency decision makers

Successfully leveraging years of strong relationships with local key advertisers and buyers

Staying on top of most current industry news and product knowledge to ensure competitiveness in 
the market

Fully utilizing WO, OSI, Matrix, MS office, Sharebuilder, Rentrak, Nielsen, MS office, Salesforce and more

Local Sales Manager KRON 4 TV/Director of Business Development

Tribune Broadcasting

nsure relationships with top decision-makers at key local and regional level are continuously developed, grown and strengthened to maximize every revenue opportunity. 
Review existing business plans with management team to ensure that opportunities for cross-selling and revenue maximization within the client organization are being executed. 
Create business plans and white space analysis for all new business and existing accounts to maximize revenue. 
Develop creative, unique ideas for target marketing of new and transactional business on local and regional level. 
Accurately forecast sales opportunities and exceed monthly and annual sales targets.
Developed cross screen media campaigns for key accounts like Honda, Mazda, Geico, Nissan, Infinity, agencies like OMD, PHD, MediaEdge, Graham Oleson and many more.

Senior Account Executive

Allbritton Communications Company

Meeting and liaising with clients to discuss and identify their advertising requirements.
Working with media entity to devise an advertising campaign that meets the client's brief and budget, 
Presenting, alongside the team, campaign ideas and budget to the client, creating marketing strategies, liaising with, and acting as the link between the client and advertising agency by maintaining regular contact with both.
Ensuring that communication flows effectively, negotiating with clients and agency staff about the details of campaigns, presenting creative work to clients, handling budgets, managing campaign costs, writing client reports, monitoring the effectiveness of campaigns.

Account ExecutiveABC7/Newschannel 8

Markiza - Slovakia (CME)

Production Assistant/news

Proven leader with over 10 years of experience managing high performing teams and rapidly growing business of TV, CTV/OTT and digital. Extensive experience in hiring, developing and managing top notch individual contributors in both, remote and in office environments. 

Competitive - Persuasive - Analytical - Self motivated - Energetic 

Slovak - German - English - beginner Arabic

Marina Hotkova

- Partners with TEGNA's powerful 64 stations in 51 markets to drive an increase in enterprise revenue (broadcast, digital, O.T.T./Streaming, etc.) and deliver client results.
- Create, innovate & implement media strategies & solutions on our audience platforms that stimulate growth for businesses/agencies of all sizes.
- Partners with corporate leadership team to help lead current & future strategic enterprise & business development initiatives including sales technology investments and TEGNA Attribution across broadcast, digital, & O.T.T./Streaming. 
- Collaborate & coach TEGNA's future sales and leadership team members in our innovative sales enablement program, TEGNA Inside Out. 
- Leads TEGNA's SDR team responsible for inbound & outbound lead generation and the scaling of business development sales intelligence across all TEGNA's stations to accelerate the sales process, drive an increase in sales activity and generate revenue to produce client results. 
- Teams up with local leadership and sales teams to create an elite sales culture & drive business development growth.  
- Corporate revenue team member responsible for revenue and business development.

Head of Sales Enablement & Business Development

WFAA

Media savvy, self-starter who creatively applies a variety of digital and broadcast solutions to achieve and exceed a client’s marketing goals & objectives.  Experienced media consultant with outstanding communication skills.   Plays a critical role in client education of the media industry.  Crucial executive pieces the media puzzle together to achieve efficient and effective ROI for all businesses.  

Media professional leader charged with developing, and executing the media at WFAA/TEGNA.  Proven track record of launching, executing and managing broadcast & digital strategies for the entire sales organization.  Charged with sharing insights and education with sales and marketing as well as with agencies and companies.  Skilled in Broadcast, OTT, Display, Programmatic, Mobile, Email, SEM, SEO, Social, Website Development.

Regional Director, Integrated Media

Digitally savvy, self-starter who creatively applies a variety of digital solutions to achieve a customer’s marketing needs.  Experienced media consultant with outstanding communication skills.   Plays a critical role in client education of the digital industry.  Crucial executive pieces the media puzzle together to achieve efficient and effective ROI for all businesses.  

Digital professional leader charged with developing, and executing the digital media at WFAA/TEGNA.  Proven track record of launching, executing and managing digital strategies for the entire sales organization.  Charged sharing insights and education with sales and marketing as well as with agencies and companies.  Skilled in Display, Programmatic, Mobile, Email, SEM, SEO, Social, Website Development.

Regional Digital Sales Manager

Senior Digital Account Executive

Since the early stages of my childhood, l have always been passionate about sports, working with a team and competition.  From little league baseball to Division 1 College Football, athletics has taught me the importance of teamwork, dedication, discipline, leadership, integrity, inclusiveness and being goal oriented.  The foundation of my interpersonal skills were built through my intense and demanding athletic experiences.    

My current passion and energy is now dedicated to my “new” team.  I work with an innovative team to consult with local/regional/national businesses to achieve and exceed their business goals and objectives.  We are committed to delivering media strategies that achieve quantifiable results and measurable success for all of our clients.   Our clients’ victories is our main focus and quarterbacking the success of our team is my current passion.

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The Battle

Marina Hotkova

Matthew Ginn

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