Crédit Agricole Creditor Insurance (CACI)

Project manager

Generali France

- French subsidiary of the 3rd insurance group in the world behind Allianz and Axa -

◾Definition of the target operating model for marketing activities regarding the acquisition of La Médicale, a subsidiary of Crédit Agricole 
    - Established scope delimitation, led as-is and gap analysis workshops, deﬁned target processes 
    - Gained 20% FTEs on the target scope

◾Delegation of activity
    - Established a business case as part of the company’s strategy to reduce overheads
    - Gained 10% FTEs on the target scope

◾Operational efficiency & overheads streamlining on marketing activities
    - Activated technological, organizational & HR levers and estimated potential gains & investments required for arbitration

◾Securing IBANs  & disbursements to reduce fraud
    - Led as-is and gap analysis workshops, deﬁned target processes on certain business lines & subsidiaries including Generali Luxembourg

◾ Implementation of the Action Plan of the Savings Department 
  - Established a cartography of contractual documents archives, established a RACI on IDD, launched the digitization of the contractual documentation of a portfolio of 50 000 contracts 

◾ Launch of Data community
    - Established a community to unite employees around a common culture of data, created the brand identity & the communication strategy
    - Multiplied x3 the number of participants at the end of the first 4 months of existence

◾ Internal topics
  - Internal trainer: design impactful presentations (including training creation), project management
  - Member of the Circle of Innovators
  - Innovation Champion Program
  - Popularization pitch on the blockchain & the Metaverse

Organization & change management project manager

Deloitte

- Big Four worldwide consulting firm - 

◾Outsourcing of part of the business and IT activities of a banking group
    - Defined the transferable scope, designed transitional & target organization
    - +200 employees outsourced under L12-24 to preserve employment
    - 2 consultation information files approved by social authorities

Senior Consultant – Financial Services Industry & fintech

◾Design of target customer journeys as part of the redesign of the IS tool on a European scale for a major banking player
    - Analyzed as-is situation, identified customer pain points, led the service design lab on the co-creation of target customer journeys
    - +42 types of pain points identiﬁed (manual tasks, low value-added tasks, etc.) on 6 customer journeys

◾ Internal topics
  - Wrote pitch (commercial prospecting) on various themes: post merger acquisition integration in insurance, harmonization of insurance subscribing practices within a major banking player, profitability of incubators, chatbot in AI optimization of customer interactions, etc.
  - Launched the mentoring pilot: wrote the pitch, undertook oral presentation in front of the associate comittee, transformed the mentoring pilot into a mentoring program

Consultant – Financial Services Industry & fintech

Crédit du Nord Group

- Banking group, subsidiary of Société Générale -

◾Implementation of a sectoral approach on offers for liberal professions, VSEs, and associations
    - Led packaging, benchmark, regulatory update, commercial animation, management, etc.

◾Implementation of development strategy for professional clients by promoting 2.0 partnerships
    - Launched 4 new partnerships & service offers (media and multichannel strategy, commercial animation, etc.): ALD Automotive, Doctolib, Oxatis, Ellisphere with co-creation of a brand (“PassBtoB”)

Marketing research officer – Professionals market

◾Led 32 operations (print and digital campaigns), 42 documents designed (mailing, customer and employee guides, contracts, point-of-sale promotion), €54,700 engaged budget

Multichannel direct marketing project manager

Néorateur - Eloquence association of NEOMA Business School Reims

◾Defined and implemented brand consistency (graphic quidelines, marketing campaign themes, event coverage including the eloquence contest)
◾ Supervised and strategically coordinated the different communication campaigns: implementation of a retro-planning, distribution on different social platforms. Examples of events: eloquence contest, challenge box.
◾Multiplied the audience by 6 in 3 months

Communication manager

Infusing the insurance realm with a culture of innovation and adept project management while demystifying AI and Web 3.0. Ready to dive in? 🚀

Hello there! I’m your go-to ally for navigating AI, Web 3.0 and fostering a culture of innovation within the corporate tapestry. My 8-year voyage through the banking and insurance sectors has crafted a hybrid professional in me, adept in project management, management consulting, and marketing, standing at the crossroads of tradition and modernity.

Amidst my professional voyage through the banking and insurance sectors, I embarked on entrepreneurial adventures dotted with e-commerce ventures. Although these ships didn’t sail as envisioned, each tumultuous wave served as a crucible, honing my resilience and bestowing invaluable real-world lessons. Now, with a treasure trove of experience, I channel these learnings to steer projects towards success at CACI, bridging the gap between imaginative ideas and actionable solutions.

The narrative doesn’t end here; as an "Innovation Influencer" at Ninety Innovation Community, I find myself thriving where the conventional dances with the unconventional. My quest to nurture a culture of ingenuity propels me onto stages where I spark dialogues on Web 3.0, AI, and the sweeping wave of innovation across industries, inviting others to join this exhilarating dance of modernity amidst tradition.


Achievements Snapshot:

Orchestrated successful branch outsourcing and crafted the target operating model for newly acquired branches.
Spearheaded the launch of an internal data community, marking a significant stride towards a data-driven culture.
Played a pivotal role in the financial turnaround of a subsidiary, showcasing a knack for strategic financial management.

