TEGNA

Driving innovation, talent development and performance management. 

Developing strategies to drive employee performance in remote and in-office environments. 

Analyze motivations and performance across revenue generating team members and execute strategies to achieve set company objectives. 

Driving efficiencies through detailed analysis, measurement and reporting of performance and engagement across team members. 

Assisting with company training, coaching, talent development. 

Contributing to company's budgeting, accurate forecasting and inventory management. 

Always striving to maximize impact by uncovering opportunities for efficiencies and productivity.

- 10 years of leadership experience in the TV. CTV/OTT and digital sales
- Attribution partnership lead across several key attribution providers (Alphonso/LG ADS, TV Squared)
- 20 years of experience in exceeding company goals and objectives through translating activity data points into actionable roadmaps and plans for success
- 10 years of experience in hiring, managing and retention of high performing individual contributors
- Data Driven media planning certified
- Advanced Google Analytics certified

Sales management, strategy, leadership, marketing, advertising, attribution, Ai and automation

Nexstar Media Group, Inc.

Spearheaded new Broadcast, CTV/OTT and digital operations while hiring, recruiting, coaching team of 10 individual contributors. 

Responsibilities included but not limited to:

Analyzing the quality of performance and identifying inefficiencies and opportunities for improvement

Creating and delivering ad solutions across Nexstar's rapidly developing range of products

Clearly communicating and reporting to GM and DOS, successfully performing tasks under pressure and prioritizing activities and processes that positively affect company's bottom line

Projecting, pacing, forecasting revenue, P&L analysis to top management and quarterly/annual business reviews, inventory management 

Building of clear strategy for revenue growth

Effectively and efficiently working on inventory and rates for maximum revenue growth

Ensuring the highest level of customer service is provided to top business owners and agency decision makers

Successfully leveraging years of strong relationships with local key advertisers and buyers

Staying on top of most current industry news and product knowledge to ensure competitiveness in 
the market

Fully utilizing WO, OSI, Matrix, MS office, Sharebuilder, Rentrak, Nielsen, MS office, Salesforce and more

Local Sales Manager KRON 4 TV/Director of Business Development

Tribune Broadcasting

nsure relationships with top decision-makers at key local and regional level are continuously developed, grown and strengthened to maximize every revenue opportunity. 
Review existing business plans with management team to ensure that opportunities for cross-selling and revenue maximization within the client organization are being executed. 
Create business plans and white space analysis for all new business and existing accounts to maximize revenue. 
Develop creative, unique ideas for target marketing of new and transactional business on local and regional level. 
Accurately forecast sales opportunities and exceed monthly and annual sales targets.
Developed cross screen media campaigns for key accounts like Honda, Mazda, Geico, Nissan, Infinity, agencies like OMD, PHD, MediaEdge, Graham Oleson and many more.

Senior Account Executive

Allbritton Communications Company

Meeting and liaising with clients to discuss and identify their advertising requirements.
Working with media entity to devise an advertising campaign that meets the client's brief and budget, 
Presenting, alongside the team, campaign ideas and budget to the client, creating marketing strategies, liaising with, and acting as the link between the client and advertising agency by maintaining regular contact with both.
Ensuring that communication flows effectively, negotiating with clients and agency staff about the details of campaigns, presenting creative work to clients, handling budgets, managing campaign costs, writing client reports, monitoring the effectiveness of campaigns.

Account ExecutiveABC7/Newschannel 8

Markiza - Slovakia (CME)

Production Assistant/news

Proven leader with over 10 years of experience managing high performing teams and rapidly growing business of TV, CTV/OTT and digital. Extensive experience in hiring, developing and managing top notch individual contributors in both, remote and in office environments. 

Competitive - Persuasive - Analytical - Self motivated - Energetic 

Slovak - German - English - beginner Arabic

Marina Hotkova

JamLoop

Regional Sales Manager- JamLoop OTT | CTV Advertising Platform

Nexstar Digital

Director Digital Sales

•	Develop and successfully execute aggressive share growth for all pieces of business.
•	Consistently prospect for new revenue opportunities using client and category insights.
•	Upsell current customers by engaging them in the full product line of TEGNA offerings.
•	Create custom solutions-driven campaigns that meet client needs across multiple media platforms including broadcast, digital (SEO, SEM, Social, Display, Email and OTT: PREMION)
•	Seek opportunities to expand relationships with key clients by taking an active role in understanding their business needs and competitive landscape.
•	Establish strong relationships with internal team members by providing account management team with clear and concise direction for successful execution of campaigns
•	Utilize Account Manager to provide exceptional customer service and contract fulfillment.
•	Use Salesforce to manage day to day activity, pipeline and forecasts
•	Positively and professionally represent the media group.

Senior Sales Account Executive (WUSA/CBS & PREMION)

Major Account Sales Manager
Leads our national and political sales efforts, which includes managing a transactional account executive, account manager and Cox Reps team, that covers the country.

Responsibilities:
•	General supervision of and responsibility for all national (55% station budget), regional and political sales efforts, including one regional account executive and eleven CoxReps offices.
•	Develop and execute strategy to drive revenue on national and regional business. Finished 1Q19 above budget with National representing 61% of broadcast billing.  April 2019 currently at 105% of budget.
•	Promote and sell all station assets including broadcast (sports/specials), and OTT (Premion).
•	Experience selling high profile sports/specials: Superbowl (2019-82% $2M National), March Madness (2019-55% $1.2M National), Masters, Grammy Awards, Tony Awards, ACM Awards, NFL and post season NFL 
•	Grow and defend share position on all business. 1Q19 audit – National finished at +7.5 over last year share and +2 over the market. 
•	Managed team of 16 outer office reps and 5 internal personnel.
•	Steward business while applying appropriate rate discipline.
•	Develop incremental opportunities with existing and new clients: Sponsorships, Paid Segments, Integrations.
•	Engineer and maintain genuine relationships with key account and agency personnel.
•	Accurately identify, monitor and forecast sales and marketing trends for key business segments.
•	Complete appropriate business activity reports and forecasts as required.
•	Deliver timely coaching and relevant feedback to sales team.
•	Travel to CoxReps offices for sales calls on quarterly basis.

National/Political  (Major Accounts) Sales Manager

•	Develop and successfully execute aggressive share growth for all pieces of business.
•	Consistently prospect for new revenue opportunities using client and category insights.
•	Upsell current customers by engaging them in the full product line of TEGNA offerings.
•	Create custom solutions-driven campaigns that meet client needs across multiple media platforms including broadcast, digital (SEO, SEM, Social, Display, Email and OTT)
•	Seek opportunities to expand relationships with key clients by taking an active role in understanding their business needs and competitive landscape.
•	Establish strong relationships with internal team members by providing account management team with clear and concise direction for successful execution of campaigns
•	Utilize Account Manager to provide exceptional customer service and contract fulfillment.
•	Use Salesforce to manage day to day activity, pipeline and forecasts
•	Positively and professionally represent the media group.

Regional Account Executive (WUSA/CBS & PREMION)

Fox Broadcasting Company  (WTTG/WDCA Duopoly)

Account Executive

Comcast

Experienced media professional with strong Linear and OTT/CTV background. Successful track record in growing businesses, building teams and increasing revenue across a variety of categories including, Health Care, Travel & Hospitality, Automotive, Education, Telcom etc. 
My success comes from listening to my client's business challenges and crafting a solution that best fits their needs. My goal is for my clients to continually grow and learn through our business partnership, consistently provide the highest level of customer service,  deliver quality and tangible solutions and results, and earning a role as a partner in their success.

taplio

The Battle

Marina Hotkova

Sandi Ricci

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