Crédit Agricole Creditor Insurance (CACI)

Project manager

Generali France

- French subsidiary of the 3rd insurance group in the world behind Allianz and Axa -

◾Definition of the target operating model for marketing activities regarding the acquisition of La Médicale, a subsidiary of Crédit Agricole 
    - Established scope delimitation, led as-is and gap analysis workshops, deﬁned target processes 
    - Gained 20% FTEs on the target scope

◾Delegation of activity
    - Established a business case as part of the company’s strategy to reduce overheads
    - Gained 10% FTEs on the target scope

◾Operational efficiency & overheads streamlining on marketing activities
    - Activated technological, organizational & HR levers and estimated potential gains & investments required for arbitration

◾Securing IBANs  & disbursements to reduce fraud
    - Led as-is and gap analysis workshops, deﬁned target processes on certain business lines & subsidiaries including Generali Luxembourg

◾ Implementation of the Action Plan of the Savings Department 
  - Established a cartography of contractual documents archives, established a RACI on IDD, launched the digitization of the contractual documentation of a portfolio of 50 000 contracts 

◾ Launch of Data community
    - Established a community to unite employees around a common culture of data, created the brand identity & the communication strategy
    - Multiplied x3 the number of participants at the end of the first 4 months of existence

◾ Internal topics
  - Internal trainer: design impactful presentations (including training creation), project management
  - Member of the Circle of Innovators
  - Innovation Champion Program
  - Popularization pitch on the blockchain & the Metaverse

Organization & change management project manager

Deloitte

- Big Four worldwide consulting firm - 

◾Outsourcing of part of the business and IT activities of a banking group
    - Defined the transferable scope, designed transitional & target organization
    - +200 employees outsourced under L12-24 to preserve employment
    - 2 consultation information files approved by social authorities

Senior Consultant – Financial Services Industry & fintech

◾Design of target customer journeys as part of the redesign of the IS tool on a European scale for a major banking player
    - Analyzed as-is situation, identified customer pain points, led the service design lab on the co-creation of target customer journeys
    - +42 types of pain points identiﬁed (manual tasks, low value-added tasks, etc.) on 6 customer journeys

◾ Internal topics
  - Wrote pitch (commercial prospecting) on various themes: post merger acquisition integration in insurance, harmonization of insurance subscribing practices within a major banking player, profitability of incubators, chatbot in AI optimization of customer interactions, etc.
  - Launched the mentoring pilot: wrote the pitch, undertook oral presentation in front of the associate comittee, transformed the mentoring pilot into a mentoring program

Consultant – Financial Services Industry & fintech

Crédit du Nord Group

- Banking group, subsidiary of Société Générale -

◾Implementation of a sectoral approach on offers for liberal professions, VSEs, and associations
    - Led packaging, benchmark, regulatory update, commercial animation, management, etc.

◾Implementation of development strategy for professional clients by promoting 2.0 partnerships
    - Launched 4 new partnerships & service offers (media and multichannel strategy, commercial animation, etc.): ALD Automotive, Doctolib, Oxatis, Ellisphere with co-creation of a brand (“PassBtoB”)

Marketing research officer – Professionals market

◾Led 32 operations (print and digital campaigns), 42 documents designed (mailing, customer and employee guides, contracts, point-of-sale promotion), €54,700 engaged budget

Multichannel direct marketing project manager

Néorateur - Eloquence association of NEOMA Business School Reims

◾Defined and implemented brand consistency (graphic quidelines, marketing campaign themes, event coverage including the eloquence contest)
◾ Supervised and strategically coordinated the different communication campaigns: implementation of a retro-planning, distribution on different social platforms. Examples of events: eloquence contest, challenge box.
◾Multiplied the audience by 6 in 3 months

Communication manager

Infusing the insurance realm with a culture of innovation and adept project management while demystifying AI and Web 3.0. Ready to dive in? 🚀

Hello there! I’m your go-to ally for navigating AI, Web 3.0 and fostering a culture of innovation within the corporate tapestry. My 8-year voyage through the banking and insurance sectors has crafted a hybrid professional in me, adept in project management, management consulting, and marketing, standing at the crossroads of tradition and modernity.

Amidst my professional voyage through the banking and insurance sectors, I embarked on entrepreneurial adventures dotted with e-commerce ventures. Although these ships didn’t sail as envisioned, each tumultuous wave served as a crucible, honing my resilience and bestowing invaluable real-world lessons. Now, with a treasure trove of experience, I channel these learnings to steer projects towards success at CACI, bridging the gap between imaginative ideas and actionable solutions.

