Marissa Buckley

RevUp

RevUp is a team of highly skilled chief growth officers with deep insurance knowledge and marketing expertise. We build powerful brands and marketing strategies designed to accelerate growth.

Co-Founder

Fractional CGO

Security First Insurance

Developed the brand position, multimedia/omnichannel awareness and lead-generation campaigns for an emerging InsurTech product that doubled market share and distribution within the first year in a fiercely competitive market

Established company as a trusted resource to the media by building relationships with key reporters, and editors. Became trusted content contributor to largest trade publications

Directed comprehensive digital transformation of customer and agent portals that increased operational efficiencies, lowered costs and delivered a unified brand experience that established the company as a market leader and drove customer retention to 90% over a five-year period

Architected a customer feedback framework using multiple digital platforms that improved customer satisfaction and online reputation/rating and reviews

Led development and positioning of a mobile app that created a new revenue stream through a distribution partnership while bringing contractor innovation to the market, streamlining claim processes and lowering loss costs

Facilitated co-branded partnerships with several national brands by championing strategy to expand technology investments that enabled customized customer experiences

Vice President of Marketing & Brand Experience

As Director of Marketing, I oversaw all marketing and communications for Security First Insurance Company. I was responsible for leading the company's corporate communications, public relations and media strategy, mobile application design and development, advertising, social media marketing, and brand development and management.

Director of Marketing

ICI Homes

Managed digital marketing and advertising, creative development, marketing campaigns, online and onsite sales and negotiations training, organized and implemented online client relations management, oversaw website development and design, search engine marketing, affiliate marketing, sales software implementation, and database management. I led the development of the company's customer relationship management technology and automation to engage with homebuyers and increase digital home sales increasing sales by 30% in the first year.

Director, Digital Marketing

NASCAR

Software development using Visual Basic 6.0 and .NET programming languages. Intranet development and workflow integration automating business procedures and enhancing internal electronic communication. Internal application testing, maintenance, and training. Database development and management.

Computer Programmer

International Speedway Corporation

Print and online creative development including event passes, brochures, flyers, posters, logos, direct mail, and electronic advertising. Team partnership in development of original content and theme related marketing collateral and advertising strategies for special events (Daytona 500 and Pepsi 400) and the Daytona 500 Experience. Supervised and mentored design team. Managed multiple projects with outside vendors and internal departments.

Sr. Graphic Designer

Award-winning innovator, creative visionary, and thought leader who helps high-performing executives, founders, emerging startups and insurance organizations drive brand awareness, engagement, revenue, and market share. Extensive full lifecycle experience in developing high-value brand platforms, including strategy, design, marketing/communications, PR, mobile apps, strategic partnerships, digital/social media, and agency management. Brings a unique combination of branding and technology expertise to create and market services and applications that generate both B2B and B2C competitive advantage.

KNOWN FOR
Developing integrated brand platforms for individuals and companies, designing brand and content strategies that establish authority, grow influence, and earn stakeholder trust and affinity, including securing strategic partners, investors, and media.

Creating new revenue streams by evolving brand positioning, building brand extensions/ applications and expanding digital services that increase influence and online authority. 

Building high-performing teams by inspiring a culture that values excellence, integrity and diversity

Generating significant earned media by deploying various PR and digital marketing strategies and leveraging leadership role with industry trade publications and associations

Defining the buyer process and developing digital strategies that reach highly targeted, segmented audiences with relevant information in the right context

CORE COMPETENCIES
Strategic Marketing and Brand Development | Digital Media | Digital Transformation | CX Strategy | UX Design and Development | Marketing Analytics | Information Architecture and Content Strategy | Social Media Marketing | Content Marketing | Campaign Development and Implementation | Public Relations | Product Strategy

Plymouth Rock Assurance

Managing Director, Data Science and Pricing

Northeastern University

Current research via CFHETS (Center for the Future of Higher Education and Talent Strategy) https://cps.northeastern.edu/academics/schools-centers/cfhets/about/

Adjunct instructor for:
Probability Theory and Introductory Statistics (ALY 6010)
Introduces statistics for business analytics from an analysis-of-data viewpoint. Topics include frequency distributions; measures of location; mean, median, mode; measures of dispersion; variance; graphic presentation; elementary probability; populations and samples; sampling distributions; categorical data; regression and correlation; and analysis of variance. Explores the use of statistical software in data analysis. 

