Marissa Buckley

RevUp

RevUp is a team of highly skilled chief growth officers with deep insurance knowledge and marketing expertise. We build powerful brands and marketing strategies designed to accelerate growth.

Co-Founder

Fractional CGO

Security First Insurance

Developed the brand position, multimedia/omnichannel awareness and lead-generation campaigns for an emerging InsurTech product that doubled market share and distribution within the first year in a fiercely competitive market

Established company as a trusted resource to the media by building relationships with key reporters, and editors. Became trusted content contributor to largest trade publications

Directed comprehensive digital transformation of customer and agent portals that increased operational efficiencies, lowered costs and delivered a unified brand experience that established the company as a market leader and drove customer retention to 90% over a five-year period

Architected a customer feedback framework using multiple digital platforms that improved customer satisfaction and online reputation/rating and reviews

Led development and positioning of a mobile app that created a new revenue stream through a distribution partnership while bringing contractor innovation to the market, streamlining claim processes and lowering loss costs

Facilitated co-branded partnerships with several national brands by championing strategy to expand technology investments that enabled customized customer experiences

Vice President of Marketing & Brand Experience

As Director of Marketing, I oversaw all marketing and communications for Security First Insurance Company. I was responsible for leading the company's corporate communications, public relations and media strategy, mobile application design and development, advertising, social media marketing, and brand development and management.

Director of Marketing

ICI Homes

Managed digital marketing and advertising, creative development, marketing campaigns, online and onsite sales and negotiations training, organized and implemented online client relations management, oversaw website development and design, search engine marketing, affiliate marketing, sales software implementation, and database management. I led the development of the company's customer relationship management technology and automation to engage with homebuyers and increase digital home sales increasing sales by 30% in the first year.

Director, Digital Marketing

NASCAR

Software development using Visual Basic 6.0 and .NET programming languages. Intranet development and workflow integration automating business procedures and enhancing internal electronic communication. Internal application testing, maintenance, and training. Database development and management.

Computer Programmer

International Speedway Corporation

Print and online creative development including event passes, brochures, flyers, posters, logos, direct mail, and electronic advertising. Team partnership in development of original content and theme related marketing collateral and advertising strategies for special events (Daytona 500 and Pepsi 400) and the Daytona 500 Experience. Supervised and mentored design team. Managed multiple projects with outside vendors and internal departments.

Sr. Graphic Designer

Award-winning innovator, creative visionary, and thought leader who helps high-performing executives, founders, emerging startups and insurance organizations drive brand awareness, engagement, revenue, and market share. Extensive full lifecycle experience in developing high-value brand platforms, including strategy, design, marketing/communications, PR, mobile apps, strategic partnerships, digital/social media, and agency management. Brings a unique combination of branding and technology expertise to create and market services and applications that generate both B2B and B2C competitive advantage.

KNOWN FOR
Developing integrated brand platforms for individuals and companies, designing brand and content strategies that establish authority, grow influence, and earn stakeholder trust and affinity, including securing strategic partners, investors, and media.

Creating new revenue streams by evolving brand positioning, building brand extensions/ applications and expanding digital services that increase influence and online authority. 

Building high-performing teams by inspiring a culture that values excellence, integrity and diversity

Generating significant earned media by deploying various PR and digital marketing strategies and leveraging leadership role with industry trade publications and associations

Defining the buyer process and developing digital strategies that reach highly targeted, segmented audiences with relevant information in the right context

CORE COMPETENCIES
Strategic Marketing and Brand Development | Digital Media | Digital Transformation | CX Strategy | UX Design and Development | Marketing Analytics | Information Architecture and Content Strategy | Social Media Marketing | Content Marketing | Campaign Development and Implementation | Public Relations | Product Strategy

StratMaven

Headquartered in Miami, FL, StratMaven is a boutique strategy and M&A advisory firm specializing in the critical intersection of P&C insurance and technology. We leverage deep industry insights and extensive experience to develop high-impact growth strategies for insurance providers, solutions vendors, and investors. We drive growth initiatives, evaluate strategic partnerships, analyze acquisitions/divestitures, and conduct comprehensive market analyses.

