Marissa Buckley

RevUp

RevUp is a team of highly skilled chief growth officers with deep insurance knowledge and marketing expertise. We build powerful brands and marketing strategies designed to accelerate growth.

Co-Founder

Fractional CGO

Security First Insurance

Developed the brand position, multimedia/omnichannel awareness and lead-generation campaigns for an emerging InsurTech product that doubled market share and distribution within the first year in a fiercely competitive market

Established company as a trusted resource to the media by building relationships with key reporters, and editors. Became trusted content contributor to largest trade publications

Directed comprehensive digital transformation of customer and agent portals that increased operational efficiencies, lowered costs and delivered a unified brand experience that established the company as a market leader and drove customer retention to 90% over a five-year period

Architected a customer feedback framework using multiple digital platforms that improved customer satisfaction and online reputation/rating and reviews

Led development and positioning of a mobile app that created a new revenue stream through a distribution partnership while bringing contractor innovation to the market, streamlining claim processes and lowering loss costs

Facilitated co-branded partnerships with several national brands by championing strategy to expand technology investments that enabled customized customer experiences

Vice President of Marketing & Brand Experience

As Director of Marketing, I oversaw all marketing and communications for Security First Insurance Company. I was responsible for leading the company's corporate communications, public relations and media strategy, mobile application design and development, advertising, social media marketing, and brand development and management.

Director of Marketing

ICI Homes

Managed digital marketing and advertising, creative development, marketing campaigns, online and onsite sales and negotiations training, organized and implemented online client relations management, oversaw website development and design, search engine marketing, affiliate marketing, sales software implementation, and database management. I led the development of the company's customer relationship management technology and automation to engage with homebuyers and increase digital home sales increasing sales by 30% in the first year.

Director, Digital Marketing

NASCAR

Software development using Visual Basic 6.0 and .NET programming languages. Intranet development and workflow integration automating business procedures and enhancing internal electronic communication. Internal application testing, maintenance, and training. Database development and management.

Computer Programmer

International Speedway Corporation

Print and online creative development including event passes, brochures, flyers, posters, logos, direct mail, and electronic advertising. Team partnership in development of original content and theme related marketing collateral and advertising strategies for special events (Daytona 500 and Pepsi 400) and the Daytona 500 Experience. Supervised and mentored design team. Managed multiple projects with outside vendors and internal departments.

Sr. Graphic Designer

Award-winning innovator, creative visionary, and thought leader who helps high-performing executives, founders, emerging startups and insurance organizations drive brand awareness, engagement, revenue, and market share. Extensive full lifecycle experience in developing high-value brand platforms, including strategy, design, marketing/communications, PR, mobile apps, strategic partnerships, digital/social media, and agency management. Brings a unique combination of branding and technology expertise to create and market services and applications that generate both B2B and B2C competitive advantage.

KNOWN FOR
Developing integrated brand platforms for individuals and companies, designing brand and content strategies that establish authority, grow influence, and earn stakeholder trust and affinity, including securing strategic partners, investors, and media.

Creating new revenue streams by evolving brand positioning, building brand extensions/ applications and expanding digital services that increase influence and online authority. 

Building high-performing teams by inspiring a culture that values excellence, integrity and diversity

Generating significant earned media by deploying various PR and digital marketing strategies and leveraging leadership role with industry trade publications and associations

Defining the buyer process and developing digital strategies that reach highly targeted, segmented audiences with relevant information in the right context

CORE COMPETENCIES
Strategic Marketing and Brand Development | Digital Media | Digital Transformation | CX Strategy | UX Design and Development | Marketing Analytics | Information Architecture and Content Strategy | Social Media Marketing | Content Marketing | Campaign Development and Implementation | Public Relations | Product Strategy

Lisa Wardlaw

Insurance Digital Strategist | Digital, Innovation, Strategy, Finance, Operations | QueenofCoreTech, BreakerofStatusQuo 👑| InsurTech, Life, P&C, Wellness, Health, Geospatial | Farmers, MunichRe, PwC

Big Courage isn’t a slogan. It’s a pattern. It’s how I’ve always led—from the edge.

I step into broken systems, murky ownership, and legacy infrastructure not to fix—but to replace. I don’t do demos. I do diagnostics. And I build new foundations where no one else sees the fracture yet.

My leadership spans COO, CFO, and CTO roles. I’ve rebuilt execution architecture from the inside out—across revenue systems, embedded accounting, decentralized ledgers, real-time AI flows, and operational governance that holds under pressure.

This isn’t transformation theater. This is re-architecture at the structural level.

I’m not here to optimize old paradigms. I’m here to retire them.

My work lives at the intersection of:
	•	Enterprise infrastructure that performs under pressure
	•	Operational systems designed for real-time AI
	•	Financial intelligence that’s engineered in, not reported after

I don’t chase hype—but I do move fast. And I don’t wait for permission to build what the next era demands.

Most people build software. I build execution.
The edge isn’t a feature. It’s the new foundation.

Board Member

Supports The CareVoice team in transforming the #digital health journey as a Board member.  Focused on providing guidance, counsel and working with the leadership team on scaling and growing their #embeddedhealth category.

Most of my real thinking does not happen at a desk.

It happens in transit. Between meetings. Between cities. Between decisions.

Movement has a way of clarifying what actually holds up when systems are under pressure and what only works in theory.

When execution accelerates through automation, real time analytics, and AI assisted systems, risk stops being something you review after the fact. It becomes something that is produced by the system itself.

That is where I keep seeing the gap.

Not a lack of data.
Not a lack of models.
But architecture that has not kept pace with reality.

When decisions move faster than governance, risk cannot live in reports or controls layered on top of execution. It has to be designed directly into how decisions are made and how systems act.

This is the shift I have been spending a lot of time thinking about lately. How risk, judgment, and accountability need to be built into decision systems as speed increases and reversibility disappears.

Travel is where those patterns become impossible to ignore. You see very quickly which systems were designed for stability and which ones quietly fail under motion.

More on this soon ✨

Designing Risk & Decision Architecture | Former CFO | COO | CIO | Where Execution Becomes Infrastructure

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Marissa Buckley

Lisa Wardlaw

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The Battle

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Lisa Wardlaw

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lisa Wardlaw's LinkedIn Performance

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