Marissa Buckley

RevUp

RevUp is a team of highly skilled chief growth officers with deep insurance knowledge and marketing expertise. We build powerful brands and marketing strategies designed to accelerate growth.

Co-Founder

Fractional CGO

Security First Insurance

Developed the brand position, multimedia/omnichannel awareness and lead-generation campaigns for an emerging InsurTech product that doubled market share and distribution within the first year in a fiercely competitive market

Established company as a trusted resource to the media by building relationships with key reporters, and editors. Became trusted content contributor to largest trade publications

Directed comprehensive digital transformation of customer and agent portals that increased operational efficiencies, lowered costs and delivered a unified brand experience that established the company as a market leader and drove customer retention to 90% over a five-year period

Architected a customer feedback framework using multiple digital platforms that improved customer satisfaction and online reputation/rating and reviews

Led development and positioning of a mobile app that created a new revenue stream through a distribution partnership while bringing contractor innovation to the market, streamlining claim processes and lowering loss costs

Facilitated co-branded partnerships with several national brands by championing strategy to expand technology investments that enabled customized customer experiences

Vice President of Marketing & Brand Experience

As Director of Marketing, I oversaw all marketing and communications for Security First Insurance Company. I was responsible for leading the company's corporate communications, public relations and media strategy, mobile application design and development, advertising, social media marketing, and brand development and management.

Director of Marketing

ICI Homes

Managed digital marketing and advertising, creative development, marketing campaigns, online and onsite sales and negotiations training, organized and implemented online client relations management, oversaw website development and design, search engine marketing, affiliate marketing, sales software implementation, and database management. I led the development of the company's customer relationship management technology and automation to engage with homebuyers and increase digital home sales increasing sales by 30% in the first year.

Director, Digital Marketing

NASCAR

Software development using Visual Basic 6.0 and .NET programming languages. Intranet development and workflow integration automating business procedures and enhancing internal electronic communication. Internal application testing, maintenance, and training. Database development and management.

Computer Programmer

International Speedway Corporation

Print and online creative development including event passes, brochures, flyers, posters, logos, direct mail, and electronic advertising. Team partnership in development of original content and theme related marketing collateral and advertising strategies for special events (Daytona 500 and Pepsi 400) and the Daytona 500 Experience. Supervised and mentored design team. Managed multiple projects with outside vendors and internal departments.

Sr. Graphic Designer

Award-winning innovator, creative visionary, and thought leader who helps high-performing executives, founders, emerging startups and insurance organizations drive brand awareness, engagement, revenue, and market share. Extensive full lifecycle experience in developing high-value brand platforms, including strategy, design, marketing/communications, PR, mobile apps, strategic partnerships, digital/social media, and agency management. Brings a unique combination of branding and technology expertise to create and market services and applications that generate both B2B and B2C competitive advantage.

KNOWN FOR
Developing integrated brand platforms for individuals and companies, designing brand and content strategies that establish authority, grow influence, and earn stakeholder trust and affinity, including securing strategic partners, investors, and media.

Creating new revenue streams by evolving brand positioning, building brand extensions/ applications and expanding digital services that increase influence and online authority. 

Building high-performing teams by inspiring a culture that values excellence, integrity and diversity

Generating significant earned media by deploying various PR and digital marketing strategies and leveraging leadership role with industry trade publications and associations

Defining the buyer process and developing digital strategies that reach highly targeted, segmented audiences with relevant information in the right context

CORE COMPETENCIES
Strategic Marketing and Brand Development | Digital Media | Digital Transformation | CX Strategy | UX Design and Development | Marketing Analytics | Information Architecture and Content Strategy | Social Media Marketing | Content Marketing | Campaign Development and Implementation | Public Relations | Product Strategy

Ema Roloff

Roloff Consulting

Digitally Transform the way you sell. 

The way that people buy has changed. Have you changed the way you sell?

To be successful at sales today, you need to be actively educating your prospects, connecting with them via digital channels, and consulting them throughout the sales cycle. 

Failing to adapt will mean fewer leads, smaller pipelines, and lower close rates. You can’t afford not to transform. 

