Creative leader with 10 years of experience in social media strategies, content creation, and driving millions of engagements across platforms like TikTok, Instagram, LinkedIn, X, and Facebook. Consistently increased brand awareness and engagement growth through strategic planning and data-driven decisions. Skilled at leading teams, executing campaigns, and collaborating with cross-functional teams to meet business objectives.

Recently, for TikTok, created 173 edu-tainment content pieces across 5 platforms, resulting in over 34M views and impressions, 160K new followers, and 194K engagements.

Past Clients: Afterpay, italki, Cleo App, TikTok for Business, TikTok for Small Business, German Doner Kebab, Osmo, and more!

Mariya Spektor

United Entertainment Group

Creator Marketing, Senior Manager

Edible, Inc, a Daniel J. Edelman Holdings Company

- Lead the development and execution influencer marketing campaigns across across Edible’s
Nestlé portfolio (Gerber, Orgain, Carnation Breakfast Essentials and more) with work on Edelman (ASMI - lead) and Mustache (Prime Video - assisting) accounts.
- Oversee influencer relationships (micro to celebrity talent), contract negotiations (including
SAG-AFTRA compliance), briefing material development, creative briefs and deliverables

Manager, Influencer Marketing

Mediavine

Social Media and Communications Specialist

developing influencer content strategies based on channel best practices, analytical insights and an understanding of popular social platforms.

Representing Mediavine and the influencer industry as a speaker at various conferences, mostly advocating for influencer pay transparency and racial equity (WITS 2022, Food and Wellness Equity (2022), Tastemaker Chicago 2023) 

Communication liaison between brands and Mediavine Influencers, managing relationships to ensure that deliverables, campaign timelines and brand messaging are seamless. 

I advance contracts from negotiations to the signing stage by working with both parties to meet needs and facilitate good will and long-term partnerships between brand and influencer
I create strategic sales materials that highlight our seasonal strategies and campaign thought starters for potential clients

Influencer Partnership Analyst

Junior Influencer Marketing Associate

Salt and Sea Apparel 

Social Media Director

Phi Mu Fraternity

Communications and Marketing Coordinator

Braman Group

Marketing Assistant

Banana Republic

Sales Associate

Dance Marathon at the University of Florida

As a captain I facilitated the recruitment of campus organizations in creating a fundraising team to fundraise for UF Health Shands Children's Hospital. Over the past 4 years I have raised over $9,000 for this organization and am continuing my involvement as part of the Dance Marathon Alumni where I plan to continue and increase my fundraising goals

Recruitment Captain

Mogul Inc.

University of Florida Hub President

Mia Marcelle Swimwear

Social Media & Content Marketing Intern


I have a strong background and deep passion for influencer marketing, having worked as an Influencer Partnership Analyst at Mediavine for over two years. In this role, I developed influencer content strategies, represented the company and the industry at various conferences, and facilitated contracts and relationships between brands and influencers. I have a degree in Business Administration and Management from the University of Florida, where I honed my skills in content marketing, copywriting, and trend forecasting. I am passionate about creating impactful and authentic social media content that connects with audiences and drives growth. I have a proven track record of increasing user engagement, retention and conversion rates through my niche marketing expertise.

Gabriella Crespo

taplio

The Battle

Mariya Spektor

Gabriella Crespo

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?