Purity

Purity is an experiential marketing agency. We positively change consumer behaviour through brand experience. Purity creates, manages and supports campaigns in the UK & around the world. As a full-service experiential marketing agency we provide three core services, each strategically tailored to our clients; live experience, product sampling, promotional & hospitality staff.

Check out some of our work https://wearepurity.com/projects/

Managing Director

Avantgarde UK

London 2012 Olympic Torch Relay co-Project Director (Presenting Partner - Samsung)

Experiential Marketing - live brand experiences

Clients included: Samsung, Kerry Foods, Google, BMW MINI, Delta Air Lines, Motorola, Porsche, Nike, Align Technology, England Hockey Board

Client Services Director

iD Experiential & iD In-store

Clients included: Nestle Cereal Partners, Nestle UK, VB Beer, Nickelodeon, Arcadia, Ralph Lauren

Senior Account Director

Billington Cartmell (Closer)

Clients included: Unilever (Flora, Comfort, Walls Ice Cream), Green & Blacks, Beringer Wine, Kraft foods, LG Mobile, LloydsTSB

Account Director

Ignite (now Wasserman)

Clients included: Delta Air Lines, Vodafone, Motorola, Nokia, Live Earth, Live 8

CEO at Purity Productions | Connecting brands with human nature

As the Managing Director of Purity, I'm proud to lead a team of passionate and talented individuals who share my love for producing experiential campaigns that deliver real results for our clients. With 18 years of experience working on some of the most amazing events and biggest brands globally, I've learned the art of creating unforgettable experiences. And with a track record of delivering the best results in the business, it's no wonder our clients come back to us year after year. Let's connect and share our passion for the world of experiential marketing!

Purity is an experiential marketing agency. We positively change consumer behaviour through brand experience. Purity creates, manages and supports campaigns in the UK & around the world. As a full-service experiential marketing agency we provide three core services, each strategically tailored to our clients; live experience, product sampling and promotional staff.

Our clients include Greene King, Pernod Ricard, Samsung, Mondelez, Danone, Hiscox and BAT. 

Check out some of our work https://wearepurity.com/projects/

Mark Dunn

Biffa

As a Business Development Manager within Biffa’s specialised tankers division, I partner with businesses to provide tailored solutions for liquid waste management. From industrial wastewater to chemical and sewage disposal, I work closely with clients to ensure safe, compliant, and environmentally responsible waste handling. I also help clients explore comprehensive waste management options across all waste streams, ensuring their operations align with sustainability goals.

Business Development Manager - Liquid Waste & Tankers

CD Waste Management

Secured waste management contracts with businesses of various sizes using advanced sales and negotiation skills.
Provided tailored, sustainable, and cost-effective waste management solutions.
Fostered strong client relationships to drive continuous improvement and identify further revenue streams.
Enhanced recycling initiatives and reduced carbon footprints for clients.
Conducted waste stream analyses to identify revenue opportunities and optimize processes.
Delivered ongoing client education and support, promoting informed and sustainable practices.
Developed strategic plans aligned with clients' sustainability goals.
Produced detailed performance reports, showcasing results and improvements.
Collaborated with internal teams to ensure seamless service delivery and maintain high client satisfaction.

Business Development Manager

Suez Recycling and Recovery UK

Exceeded individual annual revenue targets, achieving £500k in the first year, £700k in the second year, and £600k in the third year despite challenging market conditions.
Acquired and onboarded over 2000 new customers nationwide, significantly expanding the client base.
Collaborated with the Marketing team to develop and execute strategic campaigns that increased web traffic and enhanced SEO.
Improved the e-commerce quote website in collaboration with the IT team, enhancing user experience and efficiency.
Recruited and managed a team of 5 Inside Sales Executives, driving performance to exceed sales goals.
Initiated targeted sales campaigns tailored for diverse sectors, capturing new business opportunities.
Provided training and coaching to new recruits, empowering them for success.
Crafted and refined sales scripts for consistent and persuasive customer interactions.

Inside Sales Team Lead

Proactively engaged in cold-calling and face-to-face meetings to establish new B2B business relationships.
Met and exceeded monthly revenue targets, averaging £2500 per month.
Sourced and qualified promising leads, expanding the client base.
Provided meticulous account management for newly acquired clients.
Resolved customer complaints promptly and effectively.
Built strong relationships with existing clients, laying the groundwork for future business opportunities.

Field Sales Executive

Buyagift

Executed outbound sales calls and face-to-face presentations to attract potential suppliers.
Recruited new business partners, negotiating packages to fit company price points.
Maintained up-to-date supplier records in Salesforce, ensuring efficient business tracking.
Cultivated and sustained relationships with current suppliers, identifying opportunities for further growth.
Managed key accounts, ensuring customer satisfaction and loyalty.

Premier Contact Ltd

Led and managed a team of 25 Welcome/Helpline/Sales Call Agents.
Spearheaded the setup of B2B and B2C sales campaigns, driving business growth.
Recruited and trained call centre staff, ensuring a team of top-performing agents.
Monitored call quality, provided feedback, and ensured adherence to KPIs.
Prepared and submitted financial reports to Directors.
Played a key role in integrating a new CRM system and training outsourced call agents in Cape Town, South Africa, and Edinburgh, Scotland.

Call Centre Sales Manager

William Hill Org Group Services

Resolved delivery complaints through effective communication with managers and suppliers.
Managed financial databases and spreadsheets, ensuring accuracy and efficiency.
Facilitated coupon allocation and distribution for William Hill branches.
Authorized invoice payments and coordinated stationery and marketing materials ordering.
Assisted the Purchasing Manager in negotiating prices with suppliers.

Services Administrator

Natwest Bank

Resolved customer account queries over the phone and facilitated account transfers.
Arranged for new cards and cheque books, promoted and sold new accounts and credit cards.
Performed administrative tasks including typing letters and filing.

Customer Service Advisor

Lloyds UDT

Managed arrears cases for Hire Purchase and Personal Loan accounts, resolving complex queries.
Negotiated and implemented repayment plans with customers.
Processed card payments over the phone and performed standard administrative duties.

Customer Care Arrears Administrator

As a Business Development Manager with over 14 years of experience in sales—many of those within the waste management industry—I bring a track record of driving growth and delivering results. My journey began in the charity sector, where I recruited and led successful sales and call centre teams, honing my skills in both field and telephony sales.

I am highly self-motivated, with a strong hunter mentality that fuels my drive to win new business, from SMEs to large corporate accounts. With a focus on relationship building, I excel in nurturing accounts to maximise growth opportunities and achieve sustainable revenue. Resilient and goal-oriented, I am committed to providing exceptional account management, customer service, and strategic sales solutions.

Passionate about delivering results, I am always eager to connect with others who are committed to excellence in business development and customer success.

taplio

The Battle

Mark Dunn

Cyrus R.

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