The narrative doesn’t end here; as an "Innovation Influencer" at Ninety Innovation Community, I find myself thriving where the conventional dances with the unconventional. My quest to nurture a culture of ingenuity propels me onto stages where I spark dialogues on Web 3.0, AI, and the sweeping wave of innovation across industries, inviting others to join this exhilarating dance of modernity amidst tradition.


Achievements Snapshot:

Orchestrated successful branch outsourcing and crafted the target operating model for newly acquired branches.
Spearheaded the launch of an internal data community, marking a significant stride towards a data-driven culture.
Played a pivotal role in the financial turnaround of a subsidiary, showcasing a knack for strategic financial management.

Eager to connect with like-minded professionals and explore collaborative ventures.  If you share a zest for challenging the status quo, fostering innovation, or  wish to exchange insights on AI and Web 3.0, feel free to hit the connect button or slide into my DMs. Let's create waves together! 🚀

Marine Parsi

We Launch

Everything Agency for SaaS businesses. 

Joined these three companies at logos, scaled them bootstrapped, helped them raise and got them and exit. 

- Livlyt (B2B, acquired by ZenAdmin) 
- Augmental.Education (acquired by CME) 
- Rehook.ai (acquired by CleverTap) 

More logos- 

- Taxaroo: $2M ARR, from logo to GTM 
- Sequifi: $7M seed raised, scaled HRIS to $2M bootstrapped only for Homeservice industry 
- Stylumia: $1M seed, 2mn ARR
- Dive Games 
- Offdays 
- Clear Mortgage 
- Upgrade Chat 
- Sperse 
- Charge Keep 

- And, some Course Creators: 
Adamhouse Senior ($2M+ quarterly revenue from zero), David Meltzer (community of 5,000+ entrepreneurs, $2M/quarter), Shawn Nason (scaled to 100K LinkedIn followers)

Agency's and Others:
Brandmultipier.ai(SaaS Branding Agency), VanBhoj (A sustainable travel business) etc.

Founder and CEO

Unacademy

- Led acquisition and merger for Spayee (23mn)
- Scaled Spayee - now Graphy 
- Unacademy valuation - 3.5Bn vested

Associate Director

BitClass

- EdTech Startup | Found, scaled, Exit
- Scaled team from 3-150
- 5000 moms monetized in the pandemic 
- Awarded by google for max watch time

Vice President

udaan.com

- Scaled Supply 
- Scaled Demand 
- Grew 300% MOM 
- Launched Field Tracking App

Regional Lead

Toppr

- First Employee 
- Knocked doors closed sales 
- Scaled model 
- Led 3 mn in revenue 
- Exit at 150mn

Sales Representative

Triumph Motorcycles Limited

Started as a technician. 
Didn’t find the money and didn’t like having my hands dirty 
Started selling 
Sold over 30 bikes in an year

Sales Associate

GTM Leader with AI super powers. Deployed Sales agents in over 40 businesses. Closed 50mn in Revenue till date.

The charming business consultant from New York. Wears formals, talk straight and knows his clients really well. 

Doesn’t like average, knows how to cook, clean, run business and lift heavy. 

Grinding since 2017, hired and fired over 1000 people till date, one of the best recruiters you have ever met. 

Scaled 2 unicorns, and have invested in over 13 companies. 

Runs a business agency called Welaunch, for the looks of it has onboarded Mercedes and other big brands, and for the fun of it and cash flow works with VC backed businesses. 

Because, I know how to scale businesses started Johnny AI, the AI back office for home service businesses in The world. Bootstrapped it to 2 mn in ARR and scaling 5 enterprise businesses plus luxury businesses at WeLaunch. 

Loves to try new food, lifts heavy and is cocky. Has values, and has a moral code of conduct. 

Walks straight, and has a fire in his heart. 

That’s me. 

Aviral Bhutani 🧘🏻‍♂️

I’ve grown Welaunch to seven figures with a 15-person team - but this week reminded me of something most founders forget.

Nothing scales alone anymore.

We all obsess over the “one funnel,” the “one viral post,” the “one outbound motion.”
But in 2025, that mindset is outdated.

