Marissa Buckley

RevUp

RevUp is a team of highly skilled chief growth officers with deep insurance knowledge and marketing expertise. We build powerful brands and marketing strategies designed to accelerate growth.

Co-Founder

Fractional CGO

Security First Insurance

Developed the brand position, multimedia/omnichannel awareness and lead-generation campaigns for an emerging InsurTech product that doubled market share and distribution within the first year in a fiercely competitive market

Established company as a trusted resource to the media by building relationships with key reporters, and editors. Became trusted content contributor to largest trade publications

Directed comprehensive digital transformation of customer and agent portals that increased operational efficiencies, lowered costs and delivered a unified brand experience that established the company as a market leader and drove customer retention to 90% over a five-year period

Architected a customer feedback framework using multiple digital platforms that improved customer satisfaction and online reputation/rating and reviews

Led development and positioning of a mobile app that created a new revenue stream through a distribution partnership while bringing contractor innovation to the market, streamlining claim processes and lowering loss costs

Facilitated co-branded partnerships with several national brands by championing strategy to expand technology investments that enabled customized customer experiences

Vice President of Marketing & Brand Experience

As Director of Marketing, I oversaw all marketing and communications for Security First Insurance Company. I was responsible for leading the company's corporate communications, public relations and media strategy, mobile application design and development, advertising, social media marketing, and brand development and management.

Director of Marketing

ICI Homes

Managed digital marketing and advertising, creative development, marketing campaigns, online and onsite sales and negotiations training, organized and implemented online client relations management, oversaw website development and design, search engine marketing, affiliate marketing, sales software implementation, and database management. I led the development of the company's customer relationship management technology and automation to engage with homebuyers and increase digital home sales increasing sales by 30% in the first year.

Director, Digital Marketing

NASCAR

Software development using Visual Basic 6.0 and .NET programming languages. Intranet development and workflow integration automating business procedures and enhancing internal electronic communication. Internal application testing, maintenance, and training. Database development and management.

Computer Programmer

International Speedway Corporation

Print and online creative development including event passes, brochures, flyers, posters, logos, direct mail, and electronic advertising. Team partnership in development of original content and theme related marketing collateral and advertising strategies for special events (Daytona 500 and Pepsi 400) and the Daytona 500 Experience. Supervised and mentored design team. Managed multiple projects with outside vendors and internal departments.

Sr. Graphic Designer

Award-winning innovator, creative visionary, and thought leader who helps high-performing executives, founders, emerging startups and insurance organizations drive brand awareness, engagement, revenue, and market share. Extensive full lifecycle experience in developing high-value brand platforms, including strategy, design, marketing/communications, PR, mobile apps, strategic partnerships, digital/social media, and agency management. Brings a unique combination of branding and technology expertise to create and market services and applications that generate both B2B and B2C competitive advantage.

KNOWN FOR
Developing integrated brand platforms for individuals and companies, designing brand and content strategies that establish authority, grow influence, and earn stakeholder trust and affinity, including securing strategic partners, investors, and media.

Creating new revenue streams by evolving brand positioning, building brand extensions/ applications and expanding digital services that increase influence and online authority. 

Building high-performing teams by inspiring a culture that values excellence, integrity and diversity

Generating significant earned media by deploying various PR and digital marketing strategies and leveraging leadership role with industry trade publications and associations

Defining the buyer process and developing digital strategies that reach highly targeted, segmented audiences with relevant information in the right context

CORE COMPETENCIES
Strategic Marketing and Brand Development | Digital Media | Digital Transformation | CX Strategy | UX Design and Development | Marketing Analytics | Information Architecture and Content Strategy | Social Media Marketing | Content Marketing | Campaign Development and Implementation | Public Relations | Product Strategy

Ivans

Partner with Enterprise P&C Carriers to ensure success across all of their investments in Ivans’ portfolio of Solutions; incl Download, Bookroll, Insights, and Distribution tools like Ask Kodiak and IDP/Tarmika
Manage a $20M Book of Business

Senior Customer Success Manager

Worked with our Carrier partners to ensure success on Ivans Distribution Platform (IDP); enhancement feedback requests/road mapping, marketing communications, analytics reviews, and Business Reviews with stakeholders and Executive team leaders. 

Collaborated cross-functionally with Implementation, Product and PM teams on a major backend-migration project for all Carriers on Tarmika platform; including managing the UAT and final sign-off process for 10 Carriers

Customer Success Manager

Account Executive

Applied Systems

Progressive Insurance

Managed Progressive's relationship with 135 Agents in Southern CT
Educating on Personal Lines, Specialty Lines, and Small Commercial coverage and appetite 
Proud to work with a Top 25 Platinum Agency, and to coach 3 Agencies to our highest partnership level

Territory Sales Manager

- Interpret CT / MA / ME / VT / NH Auto Policies to find coverage for accidents, handling a rolling inventory of claims.
- Complete complex investigations to determine liability: utilizing virtual scene recreation, local traffic
laws, recorded statements, and analysis of physical damage.
- Communicate with all parties throughout the life of a claim, including sensitive conversations around
total losses, injury, and death.
- Recognized for "Efficiency" in the SNE Claims Organization

Claims Adjuster

Enterprise

- Directly responsible for overseeing all aspects of rental branch operations, utilizing complex reporting to track all costs, revenue, and profits. 
- Develop new Account Specialists to meet and exceed sales goals
- Maintain relationships with local and national accounts
- Created and implemented new risk management procedures, lowering branch exposure and increasing claims collection, which led to the best performance in Southern New England for November, December, and January 2020

Branch Manager - Commercial Truck

- Contributed to 21% growth by ranking #1 on the SNE sales matrix and #9 nationally, in September.
- Managed fleet maintenance for over 180 units at the flagship office, allowing the SNE Group to place 1st across all corporate maintenance categories for Aug and Sept.
- Supported the development of 2 AS to pass their Management Qualification interviews.
- Assisted in cost control efforts by handling account receivables and subrogation

Assistant Manager - Commercial Truck

- Aided in 105% YTD fleet growth as an effective member of the branch’s two-person sales force.
- Ranked Top 5 on the SNE sales matrix for 7 consecutive months, allowing for consistent top 20%
national placement.
- Charged with fleet DoT compliance protocols as well as fleet maintenance to ensure delivery of a safe
and valuable product.

Senior Account Specialist - Commercial Truck

- Consistently Top 25% of Sales Matrix for Southern New England
- Manage relationships with local Business Partners and National Accounts
- Coordinate fleet safety and servicing for 60-80 commercial trucks

Account Specialist - Commercial Truck

- Top 25% SNE Sales Matrix for 6 consecutive months

Management Trainee - Car Rental

University of Connecticut Catering

Student Caterer and Bartender

- Ranked #3 of 34 on final Intern sales matrix

Management Trainee Intern

Stop & Shop

Cash Department Head

Partnering with Enterprise P&C Carriers to ensure the successful implementation, rollout, and adoption of Ivans' products and services. Including helping navigate the complexities of the Applied Systems ecosystem; Epic, EZ Lynx, Tarmika, and the rest of our IDP integrations.

taplio

The Battle

Marissa Buckley

Devon Connolly

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