Author of People: Dare to Build an Intentional Culture & Data: Harness Your Numbers to Go From Uncertain to Unstoppable | Visionary and CEO at EOS Worldwide

Today I'm Visionary at EOS Worldwide. But full transparency: 

I've failed more than I've succeeded.

After starting my entrepreneurial journey at 29, I built and sold 9 companies for 7 figures, made the Inc. 5000 thirteen times, and earned Inc's Honor Roll. 

I also started businesses that completely tanked (landscaping, furniture, boot camps, HVAC, and yes, a 660-acre ranch in Wyoming).

The failures taught me more than the wins.

In one of my "successful" companies, we hit pure chaos:

- Nobody agreed where we were going
- Everyone stepped on everyone else
- We fought fires daily instead of building
- We'd set goals then ignore them
- We hit a ceiling and stayed stuck

I knew there had to be a better way to run a business.

That search led me here: 

Helping leadership teams implement EOS to get control of their business and their lives.

We strengthen 6 key components: 

Vision, People, Data, Issues, Process, and Traction. 

Most companies run at 20-40% strength. 

We get them to 80%+ so entrepreneurs can have what they really want: freedom of time, money, relationships, and purpose.

Ready to get what you want from your business? Start here: https://bit.ly/47a5Nfj

Built a business and want to help others? Consider becoming an EOS Implementer: https://bit.ly/49kWB99

Mark O'Donnell

Great teams solve 5-10 issues per meeting.

Weak ones waste two hours and solve one.

So many teams will sit in the same room week after week,
Discuss the same issues,
But end up resolving nothing.

That's because talking about problems isn't the same as solving them.

In Traction, we discuss the 10 Commandments of Solving Issues.

Functional filters that healthy teams use to make decisions and move forward:

1️⃣ Thou Shalt Not Rule by Consensus
↳ Trying to please everyone makes progress hard.
↳ Make space for discussion, but appoint an owner to decide.

2️⃣ Thou Shalt Not Be a Weenie
↳ Avoiding tough decisions creates confusion.
↳ Say what needs to be said. It's better to be clear than liked.

3️⃣ Thou Shalt Be Decisive
↳ Indecision is a decision. And usually a bad one.
↳ Use what you know now. Make the best call you can, and adjust if needed.

4️⃣ Thou Shalt Not Rely on Secondhand Information
↳ Hearing something third-hand leads to bad choices.
↳ Go to the source. Always check facts before solving the wrong problem.

5️⃣ Thou Shalt Fight for the Greater Good
↳ Solve for what's best for the company, not egos.
↳ When in doubt, ask: what helps the business most right now?

6️⃣ Thou Shalt Not Try to Solve Them All
↳ Not every issue needs fixing now.
↳ Pick your top priorities. Work through the real ones, let the rest wait.

7️⃣ Thou Shalt Live with It, End It, or Change It
↳ You have 3 choices. Staying stuck isn't one of them.
↳ Accept it, fix it, or move on. Stalling helps no one.

8️⃣ Thou Shalt Choose Short-Term Pain and Suffering
↳ Avoiding discomfort only makes it worse.
↳ Have the hard talk. Deal with it now to avoid bigger pain later.

9️⃣ Thou Shalt Enter the Danger
↳ The real issue is usually the one no one wants to say.
↳ Name the elephant in the room. Be brave enough to say what others won't.

🔟 Thou Shalt Take a Shot
↳ No one knows everything. That's not the point.
↳ Trust your gut. Use what you know. Action beats perfection every time.

If your team is stuck rehashing the same issues,
It's not because the issues are too complex.

You're likely just not following a clear process to solve them.

These 10 Commandments are just one piece of the Issues Component in EOS.
The full breakdown is in Traction.

📌 Grab a copy here https://bit.ly/490hqqy

Do you need to revisit any one of these with your team?

♻️ Share this if you know a leader frustrated by unproductive meetings.
Follow me Mark O'Donnell for more on systems-based leadership.

Simple systems for stronger businesses and freer lives | Visionary and CEO at EOS Worldwide | Author of People: Dare to Build an Intentional Culture & Data​: Harness Your Numbers to Go From Uncertain to Unstoppable

 10 Commandments of Solving Issues

I believed every single one of these when I started.

Until EOS showed me what really works:

"Why does success feel this hard?" 

That's the question I kept asking myself early in my entrepreneurial journey.

We were winning by every outside measure, but I was exhausted.
My team was confused. And every new level of growth brought more chaos.

Turns out, I'd been believing 9 myths that made everything harder than it should be.

Discovering EOS completely reframed my understanding of a healthy business:

❌ "More hours = more success"
✅ More structure = more success 

Systems multiply your impact, and free you from the work you think only you can do.

❌ "Vision will take care of itself"
✅ Vision only works when it’s shared

Vision has to be documented and shared constantly so everyone is working towards the same goal.

❌ "I have to do everything myself"
✅ Right people, right seats = freedom

When people own outcomes instead of tasks, they solve problems you'll never even see.