Our track record includes:
•	100+ growth strategy engagements across the entire insurance value chain with a focus on  underwriting and claims
•	50+ private equity buy-side and sell-side processes supported
•	5B+ in transaction value from M&A playbooks developed by StratMaven
•	Clients include 5 of the top 10 leading data analytics & Technology vendors, and 7 of the top 25 PE firms

With over 20 years of industry experience and a robust network of trusted industry colleagues, we stay attuned to disruptive forces, innovation, and regulatory shifts. Having walked in our clients' shoes, we deliver actionable strategies grounded in practicality, not theory.  Our success is measured by the tangible results our clients achieve.

Key strengths include:
•	Strategic Planning and Execution 
•	Competitive Analysis and Market Positioning
•	Customer Driven Innovation and Market Research
•	Product Strategy
•	Partnerships & Alliances
•	Mergers & Acquisitions, including deal scan, due diligence, and PMI

Areas of expertise include:
•	Data & Analytics/AI tools for Risk assessment / Underwriting
•	Claims Estimatics & Technology Tools
•	Geospatial Imagery Analytics
•	Cat Modeling
•	Core Systems

President & Founder

LexisNexis, a Reed Elsevier Company

LexisNexis® Risk Solutions is a large data and analytics player serving the financial services, insurance, government, and healthcare sectors with solutions that assist customers in evaluating and predicting risk and enhancing operational efﬁciency.

Brought on board to help grow the LexisNexis  Residential Property Insurance Solutions vertical. 
• Spearheaded comprehensive market study to understand the data and analytic needs and pain-points of homeowners' insurance carriers and used that insight to define new products.
• Worked closely with team of seasoned statisticians and modelers to define product requirements and manage product development.

Sr. Market Director, P&C Property Insurance Solutions Division

Healthcare was a newly created business unit to bring risk solutions capabilities to this sector.
• Member of the executive team that led the launch of the Healthcare business, delivering data and analytics solutions in fraud/waste/abuse and identity management.
• Led the development of strategic and operating plans, informed new products development and pricing, and managed sales pipeline.
• Key member of the team that identified and led the successful acquisition of EDIWatch, a leading provider of healthcare claims fraud detection solutions, helping LexisNexis build an attractive payer analytics business.
• Identified content required to gain a competitive advantage in the payer market. Sourced and participated in contract negotiation with Enclarity, a leading supplier of physician and hospital data, paving the way for LexisNexis to ultimately acquire the company in Sept 2013.

Sr. Director, Business Strategy, Healthcare Division

Senior member of the Corporate Strategy and Business Development Group working with senior executives to understand industry trends and shape LexisNexis Risk Solutions (a $1.5B division) growth strategy, conducting industry and market research to assess LNRS’ organic and inorganic growth opportunities in specific industries and geographies, identifying and screening 8+ acquisition opportunities that fit with the Company’s growth strategy.

Led highly visible strategic initiatives across a variety of areas including entry strategies for adjacent and international markets and go-to-market design. Group reported directly to CEO. Hand-picked by CEO to manage Innovation Stars, a key initiative to drive innovation across the organization. Instituted disciplined stage-gate venture capital-based process to manage $30M+ in internal investments.

Member of the senior executive team that led the 2-year due diligence effort to build the detailed justification to acquire ChoicePoint (NYSE:CPS), a $4.2B deal and the largest in Reed Elsevier’s history. Developed detailed bottom up analyses of ChoicePoint’s Insurance business (generated 85% of the company’s NPV) to define specific revenue and cost synergy opportunities.

My love for all things insurance and healthcare stems in part from the incredible opportunities I was given at LNRS. I feel very privileged to have worked with visionaries who instilled in me a love of data analytics-driven business models to transform industries.

