Maritha's Cuppa Copy (Copywriting Services)

There is no doubt that all kinds and sizes of businesses need copywriting. Agreed? And good copy SELLS. But you know what, proof sells even better (are you making use of the power of case studies?)! That's why I went the length of the earth to learn about all kinds of copywriting to support you as my client in what you need at the moment. Providing brand- and trust-building, business-boosting copy and content. I'd love to be your go-to writer for words that work and what your clients/customers will love. Did you check out my skills list? I'm pretty proud of it!

Freelance Copywriter

Maritha's Cuppa Copy

Case Study Writer

Capital Radiology

Mammography Technologist

Kakamas Hospital

Radiology Technician

Drs Van Dyk and Partners

This is where I first learned mammography and I was one of two mammography technologists in the practice.

The great Benjamin Franklin said: "Either write something worth reading or do something worth writing". Do you agree?

Are YOU a time-poor Health & Wellness Coach/Professional, struggling to create your own content consistently? Or a swamped creative/marketing manager at a health company with your manager breathing down your neck? 

👉You'll know if it's you!

By being inconsistent and not 'edutaining' (educating and entertaining) your audience regularly... You're. Leaving. Money. On. The. Table!!

I'm Maritha, a Health and Wellness copywriter who specializes in audience nurturing through regular emails, newsletters, blog posts and social media. Giving your audience the attention they deserve.

And I can save you a lot of time, energy and frustration by writing high-converting content FOR YOU, in your own Brand Voice. 

Remember... Time is money! Wouldn't it be wise to spend your time doing what you do best - serving your clients?

As a medical professional myself, I understand the challenges and nuances of the health field. And I can translate medical jargon into language your clients and patients will understand.

Thanks for visiting 😀! I'm the owner of Maritha's Cuppa Copy copywriting services. And if you need copywriting outside of my niche, please don't feel left out! I'll also help you skyrocket your specific business.

🌈 WHAT I'LL DO FOR YOU

Case Studies are my first love, but I'll write you a pretty snazzy Sales Page, smooth Website copy, conversational Emails, crisp Press releases, engaging Blog posts, informative Newsletters, and more if you like. 

🌈 ABOUT ME

I'm an ex-radiographer/mammographer turned copywriter with 13 years of writing experience. It all started in 2011 when my childhood dream of being a writer came true. I won a writing competition and first started writing health articles for a local newspaper as a hobby (for free) and loved every bit of it, especially the research. Fast forward to 2020 when I found the incredible world of copywriting... and the rest is history!

🌈 MY PROMISE TO YOU

To deliver more than what you expected from me. To help you wherever I can and to work WITH YOU towards the best outcome for your business.

🌈 WHAT CLIENTS SAY

"It's been an absolute pleasure working with you! You are super-efficient which makes my job easier. Again, thank you for your kindness, efficiency and loveliness" - Lucille Eve, Wet Paint Agency

My guilty pleasure? A second niche in the Pet industry 🐶, which lies way too close to my heart. Well, what can I say 🤷‍♀️?

Want me to make your life easier? 

💥 MESSAGE ME 💥

Maritha Koortzen Specialist Copywriter/ Content Creator

Ken Smith

Canon Business Process Services

We help people learn and grow in their career at Canon Business Process Services and keep them safe while doing it!

Training & Development

- Responsible for strategic planning and implementing learning and performance solutions for line of business, including site and corporate/regional employees.  Create and manage training budget, negotiate contracts, and manage service level agreements with vendors and contractors.

- Implemented CBPS' Learning Academy.  The Learning Academy features over two thousand courses and training programs.  Since inception in 2017, increased online learning from 5% per year to over 77%  per year in 2022.  Over 93% of training, online and/or virtual training, is accessed via the Learning Academy at Canon.  Resulted in substantial reduction in T&E costs.  

- Led development of Advanced Services Sales Curriculum to increase sales in our Document Management, Digital Transformation, Warehouse & Distribution, and Workplace Experience Services.

- Created leadership and transitional programs for all levels of organization to increase bench strength and internal promotions.  Over 60% of all participants have been promoted to the next level of their career.

