Creative leader with 10 years of experience in social media strategies, content creation, and driving millions of engagements across platforms like TikTok, Instagram, LinkedIn, X, and Facebook. Consistently increased brand awareness and engagement growth through strategic planning and data-driven decisions. Skilled at leading teams, executing campaigns, and collaborating with cross-functional teams to meet business objectives.

Recently, for TikTok, created 173 edu-tainment content pieces across 5 platforms, resulting in over 34M views and impressions, 160K new followers, and 194K engagements.

Past Clients: Afterpay, italki, Cleo App, TikTok for Business, TikTok for Small Business, German Doner Kebab, Osmo, and more!

Mariya Spektor

Digital Mark

Digital Mark helps you and your company do more online. 

Building an online reputation for your business requires a thoughtful and sustained effort in content creation and marketing. 

As Digital Mark's lead Content Strategist, my team and I help you develop the messaging and content (website copy, social, etc) that tells your story and attracts your target audience. 

►Lead research on target audiences through secondary research and customer interviews

►Shape digital marketing strategies and create content to meet business goals

Content Lead

LVL-Up Strategies

LVL-Up takes driven small business owners to their next level by refining their "why," showing them how to get there, and giving them a team to implement the plan.

As a program manager, I manage and support marketing and business development projects and teams, helping clients improve their digital presence, credibility, and referral networks.

Program Manager

Morgan Province

I complete various tasks for clients, including:
► Conducting research
► Writing articles for specific web audiences
► Analyzing headlines and content SEO
► Collaborating with editors on topics
► Designing graphics for blogs, social media, and printed marketing materials
► Tailoring resumes and cover letters to specific job descriptions
► Reviewing and editing dissertations and doctorate presentations

Freelance Content Strategist, Writer, and Editor

U.S. Department of State

Along with my Co-CLO Coordinator counterpart, I build community spirit and enhance morale at US Embassy Zagreb.

Although my duties fall into eight areas of responsibility, I am passionate about assisting with the employment of Eligible Family Members (EFMs) in our community and evaluating resources provided at post.

Key accomplishments:
► Organized a virtual LinkedIn Webinar with the Global Employment Advisor for four EFMs.
► Created a free webinar of best practices when applying for jobs in the Mission.

Community Liaison Office Coordinator

Houzz

As a contributor on Houzz, I wrote two types of stories: room before-and-after profiles and round-ups. For room profiles, I helped readers learn how and why a room transformed by interviewing interior designers, architects and builders. In round-ups, I took a theme or idea, gathered relevant photos and quotes, and then wrote a story that informed the readers and gave them design ideas for their spaces.

Key Accomplishments:
► Writing a room profile with more than 115,000 views.
► Learning about an industry that was new to me and being successful in it.

Contributor

Zagreb Employee Association

Although a hiring freeze prevented Eligible Family Members (EFMs) like myself from actually working at the Embassy, I was able to build my skill set and contribute to the Mission by volunteering as President of the Zagreb Employee Association. Our board consisted of seven members who met monthly.

Key Accomplishments:
► Facilitated the creation of a mission statement and budget with the Board.
► Increased profits by more than 200% in six months by improving revenue streams.
► Built tools that educated the Board on complex concepts and allowed everyone to understand association functions better.
► Successfully organized an Oktoberfest event for Embassy employees that brought in three local breweries and a vinotek.
► Created an inventory management system with Microsoft Excel that tracks inventory levels, sales and profitability.

President

Eurocenter

After school at the local French and German School, I worked as an English tutor for 1st - 4th grade students who tested at the beginner's level of English. During our one-hour book club, I read a book to the nine students then led them in educational activities and games. Each lesson was a new topic, and all lesson plans were created by me.

Key accomplishment:
► After trial and error, each time I found a book or activity that "clicked" with the students was a win. From there, lesson plans could be created with similar strategies, themes and tools. For example, a book I read to them involved three panels, making silly stories when you change one panel or two. To emulate that activity, I created additional activities that gave the students silly sentences when they rolled the dice and moved the panels to the corresponding pages.

English Tutor

Altria

As a Territory Sales Manager, I worked to develop relationships and sales with 100+ retail decision makers and develop the capabilities of the internal organization. Skills used varied and included sales, recruiting, mentoring and problem solving. In this role, discovered my love of analytics and leadership training.

Key accomplishments:
► Collaborated with a manager in the organization to create training about Executive Presence for the Women in Sales Network. We read the book, "The Confidence Code" and learned about the research of Amy Cuddy. I organized and designed the information in a Microsoft PowerPoint presentation and created two supplemental worksheets. The training was distributed to members nationwide and was facilitated by Women in Sales representatives at local meetings.
► Worked as Intern Coordinator for a summer, overseeing the training, development and progress of three sales interns and their mentors. I provided coaching and feedback at retail, in game-planning workshops and during one-on-one mentoring meetings. Created development plans and tools for the interns and mentors throughout the summer.

Territory Sales Manager

The University of Kansas

In the Student Success Communications office, our team of five interns assisted with the development, promotion and execution of various educational programs throughout the year. Our focus was Student Success, and our programs required collaboration with many Student Success departments.

As a Marketing Intern, I completed various tasks on a weekly basis. These tasks included:
► Writing and scheduling social media posts.
► Assisting with student focus groups.
► Using guerilla marketing to educate students and improve engagement/participation.
► Designing campaigns around resources and events on campus.
► Researching and writing reports about offices, resources or topics related to higher education.

Marketing Intern

KU Hockey Club

As a volunteer marketing team, our goal was to market the University of Kansas (KU) Men's Hockey Club and build a strong fan base within the University of Kansas, Lawrence and Kansas City communities.

As the Research and Development Coordinator, I created reports that studied hockey, college hockey teams, student fans and sports in the Greater Kansas City Area. Additionally, I created marketing materials, assisted with promotional events and briefly sat as Interim President.

Research and Development Coordinator

I help small business owners and nonprofit organizations improve their digital presence through research, strategy, and content marketing tactics such as website copy, blog writing, social media management, newsletters, lead magnets, and email templates. The teams and projects I manage follow processes that identify clear expectations, deliverables, and measures of success to help you create holistic and effective digital marketing plans.

taplio

The Battle

Mariya Spektor

Morgan (Cheeseman) Province

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