Workforce Analytics (HRM6025)
Examines the characteristics of high-quality data, key workforce metrics, and introduces common analysis techniques. Human resources management helps drive business performance by delivering competitive advantage through people. This requires a solid grasp of HR analytics: the systematic collection, analysis, and interpretation of data designed to improve decisions about talent and the organization as a whole.

Capstone in Analytics (ALY6080, ALY6980)
Offers an advanced practicum in the development and delivery of predictive data analysis for strategic decision making in organizations. Students apply the principles and tools of analytics to a comprehensive real-world problem or project within a sponsoring organization. Expects students to present analytical insights and recommendations for successful implementation of their capstone project.

Lecturer & Faculty Affiliate, Analytics & HR Management Graduate Programs

The Institutes

The AIDA (Associate in Insurance Data Analytics) program was created to assist underwriters, claim managers, risk management professionals, insurance data managers, business managers and executives, regulatory compliance specialists, and claims adjusters. The coursework covers predictive modeling and big data for risk and insurance applications. Students will develop a deep understanding of advanced terminology and concepts to facilitate collaboration with data scientists in developing advanced analytical solutions.

Instructor, Data Science & Analytics Coursework

Lincoln Financial Group

•Established a brand-new, top tier Data Science division 
•Created a data science job framework, including an internal job family with a promotion track
•Hired and coached a team of employees to build complex models optimizing marketing spend, enhancing customer experience, detecting fraud, improving retention, and automating underwriting processes
•Organized enterprise-wide, cross-functional effort to build data pipelines, implement an innovative AWS based infrastructure, and procure new security and legal processes for secure data analysis 
•Directed an upskilling of 300 actuarial employees in key data and analytics skills to keep Lincoln’s actuaries on the forefront of new methods and knowledge
•Awarded superior performance bonus for leadership during Liberty acquisition 
•Awarded role in Lincoln’s highly selective Officer Development Program

Assistant Vice President, Data Science

Director, Advanced Analytics and Data Science

Liberty Mutual Group Benefits acquired by Lincoln Financial on May 1, 2018.

Assistant Director, Data Science

Liberty Mutual Insurance

•Led a cross-functional team in the Agile planning, design, and implementation of a comprehensive business and IT strategy for building a tool-agnostic AWS cloud environment to enable GPU and parallel processing, paving the way for the use of advanced Data Science techniques 
•Overhauled current reserving practices by using machine learning to revolutionize the way reserving predicts ultimate claim cost, leading to more accurate reserves, and improved pricing
•Designed and implemented a strategy to explain the significance of insights to non-technical stakeholders through clear, relatable examples, and regular best practices training sessions
•Coordinated the Data Science Program’s companywide Onboarding initiative for data science

Consultant, Advanced Analytics, No Fault Claims Strategy & Analytics Lead

Consultant, Advanced Analytics Small Account Pricing - Modeling

Senior Analyst - Product Management - Modeling

Forrester Research

Analyst, Business Technology Futures

Researcher, Business Technology Futures

Data Advisor, Forrester's Forrsights

Colby College

Head Resident

Student Staff, Office of Admissions

Student Assistant, Oak Institute for Human Rights

Ocean Spray Cranberries

Wrote a white paper analyzing the current worldwide situation of a specific fruit and the viability of creating a major new platform within the existing fruit market

Research Intern

I'm an analytics and data science leader at Plymouth Rock Assurance with a passion for revolutionizing the way heavily regulated industries understand and adopt data science.

At Lincoln Financial, I founded the data science job family and had the privilege of leading an incredible team of data scientists that empowered stakeholders across the business through the democratization of data and analysis. I have a proven track record of driving value by defining clear business impact in language stakeholders understand. 

In my spare time, I teach courses to empower stakeholders across the industry by helping them develop a deep understanding of advanced terminology and concepts to facilitate collaboration with data scientists in developing advanced analytical solutions. I also teach as an adjunct at Northeastern University to stay on top of new trends and to collaborate with the next generation of analytics professionals.

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Marissa Buckley

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