Amplify Your Authority - B2B Marketing for Coaches

Welcome to my Amplify Your Authority company page. 

Company pages are more like private communities, so let's treat it that way.

🤭 I'll be sharing exclusive content and insights. 

For followers, I plan to peel back the curtain:

✅ A diary of findings as I experiment with new strategies and share LinkedIn updates and features.

✅ Scheduled Podcasts and Replays

✅ LinkedIn Monthly Newsletter Updates

Type in the search box "Amplify Your Authority" and subscribe!

Amplify Your Authority

Self-Employed

Online Marketing Coach and Certified Copywriter

Published Writer and Award-winning Speaker

I teach women how to transform their fear into faith so they can pursue God-size living and realize they were made for more. "Embracing childlike faith for God-sizing living" Now, that's an extraordinary life.

Published Writer, Blogger, & Speaker

Anderson Valley Post

Freelance Writer...Twice a month column offers health topics featuring community profiles and practical content.

"Living Well" Columnist

Redding Radio

Community centered program to help promote local businesses.

Former Co-Host for Radio Talk Show

Faith and Fitness Magazine

Women's Interest Department and Contributor.

Acquisition Editor

Toastmasters District 39

2010 Spring Conference in Reno, Nevada. Workshop speaker, "Launch the Writer Within You."

Seminar Speaker

Resolution for Writers Conference

Mercy Medical Center

🌟 "To add value to others, one must first value others." - John C. Maxwell 🌟

Your message has immense value, not just in monetary terms, but as a beacon of your beliefs, vision, and drive to create positive change in the world.

My clients are visionaries driven by the potential to make a significant impact. They recognize that being heard in a crowded space is more than volume; it's about communicating with clarity, purpose, and authenticity.

If you struggle to make your voice resonate, I'm here to help. 

YOU CAN ELEVATE YOUR BRAND  WITHOUT CHASING VANITY NUMBERS, ALGORITHMS, OR DANCING ON TIKTOK

In today's digital landscape, consumer behavior, algorithms, and artificial intelligence continue to shape online marketing, but you can maintain human-to-human connections in your business and marketing. How? 

"TAKE RANDOM OUT OF RANDOM ACTS OF KINDNESS" 

The value of authentic connection remains irreplaceable. I'll be as bold to say that relationships will always beat algorithms. 

My commitment is to guide coaches and service providers in customizing a strategic marketing plan that breaks conventional one-size-fits-all methods. But don't just take my word for it. 

TESTIMONIALS

📣 Kathy Farah: "Marisa helped me find direction and confidence. My business is thriving as a ConvertKit email strategist, thanks to her guidance."

📣 Troy Goats: "Marisa's heart and dedication surpass expectations. Her support through challenges is unparalleled."

📣 David Landis: "Marisa combines kindness with a tenacity to move things forward, achieving amazing results."

📣 Alicia Berberich: "Marisa is the real deal. She ensures a strong foundation for your business, focusing on the big picture."


READY TO TRANSFORM YOUR COACHING PRACTICE?

🚀 𝗖𝗢𝗡𝗧𝗔𝗖𝗧 𝗠𝗘: Schedule a FREE Strategy Session
📅 https://marisashadrick.com/copywriter/

MARISA SHADRICK

Ambitious Bookkeeper

Dedicated to elevating the Bookkeeping profession through mentoring, education, and inspiration. Listen to The Ambitious Bookkeeper Podcast for weekly free content.

Founder

Of Course Bookkeeping

We serve online experts and course creators

Owner

Progenity, Inc.

Progenity is a CLIA-licensed laboratory and is accredited by the College of American Pathologists (CAP). We operate throughout the US.  We provide highly complex molecular and specialized testing services to physicians and their patients.

While at Progenity, I played a crucial role in building the accounting team and streamlining processes in a fast paced growing company, also adhering to GAAP standards. Some responsibilities include:
-managed the hiring, mentoring, goal setting and annual review process of accounting team: AP, GL, Payroll
-developed procedures for and oversaw Accounts Payable Function
-developed month end close process and provided oversight, management and review of the GL team
-managed communication with outside audit and tax firm and delegation of tasks associated with both
-assisted with integration of multiple acquisitions, providing daily support to the acquired company's accounting team

Controller

Senior Accountant - Accounting Manager

Henry Schein - Dental Specialties & Emergency Compliance Products Groups

For Dental Specialties Group:
•	Month-end close process
•	Balance sheet account reconciliations
•	SOX
•	Footnotes
•	Sales tax compliance for multiple states 
•	Complex reserve calculations
•	Various other projects and support for accounting managers
•	Compiled Policies & Procedures for the Staff Accountant role

For six months I oversaw  this role while providing interim finance and accounting support to the Emergency Compliance Products Group as the team transitioned to a new Controller:

•	Reviewed balance sheet reconciliations
•	Made internal control recommendations
•	Process oversight and improvement - related to A/P, A/R and General Ledger integrity, month-end close
•	Provided team management, cohesiveness, and direction

Staff Accountant

Calvert & Ivester, PLLC

•	Prepared Income Tax Basis Financial Compilations and related bookkeeping for monthly, quarterly and annual engagements in accordance with standards of reporting for OCBOA
•	Performed monthly bank reconciliations at client locations
•	Prepared monthly sales tax and quarterly and annual payroll and other (1099s) reports for clients
•	Prepared tax returns for Individuals (including Schedule C), Partnerships, S-Corporations, and C-Corporations

