Marissa Buckley

RevUp

RevUp is a team of highly skilled chief growth officers with deep insurance knowledge and marketing expertise. We build powerful brands and marketing strategies designed to accelerate growth.

Co-Founder

Fractional CGO

Security First Insurance

Developed the brand position, multimedia/omnichannel awareness and lead-generation campaigns for an emerging InsurTech product that doubled market share and distribution within the first year in a fiercely competitive market

Established company as a trusted resource to the media by building relationships with key reporters, and editors. Became trusted content contributor to largest trade publications

Directed comprehensive digital transformation of customer and agent portals that increased operational efficiencies, lowered costs and delivered a unified brand experience that established the company as a market leader and drove customer retention to 90% over a five-year period

Architected a customer feedback framework using multiple digital platforms that improved customer satisfaction and online reputation/rating and reviews

Led development and positioning of a mobile app that created a new revenue stream through a distribution partnership while bringing contractor innovation to the market, streamlining claim processes and lowering loss costs

Facilitated co-branded partnerships with several national brands by championing strategy to expand technology investments that enabled customized customer experiences

Vice President of Marketing & Brand Experience

As Director of Marketing, I oversaw all marketing and communications for Security First Insurance Company. I was responsible for leading the company's corporate communications, public relations and media strategy, mobile application design and development, advertising, social media marketing, and brand development and management.

Director of Marketing

ICI Homes

Managed digital marketing and advertising, creative development, marketing campaigns, online and onsite sales and negotiations training, organized and implemented online client relations management, oversaw website development and design, search engine marketing, affiliate marketing, sales software implementation, and database management. I led the development of the company's customer relationship management technology and automation to engage with homebuyers and increase digital home sales increasing sales by 30% in the first year.

Director, Digital Marketing

NASCAR

Software development using Visual Basic 6.0 and .NET programming languages. Intranet development and workflow integration automating business procedures and enhancing internal electronic communication. Internal application testing, maintenance, and training. Database development and management.

Computer Programmer

International Speedway Corporation

Print and online creative development including event passes, brochures, flyers, posters, logos, direct mail, and electronic advertising. Team partnership in development of original content and theme related marketing collateral and advertising strategies for special events (Daytona 500 and Pepsi 400) and the Daytona 500 Experience. Supervised and mentored design team. Managed multiple projects with outside vendors and internal departments.

Sr. Graphic Designer

Award-winning innovator, creative visionary, and thought leader who helps high-performing executives, founders, emerging startups and insurance organizations drive brand awareness, engagement, revenue, and market share. Extensive full lifecycle experience in developing high-value brand platforms, including strategy, design, marketing/communications, PR, mobile apps, strategic partnerships, digital/social media, and agency management. Brings a unique combination of branding and technology expertise to create and market services and applications that generate both B2B and B2C competitive advantage.

KNOWN FOR
Developing integrated brand platforms for individuals and companies, designing brand and content strategies that establish authority, grow influence, and earn stakeholder trust and affinity, including securing strategic partners, investors, and media.

Creating new revenue streams by evolving brand positioning, building brand extensions/ applications and expanding digital services that increase influence and online authority. 

Building high-performing teams by inspiring a culture that values excellence, integrity and diversity

Generating significant earned media by deploying various PR and digital marketing strategies and leveraging leadership role with industry trade publications and associations

Defining the buyer process and developing digital strategies that reach highly targeted, segmented audiences with relevant information in the right context

CORE COMPETENCIES
Strategic Marketing and Brand Development | Digital Media | Digital Transformation | CX Strategy | UX Design and Development | Marketing Analytics | Information Architecture and Content Strategy | Social Media Marketing | Content Marketing | Campaign Development and Implementation | Public Relations | Product Strategy

Pet Supermarket

As the Marketing Content Manager at Pet Supermarket, I am responsible for developing and implementing a comprehensive content marketing strategy to promote our products and services. I create engaging and informative content across multiple channels, ensuring its relevance and competitiveness through thorough research. I collaborate with cross-functional teams to gather insights, coordinate web content development, and optimize it for SEO. I closely monitor key performance indicators and stay up-to-date of digital marketing trends to measure the effectiveness of our content initiatives and identify new opportunities for engagement. I maintain a consistent brand image and collaborate with designers and e-commerce. My goal is to enhance customer engagement and satisfaction through compelling content that puts pets at the forefront. I strive to tell the Pet Supermarket story in a way that resonates with pet owners and showcases our deep understanding and love for animals. By creating pet-centric content, I aim to strengthen the emotional connection between our brand and our customers, ultimately driving loyalty and advocacy.