I’ve spent the last few days re-evaluating our own systems, and the pattern is loud and clear:

The businesses that win aren’t running isolated playbooks - they’re orchestrating ecosystems.

Traditional channels? Still winning.
Partners? Still printing pipeline.
Content? Still doing the long-game heavy lifting.

But the real advantage comes when everything talks to everything.

Lead gen fuels demos.
Partners fuel warm leads.
Content expands reach.
Outbound tightens the entire loop.
Brand makes every touchpoint hit 10x harder.

It’s literally the same equation we learned in school:
symbiosis → survival → scale.

And at Welaunch, this is exactly what we’re building:

An ecosystem where funnels connect.
Where personal brands feed acquisition.
Where outbound, paid, content, and partnerships don’t just “work”…
They compound.

We’re not chasing hacks.
We’re building orchestration.
Because consistent growth doesn’t come from one perfect motion - It comes from motions that amplify each other.

2025 belongs to companies that think like systems, not silos.

And we’re all in on that.

If you want to make $M before the year's end, DM me, and we will take it from there

Some companies just crush it.
AirOps went from $2M → $8M ARR in six months.

Not because of hype. Not because they spent more money than everyone else.
Because they built a lean, tightly-orchestrated GTM stack that actually worked.

Most teams use 25–40 tools. And still move slowly.
AirOps used ~10 tools. And scaled faster than companies twice their size.

Here’s the pattern I noticed:

Content & Ads - the compounding engine

They knew visibility is everything.
Descript → rapid-turnaround video content
Circle → community-driven growth
Figma → fast visual production with AI
Fibbler → LinkedIn account-level engagement

Every post → a signal → a lead → pipeline.
Content didn’t just live on LinkedIn. It fed the entire GTM flywheel.

Outbound - that listens

Outbound wasn’t random. It was signal-driven.
Reply → multichannel outreach
Clay → account mapping + enrichment + workflow triggers
Common Room → intent scoring
Trigify.io → trends & social signals
Smartlead → scale email, land in primary inbox
Attention → conversation intelligence

The difference is Outbound worked because it responded to data, not guesses.

Product analytics - know what actually works

Hex → analytics + exploration
Amplitude → onboarding & behavior insights
Metabase → dashboards & BI

Sales, marketing, product - they weren’t silos. They were a single loop.

Website & analytics - your signal hub
Webflow → CMS + growth layer
HockeyStack Agent → attribution + journey tracking

Your website isn’t a brochure. It tells you who’s interested, and what’s actually working.

Hiring & team comms - scale without chaos
Juicebox → AI-led recruiting
Loom → async collaboration

A lean GTM stack → fewer breakpoints → faster compounding.
Most companies don’t have a tool problem.
They have a systems problem.

Unify content, outbound, analytics, and product into one operating system, and ARR scales faster. With less stress.

If you want to see how to build a GTM OS like AirOps, comment “OS” or DM me “OS”.
I’ll share the full breakdown and how to implement it for your team.

When I started my company three years ago, I had $200 in the bank and one question:
What am I actually good at? I went back to India and asked my dad.
He said, “You can sell.”

So I did. I started an agency. Productised myself.

I still remember my first client, $500, after three months of no sales.
I spent days doing manual LinkedIn outreach for an EdTech company in Dubai.

Manual scouting, late nights, all for a chance to prove I could build something real.
And slowly, the climb began.
Cold calls → $10k deals → $100k deals → a profitable company from scratch.
Every step felt impossible until it wasn’t.

But I also learned the hard way:

1. Manual work keeps you small.
2. Hiring without systems is preparing yourself for failure.
3. A pipeline built on hope isn’t a pipeline.
4. Tools don’t matter if nothing connects.

If you don’t track your numbers, they will humble you.
These lessons became the foundation for WeLaunch,
a GTM OS built so founders can scale without repeating every mistake I made.

A system where:

- The pipeline is predictable,
- growth is automated,
- And your time finally goes where it matters.

Because the climb is hard enough, the GTM shouldn’t make it harder.

There are two ways to win in life:

1. Ride the AI wave
    OR
2. Go in the opposite direction.

We chose #1.
And in 90 days, our ABM system generated $2M in pipeline.
Here’s exactly how it worked-and how most B2B orgs can reproduce it:

Step 1: Build your initial list
- We analyzed closed/won accounts to model our ICP.
- Used Ocean.io to find similar companies.
- Used Clay to qualify & enrich contacts.

