Marissa Buckley

RevUp

RevUp is a team of highly skilled chief growth officers with deep insurance knowledge and marketing expertise. We build powerful brands and marketing strategies designed to accelerate growth.

Co-Founder

Fractional CGO

Security First Insurance

Developed the brand position, multimedia/omnichannel awareness and lead-generation campaigns for an emerging InsurTech product that doubled market share and distribution within the first year in a fiercely competitive market

Established company as a trusted resource to the media by building relationships with key reporters, and editors. Became trusted content contributor to largest trade publications

Directed comprehensive digital transformation of customer and agent portals that increased operational efficiencies, lowered costs and delivered a unified brand experience that established the company as a market leader and drove customer retention to 90% over a five-year period

Architected a customer feedback framework using multiple digital platforms that improved customer satisfaction and online reputation/rating and reviews

Led development and positioning of a mobile app that created a new revenue stream through a distribution partnership while bringing contractor innovation to the market, streamlining claim processes and lowering loss costs

Facilitated co-branded partnerships with several national brands by championing strategy to expand technology investments that enabled customized customer experiences

Vice President of Marketing & Brand Experience

As Director of Marketing, I oversaw all marketing and communications for Security First Insurance Company. I was responsible for leading the company's corporate communications, public relations and media strategy, mobile application design and development, advertising, social media marketing, and brand development and management.

Director of Marketing

ICI Homes

Managed digital marketing and advertising, creative development, marketing campaigns, online and onsite sales and negotiations training, organized and implemented online client relations management, oversaw website development and design, search engine marketing, affiliate marketing, sales software implementation, and database management. I led the development of the company's customer relationship management technology and automation to engage with homebuyers and increase digital home sales increasing sales by 30% in the first year.

Director, Digital Marketing

NASCAR

Software development using Visual Basic 6.0 and .NET programming languages. Intranet development and workflow integration automating business procedures and enhancing internal electronic communication. Internal application testing, maintenance, and training. Database development and management.

Computer Programmer

International Speedway Corporation

Print and online creative development including event passes, brochures, flyers, posters, logos, direct mail, and electronic advertising. Team partnership in development of original content and theme related marketing collateral and advertising strategies for special events (Daytona 500 and Pepsi 400) and the Daytona 500 Experience. Supervised and mentored design team. Managed multiple projects with outside vendors and internal departments.

Sr. Graphic Designer

Award-winning innovator, creative visionary, and thought leader who helps high-performing executives, founders, emerging startups and insurance organizations drive brand awareness, engagement, revenue, and market share. Extensive full lifecycle experience in developing high-value brand platforms, including strategy, design, marketing/communications, PR, mobile apps, strategic partnerships, digital/social media, and agency management. Brings a unique combination of branding and technology expertise to create and market services and applications that generate both B2B and B2C competitive advantage.

KNOWN FOR
Developing integrated brand platforms for individuals and companies, designing brand and content strategies that establish authority, grow influence, and earn stakeholder trust and affinity, including securing strategic partners, investors, and media.

Creating new revenue streams by evolving brand positioning, building brand extensions/ applications and expanding digital services that increase influence and online authority. 

Building high-performing teams by inspiring a culture that values excellence, integrity and diversity

Generating significant earned media by deploying various PR and digital marketing strategies and leveraging leadership role with industry trade publications and associations

Defining the buyer process and developing digital strategies that reach highly targeted, segmented audiences with relevant information in the right context

CORE COMPETENCIES
Strategic Marketing and Brand Development | Digital Media | Digital Transformation | CX Strategy | UX Design and Development | Marketing Analytics | Information Architecture and Content Strategy | Social Media Marketing | Content Marketing | Campaign Development and Implementation | Public Relations | Product Strategy

Stitch Studio

Stitch Studio is transforming insurance operations, creating a future where every insurance company and TPA has an AI assistant embedded within their team, seamlessly handling workflows, improving accuracy, and boosting operational efficiency.
As a strategic advisor, I am supporting and guiding the company’s build, growth, and scalability through more than 30 years of experience leading operations for some of the largest and most respected global insurance organizations in our industry.

Strategic Advisor

Various Startups

Serve as a strategic advisor to various Insurtech start-ups as well as Insurtech-focused vendors and incubators.  Most recently working with an early-stage AI solution provider as well as unique revenue creation startups focused on critical "moment of truth" events in the life insurance sector.
Speaking Engagements:
Panelist, 2024, Insurtech Insights, New York  " Big Data's Double-Edged Sword, The Business Challenge in Life and Health Underwriting”, Women in Insurance Tech Conference, Boston “Strategic Leadership: Balancing Operational Excellence with Executive Priorities”. Sessions focused on how companies and their leaders are leveraging data and technology to improve offerings to customers and distributors both from an efficiency and experience standpoint.

Security Benefit

Security Benefit is a leader in the U.S. retirement industry with $45.9 billion in assets under management. They development of innovative, forward-thinking products and insurance approaches that support their customers To and Through Retirement®.  As Security Benefit’s COO, I spearheaded technology and business innovation across the company, both functionally and culturally. 
o	Responsibilities included:
o	Operational oversight 
o	Project Management
o	Information Technology 
o	Digital CX 
o	Data Management 
o	Cyber Security 
o	Vendor Management
o	Communications Strategy

Chief Operating Officer

Modern Life

Responsibilities included:  
o Insurance operations 
o Third party administration 
o Vendor relationships

Chief Insurance Officer

Bestow Life Insurance

Responsibilities included: 
o	P&L 
o	Insurance operations 
o	Third party administration 
o	Business acquisition

Chief Insurance Officer & Board Director

Legal & General America

Responsibilities included:
o	P&L for US operations including IT, Operations, New Business Acquisition, PMO and Underwriting
o	Data analytics 
o	IT implementation

Chief Operating Officer & Board Director

AXA US

Responsibilities included: 
o	Life operations, onshore and offshore

Managing Director - Head of Life Insurance Operations

Responsibilities included:
o	Individual annuity operation, onshore and offshore

Managing Director - Head of Annuity Operations

Lincoln Financial Group

Responsibilities included: 
o	Enterprise HR administration  
o	Consolidation 
o	In-sourcing of payroll and benefits administration

Vice President - Human Resources Administration

Responsibilities included: 
o	Annuity operations 
o	Merging annuity operations during Lincoln’s merger with Jefferson Pilot Insurance Company

VP, Annuity Operations

UICI

Responsibilities included: 
o	CX for the self-employed health insurance division of UICI
o	Oversight of health insurance customer service operations 
o	Design and implementation of IT solutions

Vice President

Americo Financial Life and Annuity

Responsibilities included: 
o	Leading life and annuity operations across multiple operating companies

Vice President of Operations

My career has been focused on leading strategic advancement within the organizations I have led to keep up with rapid digitization and advance customer-focused, process-driven, and innovative cultures. I believe in developing leaders, motivating employees, and cultivating integrated teams to achieve aggressive business goals. 
During my 30+ years in the insurance industry I have worked across startups and established companies as a CIO and COO to create scalable internal infrastructure, launch digital transformation initiatives, enhance operational efficiency, and oversee M&A activity. 
As a woman in insurance, I am passionate about empowering other women in the industry to help them identify and seize career opportunities and take control of their financial and professional futures.
I am always eager to share my knowledge of the insurance industry through mentorship and speaking opportunities, especially with young women entering a career in insurance. Send me a message and let’s connect!

taplio

The Battle

Marissa Buckley

Jackie Morales

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?