Marissa Buckley

RevUp

RevUp is a team of highly skilled chief growth officers with deep insurance knowledge and marketing expertise. We build powerful brands and marketing strategies designed to accelerate growth.

Co-Founder

Fractional CGO

Security First Insurance

Developed the brand position, multimedia/omnichannel awareness and lead-generation campaigns for an emerging InsurTech product that doubled market share and distribution within the first year in a fiercely competitive market

Established company as a trusted resource to the media by building relationships with key reporters, and editors. Became trusted content contributor to largest trade publications

Directed comprehensive digital transformation of customer and agent portals that increased operational efficiencies, lowered costs and delivered a unified brand experience that established the company as a market leader and drove customer retention to 90% over a five-year period

Architected a customer feedback framework using multiple digital platforms that improved customer satisfaction and online reputation/rating and reviews

Led development and positioning of a mobile app that created a new revenue stream through a distribution partnership while bringing contractor innovation to the market, streamlining claim processes and lowering loss costs

Facilitated co-branded partnerships with several national brands by championing strategy to expand technology investments that enabled customized customer experiences

Vice President of Marketing & Brand Experience

As Director of Marketing, I oversaw all marketing and communications for Security First Insurance Company. I was responsible for leading the company's corporate communications, public relations and media strategy, mobile application design and development, advertising, social media marketing, and brand development and management.

Director of Marketing

ICI Homes

Managed digital marketing and advertising, creative development, marketing campaigns, online and onsite sales and negotiations training, organized and implemented online client relations management, oversaw website development and design, search engine marketing, affiliate marketing, sales software implementation, and database management. I led the development of the company's customer relationship management technology and automation to engage with homebuyers and increase digital home sales increasing sales by 30% in the first year.

Director, Digital Marketing

NASCAR

Software development using Visual Basic 6.0 and .NET programming languages. Intranet development and workflow integration automating business procedures and enhancing internal electronic communication. Internal application testing, maintenance, and training. Database development and management.

Computer Programmer

International Speedway Corporation

Print and online creative development including event passes, brochures, flyers, posters, logos, direct mail, and electronic advertising. Team partnership in development of original content and theme related marketing collateral and advertising strategies for special events (Daytona 500 and Pepsi 400) and the Daytona 500 Experience. Supervised and mentored design team. Managed multiple projects with outside vendors and internal departments.

Sr. Graphic Designer

Award-winning innovator, creative visionary, and thought leader who helps high-performing executives, founders, emerging startups and insurance organizations drive brand awareness, engagement, revenue, and market share. Extensive full lifecycle experience in developing high-value brand platforms, including strategy, design, marketing/communications, PR, mobile apps, strategic partnerships, digital/social media, and agency management. Brings a unique combination of branding and technology expertise to create and market services and applications that generate both B2B and B2C competitive advantage.

KNOWN FOR
Developing integrated brand platforms for individuals and companies, designing brand and content strategies that establish authority, grow influence, and earn stakeholder trust and affinity, including securing strategic partners, investors, and media.

Creating new revenue streams by evolving brand positioning, building brand extensions/ applications and expanding digital services that increase influence and online authority. 

Building high-performing teams by inspiring a culture that values excellence, integrity and diversity

Generating significant earned media by deploying various PR and digital marketing strategies and leveraging leadership role with industry trade publications and associations

Defining the buyer process and developing digital strategies that reach highly targeted, segmented audiences with relevant information in the right context

CORE COMPETENCIES
Strategic Marketing and Brand Development | Digital Media | Digital Transformation | CX Strategy | UX Design and Development | Marketing Analytics | Information Architecture and Content Strategy | Social Media Marketing | Content Marketing | Campaign Development and Implementation | Public Relations | Product Strategy

The Hanover Insurance Group

Vice President of Sales Underwriting

PL Chief Underwriting Officer

Michigan Basic Property Insurance Association (MBPIA)

Board Member

Travelers

In this position I lead a team of Product Directors and Sr. Product Analysts. The team helps to set the underwriting philosophy for Personal Lines at Travelers. We also are involved in any new products from an underwriting perspective from ideation to role out. Part of my responsibilities also include managing our day to day Inspection and ITV programs.

Sr. Director, National Underwriting Manager

Leads and works with a team to develop PI underwriting strategies, standards (underwriting expectations) and other underwriting activities and actions in response to underwriting results and competitor actions.  Analyzes and understands impacts and  interrelationships between PI products coverages, pricing and underwriting when making underwriting recommendations and changes to underwriting strategies and standards. 
Leads the implementation of PI underwriting strategies, standards, and initiatives.   Implementation  require countrywide, regional or state system and non-system support for underwriting guideline changes, catastrophe management initiatives and similar underwriting projects. 
Leads the National Undewriting Audit Program for Travelers Personal Lines.  Establishes action plans for improvements.   Conducts countrywide and state underwriting exception analysis and large loss analysis.  Recommends action plans based on findings. Monitors effectiveness of underwriting execution in Business and Call centers and develops training programs and materials to further develop and strengthen underwriting skills of underwriting job families and State Product team staff.  Evaluates and approves underwriting risks for new and renewal High Value risks submitted for approval by business center underwriters.   Leads underwriting competitor analysis and recommends changes to underwriting programs and activities.
Leads Travelers Personal Lines new and renewal rate pursuit programs with over 15 million dollars in recovered premium in 2013.

 Director, National Underwriting

MetLife

Personal Lines Sales Manager

Donegal Insurance Group

In this Regional position, managed $20 Million in premium in 2 states and managed as many as 5 people.  Recommended and implemented action plans which enabled the generation of profitable new business, and the renewal of profitable existing business. I was also responsible for about 150 Agencies profitable growth. We handled all of the Book rolls for the state of Ohio and Indiana.

Personal lines Underwriting Manager

MetLife Auto & Home

In this key leadership position, I recommend and implement action plans which enable the generation of profitable new business, and the renewal of profitable existing business. 
•	Model impact of action plans both implemented and proposed. 
•	Plan underwriting management metrics in conjunction with Retail/Group Underwriting. 
    •    Responsible for the profitability results through the delivery and management of key profitability drivers, including frequency, new business portfolio mix, catastrophe management, and expense control to deliver a combined ratio for the corporation at or below the corporate goals.
       • Development, implementation, and management of Agency profitability programs, Agency Segmentation, Agent Underwriting Authority programs, concentration (volatility) management, catastrophe management, and market (state review) processes.

Director of Underwriting

Marketing

Diverse Insurance Professional with an Underwriting, Marketing and Sales leadership background. Over 25 years of experience at some of the country's leading P&C Companies.

Specialties: Underwriting, Marketing, and Sales

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The Battle

Marissa Buckley

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