❌ “Meetings are a waste of time”
✅ Effective meetings create alignment

90 minutes a week in a Level 10 Meeting builds more alignment than 10 hours of status updates.

❌ “We can grow through chaos”
✅ You can’t scale what isn’t organized

Predictable systems give you the confidence to grow without breaking everything you built.

❌ “Accountability means micromanagement”
✅ Accountability creates ownership

Scorecards turn guesswork into data. When people measure their own numbers, they manage their own performance.

❌ “Hiring fast solves problems”
✅ Hiring right solves problems

The People Analyzer keeps you honest about fit. Slow down the hire, speed up the results.

❌ “Every issue needs my input”
✅ Leaders solve root causes, not every symptom

Stop being the bottleneck. IDS trains your team to solve issues without waiting for you.

❌ “Traction happens by chance”
✅ Traction happens by design

Rocks turn 90 days into progress you can measure. Traction is the outcome of doing the right things consistently.

Structure doesn't slow you down.
In fact, it's the only thing that lets you speed up.

If you're stuck believing any of these, EOS can help. 

See if it's right for you: https://bit.ly/3X7GIeV

♻️ Share to help bust these common myths.
Follow me Mark O'Donnell for more on EOS & systems-based leadership.

9 Myths Entrepreneurs Believe

If it feels like your business is fighting back, it’s not just you.

The problem is one of five predictable frustrations:

If you're an entrepreneur, you've probably hit all five at some point.

I know I did.

After starting nine companies, selling a few, and watching a couple tank,
I started seeing a pattern.

Now, after two decades of helping leadership teams run EOS,
The frustrations come up everywhere.

But these aren't random. They point to something specific.

Something you can fix:

1. Lack of Control
↳ Your business is running you.
↳ You're buried in decisions and can't find time to think.

✅ EOS Fix: Get your vision onto paper. Build structure and be driven by purpose.

2. People Problems
↳ Your team isn't listening or following through.
↳ Deadlines are slipping and there's no ownership.

✅ EOS Fix: Create and assign clear roles. When everyone knows what they're responsible for and they share your core values, things start to click.

3. Not Enough Profit
↳ You're working hard, but the margin isn't there.
↳ Growth costs more than it gives back. Revenue doesn't equal reality.

✅ EOS Fix: Focus on the vital few. Track the right numbers. Simplify your business so you can actually grow it.

4. Hitting the Ceiling
↳ You're always busy, but not growing.
↳ Every new idea dies in execution.

✅ EOS Fix: Delegate. Build systems. Think in 90-day priorities that compound over time.

5. Nothing's Working
↳ You've tried books, consultants, programs... but nothing sticks.
↳ You've lost belief that change is even possible.

✅ EOS Fix: Stop chasing quick fixes. Start running an operating system that aligns your people, process and purpose.

Every entrepreneur comes across these five frustrations eventually.

The question isn't whether you'll face them.

It's whether you'll stay stuck or systemize your way through.

Ready to get what you want from your business?

Let's figure out where you are and where you're going:
https://bit.ly/3X7GIeV

What's one frustration you're in right now?

♻️ Share this to help another entrepreneur out of these problems.
Follow me Mark O'Donnell for more on building systems-based businesses.

HipTen

- Led discovery, solution design, and implementation for a complex migration from a TechCanary OEM Salesforce Org to Salesforce Financial Services Cloud, with a custom integration with NowCerts AMS.
- Led Marketing Cloud discovery, solution design, and implementation for a Marketing Cloud first release, including Email Studio, Journey Builder, and Mobile Studio (SMS).
- Led discovery, solution design, and implementation for a Sales Cloud first release, with an integration to Applied Epic.
- Led discovery, solution design, and implementation for a Sales Cloud project in a Veruna Salesforce OEM org.
- Designed solutions and scopes of work for pre-sales meetings and presented them to clients.
- Lead project and client stakeholders through Salesforce Financial Services Cloud discovery, development, testing, training and go-live project phases
- Responsible for creating and obtaining approval for business requirements documents and user stories, including system architecture, data models, integrations, user experience, and reporting.
- Managed all projects, leading weekly client meetings to communicate progress, RAID, budget burn, blockers, change requests, and milestone tracking.
- Led offshore Salesforce developers to complete implementation projects.
- Created Sales Cloud, Service Cloud, and Marketing Cloud documentation for clients.

Salesforce Solution Architect

- Led discovery, solution design, and implementation for an enterprise insurtech Marketing Cloud first release, including Email Studio, Journey Builder, and Mobile Studio (SMS).
- Led discovery, solution design, and implementation for a Sales Cloud first release, featuring Sales Engagement and integration with the Central Analysis Bureau.
- Led discovery and implemented Salesforce Chat, Salesforce Flows, Salesforce Knowledge, Web-to-Case, and queue management for Sales Cloud, Service Cloud, and Financial Services Cloud organizations.
- Led Experience Cloud partner and customer portal projects from discovery through system design and implementation.
- Designed solutions and scopes of work for pre-sales meetings and presented them to clients.
- Led offshore Salesforce developers to complete implementation projects.
- Responsible for creating and obtaining approval for business requirements documents and user stories, including system architecture, data models, integrations, user experience, and reporting.
- Created Sales Cloud, Service Cloud, and Marketing Cloud documentation for clients and internal standard operating procedure documents (SOPs).