- Implement Talent Management process to identify, develop, and leverage talent to grow the business.

- Redesigned Performance Management process to align with business metrics and core competencies of the organization. 

Safety

- Led creation of CBPS' Corporate Safety Governance System including: (1) Corporate Safety Policy & Procedures; (2) Customized Site Safety Playbook; (3) Training & Education; and, (4) Analytics and Measurement.  

- Reduced Worker Compensation Total Paid over $300k from prior year, and reduced Worker Compensation Reserves from prior year over $400k. TRIR rate is 70% below industry average, and EMR is .63 for current policy year, decrease of over 20% from prior year.

Senior Director, Training & Development | Safety

Allied Building Products Corp.

- Senior Manager of Employee Development responsible for design, development and implementation of training, performance management and talent management programs.

- Implemented online Employee Development University powered by Cornerstone to support people development strategy.  Recognized a 20 percent bottom-line savings over 3 years through reduction in travel and the ability to deliver virtual and on-demand classes.  Reduced costs for deployment and tracking of safety compliance training.

- Created Road to Success Outside Sales Program that helped increase new customer sales $16,000,000 and increased average account size from $22,000 - $33,000.

- Improved overall customer experience 27% by implementing mystery shopper initiative and training program for inside sales.

- Developed Career Development Program for high potential individual contributors that resulted in 80% of participants being promoted to new positions.

- Created Sales Management program to identify, develop and leverage sales talent to grow the business by implementing a program that focused on: (1) Identification and Selection; (2) Accelerated Orientation and On-boarding Program; (3) Driving Performance and Results; (4) Developing People; (5) Recognizing Success.

- Created National Conference in partnership with Jeffrey Gitomer national sales author, professional speaker, and business trainer, who writes and lectures internationally on sales, customer loyalty, and personal development.  Focus of the program was to enhance customer service, increase existing business relationships and acquire new business relationships.

- Redesigned Performance Management.  Increased completion rate of annual performance management review process from 66% to 95.8% during initial rollout of new process.  Implemented Talent Management process and leveraged SuccessFactors to identify employee potential in nine-box grid.

Senior Manager, Employee Development

MetLife

Developed Sales Management Development Program for new/existing sales managers focusing on recruiting, selecting, training and supervising new field service representatives (insurance agents) to increase retention and sales performance.

Director, Sales Management Development

UBS Financial Services

Managed and coached team of ten instructional designers and documentation specialists responsible for creating and maintaining training and business development programs utilizing a blended learning approach and success factor models for the following roles: Financial Advisors; Branch Managers; Operations and Administration Managers; and Client Service Associates.

Manager Learning Design and Publishing Services

Automatic Data Processing

Managed a team of Instructional Designers responsible for the development and implementation of associate and client training to support pilot of ADP's first Major Accounts Internet Payroll product. Training consisted of web-based training modules and virtual classroom training.

Project Manager

Prudential Securities Incorporated, New York, NY

Designed and developed business development programs that were a core component of Prudential Securities Financial Advisor Curriculum to increase sales performance by identifying new market opportunities and expanding existing client relationships.

Associate Vice President, Instructional Design Specialist

Analyzed, designed, developed, implemented, and evaluated training materials that ensured mastery of performance objectives for associates and customers.

Program Designer

Senior Director @ Canon | Training & Development | Safety

At the core of any successful organization lies its people. 

No matter how advanced your business is, without the right talent and leadership, growth is impossible. 

That's where I come in.

My passion lies in nurturing individuals at every level of the organization, building internal bench strength, and empowering people to learn, grow, and be safe while doing it.

Help them win, and they will help you win too.

It is a win-win situation for all!

My approach drives employee engagement, and improves performance, productivity, and ultimately, profitability.

What more can you ask for, then someone that prioritizes safety and a supportive learning environment for every employee.

At the end of the day, it always has been, and will always be about our people.

NOTE:  Views expressed in my posts or comments are my own, and not those of Canon Business Process Services, or of any person or organization affiliated or doing business with Canon Business Process Services.

taplio

The Battle

Maritha Koortzen Specialist Copywriter/ Content Creator

Ken Smith

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