Marketing Content Manager

Pendella

As the Content Marketing Manager at Pendella, I am dedicated to driving engagement and building brand awareness through the development and execution of targeted, high-quality content strategies. My responsibilities include crafting and managing a comprehensive content calendar, creating both written and visual materials, and continually assessing and optimizing campaign performance. I also collaborate closely with cross-functional teams, including product, sales, and design, to ensure that all content aligns with the company's overall goals and objectives and effectively speaks to our B2B and B2C target audiences.

• Maintained company standards for all marketing collateral and guided consistent application.
• Managed Integrated Marketing team campaigns and content creation meeting urgent deadlines and delivering error-free content.
• Analyzed market research to direct marketing strategy and planning.
• Directed social media efforts across all channels including creating and maintaining the content calendar.
• Initiated social campaigns developing distribution strategies based on product data.
• Created marketing and sales reports to communicate results to executives.
• Coordinated product launches - from collateral (digital and print) to internal launch events.
• Developed underwriting guides and technical marketing materials to communicate changes and advanced concepts across audience levels.

Associate Integrated Marketing Manager 

As an Integrated Marketing Specialist II,  I manage our social media channels including development and implementation of content, campaigns, and responses. I also help increase brand awareness and improve our online reputation. I assist in developing communications, content, and presentation material, that is published in digital and print channels. I oversee the coordination of company sponsorships and the development and distribution of all sponsorship-related marketing and communications. I create, plan, and manage integrated marketing campaigns including assigning tasks, overseeing the various marketing materials, and collaboration efforts of the Integrated Marketing Specialist I and Graphic Designer.

Integrated Marketing Specialist II

As an integrated marketing specialist, I am responsible for creating and maintaining communications across internal systems and marketing channels to provide an exceptional customer and agency experience. 

I also create a variety of content to increase website traffic and search engine optimization results. I organize projects and maintain the editorial calendar for our blog, in addition to being one of the blog content providers. 

I work with other departments to develop marketing materials, communications, and to organize a variety of community and company events.

Integrated Marketing Specialist I

Walmart

I am responsible for the loans, resets, counting and strapping the money, and balancing the room and store.

Accounting Associate

Assist in customer satisfaction and use problem solving techniques that put the customer first. In addition, I work the money center where customers send and receive money from all over the world as well as conducting BillPay and ExpressPayment options.

Customer Service Rep.

WJXT-TV Channel 4 News

I interned at Channel 4 in the Creative Services department. I learned and improved many skills such as, Final Cut Pro., writing press releases, and editing video. In addition, I learned new software and programs including, Mythbuster (a clip finder), WhiteOrbit (a commercial log and promo hole filler), and X-builder (a snipes program).

Creative Services Intern

As a content marketing manager, I bring over a decade of experience and a wide variety of technical skills to the table. My background in B2B, B2C, and D2C communications gives me a unique perspective on different written communication styles, objectives, and marketing lifecycles. My highly analytical and audience-first mindset, combined with my expertise in data-backed strategies, enables me to develop effective campaigns that resonate with the target audience.

Organization and communication are key strengths of mine, and I have a proven track record of delivering on-time and on-brand content while managing multiple ongoing projects and campaigns. I have implemented social media marketing campaigns that generated nearly 100,000 new mobile app users over an eight-week period, as well as multimedia campaigns that cross-promoted new products and achieved a 40% conversion rate on new business.

My ultimate goal is to orchestrate digital content strategies that drive traffic, engagement, and sales while strengthening the brand. I am devoted to measuring the results of marketing activity and using insights to inform and improve future campaigns. By implementing SEO best practices and staying attuned to which platforms are best suited for different kinds of content, I am able to produce impactful results. My creative side shines through as I design and implement omnichannel marketing strategies to promote content across platforms. Feel free to connect with me and let's explore new marketing strategies and tricks of the trade together!

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Marissa Buckley

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