Result: 1,250 high-potential accounts uploaded to LinkedIn Ads campaign manager.

Step 2: Prepare LinkedIn content for thought-leadership ads
- Analyzed 100+ qualified sales calls.
- Mined pain points, objections, and the exact words prospects used.
- Studied high-performing posts in the client’s niche with Taplio.
- Published content across active leadership profiles (CEO, CMO…).

Step 3: Promote content via LinkedIn Ads
- Every post became an ad creative in front of our 1,250 accounts.
- Tracked pipeline with GA4 UTMs.
- HubSpot tracked journey: impressions → engagement → pipeline.
- Fibbler measured an influence on the pipeline.

Month 1: activated MOF & BOF retargeting for warmed audiences.

Step 4: Re-engage ICP fit via warm outbound
- Monitored likes & comments via Clay.
- De-anonymized visitors using Instantly.ai / RB2B / Midbound.
- Routed qualified leads into automated sequences via Instantly.ai.

Result: $2M in pipeline. 90 days.

Ivan Falco calls this “Creator-led ABM.”
I call it a GTM Flywheel:
LinkedIn Ads ↔ Outbound ↔ LinkedIn Content
Each channel feeds the other. One system. One flow. One objective.

AI amplified everything. Every insight. Every touchpoint. Every creative.
We were ahead of the AI curve, and that made the difference.
If you want us to implement this for you, send a DM.

When I started my company three years ago, I had $200 in the bank and one question:
What am I actually good at?

I went back to India and asked my dad.
He said, “You can sell.”
So I did.

I started an agency. Productised myself. I still remember my first client, $500, after three months of no sales.
I spent days doing manual LinkedIn outreach for an EdTech company in Dubai. 

I needed more revenue, so I doubled down:
- Outperformed my numbers
- Posted content from the CEO’s profile to generate leads
- Wrote blogs
- Integrated analytics on their website

I tracked everything. Every click, every reply. Every campaign became data.
Three months later, my retainer jumped to $10k/month. 
The company raised funds. Later, it was acquired for $150M.

Since then, I’ve run over 4,000 campaigns, recording exactly what works, what copy gets opens, what copy drives sales, and how channels interact.

Here’s what I realised: most GTM advice is wrong. 
People ask: Should I double down on outbound or inbound?
The problem isn’t the channel. It’s thinking channels work in isolation.
Growth takes off when one channel fuels the next.
This is Allbound GTM.

Alex Vacca and Michael Lieben built it at ColdIQ. 
Social posts, ads, cold outbound, they live inside one operating system.
Not three tools. Not three teams pulling in different directions.
One system. One flow. One flywheel.

Here’s the loop:
- Publish content that attracts the right people.
- Followers and post engagers flow into your data layer.
- Ads warm similar audiences who would otherwise stay ghosts.
- Ghosts are de-anonymised: names, roles, tech stack, intent.

The system routes contacts into two streams:

1. Automated outreach for low-friction touches
2. Manual outreach for high-intent accounts
3. Ads and newsletters keep the conversation alive.
4. Sales converts the momentum into revenue.
5. Proof flows back to social through case studies and founder posts.

One flywheel. No silos.
Two things make it work:
- Data routing: Every touch moves through a single pipeline with an owner, message, channel, and escalation.
- Lead scoring: 20+ intent signals: tech changes, hiring patterns, site depth, recency, reply quality.

This is what I’ve been building for three years. Today, we call it the OS for GTM.

Next Monday, we launch the full-blown OS. We’ve piloted it with 5 VC-backed companies, and it works.

And next week, we’re giving you a free mini GTM tool. Put in your website, and it returns a personalised Allbound GTM report with three plays you can ship in 30 days.
For the right person, this is easily worth $5k+.

The question isn’t inbound vs outbound.
The question is: do you have an operating system that makes one engine fuel another?
One system. One flow. Allbound.

Comment "GTM", and I'll get on a call with you.

Here’s the exact GTM workflow that signed us 70+ high-ticket clients, and will probably piss off anyone still relying on “spray & pray” outreach:
Step-by-step :
1. We publish 250+ LinkedIn posts/month.
Taplio shows us which posts punch above their weight.

We break down why they work ; hooks, angles, visuals, emotional triggers.

Then we build content around one thing: solving the problems our ICP wakes up with.

This works insanely well. Goal: push to 500+ posts/month across the team.

