Creative leader with 10 years of experience in social media strategies, content creation, and driving millions of engagements across platforms like TikTok, Instagram, LinkedIn, X, and Facebook. Consistently increased brand awareness and engagement growth through strategic planning and data-driven decisions. Skilled at leading teams, executing campaigns, and collaborating with cross-functional teams to meet business objectives.

Recently, for TikTok, created 173 edu-tainment content pieces across 5 platforms, resulting in over 34M views and impressions, 160K new followers, and 194K engagements.

Past Clients: Afterpay, italki, Cleo App, TikTok for Business, TikTok for Small Business, German Doner Kebab, Osmo, and more!

Mariya Spektor

Clark Schaefer Hackett

Social Media Manager

Reporting directly to the Digital Marketing team and managing social media strategy (including, but not limited to employee engagement, public relations, and talent acquisition content). 

Developing social media governance policies, social media strategy, and engagement initiatives to increase current employee engagement across multiple social media platforms and facilitate the growth of potential full-time employee and intern prospects. 

Creating and developing social media reporting mechanisms to measure success and ROI.

Social Media Specialist

Creatives On Call

Created and curated internal communications for a Fortune 500 client with over 70,000 employees. Specialized in employee wellness, engagement, and leadership development initiatives.

Strategy Copywriter

RDI Corporation

Developed, built, and sustained growth via social media content that drove employee engagement and helped to support employee retention during “The Great Resignation” amid the pandemic culture shift, including social media channels such as Facebook, Instagram, TikTok, YouTube, and Twitter.

Coordinated as a Marketing interdepartmental communication liaison between Culture, Operations, Quality Assurance, Recruiting, and Learning & Development departments to facilitate cohesive engagement initiatives with employees.  

Facilitated digital marketing and organic content that increased engagement with potential clients and advertised services over multiple platforms utilizing Hootsuite. 

Utilized social listening tools to build and maintain brand integrity and interact with internal and external users to deescalate negative interactions and optimize relationships. 

Planned and coordinated digital marketing strategy about current events, key dates, cultural moments, social media trends, and other initiatives that correlated with company values. 

Partnered with a team of four graphic design and video production creatives to customize content for multiple social media platforms, including Facebook, Instagram, TikTok, YouTube, and Twitter.

Owned, updated, and created content for our internal knowledge base, maintained reporting and data analytics for engagement of this platform. 

Contributed to and published weekly newsletter content, including international events and corporate initiatives, including a Marketing content calendar to execute marketing strategies every month.

Marketing Communications Manager

Increased Learning Management System engagement by over 400% within one year of content creation, engaging with 3,500+ employees from entry-level to executive leadership.

Senior Instructional Content Designer, Learning & Development

Developed learning strategy and created over 110 courses related to business practice, personal development, professional growth, and wellness using the ADDIE method. 

Built reporting mechanisms and identified key performance indicators that indicated successful engagement with our learning platform; presented findings to executive leadership on a recurring basis.

Trained and developed 60+ coaches using one-on-one mentorship and trained in Socratic Dialogue and Question-Based Discovery.

Certified in Moodle Administration.

Instructional Content Designer, Learning & Development

Managed a team of ten auditors, analysts, and coaches for a Fortune 500 client. 

Identified areas of opportunity for sales agents utilizing data analytics (qualitative and quantitative) to increase sales and quality in the most impactful areas first.

Quality Assurance Supervisor

Supported the Chief Operations Management Officer of a client directly in a hybrid role as a data analyst and coach. 

Responsible for daily and hourly status reports as well as data interpretation to identify trending issues and implement a plan to correct them in real-time. 

Audited agent performance and listened for areas of opportunity to provide technique improvements and identify habits that have a large effect on customer experience.

Sales/Reporting Analyst

Call listening and auditing; maintained knowledge in legal disclosures, and general professionalism (soft skills, and inferential statements). 

Ensured customer experience and client expectations were met and exceeded through coaching feedback.

Extensive knowledge of multiple programs and projects, and exercised the ability to move deftly between them through day-to-day operations.

Created, implemented, trained, and passed on processes for new projects to other auditors.

Quality Assurance Analyst

Handled calls from direct customers to de-escalate and resolve concerns. including soft selling techniques.

Back up team lead and trainer for program content within six months of employment.  

Developed extraordinary versatility in maintaining and exceeding key performance indicators.

Customer Service Representative

Warner University

Promoted from Student Worker to full time position over the summer. Executed multiple projects, including the complete removal and replacement of our Periodicals section. Specialized in organization  and maintenance of our Curriculum Materials Center (CMC), and maintenance of children's literature.

Library Assistant

As a tutor I maintained 10 office hours per week and assisted students with editing and formatting papers for many subjects, not limited to Biology, History, Higher Education, and Master's Level courses as well. I am certified in training for both general English tutoring and United States History.

English/History Tutor - Academic Skills Center

When I was eight years old, I played pretend by myself in the golden fields of rural Nebraska for hours until my parents were confident my cheeks would turn into plums from exposure to the harsh winds of the plains. I would unabashedly act out Shakespearean plays (or so I thought) and picked grapes in the garden to feed to turkeys, coyotes, and other animals I shouldn't have been within arm's length of -- per my mother's requests to keep all of my ten fingers until I was at least 18. 

So with this fearlessness, I walked into my first Career Day at North Ward Elementary. I passed the bank tellers, the firefighters, and the local journalist, straight to my teacher to find out where I could inquire about my future vocation. 

"Well, Kimberly, what do you want to be when you grow up?" My teacher kindly asked. 

"A princess opera-singer." 

My passions as a child were limitless, and I'm happy to report that to this day, that trait remains the same. That little freckled girl did grow up to sing and study opera as a lyric coloratura soprano. And though she is still waiting for a call back from Prince William, Duke of Cambridge, she never stopped pursuing the unconventional and the seemingly impossible. 

You see, I am not the kind of person that will look my dreams in the face and say no, and because of that, I work my hardest to help others do the same. Through my career and personal life, I strive to help others master the skills they need to thrive. I am a lifelong learner passionate about what makes the world a better place. 

I am a creative soul with an analytical mind, and there is no goal I won't help you pursue if you endeavor to share it with me.

Mission Statement: To build innovative solutions through meaningful connections.

taplio

The Battle

Mariya Spektor

Kim Umbstead

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