Silver City Food Co-op

•	Maintained all accounting records and payroll files, oversaw the cash receipts, cash disbursements, and payroll process, and implemented appropriate internal controls
•	Maintained sufficient audit trail, reconciled all bank accounts, monitored cash flow, and performed fixed assets tracking
•	Prepared and filed all monthly, quarterly and annual state and federal payroll and sales tax reports
•	Coordinated, calculated and reconciled quarterly physical inventories
•	Monitored all employee benefits (including SIMPLE IRAs, Medical Reimbursement, and Paid Vacation)
•	Maintained all personnel files, ensuring that they were complete, accurate, and secure at all times
•	Assisted independent auditing firm during annual audits

Finance Manager

🧐 Most bookkeepers: will categorize your transactions, maybe have a couple questions, and then send you an email that says “your bookkeeping is done!”
 🤩 My team and I: put together key financial reports and snazzy overview video with visuals each month, pointing out key changes and numbers you need to pay attention to, so you can actually make decisions and understand what’s happening in your business! 


Of Course Bookkeeping is an accounting firm for online entrepreneurs and course creators who are passionate about making an impact. We believe that when entrepreneurs understand their numbers, they can grow their numbers and have massive impact. 

We set you up with easy to use tools and automation through apps like Xero, Hubdoc, Google Drive and Gusto. We guide you so you can see your finances more clearly in real time anywhere--and understand what it all means. 

I’m also passionate about helping others in my field. On the Ambitious Bookkeeper® podcast I share insights and tools that have helped me grow my business, so other bookkeepers and accountants can make the move to a virtual bookkeeping side hustle or business, too!

Serena Shoup, CPA

I quit my job the day they denied my time off to see my daughter's preschool performance. Best decision I ever made.

Here's what nobody tells you about starting a bookkeeping business: the hardest part isn't the accounting. 

It's believing you're allowed to want more than your current circumstances.

For YEARS, I sat on a business idea because I was terrified of:
❌ Not knowing enough
❌ Having to network as an introvert
❌ Actually selling my services
❌ Balancing business with kids

But here's the facts: I had over a decade of accounting experience and STILL felt like I didn't have what it takes. That's not a knowledge problem. That's an imposter syndrome problem.

And if you're sitting here thinking "the market is too saturated" or "AI is going to take all the jobs," hear me out: There are 33 million small businesses in the US alone. Many business owners are still resistant to even moving to cloud software, let alone AI.

Technology replaces tasks, not trust. And your ability to CARE about your clients' success? AI will never have that.

You don't need another certification.

You don't need to know everything. 

You need to believe you can do this and take the first step.

Who's ready to stop stalling and start building? 

#ambitious #bookkeeper #accountant #BookkeepingBusiness #AmbitiousBookkeeper #AccountingCareer #RemoteBookkeeper #SideHustle #WomenInBusiness #AIBookkeeping

🧮 Accountant for Course Creators |🎙 Host of The Ambitious Bookkeeper® Podcast | Mentor for Bookkeepers

NEVER use Intuit Payroll 💀

I don't care if it seems convenient because you're already in QBO.

I don't care if the client insists.

I have a client who owes $50k in back taxes to the IRS because Intuit Payroll recorded the payment as if it went through... but it never actually made it to the IRS.

$50,000.

And she's not alone. I've seen this happen multiple times - payments that clients THOUGHT were being sent automatically just... disappearing into the void.

Here's what I recommend instead: Gusto (my favorite), Paychex, or ADP for larger companies.

Gusto is easy for clients to use, integrates beautifully with your accounting software, and - here's the key - the payments actually make it to the taxing authorities.

The peace of mind alone is worth switching. You don't want that liability hanging over your head or your client's business.

#ambitious #bookkeeper #accountant #payroll #payrollsoftware #gusto #adp #paychex #intuitpayroll #accountingtechstack #accountingsoftware #bookkeepingbusiness

Every technological leap in accounting has sparked the same fear:

Will this replace us?

And every time, the answer has been 

No.

Let's have a history lesson, because we need some perspective on this whole AI panic:

📊 1950s: Electric calculators made manual tabulation obsolete. Accountants who resisted got outpaced. Those who adapted thrived.

💾 1979: VisiCalc (first spreadsheet) let accountants run hundreds of calculations in seconds. The fear? "What's left for us to do?" The reality? We became more valuable.

☁️ Early 2000s: Cloud accounting emerged. The fear? "If clients can see their books in real time, will they even need us?" The reality? We became faster, more collaborative, and MORE essential.

🤖 Today: AI can categorize transactions and draft reports. The fear? "What is left for us?" 

The answer? 

THE SAME AS IT'S ALWAYS BEEN.

Technology replaces tasks, not trust.
AI needs oversight. 

Clients need human connection. 

And honestly? Even if AI does most of the bookkeeping eventually, there's going to be SO MANY MESSES for us to clean up, review, verify, and analyze.

Those who adapt don't just survive – they thrive.

So here's my advice: Get familiar with the AI tools built into your accounting software. Understand what they can and can't do. 

Position yourself as the expert who WORKS WITH AI to deliver better results faster.

Don't give up. Don't dig your heels in. Adapt.

Are you embracing AI or resisting it? Let's talk about it 👇

#ambitious #bookkeeper #accountant #AIandAccounting #FutureOfBookkeeping #AccountingTechnology #BookkeeperLife #AdaptOrDie #TechSavvyBookkeeper

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The Battle

MARISA SHADRICK

Serena Shoup, CPA

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taplio

The Battle

MARISA SHADRICK

Serena Shoup, CPA

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Serena Shoup, CPA's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSerena Shoup, CPA's LinkedIn Performance