2. We spend $10K+/month amplifying our best content.
We measure what actually drives qualified meetings.

We track which ICP persona converts.

Then we boost those posts directly in front of those personas.

Paid distribution → unfair advantage.

3. We identify warm intent the moment it happens.
Website visits? Instantly + Midbound catches everything.

LinkedIn engagement? Clay captures all “silent fans” — the people who stalk but don’t book.

No more anonymous traffic and no more missed intent.

4. All warm leads → Clay.
The entire pipeline becomes a data engine.

5. LLMs Tier, Segment & Score every prospect.
Claygent researches inbound leads at scale.

OpenAI prompts segment prospects like a human SDR team on steroids.

Outreach happens instantly across LinkedIn, email, and phone.

Speed = bigger close rates.

6. We enrich everything before outreach.
Emails: Prospeo, LeadMagic, Wiza.

Phone numbers: Prospeo, FullEnrich.

Enrichment is your conversion layer. Don’t cheap out.

7. We run multi-channel on every warm lead.
Short, sharp, valuable messaging.

Lemlist for sequences.

Instantly for email.

Expandi for LinkedIn when needed.

The goal: show up everywhere at once, politely.

8. The output?
1,500+ meetings booked in 2025.

$3M+ ARR closed directly from this system.

35+ team members hired.

$6.5M+ in revenue.

Clients closing $500K+ with 3–10x ROI.

This isn’t “outbound.”
This is a compound GTM system.
P.S. If you want me to break down this workflow for your GTM and show you exactly where the leaks are, I’m opening a few free strategy sessions this week.

Book a call with me to get started.

I used to think LinkedIn DMs were a joke.
A digital slot machine everyone pulls…
And almost no one wins.


Then we created this AI-led outbound and started booking 20 demos a month.
Then it started closing 5 of them, each at a $30K MRR AOV.
Suddenly, the “joke” wasn’t so funny.


They blame their SDRs.
They blame the platform.
They blame “people not checking LinkedIn.”


But here’s the truth no one likes to say out loud: 
Your agent doesn’t suck, your system just might.


For three years, the WeLaunch team has lived inside outbound.
Every day.
Every touch.
Every experiment.


We’ve run enough reps to see the patterns others miss.
And eventually… a framework emerged.


A simple, repeatable sequencing system that our AI agents now execute with precision-level timing, tone, and context. The kind of thing humans want to do, but rarely do consistently.


Here’s what we optimized:


- The timing of the first message.
- The delay before the follow-up.
- The trust-building arc across touches.
- The word count before a link feels aggressive.
- The subtle qualification that doesn’t feel robotic.
- The forward motion that never feels forced.
- This is the difference.
- Sequencing.


Most people DM like amateurs:
- Too fast.
- Too long.
- Too pitchy.
- Too generic.


So prospects pull away.
We rebuilt the flow.


And when the flow feels right, something funny happens:
By the time the calendar link appears, the deal is already emotionally closed.


If you want to see how our AI agents run the exact sequencing framework that books calls and closes high-ticket deals…


Send me a DM.
I’ll walk you through the whole thing.


Here is a link to book a free 30-minute strategy session with me:
https://lnkd.in/duTnpWbV

Outbound is the new inbound.
At WeLaunch, we’ve helped 100+ companies build their outbound motion, 
and what we’re seeing is wild.

The best outbound campaigns today?
They don’t feel like outbound anymore.
They pull buyers in.

Here’s a story.
Last week, we helped Mercedes-Benz Manhattan close 7 new sales.
Not from ads. Not from cold calls.
But from intent tracking.

Our AI agents monitor Reddit and X (Twitter) for conversations like:
“Thinking of switching from BMW, had another engine oil issue.”
When we find these signals, we backtrack the user, identify their social handles, surface their public profiles, and engage them through trusted community pages.

In this case? A Mercedes-themed account with a real following.
We reached out offering a federal tax credit and some exclusive perks.
Which resulted in a seamless migration.
That’s the future of outbound. 
Not blasting emails.
But catching intent in the wild,
& meeting buyers exactly where they already are.

Let's get on a call and I'll get on board with you. Here is my calendly link : https://lnkd.in/duTnpWbV

taplio

The Battle

Marine Parsi

Aviral Bhutani 🧘🏻‍♂️

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taplio

The Battle

Marine Parsi

Aviral Bhutani 🧘🏻‍♂️

Followers

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Engagements

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