A digital sales strategy allows you to sell the way people want to buy. You become a trusted expert who can guide your buyer through their purchase, from initial research to a signed contract. 
 
We offer self-paced courses, workshops, and consulting to help sales reps become effective social sellers.

Co-Founder and Principal Consultant

Leading Change

By combining my teaching expertise with my extensive industry knowledge, I am committed to helping organizations achieve successful transformations. Whether it's guiding businesses through the intricacies of technology adoption or inspiring individuals to embrace change, I am on a mission to increase the success rate of digital transformation.

I have had the opportunity to conduct over 200 expert interviews in the realm of Digital Transformation and Innovation. My contributions to the field have been recognized through accolades such as the RISE 35 under 35 Award, inclusion in Lightico's Insurance Innovators Top 100, and being honored as an Industry Influencer by InsurTech Hartford.

Be sure to Subscribe and Follow to get access to my weekly newsletter which will include exclusive video content, resources to support your journey to build digital literacy, access to my weekly interviews, and more.

Host and Keynote Speaker

EIS Ltd

The insurance industry is changing faster than ever before, and it is my job to help you keep up. 

Core technologies are at the center of everything you do. They dictate your customer experience, allow your employees to complete their job, and ultimately determine how your business grows. 

At EIS we are positioned to help our Clients leverage our cloud-optimized insurance platform for connectivity, speed, and customer-centricity. We offer full-suite core solutions along with a claims automation solution that can integrate with any core solution to offer eFNOL, fraud detection, and straight-through claims processing.

Director of North American Property and Casualty Sales 

Third Thursday

On The Third Thursday of each month, Co-Host Kieran Gilmurray and I invite other experts in the Intelligent Automation and Digital Transformation space to come share their ideas LIVE here on LinkedIn.

Be sure to keep an eye out for the monthly event pages that focus on a specific topic and allow people from all around the world to share thoughts on how to make Transformation happen!

Co Host

Naviant

Director - Enterprise Solutions 

Senior Sales Executive

At Naviant I help organizations navigate Digital Transformation with consulting and technology solutions that address productivity, visibility, and access to information. Strategically managing information and processes allows organizations to focus on their clients and use data and analytics to drive decisions and experiences.

Sales Executive

The AI Journal

Contribute written content and support community events by moderating pannel discussions.

Content Contributor & Global Excelence Awards Judge

Culver Franchising System, Inc.

• Created training materials for over 515 restaurants 
• Trained franchisees on aspects of franchise operations and technology systems
• Teach management development courses at the franchise headquarters 
• Involved in operational procedure committees 
• Collected and analyzed information on test items
• Coordinated franchisee training schedules

Training Specialist

University of Wisconsin-La Crosse

• Assisted in lecture activities 
• Graded student assignments and assessments
• Helped students with content questions and academic skills

Teaching Assistant

Digital Transformation| Insurance | Change Management

Your customers have changed the way they buy, and it is time that you sell in a way that will resonate with them. I am a co-founder and principal consultant at Roloff Consulting, a Sales Strategy company here to help you digitally transform your sales process.  Using a simple framework, we will help your team leverage a digital sales strategy so you can 𝐞𝐱𝐩𝐚𝐧𝐝 𝐲𝐨𝐮𝐫 𝐫𝐞𝐚𝐜𝐡, 𝐛𝐮𝐢𝐥𝐝 𝐚𝐮𝐭𝐡𝐨𝐫𝐢𝐭𝐲, 𝐚𝐧𝐝 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐞 𝐦𝐨𝐫𝐞 𝐫𝐞𝐯𝐞𝐧𝐮𝐞.

With a relentless passion for driving digital transformation and change management, I stand at the forefront of educating and empowering business leaders to find success in more than just digital sales strategy. As a seasoned keynote speaker, podcast host, and thought leader I am here to help you uncover the skills, knowledge, and insights needed to successfully transform. 

Be sure to check out my weekly interview series 👀 Leading Change

Subscribe to my weekly newsletter 📧 at emaroloff.com 

💬 Reach out if you would like to discuss Sales Strategy, Speaking Opportunities, or have something else on your mind! 

Let’s build the future of work together!

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Marissa Buckley

Ema Roloff

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