Salesforce Consultant (Sales Cloud, Service Cloud, Financial Services Cloud, Marketing Cloud)

Salytics Inc.

- Marketing Cloud Lead consultant for an enterprise discovery and implementation Project for an Atlassian partner of the year, where my team delivered on time and on budget for an 8-month project
Responsible for completing and soliciting approval for business requirements documents and solution design documents for consolidation of HubSpot, Get response, Klaviyo, and Zoho into a single Marketing Cloud org
- Led onshore and offshore Marketing cloud developer teams to complete implementation
- Created and delivered Marketing Cloud documentation
- Worked daily within the context of agile projects to prioritize, clarify, and unblock tickets with - Marketing Cloud dev team members

Senior Salesforce / Marketing Cloud Consultant 

Majente

- Led discovery and implementation for a Salesforce Sales Cloud first release project for a national Canadian retailer that included Sales Cloud, RingCentral, custom Lightning web components, and an ERP integration.
- Completed 12+ Marketing Cloud Engagement (Pardot), Marketing Cloud and Salesforce integration and implementation projects
- Designed solutions and scopes of work from pre-sales meetings and presented to clients
- Led integration project to sync data with legacy POS to Sales Cloud via Talend middleware
- Integrated Marketing Cloud and Pardot with Sales Cloud
- Architected and implemented data model and automations for automation campaigns in Pardot and Marketing Cloud
- Coded custom HTML email templates for Marketing Cloud and Salesforce
- Led onshore and offshore Salesforce developer teams to complete implementation projects

Salesforce (Sales Cloud, Pardot, Marketing Cloud) Consultant

Intrigue Media Canada

- Developed tools in Salesforce and Pardot for marketing agency to improve customer experience
- Developed case workflows, helping customer support team decrease complaints by 60%
- Innovated fully automated customer feedback surveys with custom Salesforce/Pardot sync
- Implemented eSignatures for contracts, decreasing average contract signings by 60 days
- Integrated personal email automation workflows to leads with Salesforce and Pardot
- Built customer satisfaction report dashboards, highlighting wins and issues
- Synced Quickbooks accounts receivable to Salesforce for better customer communication
- Partnered with sales, marketing, operations, and finance department leaders to innovate Salesforce solutions for a world-class customer experience
- Lead team requirements gathering and documentation of workflow management processes
- Implemented and improved Salesforce CRM for new use cases with quarterly feature releases
- Worked with CEO to define, refine, and surface organizational KPIs on executive dashboards and reports

Systems Integrator, Salesforce Admin & Developer, Pardot Admin

- Coordinated and ran weekly leadership team meetings
- Led quarterly offsite strategic planning retreats
- Responsible for annual collaboration, completion and refinement of organizational strategic plan
- Facilitated resolution of 97 organizational issues in 6 months
- Led team of 20+ through documentation of organizational standard operating procedures

Executive Team Chair

Responsible for improving systems to grow sales, created transparency for team KPIs, and optimizing systems to increase sales velocity

- Documented and improved marketing operations processes
- Designed and developed Intrigue’s first scalable workflow management system
- Collaborated with sales, operations, and finance to design Marketing Action Plan software
- Responsible for delivering world-class service to transition customers from sales to operations
- Lead a team of 10+ to execute Marketing Action Plans with best-in-class customer satisfaction

Client Success Team Lead - Process and Project Management

- Built over 50 websites on Wordpress, Drupal, Yola, Weebly and BigCommerce platforms
- Migrated hundreds of Wordpress websites from multiple server environments

Wordpress Developer

Seth Partridge Photography

Delivered every client’s photos on time or early as a wedding, family, and headshot photographer for 10 years with many happy reviews

Photography Entrepreneur

Various

Engaged and inspired hundreds of people to grow as leaders as an event speaker at events including:
- ESOP Association Canada Conference
- Lead Yourself Guelph
- Intrigue's Learn & Do
- LaunchIt Minto Entrepreneurship Event
- Ontario Camps Association Conference
- Guelph Chamber of Commerce Learning Events
- 21 Irrefutable Laws of Leadership Course Elora

Leadership Speaker

Touch Marketing

- Managed operations team to complete 20-40 concurrent web and social media projects on time
- Designed and developed Touch Marketing’s workflow management system for all services

Project Manager

My purpose is to inspire and help the people and organizations in my life reach their potential. 

As a Salesforce Solution Architect at HipTen, I specialize in maximizing ROI and minimizing time to value for organizations using Salesforce Core products, including Sales Cloud, Service Cloud, Pardot, Marketing Cloud, and Salesforce Financial Services Cloud. I excel in facilitating functional and technical requirements discovery sessions and take pride in delivering solutions that drive business growth. 

Outside of work, I am a happy husband to my high school sweetheart, and proud dad to three wonderful children. I love spending free time in the pool, around bonfires, drumming, renovating my home, watching the Green Bay Packers, and running.

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