Director, Corporate Strategy & Business Development

Automatic Data Processing (ADP)

Directed market strategy, product positioning, pricing, customer research and competitive analysis for ADP TotalSource, a leading professional employer organization (PEO).
• Strategic Planning. Managed the analysis and development of the annual strategic planning process in collaboration with Finance, Sales, and Operations. Developed detailed business case for new HR Administrative Services Offering (ASO) targeting SMEs, resulting in ADP's competitive entry in the ASO market.
• Business Development. Conceived and developed a comprehensive vertical marketing initiative, targeting under-penetrated industries based on pricing, retention and revenues. Led a four-person marketing and product development team to create industry-specific solutions and marketing programs, and established alliances with top industry associations to get qualified leads.
• Competitive Analysis. Created competitive intelligence (CI) tracking process, involving systematic collection of competitive data from a variety of sources, including over 250 field personnel, resulting in the preparation of comprehensive quarterly CI reports distributed to Sales, Operations, and Executive Management and enabling ADP TotalSource to be steps ahead of competitors. 

ADP was my first corporate job after BCG and I lucked out: wonderful colleagues, collegial atmosphere, exciting work. I was a new mom and never felt I had to choose between being a good mom and a good employee.

Director, Strategic Planning

The Boston Consulting Group (BCG)

Strategy consultant for Fortune 500 companies focusing primarily on the Financial Services industry. Project work covered: 
• Portfolio / Corporate / BU strategy for leading wealth management and credit card companies
• Pricing in life insurance and banking
• Financial services benchmarking
• Organization design / restructuring for a leading CPG company

I will forever be grateful for my time at BCG. I learned the ropes of management consulting from the BEST in the industry. I was privileged to work with a team of people with impeccable integrity, strong drive and relentless curiosity and who genuinely wanted to help clients and colleagues succeed.

Consultant

IFC - International Finance Corporation

The International Finance Corporation (IFC) is the private sector investment arm of the World Bank Group. IFC makes investments (debt, equity, quasi-equity) in the private sectors of developing countries to promote sustainable economic growth and private sector investment.

Worked in IFC's Latin America and Health & Education Groups.  Conducted due diligence, built complex financial models, undertook detailed valuation and credit analyses, developed appropriate investment structures, prepared investment memos, and negotiated investment terms. Performed on-site due diligence and investment follow-up in Brazil, Argentina, Peru, Colombia and Guatemala.
• Deal Sourcing. Helped shape the Health and Education department deal sourcing process, substantially increasing the visibility of this newly-created division. Organized road show event bringing together 20+ South American educational institutions to market IFC capabilities.
• Deal Structuring. Developed detailed analysis of deal structure and terms for seven transactions in challenging investment markets. Participated in US$45M financial restructuring of a Brazilian ceramic manufacturer following Brazil’s 1999 currency devaluation. Debt restructuring brought in US$12M+ in P&L savings for client.
• Portfolio Management. Analyzed and monitored the operational and financial performance of five portfolio companies totaling US$120M of invested capital. Prepared and presented quarterly reports to IFC Portfolio Committee on investments’ performance. Industries covered included consumer goods and services, retail, building materials, and general manufacturing.

IFC was a special place. I worked in the most diverse environment with people who truly cared and I got to see the visible and lasting impact generated by our projects both in the private and the public sectors.

Investment Officer

I’m the founder of StratMaven, a boutique strategy and M&A advisory firm focused on the intersection of P&C insurance and technology.

What makes us different is simple: we don’t just work with one piece of the insurance ecosystem—we work across all three: Carriers/MGAs, Tech vendors, and Investors.

And that matters—because these groups don’t operate in silos. By advising all three, I’ve built a network and perspective that gives my clients something they can’t get on their own: real-world insight, behind-the-scenes access, and the ability to see around corners.

One day I might be helping a carrier cut through the noise on digital transformation, identifying which technologies will actually move the needle on underwriting, claims, or customer experience. The next, I’m working with an InsurTech vendor to find true product-market fit, improve adoption through strategic partnerships, and get positioned for scale—or a successful exit. Then I might be advising a PE firm on where to place their next bet, separating real innovation from well-packaged hype.

That 360-degree view is what gives my clients an unfair advantage. I bring deep strategic experience (from BCG to LexisNexis), hands-on operating know-how, and a direct line to what’s really happening across the market.

Bottom line? I help you move smarter, move faster, and invest in what actually works.

Feel free to reach out at info@stratmaven.com or visit **www.stratmaven.com**—always happy to connect.

taplio

The Battle

Marissa Buckley

Astrid Malval-Beharry

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?