Eager to connect with like-minded professionals and explore collaborative ventures.  If you share a zest for challenging the status quo, fostering innovation, or  wish to exchange insights on AI and Web 3.0, feel free to hit the connect button or slide into my DMs. Let's create waves together! 🚀

Marine Parsi

Outlook Publishing

- Develop and implement game-changing digital strategies.
- Build, lead, and manage a Digital Marketing team.
- Manage and optimize multiple websites to enhance visibility and engagement.
- Engage an international audience of 1.7 million+ monthly B2B readers.
- Lead LinkedIn content strategy for 50+ team.

Digital Marketing Director

Outlook Creative Services

Chief Marketing Officer

Leaders Social Media

A personal project. I get a kick out of helping people thrive on LinkedIn.

Strategic Advisor

Africa Outlook Magazine

A brand of Outlook Publishing Ltd. B2B Magazine. 370,000+ readers per month.

- Develop and implement game-changing digital strategy.
- Build, lead, and manage a Digital Marketing team.
- Manage and optimize website to enhance visibility and engagement.
- Engage an international audience of B2B readers.
- Lead LinkedIn content strategy for 50+ team.

APAC Outlook Magazine

A brand of Outlook Publishing Ltd. B2B Magazine. 280,000 readers per month.

- Develop and implement game-changing digital strategy.
- Build, lead, and manage a Digital Marketing team.
- Manage and optimize website to enhance visibility and engagement.
- Engage an international audience of B2B readers.
- Lead LinkedIn content strategy for 50+ team.

EME Outlook Magazine

A brand of Outlook Publishing Ltd. B2B Magazine. 340,000 readers per month.

- Develop and implement game-changing digital strategy.
- Build, lead, and manage a Digital Marketing team.
- Manage and optimize website to enhance visibility and engagement.
- Engage an international audience of B2B readers.
- Lead LinkedIn content strategy for 50+ team.

North America Outlook Magazine

A brand of Outlook Publishing Ltd. B2B Magazine. 325,000 readers per month.

- Develop and implement game-changing digital strategy.
- Build, lead, and manage a Digital Marketing team.
- Manage and optimize website to enhance visibility and engagement.
- Engage an international audience of B2B readers.
- Lead LinkedIn content strategy for 50+ team.

Food & Beverage Outlook

A brand of Outlook Publishing Ltd.

- Develop and implement game-changing digital strategy.
- Build, lead, and manage a Digital Marketing team.
- Manage and optimize website to enhance visibility and engagement.
- Engage an international audience of B2B readers.
- Lead LinkedIn content strategy for 50+ team.

Healthcare Outlook

A brand of Outlook Publishing Ltd. B2B Magazine. 100,000 readers per month.

- Develop and implement game-changing digital strategy.
- Build, lead, and manage a Digital Marketing team.
- Manage and optimize website to enhance visibility and engagement.
- Engage an international audience of B2B readers.
- Lead LinkedIn content strategy for 50+ team.

Manufacturing Outlook

A brand of Outlook Publishing Ltd. B2B Magazine. 130,000 readers per month.

- Develop and implement game-changing digital strategy.
- Build, lead, and manage a Digital Marketing team.
- Manage and optimize website to enhance visibility and engagement.
- Engage an international audience of B2B readers.
- Lead LinkedIn content strategy for 50+ team.

Business Magazines | 1.7M Readers | Expert SEO | Game-Changing Digital Strategies

Greetings, I'm Fox - I showcase Business Leaders, Brands, and Companies to 2 Million+ B2B Readers.

I’m a Digital Marketing Director leading the digital strategy for an international B2B media production company and 50+ staff (on & off LinkedIn).

I am:

- Digital Marketing Director at Outlook Publishing outpb.com - International B2B content publisher

- Connecting Thought Leaders and CxO’s with our 2 Million+ B2B Readers

- Leading content strategy for a team of 50+ colleagues on LinkedIn

- Leading Outlook Publishing digital content strategy

- Creator of https://www.leaders.social - C-level & Thought Leader LinkedIn support


On LinkedIn, I'm mostly known for:

- Sharing expertise in:

- - LinkedIn Visibility, Growth, and Reach
- - LinkedIn Profile & Personal Branding Optimization
- - LinkedIn Company Pages
- - LinkedIn Newsletters
- - LinkedIn Top Voices

- Providing FREE LinkedIn Courses at https://learn.leaders.social

- LinkedIn Liftoff newsletter


Feel free to contact me:

- If you're a fellow Digital Marketer and want to chat

- If you’re an CxO and interested in having you, your business + brand featured in one or more of our B2B magazines + digital platforms.

Please do not contact me:

X Asking for advice for free See https://learn.leaders.social  

X Are a person offering lead gen, guest posting, links, website design, social media tools, or support with digital services. If I need it, I already have it

X Generally, anyone if all you want to do is sell to me


Some Random Digital Marketing things/achievements:

- I am an SEO at my core

- I am an expert WordPress developer.

- I have built 300+ Websites.

- Content was King when I started 25 years ago. Content is King today!

- I co-founded and sold the UK's first Affiliate Marketing Network for £5.5million.

- I've taken Outlook Publishing's B2B content sites from 180k to 1.5M monthly visits in 12 months

- I built a #1 ranked mobile content website (when mobile phones were bricks and WAP was a thing)

- I was a pioneer in selling ringtones in the 00’s when they were 3 bucks a pop. Remember Crazy Frog!?!

- I have done the ground work and earned my stripes. Now I'm doing things I love to do

I found my tribe at Outlook Publishing Ltd.

The adventure continues…

taplio

The Battle

Marine Parsi

Fox Tucker

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